xAI
- Company typePrivate
- Founded2023
- HeadquartersPalo Alto, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
xAI firmographics
Firmographics- Name
- xAI
- Legal name
- X.AI LLC
- Website
- https://x.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
xAI industry classification
Industry- Product category
- AI Foundation Models
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where xAI is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
xAI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- API Usage Fees: Usage-based pricing for API access to Grok models including text generation ($1.25-2.50 per million tokens), image generation ($0.002-0.07 per image), video generation ($0.05-0.07 per second), and voice APIs ($0.05 per minute realtime, $15 per million characters TTS).
- Subscription (SuperGrok): Monthly subscription tier ($30/month) providing access to Grok 4 model, higher rate limits, Expert mode, and image/video generation capabilities.
- Enterprise Licensing: Custom enterprise contracts with dedicated onboarding, custom rate limits, SSO, data residency options, and volume pricing for Business and Government deployments.
- Compute Rental (Colossus): Revenue from renting Colossus supercomputer capacity to AI companies including Anthropic ($1.25 billion/month) and Google ($920 million/month). SpaceX acquired xAI in February 2026.
- Government Contracts: Government-specific AI deployments including US Department of War contract for frontier AI delivery and various federal agency deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with real-time web search, voice mode, SOC 2 compliance, and connectors |
| Subscription | Monthly | $30/month subscription with Grok 4 access and higher limits |
| Usage-based | Pay-as-you-go | Usage-based API pricing for developers |
| Subscription | Annual | Custom enterprise contracts for large organizations |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
xAI product offering
Product offeringCore offering
xAI builds and operates the Grok family of frontier AI models (text, code, voice, image, video) and delivers them through consumer apps (grok.com, iOS/Android, X), a unified developer API (console.x.ai), and specialized enterprise and government deployments. All models are trained and served on Colossus, a proprietary 200,000-GPU supercomputer in Memphis.
Product overview
xAI is an AI company that offers a unified product platform centered on Grok, its flagship AI assistant, augmented by a suite of API products for developers and specialized solutions for enterprise, government, and business customers. Grok serves as the primary consumer interface — available on grok.com, iOS/Android mobile apps, the X platform, and as Microsoft 365 add-ins for Word, Excel, and PowerPoint — offering chat, search, reasoning, multi-agent collaboration, image/video generation (Imagine), voice conversations, file analysis, vision, and code generation in a single product. This consumer product is supplemented by tiered paid plans: SuperGrok ($30/month for Grok 4 access, higher limits, image/video generation) and SuperGrok Heavy ($300/month for Grok 4 Heavy), Grok Business for enterprise teams, and Grok for Government for federal and global agencies. On the developer side, the xAI API provides unified programmatic access to Grok models (text, code, voice, images, video) via a single OpenAI/Anthropic-compatible API, with specialized endpoints for image/video generation (Imagine API), voice (Voice API), and autonomous coding (Grok Build CLI/API). Grokipedia is xAI's knowledge base product. Colossus, a 200,000-GPU supercomputer cluster, powers all model training and inference.
Differentiator
Problem solved
Functional benefit
Brands
- Grok: Truth-seeking AI assistant with reasoning, voice, image generation, and video capabilities
- Colossus
- Grok Build
- Grok Imagine
- Grok Voice
Products and services
- Grok Truth-seeking conversational AI assistant offering chat, real-time web/X search, multi-agent reasoning, image and video generation, voice conversations, file/PDF analysis, vision understanding, and code generation. Sold to individual consumers via grok.com, iOS/Android, and X, and distributed through Microsoft 365 add-ins.
- xAI API Unified programmatic API providing access to Grok models for text, code, voice, image, and video generation. Processes over 1M+ API calls per day with median latency under 200ms. Compatible with OpenAI and Anthropic SDKs. Usage-based pricing. Sold to developers and enterprise engineering teams.
- Imagine API Specialized API endpoint for text-to-image and text-to-video generation and editing (grok-imagine-image-quality, grok-imagine-image, grok-imagine-video). Supports virtual try-on, product placement, precision edits, creative restyle, and 15-second video at 480p/720p. Sold to developers, creative teams, and enterprises.
- Voice API Enterprise voice API offering realtime full-duplex voice agents (sub-second latency), text-to-speech (80+ voices across 25+ languages), speech-to-text (with entity recognition and speaker diarization), and custom voice cloning. SOC 2 Type II audited, HIPAA eligible, GDPR compliant. Sold to developers and enterprises building voice products.
- Grok Build Autonomous coding agent accessible via CLI and API. The /goal mode enables long-running autonomous task execution using a two-model pipeline (Composer 2.5 for planning, Grok Build 0.1 for code generation). Includes Agent Dashboard for managing parallel coding sessions and a plugin marketplace. Sold to individual developers and engineering teams.
- Grok Business Enterprise-grade Grok deployment tier for business teams across sales, marketing, engineering, and operations, with team seat management, consolidated billing, role-based access control, custom RBAC, domain verification, user analytics, customer-managed encryption keys, and dedicated data plane. Sold to enterprise organizations.
- Grok Enterprise
- Grok for Government Frontier AI offering purpose-built for US and global government agencies, with security, compliance, and deployment controls for national missions. Covers intelligence analysis, operational planning, citizen services, defense logistics, R&D, and regulatory compliance. Sold to US and international government customers.
- Grokipedia Online AI-powered knowledge base / wiki product maintained by xAI, with content licensed under the xAI Community License Agreement and Creative Commons Attribution-ShareAlike 4.0.
- Colossus Supercomputer Proprietary AI supercomputer infrastructure with 200,000 NVIDIA H100 GPUs in a single interconnected cluster at the Memphis data center. Powers all Grok model training and inference and is rented to external AI companies including Anthropic (~$1.25B/month) and Google (~$920M/month).
Quantifiable outcome
- 200,000 NVIDIA H100 GPUs in single cluster
- +3 more outcomes
Companies that use xAI
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
xAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability14 records
Feature6 records
xAI partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- GooglecoreGoogle pays SpaceX approximately $920 million per month for 32 months (~$30 billion total) for computing bridge capacity through June 2029.
- Reflection AImajor$150 million per month deal with Reflection AI for access to Colossus 2 facility Nvidia GB300 chips, running through 2029 (~$6.3 billion total).
- DatabricksmajorGrok models available on Databricks Agent Bricks platform, enabling enterprises to run Grok alongside other frontier and open-source models in a governed platform.
- Amazon Web Services (AWS)majorGrok 4.3 launched on Amazon Bedrock, marking xAI's first direct availability on AWS enterprise cloud platform. Model offers $1.25/M input tokens with 1M context window.
- AnthropiccoreSpaceXAI signed agreement with Anthropic to provide access to Colossus 1 compute infrastructure. Anthropic pays approximately $1.25 billion per month for compute capacity through May 2029.
- Microsoft AzuremajorGrok available via Azure AI Foundry with enterprise deployment support.
- OraclemajorGrok available via Oracle Cloud Infrastructure (OCI) Generative AI with Fast variants offered.
- Interactive BrokersmajorIntegration allowing Grok users to link Interactive Brokers accounts for portfolio analysis, scenario modeling, research, and order instructions.
- El Salvador GovernmentmajorWorld's first nationwide AI education program partnership with El Salvador government.
- Saudi Arabia / HUMAINcoreLandmark partnership with Saudi Arabia and HUMAIN for AI infrastructure deployment in the region.
- SpaceXcoreSpaceX completed acquisition of xAI in February 2026 in all-stock transaction valued near $250 billion. xAI operates as SpaceX division with access to Colossus infrastructure.
- Cursor / AnyspherecoreSpaceX agreed to acquire Cursor AI coding tool for $60 billion in all-stock transaction expected to close Q3 2026, integrating with xAI compute infrastructure.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
xAI competitors and assessment
Company assessmentDirect peers
- OpenAI: Frontier AI model and API provider offering GPT-family LLMs and ChatGPT consumer product. Directly comparable to xAI's Grok models and API across enterprise, developer, and consumer segments.
- Anthropic: Frontier AI lab behind Claude models, offering enterprise API and consumer products. Closely comparable to xAI on frontier reasoning, coding, agentic capabilities, and enterprise/government distribution.
- CoreWeave: Hyperscale GPU cloud provider offering NVIDIA-accelerated compute to AI labs including xAI. Comparable to xAI's Colossus compute-rental business and underlying infrastructure economics.
Broad incumbents
- Google DeepMind: Google's AI research arm producing Gemini models distributed via Vertex AI and consumer surfaces. Overlaps with xAI's Grok across multimodal LLMs, voice, and enterprise cloud marketplace listings.
- Meta AI: Develops Llama open-weight and proprietary models, integrated across Meta's consumer platforms. Comparable to xAI on open/closed model strategy, multimodal generation, and large-scale training infrastructure.
- Microsoft (Copilot / Azure AI): Hosts and distributes third-party frontier models (including Grok on Azure AI Foundry) and competes with its own Copilot stack. Comparable enterprise distribution and government/cloud reach to xAI.
Emerging players
- Mistral AI: European frontier/open-weight model lab offering API and on-prem deployments. Comparable to xAI on developer-first API distribution and enterprise/government go-to-market in regulated markets.
- Cohere: Enterprise-focused LLM provider with retrieval and agentic tooling, strong in regulated industries. Comparable to xAI on enterprise/government positioning, RAG, and private deployment.
- Perplexity AI: AI-native answer engine combining LLMs with live web search and citations. Comparable to xAI's Grok real-time web and X search integration and consumer-facing AI assistant experience.
Others
- Hugging Face: AI developer platform for open models, datasets, and inference. Comparable to xAI as an adjacent developer ecosystem and indirect competitor for AI tooling and distribution mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
xAI social profiles
Digital presencexAI compliance and trust
Trust signalCompliance6 records
xAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
xAI leadership team
Management profileNumber of profiles
Profiles6 records
xAI funding detail
Funding detailFunding overview
Funding rounds26 records
Investors64 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xAI M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xAI
What does xAI do?
xAI builds and operates the Grok family of frontier AI models (text, code, voice, image, video) and delivers them through consumer apps (grok.com, iOS/Android, X), a unified developer API (console.x.ai), and specialized enterprise and government deployments. All models are trained and served on Colossus, a proprietary 200,000-GPU supercomputer in Memphis.
Is xAI a public or private company?
xAI is a private company. It is classified as corporate owned and is currently acquired.
When was xAI founded?
xAI was founded in 2023. It employs 1,001 to 5,000 people.
Where is xAI based?
xAI is headquartered in Palo Alto, United States, in the North America region.
How does xAI make money?
Five revenue lines are on record. API Usage Fees are the primary driver. The others are subscription (SuperGrok), enterprise Licensing, compute Rental (Colossus) and government Contracts.
Who are xAI's main competitors?
Direct peers on record are OpenAI, Anthropic and CoreWeave. Broad incumbents are Google DeepMind, Meta AI and Microsoft (Copilot / Azure AI). Emerging players are Mistral AI, Cohere and Perplexity AI. Hugging Face is listed as an others.
Does xAI have an API?
Yes. xAI offers a unified API providing access to Grok models for text generation, code, voice, image generation, and video generation. The API processes over 1M+ API calls per day with a median latency of under 200ms, spans 5+ model families, and supports OpenAI- and Anthropic-compatible SDKs. Available via REST at https://api.x.ai/v1, with authentication via API key. Usage-based pricing with automatically increasing rate limits for developers. Specialized endpoints include the Imagine API (grok-imagine-image, grok-imagine-video for image/video generation and editing), the Voice API (realtime voice agents, text-to-speech, speech-to-text, custom voices), and the Grok Build CLI (autonomous coding agent). Models available via API include grok-4.3 (flagship, 1M context, $1.25/M input tokens, $2.50/M output), grok-build-0.1 (coding model, 256k context, $1.00/M input, $2.00/M output), grok-imagine-image-quality, grok-imagine-image, grok-imagine-video, Grok Voice Think Fast 1.0, Grok Speech to Text, and Grok Custom Voices. The API is also available via the OpenAI and Anthropic SDKs with a simple base URL and API key change. Developer documentation is at docs.x.ai.
What industry is xAI in?
xAI's product category is AI Foundation Models. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51321 and its SIC code is 7372.