SoFi

What SoFi does

SoFi Technologies, Inc. (NASDAQ: SOFI) is a publicly traded digital financial services platform founded in 2011 as Social Finance and headquartered in San Francisco. The company operates SoFi Bank, N.A., a nationally chartered bank, and serves approximately 14.7 million members through an integrated super-app spanning consumer banking (checking, savings, credit cards), lending (personal loans, student loan refinancing, private student loans, mortgages, HELOCs, auto refinance), investing (self-directed, robo-advisor, IRAs, IPO access, crypto, and the new AI-powered Composer platform), insurance, and the SoFiUSD stablecoin. The platform runs on a cloud-native, API-first architecture that also powers a B2B infrastructure business through Galileo (banking-as-a-service APIs serving 50+ lenders including Square and Remitly), Technisys, and the recently acquired Peach Finance.

SoFi generates revenue primarily through net interest income on its $117B+ lifetime loan originations funded by $40.2B in deposits, supplemented by fee-based Financial Services revenue (interchange, subscriptions, advisory) and subscription/transaction revenue from the Technology Platform segment. Pricing is variable and credit-based across lending products (e.g., personal loans 6.99%-35.49% APR, student refi starting at 3.99% APR), while banking and SoFi Plus membership use rate-tiers tied to direct deposit behavior. Distribution is digital-first direct-to-consumer via mobile app and website, augmented by event sponsorships (SoFi Stadium, CMA Fest, TGL) and a referral program that drives member acquisition.

The company has executed an aggressive 2025-2026 strategic agenda including a $1.5B public equity offering (December 2025), three acquisitions (Peach Finance, PrimaryBid, Composer), the launch of the first U.S. bank-issued stablecoin (May 2026), FedNow instant payments integration, and Mastercard stablecoin settlement partnership. Q1 2026 results showed $1.1B in adjusted net revenue (+41% YoY), $167M GAAP net income, and 31.3% EBITDA margin — the 10th consecutive quarter of GAAP profitability.

Name

SoFi

Legal name

Social Finance LLC

Website

https://sofi.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SoFi Technologies is a publicly traded digital financial services platform offering banking, lending, investing, insurance, and crypto to 14.7 million members through an integrated super-app, while operating a B2B infrastructure business through Galileo, Technisys, and Peach Finance.

Ownership category

akta.pro rank

Product category

Digital Banking & Lending

NAICS

Commercial Banking (52211), Commercial Banking (522110), Finance and Insurance (52)

SIC

National Commercial Banks (6021), Investment Advice (6282)

akta.pro primary industry

Banking-as-a-Service (BaaS) Neobanks / Neobank Enablers (FSABAFAL)

akta.pro secondary industries

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ)

Keywords

• Consumer lending
• Digital banking
• Wealth management
• Student loan refinancing
• Banking-as-a-service

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lending (Loan Platform Business): Generates revenue through interest income and fees from personal loans, student loans (refinancing and private), mortgages, and auto loans. Q1 2026 record loan originations of $12.2B, up 68% YoY. Personal loan securitization completed for $697.6M in February 2025.
2. Financial Services Segment: Fee-based revenue from banking products including deposits, credit cards, and investment services. Grew 24% YoY to $504M in Q1 2026. Includes interchange fees, subscription revenue from SoFi Plus, and interest income on deposits.
3. Technology Platform (Galileo/Technisys): B2B infrastructure revenue from banking-as-a-service APIs and lending technology. Revenue declined 27% to $75M in Q1 2026 due to Chime customer exit. Supports 50+ lenders with $2B+ in active loans.
4. Net Interest Income: Spread income from loan portfolio and deposit funding. $40.2B in deposits provides low-cost funding advantage. Company posted 31% EBITDA margin with $167M GAAP net income in Q1 2026.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

SoFi is a diversified digital financial services platform that provides consumer banking (checking, savings, credit cards), lending (personal loans, student loan refinancing, mortgages, auto loans, HELOCs), investing (active, automated, retirement), insurance, and cryptocurrency services through a single integrated mobile app and website. It also operates a B2B financial infrastructure business through Galileo, Technisys, and Peach Finance, providing API-based banking, core banking platform, and loan servicing technology to fintechs, banks, and brands.

Product overview

SoFi is a diversified integrated financial services platform offering a comprehensive suite of banking, lending, investing, and insurance products through its digital-first approach. The platform operates on a unified ecosystem model where products interconnect through shared account access and cross-selling. Core offerings include SoFi Banking (checking, savings), Personal Loans, Student Loan products (refinancing and private loans with specialized tracks for medical professionals, law/MBA, and parents), Auto Loan Refinancing, Mortgage Loans and HELOC, SoFi Invest (self-directed, robo-advisor, retirement accounts, IPO access), SoFi Credit Cards, SoFi Crypto (25+ coins including Bitcoin, Ethereum, Solana, and XRP), SoFiUSD stablecoin, SoFi Insurance, and SoFi Financial Insights. Premium membership is delivered through SoFi Plus, which includes AI-powered SoFi Coach. SoFi also operates B2B technology infrastructure through Galileo Financial Technologies (acquired 2020) and Peach Finance (acquired 2026), providing banking-as-a-service and lending technology to other financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Galileo Financial Technologies: Banking-as-a-service technology platform providing API-based financial services infrastructure to other fintechs and banks.
• SoFiUSD
• Composer by SoFi
• SoFi Plus
• SoFi Stadium

Products and services

• SoFi Checking and Savings
• SoFi Personal Loans
• SoFi Student Loan Refinancing
• SoFi Private Student Loans
• SoFi Mortgage Loans
• SoFi Auto Loan Refinance
• SoFi Invest
• SoFi Credit Cards
• SoFi Crypto
• SoFi Insurance
• SoFi Plus
• Galileo Financial Technologies
• Technisys
• Peach Finance
• SoFi at Work

Quantifiable outcome

• 41% year-over-year revenue growth to $1.1B in Q1 2026
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bullish ExchangecoreChannel Partner/ Reseller/ Distributor · 24 June 2026Bullish Exchange (NYSE: BLSH) enables trading access for SoFiUSD, the first centralized cryptocurrency exchange to list a U.S. nationally chartered bank-issued stablecoin. Listing provides first liquid reference point for a bank-issued dollar and tests whether SoFi's member base can develop sustained institutional order flow. CEO Anthony Noto characterized this as a defining moment expanding regulated stablecoin access.
• Composer SecuritiescoreTechnology or Integration · 23 June 2026SoFi acquired Composer Securities and launched Composer by SoFi, an AI-powered investing platform enabling retail investors to develop, test, and automate investment strategies using natural language. Platform provides access to over 2,000 community-built strategies. CEO Anthony Noto called this part of strategy to identify innovative technologies as AI becomes foundational to investing.
• Inman Advisory CouncilminorStrategic or Co-development Partner · 15 June 2026SoFi joined Inman's inaugural Advisory Council, a group of C-suite and senior executives from across real estate industry to help shape company's strategy. Positions SoFi to influence real estate industry direction and leverage practitioner perspective amid ongoing disruption.
• MastercardcoreTechnology or Integration · 3 June 2026Mastercard expanded settlement capabilities to include SoFiUSD alongside USDC, PYUSD, and other regulated stablecoins across blockchain networks. Enables banks on Galileo's platform to opt into blockchain-based settlement for credit and debit card transactions, positioning Mastercard as bridge between conventional payment rails and digital asset infrastructure.
• Peach FinancecoreTechnology or Integration · 22 May 2026SoFi acquired Peach, a cloud-native lending technology platform providing processing, banking core and ledgering, payments, and risk and fraud capabilities. Peach joins SoFi Technology Solutions segment alongside Galileo and Technisys, expanding enterprise technology ambitions beyond consumer financial services.
• PrimaryBidcoreStrategic or Co-development Partner · 13 May 2026SoFi acquired PrimaryBid's technology stack, a UK-based online investment platform focused on enabling retail access to private securities and capital markets. SoFi plans to leverage acquired platform to expand into retail IPOs, directed share programs, and broader capital markets activities beyond core consumer lending and banking operations.
• Real Estate Advisory CouncilminorStrategic or Co-development Partner · 23 April 2026SoFi formed its first Real Estate Advisory Council with 50 members to assist members with homeownership and support agents nationwide. Part of comprehensive digital HELOC experience launch and broader homeownership journey strategy.
• Federal Reserve (FedNow Service)coreTechnology or Integration · 17 April 2026Galileo Financial Technologies announced SoFi Bank N.A. now offers instant bank transfers via FedNow Service, among first companies to enable both sending and receiving funds through the network. Allows members to move money between accounts at different U.S. banks in seconds, 24/7 including weekends and holidays, replacing traditional multi-day ACH process.
• Country Music Association (CMA)minorGTM or Marketing Partner · 15 April 2026Partnership with CMA for Amplify Your Ambitions contest offering $200,000 grand prize and two $50,000 runner-up prizes for emerging artists. SoFi returning presenting sponsor of CMA Fest. Addresses financial barriers facing musicians with 75% self-funding careers and over half carrying debt.
• Wyndham Capital MortgagecoreTechnology or Integration · 4 April 2023SoFi acquired Wyndham Capital Mortgage, a digitally native mortgage lender, through an all-cash deal to integrate operations into ecosystem and strengthen mortgage business and service offerings. Deal completed to expand home lending capabilities.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chime: Direct competitor in U.S. digital/neobanking with checking, savings, and early direct-deposit products targeting similar Millennial/Gen Z demographics. Chime was previously a Galileo (SoFi-owned) BaaS client, illustrating the dual customer/competitor dynamic between the two firms.
• Robinhood Markets: Closest super-app analog: combines retail investing, banking (cash sweep/RH Cash Card), retirement, and crypto under one app. Targets the same young retail demographic and is competing head-on with SoFi Invest, SoFi Crypto, and the IPO Access platform.
• LendingClub: Direct competitor in U.S. personal loan and patient-capital-style online lending marketplace, also offering a bank-partnered deposit product. Closely comparable to SoFi's personal-loan origination business and cross-sell motion into savings.
• Upgrade: Direct fintech peer combining personal loans, credit cards, and high-yield checking/savings in a single mobile app, targeting similar prime-credit consumers. Mirrors SoFi's super-app bundling strategy in the personal-loan-led segment.
• Affirm: Comparable consumer fintech lender offering point-of-sale and personal installment credit plus an expanding debit card and savings product. Competes for the same Millennial/Gen Z borrower and competes with SoFi's lending-as-a-service platform via its merchant integrations.
• Marqeta: Direct BaaS/issuing-platform peer to Galileo and Technisys, providing card-issuing APIs and payment infrastructure to fintechs and enterprises. Overlaps SoFi's Technology Platform segment in serving embedded-finance customers.
• Rocket Mortgage: Largest U.S. digital mortgage lender competing directly with SoFi's mortgage and HELOC business (which is bolstered by the Wyndham Capital Mortgage acquisition). Comparable product set in home purchase, refinance, and home equity.

Broad incumbents

• Block (Cash App): Broader fintech incumbent operating Cash App (banking, investing, bitcoin) plus Seller (Square) — a current Galileo customer. Competes with SoFi across consumer payments, banking, and crypto, and is simultaneously a B2B client of SoFi's infrastructure.
• PayPal: Broad incumbent in digital payments and consumer financial services (PayPal, Venmo, Honey) competing with SoFi across digital wallets, checkout credit (Pay in 4 vs. SoFi personal loans), and high-yield savings products.
• Marcus by Goldman Sachs: Incumbent-bank-backed digital bank offering high-yield savings, personal loans, and select credit cards. Closely comparable to SoFi in target product mix (savings + personal loans) and target customer (prime mass-affluent retail). Represents the bank-incumbent playbook that SoFi is competing against with its own national bank charter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SoFi
• YouTubeyoutube.com/user/SoFi
• Facebookfacebook.com/SoFi
• LinkedInlinkedin.com/company/sofi
• Instagraminstagram.com/sofi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds24 records

Investors52 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoFi