Lovable

What Lovable does

Lovable (Lovable Labs Inc.) is a Stockholm-headquartered AI software company founded in late 2023 by Anton Osika and Fabian Hedin that operates an AI-powered application builder — commonly referred to as a "vibe coding" platform — which converts natural-language prompts, screenshots, and voice input into deployed full-stack web applications and websites. The platform is built on a TypeScript/React/Tailwind/Vite/shadcn/ui front-end stack with Supabase for backend services and Stripe for billing, and it orchestrates third-party foundation models from Anthropic (Claude) and Google (Gemini) via Vertex AI rather than training proprietary models. It offers an enterprise tier with SSO, Wiz-integrated security, and Google Cloud Marketplace procurement, alongside a templates marketplace, a Lovable Experts partner network, and integrations with Slack, Atlassian Confluence, Databricks, Semrush, LinkedIn Connected Apps, and others.

Lovable makes money through a layered SaaS model: a freemium web tier positioned as marketing infrastructure, paid subscriptions starting at approximately $21/month on the web and $9.99-$79.99/month on the iOS/Android mobile apps launched in April 2026, usage-based top-up credits sold alongside subscriptions to capture bursty usage, and quote-based multi-year enterprise contracts. Its go-to-market combines product-led growth (no paid acquisition, double-digit freemium conversion) with a developing enterprise motion covering more than half of the Fortune 500 and a community/partner channel (Discord, Reddit, YouTube, X, LinkedIn, She Builds hackathon, Lovable Experts agencies). As of June 2026 the company reported $500M ARR, 8M users, 25M+ projects created, 1M new projects per week, and 600M monthly visits to Lovable-built apps, with roughly 200 employees and a target of approximately 400 by year-end.

Name

Lovable

Legal name

Lovable Labs Inc.

Website

https://lovable.dev

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lovable is a Stockholm-based AI application builder founded in 2023 that lets non-technical users generate, deploy, and host full-stack web apps from natural-language prompts. It serves consumers, SMBs, and more than half of the Fortune 500 via a freemium PLG model plus enterprise contracts.

Ownership category

akta.pro rank

Product category

AI App Builder / Vibe Coding Platform

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

Keywords

• AI app builder
• Vibe coding platform
• Prompt to app
• No code AI
• AI web development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription tiers: Recurring SaaS subscriptions with multiple tiers (mobile app plans ranging $9.99 to $79.99/month per 9to5mac). Treated as living pricing iterated roughly 10x per year, with paid plans positioned above a free tier; per-seat pricing was removed to favor collaboration.
2. Freemium: Generous free tier treated as growth infrastructure (marketing budget, not a cost center); reportedly drove double-digit conversion rates and 40-50% partnership conversion.
3. Usage-based top-up credits: Consumption-based credit top-ups sold alongside subscriptions for users with irregular or bursty usage; introduced to increase overall revenue without cannibalizing subscription revenue.
4. Enterprise contracts: Enterprise agreements with Fortune 500 customers (Zendesk, Klarna, Uber, Deutsche Telekom, HubSpot, Microsoft, Spotify employees) including governance, security, and SSO/SCIM features; pricing negotiated based on scale and integration depth.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Core offering

Lovable operates an AI-powered vibe coding platform that converts natural-language prompts (plus screenshots, docs, and voice) into full-stack web applications in real time, with iterative chat refinement and one-click deployment to managed Lovable Cloud hosting. The platform is extended to mobile (iOS/Android), offered as an enterprise tier with governance and security integrations, and supported by a templates marketplace and an MCP server for third-party agent integrations.

Product overview

Lovable operates a single unified AI app builder platform (the Lovable Web Platform) supported by a Templates Marketplace, a Mobile App (iOS and Android), an Enterprise tier, and developer-facing infrastructure such as an MCP Server. The core web platform enables non-technical users to generate full-stack applications via natural-language prompts; the Mobile App extends the same capability to voice/text input with asynchronous cross-device workflows; the Templates Marketplace provides remixable starting points; and the Enterprise tier adds collaboration, governance, security (Wiz integration), and procurement channels through Google Cloud Marketplace and the Gemini Enterprise Agent Gallery.

Differentiator

Problem solved

Functional benefit

Brands

• Lovable: AI-powered app builder / vibe-coding platform that enables non-technical users to create apps and websites through natural-language prompts

Products and services

• Lovable Web Platform AI-powered vibe coding platform that enables non-technical users to create full-stack web applications and websites through natural-language prompts, with iterative chat refinement and one-click deployment to managed Lovable Cloud hosting.
• Lovable Mobile App (iOS & Android) iOS and Android extension of the Lovable web platform that lets users initiate, monitor, and refine software projects via voice or text prompts with cross-device continuity and asynchronous build processing.
• Lovable Templates Marketplace Curated catalog of production-ready AI-built templates organized by category (websites, apps, blogs, ecommerce, events, landing pages, SaaS, internal tools, resume) that users can remix as starting points for new projects.
• Lovable Enterprise Enterprise tier offering collaboration, governance, software integration features, security controls, SSO, and procurement through Google Cloud Marketplace and the Gemini Enterprise Agent Gallery for large organizations such as Zendesk, McKinsey, Klarna, Deutsche Telekom, Uber, and HubSpot.
• Lovable MCP Server Model Context Protocol server that exposes Lovable's vibe-coding capabilities to external tools and AI agents, enabling integration with partners such as Atlassian Confluence (Rovo), Slack (Agent Kit), and Vercel.

Quantifiable outcome

• Reached $100M ARR in eight months of launch; $400M ARR in roughly one year; $500M ARR by June 2026
• +4 more outcomes

Named customers10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability12 records

Feature6 records

Scale indicators8 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• v0 by Vercel: v0 is Vercel's AI tool that generates React/Next.js UI and full-stack apps from natural-language prompts with one-click deployment — the closest direct competitor to Lovable's vibe-coding platform, serving the same designer/founder segment.
• Bolt.new by StackBlitz: Bolt.new is StackBlitz's browser-based AI agent that builds and deploys full-stack web apps from natural-language prompts, directly competing with Lovable on prompt-to-app velocity for non-technical and solo developers.
• Replit Agent: Replit's AI Agent builds, deploys, and iterates full applications from natural language inside the Replit IDE with integrated hosting — overlapping with Lovable's full-stack vibe-coding pitch while adding IDE-style power-user features.
• Base44: Base44 is an AI app builder that lets non-technical users create and deploy full-stack web apps via natural-language prompts, with a $20/month entry tier comparable to Lovable's freemium-plus-paid model.
• Create.xyz: Create.xyz is a vibe-coding platform that generates deployable web applications from text prompts, competing head-to-head with Lovable for non-technical founders and small teams building internal tools and websites.
• Cursor (Anysphere): Cursor is an AI-native code editor that competes with Lovable in the broader AI software-building category — targeted more at professional developers than non-technical users, but rapidly expanding into app-generation workflows that overlap with vibe-coding.

Emerging players

• Emergent: Emergent is an early-stage AI app builder focused on turning natural-language prompts into deployable web applications, with partial overlap to Lovable's prompt-to-full-stack-app positioning but a smaller user base and traction footprint.

Broad incumbents

• GitHub Copilot: GitHub Copilot is Microsoft's AI coding assistant integrated across the developer workflow; it doesn't focus on non-technical builders but competes for the same enterprise AI-coding budget and Microsoft has overlapping enterprise distribution advantages.
• Microsoft Power Apps / Copilot Studio: Microsoft's Power Apps with Copilot Studio enables natural-language app building inside the Microsoft 365 ecosystem — a broad incumbent in low-code/AI app building that overlaps with Lovable's enterprise internal-tools use case and benefits from entrenched enterprise distribution.
• Google Gemini Enterprise: Google's Gemini Enterprise includes the Agent Gallery where Lovable is also listed — making Google simultaneously a key infrastructure partner and a broad incumbent that bundles AI app-building into its enterprise cloud offering and competes for the same Fortune 500 wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Lovable
• YouTubeyoutube.com/@lovable
• LinkedInlinkedin.com/company/lovable-dev
• Facebookfacebook.com/Lovabledev-61573106069548

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors36 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovable