Affinity Partners
Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, managing $6.2 billion in assets primarily sourced from Gulf sovereign wealth funds and deploying capital across technology, media, fitness, and hospitality investments globally.
- Company typePrivate
- Founded2021
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Affinity Partners does
Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, following his tenure as Senior Advisor during the first Trump administration. The firm manages $6.2 billion in assets under management as of the end of 2025, up nearly 30% year-on-year, with a reported net internal rate of return of 25% and a portfolio of more than 24 companies across technology, media, entertainment, fitness, and hospitality.
The firm's investment activity is anchored by capital from Gulf sovereign wealth funds — Saudi Arabia's Public Investment Fund, Qatar Investment Authority, and UAE-based Mubadala — with 99% of AUM originating from non-US investors. Notable transactions include participation in the $55 billion take-private of Electronic Arts alongside PIF and Silver Lake (the largest leveraged buyout in history), leading the $785 million Playlist-EGYM merger financing, a $170 million investment in British Amazon aggregator Unybrands, and a €1.4-1.6 billion luxury resort development on Albania's protected coastline.
The firm's revenue model follows standard private equity mechanics: management fees on AUM plus carried interest on investment returns. Distribution occurs entirely through direct bilateral relationships with sovereign and institutional LPs rather than public fundraising channels. The firm's competitive positioning rests on Kushner's personal relationships with Gulf state leadership and his concurrent diplomatic role, which also generate ongoing conflict-of-interest scrutiny.
Affinity Partners firmographics
Firmographics- Name
- Affinity Partners
- Legal name
- Affinity Partners
- Website
- https://affinitypartners.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, managing $6.2 billion in assets primarily sourced from Gulf sovereign wealth funds and deploying capital across technology, media, fitness, and hospitality investments globally.
- Ownership category
- akta.pro rank
Affinity Partners industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Miscellaneous Intermediation (52391), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
Keywords
Where Affinity Partners is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Affinity Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels2 records
Affinity Partners product offering
Product offeringCore offering
Affinity Partners is a private equity investment firm that manages capital on behalf of Middle Eastern sovereign wealth funds (primarily Saudi Arabia's PIF, Qatar Investment Authority, and UAE entities), deploying that capital into US and global investments across technology, media, entertainment, fitness/wellness, gaming, and hospitality sectors through acquisitions and strategic equity investments. The firm earns revenue through management fees on assets under management and performance-based carried interest on investment returns.
Product overview
Affinity Partners is a private equity investment firm founded by Jared Kushner that manages investment assets primarily sourced from Middle Eastern government-backed investors including Saudi Arabia's Public Investment Fund, Qatar Investment Authority, and UAE entities. The firm operates as a single investment platform rather than a multi-product suite, deploying capital across technology, media, and entertainment sectors through acquisitions and strategic investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Affinity Partners Investment Platform Private equity investment management platform deploying capital from Middle Eastern sovereign wealth funds (Saudi PIF, Qatar Investment Authority, UAE entities) into US and global investments across technology, media, entertainment, gaming, fitness/wellness, and hospitality sectors. Manages approximately $6.2 billion in assets under management.
Quantifiable outcome
- 25% net internal rate of return reported
- +2 more outcomes
Companies that use Affinity Partners
Customer profileSegments3 records
Ideal customer profiles2 records
Affinity Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affinity Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and flagship.
- Serbian Hotel Project (Belgrade)minorAffinity Partners pursued a hotel development project in Belgrade, Serbia, involving a historic building where cultural heritage status was revoked. Serbian prosecutors indicted Culture Minister Nikola Selakovic and three others over alleged illegalities in the approval process. The project was abandoned following street protests.
- Albania Luxury Resort (Sazan Island, Vjosa-Narta)flagshipAffinity Partners is developing a luxury resort project on Albania's protected coastal areas including Sazan Island and Zvërnec coastline. The €1.4-1.6 billion project includes 800+ guest rooms, luxury villas, golf course, casino, and water park. The project received 'strategic investor' status in December 2024 but has sparked massive protests ('Flamingo Revolution') and anti-corruption investigations.
Scale indicators7 records
Recent moves2 records
Expansion highlights6 records
Affinity Partners competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Affinity Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Partners leadership team
Management profileNumber of profiles
Profiles2 records
Affinity Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Partners M&A and investment
M&A and investmentM&A
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Partners
What does Affinity Partners do?
Affinity Partners is a private equity investment firm that manages capital on behalf of Middle Eastern sovereign wealth funds (primarily Saudi Arabia's PIF, Qatar Investment Authority, and UAE entities), deploying that capital into US and global investments across technology, media, entertainment, fitness/wellness, gaming, and hospitality sectors through acquisitions and strategic equity investments. The firm earns revenue through management fees on assets under management and performance-based carried interest on investment returns.
Is Affinity Partners a public or private company?
Affinity Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affinity Partners founded?
Affinity Partners was founded in 2021. It employs 1 to 10 people.
Where is Affinity Partners based?
Affinity Partners is headquartered in Miami, United States, in the North America region.
Does Affinity Partners have an API?
No public API is recorded for Affinity Partners.
What industry is Affinity Partners in?
Affinity Partners's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement. Its NAICS code is 52391 and its SIC code is 6211.