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Affinity Partners

Full company profile

uuid000007p

Namestring
Affinity Partners
Legal namestring
Affinity Partners
Websiteurl
affinitypartners.com
Company typeenum
Private
Founded yearint
2021
Descriptiontext

Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, following his tenure as Senior Advisor during the first Trump administration. The firm manages $6.2 billion in assets under management as of the end of 2025, up nearly 30% year-on-year, with a reported net internal rate of return of 25% and a portfolio of more than 24 companies across technology, media, entertainment, fitness, and hospitality.

The firm's investment activity is anchored by capital from Gulf sovereign wealth funds — Saudi Arabia's Public Investment Fund, Qatar Investment Authority, and UAE-based Mubadala — with 99% of AUM originating from non-US investors. Notable transactions include participation in the $55 billion take-private of Electronic Arts alongside PIF and Silver Lake (the largest leveraged buyout in history), leading the $785 million Playlist-EGYM merger financing, a $170 million investment in British Amazon aggregator Unybrands, and a €1.4-1.6 billion luxury resort development on Albania's protected coastline.

The firm's revenue model follows standard private equity mechanics: management fees on AUM plus carried interest on investment returns. Distribution occurs entirely through direct bilateral relationships with sovereign and institutional LPs rather than public fundraising channels. The firm's competitive positioning rests on Kushner's personal relationships with Gulf state leadership and his concurrent diplomatic role, which also generate ongoing conflict-of-interest scrutiny.

Short descriptiontext

Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, managing $6.2 billion in assets primarily sourced from Gulf sovereign wealth funds and deploying capital across technology, media, fitness, and hospitality investments globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMiami, United States
HQ citystring
Miami
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
private equity investing, sovereign wealth capital, leveraged buyouts, portfolio investment management, cross-border investments
Industry1 code
1Private Equity Fundraising Placement
CodeFSAEALABPrimaryYes
NAICS code2 codes
  • Miscellaneous Intermediation52391
  • Portfolio Management and Investment Advice523940
SIC code2 codes
  • Security Brokers, Dealers & Flotation Companies6211
  • Investment Advice6282
Product category
Private Equity Investment Management
No data
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Affinity Partners is a private equity investment firm that manages capital on behalf of Middle Eastern sovereign wealth funds (primarily Saudi Arabia's PIF, Qatar Investment Authority, and UAE entities), deploying that capital into US and global investments across technology, media, entertainment, fitness/wellness, gaming, and hospitality sectors through acquisitions and strategic equity investments. The firm earns revenue through management fees on assets under management and performance-based carried interest on investment returns.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 25% net internal rate of return reported
+2 more records
Product overview1 text field

Affinity Partners is a private equity investment firm founded by Jared Kushner that manages investment assets primarily sourced from Middle Eastern government-backed investors including Saudi Arabia's Public Investment Fund, Qatar Investment Authority, and UAE entities. The firm operates as a single investment platform rather than a multi-product suite, deploying capital across technology, media, and entertainment sectors through acquisitions and strategic investments.

Product and service1 record
1Affinity Partners Investment Platform
CategoryPrivate Equity Investment Management
Description

Private equity investment management platform deploying capital from Middle Eastern sovereign wealth funds (Saudi PIF, Qatar Investment Authority, UAE entities) into US and global investments across technology, media, entertainment, gaming, fitness/wellness, and hospitality sectors. Manages approximately $6.2 billion in assets under management.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Serbian Hotel Project (Belgrade)
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2025-12-15
Description

Affinity Partners pursued a hotel development project in Belgrade, Serbia, involving a historic building where cultural heritage status was revoked. Serbian prosecutors indicted Culture Minister Nikola Selakovic and three others over alleged illegalities in the approval process. The project was abandoned following street protests.

digitaljournal.com
2Albania Luxury Resort (Sazan Island, Vjosa-Narta)
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2024-12-01
Description

Affinity Partners is developing a luxury resort project on Albania's protected coastal areas including Sazan Island and Zvërnec coastline. The €1.4-1.6 billion project includes 800+ guest rooms, luxury villas, golf course, casino, and water park. The project received 'strategic investor' status in December 2024 but has sparked massive protests ('Flamingo Revolution') and anti-corruption investigations.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment11 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Affinity Partners

Private Equity Investment Managementaffinitypartners.com

Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, managing $6.2 billion in assets primarily sourced from Gulf sovereign wealth funds and deploying capital across technology, media, fitness, and hospitality investments globally.

What Affinity Partners does

Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, following his tenure as Senior Advisor during the first Trump administration. The firm manages $6.2 billion in assets under management as of the end of 2025, up nearly 30% year-on-year, with a reported net internal rate of return of 25% and a portfolio of more than 24 companies across technology, media, entertainment, fitness, and hospitality.

The firm's investment activity is anchored by capital from Gulf sovereign wealth funds — Saudi Arabia's Public Investment Fund, Qatar Investment Authority, and UAE-based Mubadala — with 99% of AUM originating from non-US investors. Notable transactions include participation in the $55 billion take-private of Electronic Arts alongside PIF and Silver Lake (the largest leveraged buyout in history), leading the $785 million Playlist-EGYM merger financing, a $170 million investment in British Amazon aggregator Unybrands, and a €1.4-1.6 billion luxury resort development on Albania's protected coastline.

The firm's revenue model follows standard private equity mechanics: management fees on AUM plus carried interest on investment returns. Distribution occurs entirely through direct bilateral relationships with sovereign and institutional LPs rather than public fundraising channels. The firm's competitive positioning rests on Kushner's personal relationships with Gulf state leadership and his concurrent diplomatic role, which also generate ongoing conflict-of-interest scrutiny.

Affinity Partners firmographics

Firmographics
Name
Affinity Partners
Legal name
Affinity Partners
Website
https://affinitypartners.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
1–10 employees
Short description
Affinity Partners is a Miami-based private equity firm founded by Jared Kushner in 2021, managing $6.2 billion in assets primarily sourced from Gulf sovereign wealth funds and deploying capital across technology, media, fitness, and hospitality investments globally.
Ownership category
akta.pro rank

Affinity Partners industry classification

Industry
Product category
Private Equity Investment Management
NAICS
Miscellaneous Intermediation (52391), Portfolio Management and Investment Advice (523940)
SIC
Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
akta.pro primary industry
Private Equity Fundraising Placement (FSAEALAB)

Keywords

  • Private equity investing
  • Sovereign wealth capital
  • Leveraged buyouts
  • Portfolio investment management
  • Cross-border investments

Where Affinity Partners is headquartered

Location

Headquarters

HQ city
Miami
HQ country
United States
HQ region
North America

Markets served

Affinity Partners business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Affinity Partners product offering

Product offering

Core offering

Affinity Partners is a private equity investment firm that manages capital on behalf of Middle Eastern sovereign wealth funds (primarily Saudi Arabia's PIF, Qatar Investment Authority, and UAE entities), deploying that capital into US and global investments across technology, media, entertainment, fitness/wellness, gaming, and hospitality sectors through acquisitions and strategic equity investments. The firm earns revenue through management fees on assets under management and performance-based carried interest on investment returns.

Product overview

Affinity Partners is a private equity investment firm founded by Jared Kushner that manages investment assets primarily sourced from Middle Eastern government-backed investors including Saudi Arabia's Public Investment Fund, Qatar Investment Authority, and UAE entities. The firm operates as a single investment platform rather than a multi-product suite, deploying capital across technology, media, and entertainment sectors through acquisitions and strategic investments.

Differentiator

Problem solved

Functional benefit

Products and services

  • Affinity Partners Investment Platform Private equity investment management platform deploying capital from Middle Eastern sovereign wealth funds (Saudi PIF, Qatar Investment Authority, UAE entities) into US and global investments across technology, media, entertainment, gaming, fitness/wellness, and hospitality sectors. Manages approximately $6.2 billion in assets under management.

Quantifiable outcome

  • 25% net internal rate of return reported
  • +2 more outcomes

Companies that use Affinity Partners

Customer profile

Segments3 records

Ideal customer profiles2 records

Affinity Partners technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Affinity Partners partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and flagship.

  • Serbian Hotel Project (Belgrade)minorStrategic or Co-development Partner · 15 December 2025Affinity Partners pursued a hotel development project in Belgrade, Serbia, involving a historic building where cultural heritage status was revoked. Serbian prosecutors indicted Culture Minister Nikola Selakovic and three others over alleged illegalities in the approval process. The project was abandoned following street protests.
  • Albania Luxury Resort (Sazan Island, Vjosa-Narta)flagshipStrategic or Co-development Partner · 1 December 2024Affinity Partners is developing a luxury resort project on Albania's protected coastal areas including Sazan Island and Zvërnec coastline. The €1.4-1.6 billion project includes 800+ guest rooms, luxury villas, golf course, casino, and water park. The project received 'strategic investor' status in December 2024 but has sparked massive protests ('Flamingo Revolution') and anti-corruption investigations.

Scale indicators7 records

Recent moves2 records

Expansion highlights6 records

Affinity Partners competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Affinity Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Affinity Partners leadership team

Management profile

Number of profiles

Profiles2 records

Affinity Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Affinity Partners M&A and investment

M&A and investment

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Partners

What does Affinity Partners do?

Affinity Partners is a private equity investment firm that manages capital on behalf of Middle Eastern sovereign wealth funds (primarily Saudi Arabia's PIF, Qatar Investment Authority, and UAE entities), deploying that capital into US and global investments across technology, media, entertainment, fitness/wellness, gaming, and hospitality sectors through acquisitions and strategic equity investments. The firm earns revenue through management fees on assets under management and performance-based carried interest on investment returns.

Is Affinity Partners a public or private company?

Affinity Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Affinity Partners founded?

Affinity Partners was founded in 2021. It employs 1 to 10 people.

Where is Affinity Partners based?

Affinity Partners is headquartered in Miami, United States, in the North America region.

Does Affinity Partners have an API?

No public API is recorded for Affinity Partners.

What industry is Affinity Partners in?

Affinity Partners's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement. Its NAICS code is 52391 and its SIC code is 6211.

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Live signals
Foreign PolicyCongress Can Do More to Curb Kushner’s Conflicts of InterestOn Oct. 6, House Oversight Committee ranking member Robert Garcia opened an investigation into Jared Kushner's conflicts of interest, citing his dual role as a volunteer negotiator and owner of Affinity Partners. The firm, funded by Saudi Arabia and other Gulf monarchies, holds shares in Israeli military suppliers while Kushner negotiates peace deals. The article calls for closing loopholes in ethics and disclosure laws.Yahoo‘How Naive of You, Man!’ Geraldo Rivera Throws Down with Pro-Trumper Over Jared Kushner’s Controversial Business TiesGeraldo Rivera and Joe Borelli clashed on CNN's Table for Five over accusations of a potential conflict of interest regarding Jared Kushner's business ties in Israel. Kushner's Affinity Partners owns a stake in Phoenix Financial, which invested in an Israeli arms manufacturer, and Borelli defended Kushner while Rivera argued Kushner's wealth could be affected by his role as a White House negotiator.ForbesJared Kushner Denies His Israeli Diplomacy Might Benefit His Tel Aviv Business InterestsJared Kushner denied that his Middle East diplomacy benefits his investments, rebuking CNN's report that his firm Affinity Partners holds a 7.4% stake in Phoenix Financial, an Israeli defense equipment investor. He said he has no role in Phoenix's decisions, while CNN noted he sold a quarter of his stake for over $340 million in July.The Times of IndiaCan Jared Kushner broker Gaza peace while investing in Israel? His billion-dollar ties face scrutinyJared Kushner's private equity firm Affinity Partners holds a major stake in Phoenix Financial, which has invested hundreds of millions in Israeli military suppliers. The holdings were worth over $456 million, and Affinity sold a quarter of its stake for $340 million. Kushner's involvement in Gaza peace talks while his firm profits from the war has drawn ethics criticism.YahooKushner pushes back on CNN report about Israeli investments tied to militaryKushner pushed back on a CNN report alleging his firm had ties to Israeli military investments, calling the story misleading. He said Affinity Partners' stake in Phoenix Financial, which invested $456 million in Gaza-related firms, is a public investment in a regulated financial institution, not a defense company.YahooKushner could cash in on Israel’s war economy as he oversees negotiationsJared Kushner's private equity firm Affinity Partners holds the largest stake in Phoenix Financial, which has invested hundreds of millions in Israeli arms maker Elbit Systems and other military suppliers. Kushner, who oversees Israeli-Palestinian negotiations, has not disclosed these financial ties, and his lawyer denied any involvement in the investments.YahooBillionaire Jared Kushner Melts Down at Damning ExposéJared Kushner rebuked CNN for a report linking his diplomatic work to investments in Israeli defense firms, citing CNN's own finding of no such connection. His firm, Affinity Partners, holds a stake in Phoenix Financial, which invested $456 million in nine Israeli defense suppliers. Kushner defended the arrangement, saying Phoenix is a financial institution, not a defense company.YahooKushner Faces Scrutiny Over Investments in Company With Holdings in Israeli Military SuppliersKushner's Affinity Partners holds a 7.4% stake in Phoenix Financial, which invested $456 million in nine Israeli military suppliers. The group sold a quarter of its Phoenix holdings for $340 million, a fivefold return. Kushner's dual role as investor and unofficial envoy raises conflict-of-interest questions.Naver트럼프 사위 회사, 이스라엘 방산 투자사 최대 주주…이해충돌 논란Jared Kushner's private equity fund, Affinity Partners, is the largest shareholder of Phoenix Financial, an Israeli financial firm that invests in defense companies. The firm holds at least $265 million in Elbit Systems, and Kushner's involvement in Gaza peace talks raises conflict-of-interest concerns. Kushner's legal team and the White House deny any connection between his investments and his diplomatic role.Nate트럼프 사위 회사, 이스라엘 방산 투자사 최대 주주…이해충돌 논란 : 네이트 뉴스Trump's son-in-law Jared Kushner's private equity fund, Affinity Partners, is the largest shareholder of Phoenix Financial, an Israeli financial firm. Phoenix invests in at least nine Israeli defense companies, including Elbit Systems, with a minimum investment of $265 million. Kushner denies involvement in the investment decisions.