Datacentrex (Formerly Thumzup Media)
- Company typePublic
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Datacentrex (Formerly Thumzup Media) firmographics
Firmographics- Name
- Datacentrex (Formerly Thumzup Media)
- Legal name
- Datacentrex, Inc.
- Website
- https://datacentrex.com
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Datacentrex (Formerly Thumzup Media) industry classification
Industry- Product category
- Cryptocurrency Mining Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Mining Hardware (ASIC/GPU) Manufacturing & Distribution (FSADAOAD)
- akta.pro secondary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
Keywords
Where Datacentrex (Formerly Thumzup Media) is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Datacentrex (Formerly Thumzup Media) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel
Revenue model
- Hashrate Marketplace Revenue: Monetizing Scrypt compute through hashrate marketplace where third-party buyers pay market-determined rates for hashrate, with settlement typically denominated in Bitcoin. Revenue recognized when payment for delivered hashrate is received and digital assets transferred to company-controlled wallet.
- Protocol-Native Mining Rewards: Rewards from merged mining of Litecoin and Dogecoin through pool-based mining. Protocol-native rewards in Dogecoin, Litecoin, and other Scrypt-based assets may be held in treasury or converted.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Datacentrex (Formerly Thumzup Media) product offering
Product offeringCore offering
Datacentrex operates Scrypt-based proof-of-work digital asset mining infrastructure using specialized ASIC hardware deployed across four U.S. colocation facilities. The company monetizes its compute capacity through a hashrate marketplace (settlement in Bitcoin) and via protocol-native mining rewards from merged mining of Litecoin and Dogecoin. It also manages a digital asset treasury strategy holding Bitcoin, Litecoin, and Dogecoin to support long-term value creation.
Product overview
Datacentrex is a digital infrastructure and capital deployment company that operates Scrypt-based proof-of-work compute assets. The core product is its Scrypt ASIC mining operations (3,094 miners across four U.S. colocation facilities), which generates revenue through a hashrate marketplace monetization model (settlement in Bitcoin) and manages a digital asset treasury (Bitcoin, Dogecoin, Litecoin). The company also supports merged mining of Litecoin and Dogecoin from a single deployment. Formerly known as Thumzup Media Corporation, the company transitioned from its legacy social media marketing app (Thumzup App) to focus on digital infrastructure following the December 2025 acquisition of Dogehash Technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Scrypt ASIC Mining Operations Digital asset mining operations utilizing 3,094 Scrypt ASIC miners deployed across four U.S. colocation facilities, producing approximately 43.3 TH/s of aggregate hashrate to mine Litecoin, Dogecoin, and other Scrypt-based networks through merged mining architecture.
- Hashrate Marketplace Monetization Primary revenue model that monetizes Scrypt compute by selling hashrate to third-party buyers through marketplace mechanisms, with settlement typically denominated in Bitcoin. Buyers include miners, infrastructure operators, trading firms, and arbitrage participants.
- Digital Asset Treasury Management Bitcoin and cryptocurrency treasury strategy holding Bitcoin, Dogecoin, and Litecoin assets to preserve capital and support long-term value creation.
Quantifiable outcome
- $7.0 million revenue, $3.4 million gross profit, positive $0.5 million Adjusted EBITDA for FY 2025
Companies that use Datacentrex (Formerly Thumzup Media)
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Datacentrex (Formerly Thumzup Media) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Datacentrex (Formerly Thumzup Media) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dogehash Technologies, Inc.coreAcquired through reverse recapitalization merger effective December 15, 2025. Dogehash operates as a wholly-owned subsidiary. The acquisition transformed Thumzup Media into Datacentrex, a digital infrastructure company focused on Scrypt-based compute operations.
- US Data & Energy, LLCcoreDogehash acquired digital asset mining assets and related business operations including ASIC miners and equipment located at colocation facilities, warehoused, on order, or in transit for digital asset compute activities.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Datacentrex (Formerly Thumzup Media) competitors and assessment
Company assessmentDirect peers
- Bitfarms Ltd. Public Bitcoin miner that has also operated Scrypt-based fleets and uses multiple U.S. and international facilities; comparable as a vertically integrated crypto mining operator that has pursued HPC pivot strategies.
- Marathon Digital Holdings: One of the largest publicly traded Bitcoin miners, operating large fleets of ASICs across multiple U.S. sites; comparable operating model and scale, although Datacentrex focuses on Scrypt and runs a hashrate marketplace.
- Riot Platforms: Vertically integrated Bitcoin miner with large-scale ASIC fleets and proprietary power infrastructure in Texas; relevant for comparison on colocation strategy, power contracting, and scaling economics.
- Hut 8 Corp. Public crypto miner with diversified infrastructure across multiple U.S. sites and growing managed-services/infrastructure offerings; comparable to Datacentrex's multi-facility colocation footprint.
- Hive Digital Technologies: Public crypto miner operating ASIC fleets across multiple geographies with a stated HPC/AI cloud pivot; comparable mid-cap mining operator pursuing infrastructure diversification.
- CleanSpark, Inc. Public Bitcoin miner operating among the largest U.S. ASIC fleets with a focus on energy efficiency and grid optimization; relevant for benchmarking operational scale-up and energy strategy.
- Core Scientific: Bitcoin miner and data-center operator emerging from bankruptcy with colocation facilities suitable for HPC workloads; closely comparable given Datacentrex's stated ambition to pivot facilities toward HPC.
- Bit Digital, Inc. Public crypto miner pivoting into AI/HPC and operating cloud GPU services; comparable strategic profile to Datacentrex's HPC pivot ambitions and small-cap public-equity structure.
- Iris Energy Limited: Public Bitcoin miner that owns and operates data centers powered by renewable energy with a growing HPC/AI cloud business; relevant comparable on data-center ownership and HPC transition.
Others
- NiceHash: Hashpower marketplace where miners rent and sell hashrate, including Scrypt capacity; relevant because Datacentrex both uses NiceHash as a redundancy pool and operates a competing marketplace monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Datacentrex (Formerly Thumzup Media) social profiles
Digital presenceDatacentrex (Formerly Thumzup Media) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datacentrex (Formerly Thumzup Media) leadership team
Management profileNumber of profiles
Profiles3 records
Datacentrex (Formerly Thumzup Media) subsidiaries and ownership
Company hierarchySubsidiaries1 record
Datacentrex (Formerly Thumzup Media) funding detail
Funding detailFunding overview
Funding rounds14 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datacentrex (Formerly Thumzup Media) M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datacentrex (Formerly Thumzup Media)
What does Datacentrex (Formerly Thumzup Media) do?
Datacentrex operates Scrypt-based proof-of-work digital asset mining infrastructure using specialized ASIC hardware deployed across four U.S. colocation facilities. The company monetizes its compute capacity through a hashrate marketplace (settlement in Bitcoin) and via protocol-native mining rewards from merged mining of Litecoin and Dogecoin. It also manages a digital asset treasury strategy holding Bitcoin, Litecoin, and Dogecoin to support long-term value creation.
Is Datacentrex (Formerly Thumzup Media) a public or private company?
Datacentrex (Formerly Thumzup Media) is a public company. It is classified as public and is currently operating.
When was Datacentrex (Formerly Thumzup Media) founded?
Datacentrex (Formerly Thumzup Media) was founded in 2020. It employs 11 to 50 people.
Where is Datacentrex (Formerly Thumzup Media) based?
Datacentrex (Formerly Thumzup Media) is headquartered in Los Angeles, United States, in the North America region.
How does Datacentrex (Formerly Thumzup Media) make money?
Two revenue lines are on record. Hashrate Marketplace Revenue is the primary driver. The others are protocol-Native Mining Rewards.
Who are Datacentrex (Formerly Thumzup Media)'s main competitors?
Direct peers on record are Bitfarms Ltd., Marathon Digital Holdings, Riot Platforms, Hut 8 Corp., Hive Digital Technologies, CleanSpark, Inc., Core Scientific, Bit Digital, Inc. and Iris Energy Limited. NiceHash is listed as an others.
Does Datacentrex (Formerly Thumzup Media) have an API?
No public API is recorded for Datacentrex (Formerly Thumzup Media).
What industry is Datacentrex (Formerly Thumzup Media) in?
Datacentrex (Formerly Thumzup Media)'s product category is Cryptocurrency Mining Infrastructure. Its primary akta.pro industry code is FSADAOAD, Mining Hardware (ASIC/GPU) Manufacturing & Distribution, with a secondary code of FSAFANAO, Digital Asset/Crypto Trade Execution Platforms. Its NAICS code is 51821 and its SIC code is 6200.