Craft Ventures
Craft Ventures is a San Francisco-based venture capital firm founded in 2017 by David Sacks that invests across stages in B2B SaaS, AI, cybersecurity, and marketplace companies, deploying capital from multiple funds (totaling $1.12B+ in recent vintages) and providing operator-led portfolio support through a dedicated platform team.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Craft Ventures does
Craft Ventures is a San Francisco-based venture capital firm founded in 2017 by David Sacks, the former COO of PayPal and founder of Yammer (acquired by Microsoft for $1.2 billion). The firm invests across stages — from seed and Series A through dedicated growth-stage vehicles — in B2B software, SaaS, marketplaces, cybersecurity, AI infrastructure and applications, fintech, and frontier technology companies. Its core offerings are organized around two teams: an Investment Team comprising partners and principals who deploy capital from a series of funds (Craft II closed at $500M in 2020; Craft III at $612M and Growth I at $510M closed together in 2022 for combined $1.12B in committed capital), and a Platform Team that wraps operational support around portfolio companies across Talent, PR & Communications, Executive Network, GTM, Legal Affairs, and Information Security — supplemented by a CISO Advisory Council and CxO Advisory Council of enterprise decision makers who provide product feedback and GTM introductions.
The firm's investment approach is differentiated by an operator-led model: partners and operating partners are former founders and senior executives who have personally built and scaled companies (e.g., Kyle Parrish built Figma's sales org from $2M to $1B+ ARR; Michael Robinson was CFO of ClickUp; Mike Marg led GTM at Dropbox and Slack; Hillary Smith was General Counsel at Square; Aaron Cort was first Head of Marketing at ClickUp; Cassie Chao built recruiting at Palantir and Uber). Craft earns revenue through standard venture capital economics — management fees of approximately 2% annually on committed/invested capital across its fund vintages, plus carried interest of approximately 20% on fund profits above preferred return hurdles — and invests alongside co-investors such as Sequoia, Bessemer, NEA, Insight, Georgian, Accel, Bain Capital Ventures, and Meritech. The firm is headquartered in San Francisco with additional offices in New York and Austin, Texas (opened December 31, 2025).
Craft Ventures firmographics
Firmographics- Name
- Craft Ventures
- Legal name
- Craft Ventures
- Website
- https://craftventures.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craft Ventures is a San Francisco-based venture capital firm founded in 2017 by David Sacks that invests across stages in B2B SaaS, AI, cybersecurity, and marketplace companies, deploying capital from multiple funds (totaling $1.12B+ in recent vintages) and providing operator-led portfolio support through a dedicated platform team.
- Ownership category
- akta.pro rank
Craft Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Other Financial Vehicles (525990), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Craft Ventures is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Craft Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fund management fees and carried interest: Standard venture capital economics: Craft Ventures earns management fees (typically ~2% of committed capital annually) on its venture and growth funds, plus carried interest (typically ~20%) on fund profits above preferred return hurdles. The firm has raised multiple fund vintages including Craft II ($500M), Craft III ($612M), and Growth I ($510M), totaling $1.12B in those vehicles alone.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Craft Ventures product offering
Product offeringCore offering
Craft Ventures is a venture capital firm that invests in early and growth-stage technology companies through multiple fund vehicles (Craft II at $500M, Craft III at $612M, and Growth I at $510M). The firm deploys capital across SaaS, marketplaces, cybersecurity, infrastructure, AI applications, fintech, and frontier technology, while offering portfolio companies hands-on operational support through an in-house Platform Team covering Talent, PR and Communications, GTM, Legal Affairs, Information Security, and CISO/CxO Advisory Councils.
Product overview
Craft Ventures is a San Francisco-based venture capital firm — not a unified software product but a coordinated offering composed of (1) an Investment Team that deploys multiple funds (Craft II, Craft III, and Growth I) into early and growth-stage technology companies, and (2) a Platform Team that wraps operational support around portfolio companies through dedicated Talent, PR and Communications, Executive Network, GTM, Legal Affairs, and Information Security functions, plus the CISO Advisory Council and CxO Advisory Council. Surrounding these core offerings are content publications (Craft Insights, Why We Invested, Founder Stories) that articulate investment theses and operating playbooks for the firm's portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Ventures Funds (Craft II, Craft III, Growth I) Venture and growth investment funds backing early and growth-stage technology companies. Craft II closed at $500M, and Craft III ($612M) plus Growth I ($510M) closed together at $1.12B. Funds invest across SaaS, marketplaces, cybersecurity, infrastructure, AI, fintech, and frontier tech.
- Platform Team Services In-house platform offering to portfolio companies spanning six functions: Talent (executive hiring and recruiting strategy), PR and Communications (earned media and narrative), Executive Network (CxO connections), GTM (content, SEO, paid growth, lifecycle), Legal Affairs (corporate, regulatory, compliance), and Information Security (product security reviews and audits). Led by Partner Jessica Hoffman with operating partners Sarah Blanchard, Caroline Brayson, Aaron Cort, Hillary Smith, and advisor Bil Harmer.
- CISO Advisory Council Council of influential security decision makers and early adopters who advise the Craft portfolio, providing expert perspective on the industry landscape, market positioning, and product roadmaps.
- CxO Advisory Council Council of technology leaders spanning CIOs, Data & Engineering, Innovation, and Partnerships that helps Craft portfolio companies on product strategy and go-to-market motions.
Quantifiable outcome
- Replit grew from $2.8M to $150M ARR in under a year
- +7 more outcomes
Companies that use Craft Ventures
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles2 records
Craft Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Craft Ventures partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Craft Ventures competitors and assessment
Company assessmentDirect peers
- Founders Fund: San Francisco-based venture firm founded by Peter Thiel with a similar operator-led, thesis-driven approach to early-stage technology investing. Both firms share PayPal Mafia lineage (David Sacks at PayPal; Thiel co-founded PayPal), emphasize deep founder relationships, and invest across defense, aerospace, fintech, and frontier technology. Comparable AUM and stage focus, often co-investing.
- Bessemer Venture Partners: Multi-stage venture firm with deep SaaS, cybersecurity, and cloud infrastructure focus. Bessemer led Upwind's $250M Series B alongside Craft, co-invested in Unframe's $50M seed, and shares Craft's emphasis on repeat investing in category-leading companies. Operates a similar Atlas and BVP platform support model.
- Accel: Long-standing US venture firm focused on early and growth-stage technology companies, with a strong cybersecurity and enterprise software franchise. Accel co-invested in Oasis Security's $120M Series B alongside Craft, and Kindle Van Linge (Principal at Craft) was previously an investor at Accel, indicating deep relationship overlap. Comparable stage focus and category coverage.
- Greylock Partners: Silicon Valley-based early and growth-stage venture firm with a heavy enterprise software and cybersecurity focus. Greylock has co-invested with Craft in multiple Upwind rounds and shares the operator-advisor approach. Comparable fund size, stage focus, and category coverage.
- Index Ventures: US/Europe-based multi-stage venture firm with deep enterprise software, fintech, and consumer internet focus. Index led Vooma's seed round before Craft led the Series A, and shares the operator-supported, conviction-driven approach to early-stage investing. Comparable AUM and stage focus.
- Benchmark:
Broad incumbents
- Andreessen Horowitz (a16z): The largest US venture firm by AUM, operating a multi-stage platform spanning crypto, bio, infra, AI, and consumer. a16z has built out an extensive platform team (talent, go-to-market, marketing, security, regulatory) that directly competes with Craft's Platform Team, and the firm invests in many of the same categories (cybersecurity, AI infrastructure, developer tools) as Craft. The principal scaled incumbent that Craft's operator-platform model is benchmarked against.
- Sequoia Capital: The most established tier-1 US venture firm, with multiple co-investments with Craft documented across the portfolio (Ent, Oasis, Replit). Sequoia operates a similar seed-to-growth model and shares the brand-led, founder-selects-investor dynamic that defines Craft's positioning. Comparable category coverage in SaaS, AI, and infrastructure.
- NEA (New Enterprise Associates): One of the largest US venture firms with multi-stage coverage from seed to growth across enterprise, consumer, healthcare, and frontier tech. NEA led Horizon3.ai's $100M Series D alongside Craft and co-invested in Firestorm with Craft. Comparable AUM and stage focus, with greater sector breadth.
- Insight Partners: Large-scale US venture and growth firm focused on software, cybersecurity, and internet companies. Insight led GreenLite's $49.5M Series B alongside Craft, and shares the same cybersecurity and vertical SaaS focus. Comparable in stage breadth (seed through growth) and enterprise buyer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Craft Ventures social profiles
Digital presenceCraft Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft Ventures leadership team
Management profileNumber of profiles
Profiles8 records
Craft Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft Ventures M&A and investment
M&A and investmentM&A
Investments458 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft Ventures
What does Craft Ventures do?
Craft Ventures is a venture capital firm that invests in early and growth-stage technology companies through multiple fund vehicles (Craft II at $500M, Craft III at $612M, and Growth I at $510M). The firm deploys capital across SaaS, marketplaces, cybersecurity, infrastructure, AI applications, fintech, and frontier technology, while offering portfolio companies hands-on operational support through an in-house Platform Team covering Talent, PR and Communications, GTM, Legal Affairs, Information Security, and CISO/CxO Advisory Councils.
Is Craft Ventures a public or private company?
Craft Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craft Ventures founded?
Craft Ventures was founded in 2017. It employs 11 to 50 people.
Where is Craft Ventures based?
Craft Ventures is headquartered in San Francisco, United States, in the North America region.
How does Craft Ventures make money?
One revenue line is on record: fund management fees and carried interest.
Who are Craft Ventures's main competitors?
Direct peers on record are Founders Fund, Bessemer Venture Partners, Accel, Greylock Partners, Index Ventures and Benchmark. Broad incumbents are Andreessen Horowitz (a16z), Sequoia Capital, NEA (New Enterprise Associates) and Insight Partners.
Does Craft Ventures have an API?
No public API is recorded for Craft Ventures.
What industry is Craft Ventures in?
Craft Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 525990 and its SIC code is 6282.