Eight Sleep

What Eight Sleep does

Eight Sleep is a New York-based sleep technology company founded in 2014 by Matteo Franceschetti that sells the Pod ecosystem — an AI-powered smart mattress cover and connected modules (Blanket, Pillow Cover, Base) that combine water-based thermal regulation (55°F–110°F, dual-zone), 35 embedded biometric sensors per side, and machine learning to automate sleep environment optimization. The platform's Autopilot AI draws on over 1 billion hours of proprietary sleep data collected across 34+ countries to deliver dynamic temperature adjustment, snoring reduction (up to 45%), and health monitoring (HR, HRV, respiratory rate at 99% ECG-equivalent accuracy), with new capabilities in development including a predictive Sleep Agent and FDA-cleared sleep apnea detection.

The company operates a direct-to-consumer model selling hardware ($1,899–$3,048 for the Pod 5, with add-ons up to $1,999) bundled with a required 12-month Autopilot subscription ($17–$33/month across Standard, Enhanced, and Elite tiers). Additional revenue comes from NSF Certified for Sport supplements (Sleep Elixir, Sleep Elixir Plus, Jet Lag) and a rental program starting at $169/month via Fragile. As of 2025, Eight Sleep achieved free cash flow positivity — a notable milestone for consumer hardware — after growing cumulative Pod sales past $500M (10x revenue growth since 2019) and launching three new products in 2025 (Pod 5, Pod Pillow Cover, Blanket).

Eight Sleep serves multiple primary segments: couples with mismatched temperature preferences, performance-focused athletes, women experiencing hormonal sleep disruptions (menopause, pregnancy), hot sleepers, and longevity-focused consumers. Strategic partnerships with Aston Martin F1, IRONMAN Europe, UAE Team Emirates, and the Carrot Collective fertility marketplace extend reach into elite sports and health ecosystems, while the March 2026 $50M Tether-led strategic round at a $1.5B valuation funds expansion into predictive AI health and the Chinese market. The company is actively pursuing FDA clearance for sleep apnea detection to transition from wellness into regulated health technology.

Name

Eight Sleep

Legal name

Eight Sleep, Inc.

Website

http://eightsleep.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Eight Sleep is a New York-based sleep technology company that sells the Pod ecosystem — AI-powered smart mattress covers and accessories with water-based thermal regulation and biometric sensing — direct to consumers via hardware plus Autopilot subscriptions, serving athletes, couples, hot sleepers, and health-focused individuals across 34+ countries.

Ownership category

akta.pro rank

Product category

Smart Sleep Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

akta.pro secondary industries

Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB)

Keywords

• Smart sleep systems
• Sleep tracking technology
• Mattress temperature control
• Biometric sleep monitoring
• Sleep wellness devices

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware sales (Pod Cover, Base, Blanket, Pillow Cover): One-time hardware purchases of the Pod system and accessories including the Cover ($2,749-$3,048), Base ($1,899), Blanket ($949-$999), Pillow Cover ($949-$999), Air Pillow ($199), and Premium Mattress ($1,899). Rentals starting at $169/month through Fragile.
2. Autopilot subscription: Recurring subscription plans powering the Pod: Standard ($17/month, $199/year), Enhanced ($25/month, $299/year), and Elite ($33/month, $399/year). Plans include dynamic temperature, health tracking, vibration alarms, and advanced wellbeing monitoring. Required for first 12 months.
3. Supplements (Sleep Elixir, Sleep Elixir Plus, Jet Lag): One-time and subscription supplement sales leveraging the same sleep data insights. Sleep Elixir ($59-79), Sleep Elixir Plus ($41-79/month subscription), and Jet Lag ($99 for 60 capsules).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eight Sleep develops and sells AI-powered smart sleep systems, centered on the Pod 5 smart mattress cover that uses water-based thermal regulation (55°F–110°F), 35 embedded biometric sensors per side, and the Autopilot AI subscription platform to dynamically adjust sleep conditions. The modular product ecosystem extends to the Pod Blanket, Pod Pillow Cover, Pod Base, and complementary bedding accessories, alongside NSF Certified for Sport supplements (Sleep Elixir, Jet Lag) leveraging proprietary sleep data insights. The company is pursuing FDA clearance for sleep apnea detection to transition from consumer wellness into regulated health technology.

Product overview

Eight Sleep offers the Pod ecosystem — a modular, AI-powered sleep optimization platform centered on the Pod 5 smart mattress cover. The core system (Cover) uses water-based dual-zone temperature regulation (55°F–110°F), embedded biometric sensors, and the Autopilot subscription to learn and automate sleep conditions in real time. The ecosystem extends through add-on modules: the Pod Blanket for full-body thermal immersion, Pod Pillow Cover for head temperature control, Pod Base for snore mitigation and zero-gravity elevation with integrated soundscapes, and complementary bedding accessories (Sheet Set, Protector, Air Pillow). Beyond hardware, Eight Sleep has expanded into sleep wellness through supplements — Sleep Elixir and Sleep Elixir Plus (daily sleep aids) and Jet Lag Supplement — all leveraging sleep data research and NSF Certified for Sport. The platform's AI capabilities include predictive sleep analytics, autonomous temperature optimization via Autopilot, anomaly detection for health monitoring (Health Check), and personalization driven by over 1 billion hours of aggregate sleep data. Eight Sleep is pursuing FDA clearance for sleep apnea detection, signaling a shift from consumer wellness into regulated health technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Pod 5 AI-powered smart mattress cover with water-based thermal regulation (55°F–110°F), dual-zone independent temperature control, sleep tracking, vibration and thermal alarms, and phone-free tap controls. Adds intelligence to any mattress.
• Pod 5 Ultra Full-featured Pod 5 system with automatic elevation for snore mitigation and zero-gravity support, integrated speaker for soundscapes, and NSDR content from Dr. Andrew Huberman. Combines Cover, Base, Blanket, and Pillow Cover into a unified system.
• Pod Blanket Hydro-powered temperature control insert that extends coverage from the Pod Cover to full-body immersion with synced dual-zone cooling and heating. Doubles cooling and heating power for top-to-bottom thermal regulation.
• Pod Pillow Cover Active water-based cooling and heating cover for any pillow with independent temperature control via separate dedicated Hub, enabling separate head/neck temperature from the rest of the body. Clinically proven to help users fall asleep 20% faster.
• Pod Base Adjustable bed base with automatic snoring detection and head elevation, zero-gravity custom positions for reading and recovery, integrated speaker for phone-free soundscapes, and white noise. 3-inch low-profile design supporting up to 750 lbs. Compatible with Pod 4 and Pod 5.
• Pod Duvet Cover Custom-fit duvet cover designed exclusively for the Pod Blanket, made from 100% woven modal with 8 inner straps to hold the blanket in place and a 3-sided zipper for easy removal and washing.
• Pod Protector Waterproof mattress protector designed to fit over the Pod Cover. Made from moisture-wicking nylon and polyester with waterproof laminate to shield the Pod from dust, pet dander, allergens, bacteria, mold, and liquid spills.
• Pod Sheet Set Sheet set specifically designed for Pod mattresses, made from 100% woven modal for smooth feel and high breathability to allow body temperature to feel the Pod's temperature effects immediately. Includes fitted sheet, flat sheet, and two pillowcases.
• The Air Pillow Premium memory foam pillow with temperature-regulating gel to absorb and dissipate heat away from the body. Features air ventilation system for increased airflow and breathability. Removable cover for washing.
• Sleep Essentials Bundle Bundle containing one Pod Sheet Set, one Pod Protector, and two Air Pillows at a discounted combined price.
• Premium Mattress 5-layer breathable, supportive mattress designed to pair with the Pod Cover for an integrated sleep system. Can also be used independently.
• Sleep Elixir Daily sleep supplement with four natural ingredients (Valerian Root, Tart Cherry, L-Tryptophan, Ashwagandha) formulated using over 600 million hours of sleep data. Non-habit forming, no melatonin. NSF Certified for Sport. 60 capsules per package.
• Sleep Elixir Plus Daily sleep supplement with the same four natural ingredients as Sleep Elixir plus 0.3mg melatonin per capsule for enhanced sleep onset support. NSF Certified for Sport. 60 capsules per package.
• Autopilot Intelligent sleep optimization AI platform and required subscription (first 12 months) powering all Eight Sleep Pod products. Three tiers — Standard ($17/month, $199/year), Enhanced ($25/month, $299/year), and Elite ($33/month, $399/year) — offering dynamic temperature automation, vibration and thermal alarms, sleep and health tracking, snore detection, and advanced wellbeing monitoring. Draws from 1 billion hours of aggregate sleep data.

Quantifiable outcome

• Up to 44% less time to fall asleep
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Aston Martin Aramco Formula One TeamflagshipStrategic or Co-development Partner · 9 April 2026Eight Sleep is the Official Sleep Fitness Partner of the Aston Martin Aramco Formula One Team for the 2026 season. Pod sleep technology (biometric tracking, adaptive cooling) is integrated into the team's performance ecosystem. Eight Sleep branding appears on race car nose, driver balaclavas, cooling vests, and handheld cooling fans.
• IRONMAN EuropecoreStrategic or Co-development Partner · 20 March 2026Eight Sleep named Official Sleep Fitness Partner for IRONMAN and IRONMAN 70.3 events across Europe. Company activates at key European races with on-site education, athlete engagement, and performance insights, positioning itself as the reference brand for sleep fitness in endurance sport.
• Hims & Hers BenefitsminorGTM or Marketing Partner · 10 March 2026Hims & Hers Benefits offers subscribers up to $350 off Eight Sleep Pod 5 products as part of its wellness discounts program. Eight Sleep is positioned alongside Prenuvo (whole body MRI) as a health partner, with Hims & Hers passing 100% of negotiated savings directly to subscribers.
• Carrot CollectiveminorChannel Partner/ Reseller/ Distributor · 5 December 2025Eight Sleep launched as a launch partner in Carrot Collective, a curated fertility and hormonal health marketplace available to all Carrot members globally at no additional cost to employers. Eight Sleep's smart mattress is positioned alongside Oura, Function, and other vetted wellness brands.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Apple (Apple Watch): Apple Watch offers sleep stages, heart rate, respiratory rate, and ECG monitoring, increasingly overlapping Eight Sleep's biometric suite at a much lower entry price. As Apple pushes deeper into health, it represents a structural competitor for non-clinical sleep tracking consumers.
• Casper: Casper is a mainstream mattress and sleep products brand (mattresses, pillows, sheets) competing in the same consumer sleep category as Eight Sleep. While Casper does not offer active temperature regulation or biometric tracking, it represents the dominant DTC sleep brand Eight Sleep must displace or differentiate against.
• Fitbit (Google): Fitbit (now Google) offers sleep score, heart rate, HRV, and snore detection across smartwatches and the Fitbit Sense at mainstream price points. The integration with Google's health data ecosystem makes it a scaled competitor for consumer-facing sleep tracking that Eight Sleep must differentiate against.
• Tempur Sealy International: Tempur Sealy owns Tempur-Pedic, Stearns & Foster, and Sealy, dominating the premium mattress category in retail. Its Tempur-Pedic TEMPUR-Ergo Smart Base offers sleep tracking, but the brand represents the traditional mattress-incumbent alternative that Eight Sleep's smart ecosystem must upsell against.
• Sleep Number: Sleep Number is a large smart-bed incumbent offering adjustable firmness, sleep tracking, and temperature features. Its 360 smart bed and ClimateIQ technology overlap with Eight Sleep's Pod and Base ecosystem, but Sleep Number competes primarily through mattress sales at lower price points rather than a hardware-plus-AI-subscription model.

Direct peers

• Whoop: Whoop offers a subscription-based wearable for strain, recovery, and sleep tracking with similar performance-focused athletes and longevity customers as Eight Sleep. Both compete for the same premium sleep-fitness consumer wallet share with subscription-led business models.
• ChiliSleep: ChiliSleep makes water-based bed cooling and heating pads (Dopper and Ooler) that compete directly with Eight Sleep's Pod 5 on temperature regulation and dual-zone control. Both target hot sleepers, couples, and athletes via DTC channels, though ChiliSleep lacks Eight Sleep's full biometric stack and AI subscription.
• Oura: Oura sells a smart ring for continuous sleep, readiness, and biometric tracking, overlapping Eight Sleep's sleep tracking and recovery proposition with a wearable form factor. Both target health-optimization consumers and use aggregated biometric data to power AI-driven insights.

Emerging players

• Withings: Withings offers connected health devices (Sleep Analyzer mat, Body Scan scale, watches) with clinical-grade biometrics, overlapping Eight Sleep's heart rate, HRV, and sleep apnea screening ambitions. Withings' under-mattress sleep tracking device is a direct non-wearable alternative to Eight Sleep's Pod.
• Hatch: Hatch sells sleep-focused products including sunrise alarm clocks, sound machines, and the Restore bedside device. While Hatch targets a more general wellness audience and lacks biometric sensing, it competes in the sleep-environment optimization category at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eight--
• Instagraminstagram.com/eightsleep
• Xx.com/eightsleep
• Facebookfacebook.com/eightsleep

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds12 records

Investors45 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eight Sleep