Fable
- Company typePrivate
- Founded2021
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Fable firmographics
Firmographics- Name
- Fable
- Legal name
- Fable Group Inc.
- Website
- https://fable.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fable industry classification
Industry- Product category
- Social Reading Platform
- NAICS
- Book Publishers (513130), Software Publishers (513210)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- eBook & Digital Reading Platforms (BPAMAJAK)
- akta.pro secondary industries
- E-book Subscription & Bundling Services (MPAJAMAB), Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)
Keywords
Where Fable is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fable business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Combined Everand + Fable): Fable operates under a combined subscription model with Everand (Scribd subsidiary), offering tiered plans ranging from $11.99 to $28.99 per month for access to both platforms' content including audiobooks, ebooks, and premium community features
- E-book Sales: Direct sales of ebooks through the Fable bookstore, with prices ranging from free classics to premium new releases ($5.99-$28.99). The platform offers millions of books including free classics and paid indie/bestselling titles
- Community/Premium Features: Premium community features including advanced stats and ad-free experience bundled into the combined subscription at no additional cost
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Combined Everand + Fable subscription - Starting tier |
| Subscription | Monthly | Combined Everand + Fable subscription - Mid tier |
| Subscription | Monthly | Premium Features Bundle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fable product offering
Product offeringCore offering
Fable operates a mobile-first social reading platform that enables individual readers to join and host online book clubs, read and annotate ebooks, and participate in chapter-specific discussion threads with other club members. The platform bundles its social reading and book club community features with Everand's 1.5M+ audiobook and ebook catalog under a tiered monthly subscription, and additionally operates a direct ebook retail storefront.
Product overview
Fable is a social reading platform acquired by Scribd-owned Everand in June 2025. The product portfolio consists of the Fable App (a core social reading platform for book clubs), the Fable Online Book Clubs (hosting over 100,000 community book clubs including celebrity and influencer-led clubs), and the Fable Bookstore (an e-book retail platform). Following the acquisition, Fable's premium community features were bundled with Everand's 1.5M+ audiobook and e-book catalog into a combined subscription service, creating a unified social reading experience serving 5 million combined readers. The platform enables social reading with features like in-book annotations, emoji comments, spoiler-free chat rooms, polls, and reading milestones.
Differentiator
Problem solved
Functional benefit
Products and services
- Fable App A social reading platform and mobile application that enables individual readers to join online book clubs, read ebooks, annotate texts with notes and highlights, and engage in social discussions within books. The app features spoiler-free chat rooms, polls, and reading milestones to facilitate community engagement around reading for individual consumer readers.
- Fable Online Book Clubs Virtual book clubs hosted on the Fable platform allowing users to join existing clubs or create their own across diverse genres. Clubs can be free or premium, public or private, and are moderated by users, celebrities, or influencers including Jack Edwards (Inklings Book Club, 65K+ members), Ayman (Romance Book Club, 54K+ members), Mei Mei, Cody & James, and Karla Espinosa.
- Fable Bookstore An ebook retail platform integrated within Fable, offering millions of books across various genres. Users can purchase ebooks to read, annotate, and discuss within the Fable app. The bookstore features curated collections, book club picks, and diverse voice sections including Black voices, Latine voices, AANHPI voices, and Indian voices, with 20% of every book sale donated to the World Literacy Foundation.
- Combined Everand + Fable Subscription A bundled subscription service combining Everand's catalog of 1.5M+ audiobooks and ebooks with Fable's premium community features including book clubs, advanced reading statistics, and an ad-free experience. Available at tiered pricing from $11.99 to $28.99/month for one to five readers, with cross-app activity syncing and global availability.
Quantifiable outcome
- 5 million combined readers across Everand and Fable platforms
- +2 more outcomes
Companies that use Fable
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Fable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
Fable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Everand (Scribd, Inc.)coreEverand, a subsidiary of Scribd, acquired Fable in June 2025. All Fable employees joined Scribd. The deal included Fable's 3 million active users and 100,000+ book clubs. One year later (June 2026), the companies launched a combined subscription bundling Everand's 1.5M+ audiobooks and ebooks with Fable's nearly 200,000 online book clubs into a single plan available to 5 million combined readers.
- PBSflagshipPBS launched its first branded community on Fable through the PBS Film Club, targeting both book and TV fans. This represents a high-profile content partnership bringing public media audiences to the Fable platform.
- World Literacy FoundationflagshipFable donates 20% of every book sale to the World Literacy Foundation to help children learn to read, creating a social impact partnership integrated into the purchase experience.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Fable competitors and assessment
Company assessmentEmerging players
- Bookly: Reading tracking app with social features and book club functionality. Comparable to Fable's reading milestones and community tools, though more focused on personal reading analytics than book club hosting at scale.
- BookBub: Book recommendation platform driving e-book sales via curated daily deals to millions of readers. Comparable to Fable's book discovery and curated reading list functionality, though more transactional than social.
- Litsy: Bookstagram-inspired social reading community focused on sharing book reviews and recommendations. Comparable to Fable's social-reading/community angle but without Fable's book club hosting infrastructure or mobile-first book reading.
- Reedy (formerly Readerly): Mobile e-reading app with community and discovery features. Comparable to Fable's mobile-first digital reading and social engagement approach, though smaller scale and more focused on independent authors.
- NetGalley: Platform connecting readers with publishers for advance reader copies (ARCs) and book reviews. Comparable to Fable's curated book communities and influencer/creator book club model, though focused on professional reviewers and librarians.
Broad incumbents
- Everand: Scribd subsidiary and Fable's acquirer. Offers 1.5M+ audiobooks and ebooks via subscription. Comparable to Fable's e-book subscription component and the combined subscription now bundles both products.
- Scribd: Parent company of Everand and acquirer of Fable. Operates the original Scribd subscription reading platform and Everand (formerly Scribd) audiobook/ebook service. Directly comparable as a digital reading subscription platform and now Fable's strategic parent.
Direct peers
- Goodreads: Amazon-owned social reading platform and the dominant book club/discussion community online. Directly comparable to Fable in core functionality—user reviews, book clubs, reading tracking, and social recommendations—though larger scale and more transactional in nature.
- The StoryGraph: Independent reading tracker and book recommendation platform with strong community features including buddy reads and reading journals. Directly comparable to Fable in serving engaged readers seeking community-led book discovery outside of Goodreads.
- Literal: Social reading platform with a focus on community discussion and book discovery. Directly competes with Fable in the niche social reading space with similar target audience of engaged readers and book club organizers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fable social profiles
Digital presenceFable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fable leadership team
Management profileNumber of profiles
Profiles2 records
Fable funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fable
What does Fable do?
Fable operates a mobile-first social reading platform that enables individual readers to join and host online book clubs, read and annotate ebooks, and participate in chapter-specific discussion threads with other club members. The platform bundles its social reading and book club community features with Everand's 1.5M+ audiobook and ebook catalog under a tiered monthly subscription, and additionally operates a direct ebook retail storefront.
Is Fable a public or private company?
Fable is a private company. It is classified as corporate owned and is currently acquired.
When was Fable founded?
Fable was founded in 2021. It employs 1 to 10 people.
Where is Fable based?
Fable is headquartered in Palo Alto, United States, in the North America region.
How does Fable make money?
Three revenue lines are on record. Subscription Revenue (Combined Everand + Fable) is the primary driver. The others are E-book Sales and community/Premium Features.
Who are Fable's main competitors?
Emerging players on record are Bookly, BookBub, Litsy, Reedy (formerly Readerly) and NetGalley. Broad incumbents are Everand and Scribd. Direct peers are Goodreads, The StoryGraph and Literal.
Does Fable have an API?
No public API is recorded for Fable.
What industry is Fable in?
Fable's product category is Social Reading Platform. Its primary akta.pro industry code is BPAMAJAK, eBook & Digital Reading Platforms, with a secondary code of MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 513130 and its SIC code is 2731.