What Rethink Impact does

Rethink Impact Management, LLC is a US-based, female-led venture capital firm founded in 2015 by Jenny Abramson in partnership with Seavest Investment Group, with Heidi Patel joining as Managing Partner. The firm operates three successive institutional venture funds (Fund I closed at $110M+ in March 2017 with UBS Wealth Management Americas, Fund II at $182M in July 2020, and Fund III at $250M in September 2024), bringing assets under management above $500 million. Its investment thesis mandates female CEOs (or women in C-level roles such as CTO, COO, CRO, or CFO) deploying capital-efficient software and marketplace solutions across four UN SDG-aligned verticals: health, environmental sustainability, education, and economic empowerment.

The firm's core product is the deployment of $2M–$10M checks to lead or co-invest in Late Seed through Series C rounds, targeting companies with $500K–$15M in annual recurring revenue on a path to $50M–$100M in five years. Beyond capital, Rethink Impact runs a differentiated in-house portfolio platform covering CEO programming, communications, hiring support, follow-on fundraising coaching, and mission-as-marketing positioning, anchored by a monthly Office Hours program across offices in Washington D.C., New York, and San Francisco (with a legal entity registered in White Plains, NY). The firm maintains a curated network of high-profile limited partners including Pivotal Ventures (Melinda French Gates), Ford Foundation, W.K. Kellogg Foundation, and UBS, alongside a high-net-worth individual base that was 65% female at the Fund II close.

The business model follows standard institutional venture capital mechanics: management fees on committed capital and carried interest on realized gains. As of late 2025, the active portfolio spans 40+ companies including Spring Health, Guild Education, Ellevest, Evidation, Ketos, Regrow, Aclima, Vaulted Deep, Guidewheel, Solv, Morty, Wellthy, Clarity Pediatrics, AllSpice.io, Andromeda Robotics, and Nectir. The firm has no public API or developer platform and operates as a relationship-driven, community-led investor rather than a technology product company, generating deal flow primarily through earned media in tier-1 outlets, conference presence (UN, G7, Code Conference), Capitol Hill advocacy, and inbound applications via its public Open Letter to Female Founders.

Name

Rethink Impact

Legal name

Rethink Impact Management, LLC

Website

https://rethinkimpact.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rethink Impact is a US-based, female-led venture capital firm managing $500M+ across three institutional funds, investing $2M–$10M checks in female-led technology companies in health, education, environmental sustainability, and economic empowerment from Late Seed through Series C.

Ownership category

akta.pro rank

Product category

Venture Capital / Impact Investing

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Impact / ESG Venture Capital (FSANAAAG)

akta.pro secondary industries

Gender Lens / Diversity, Equity & Inclusion (DEI) Funds (FSANAJAM), Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

Keywords

• Venture capital investing
• Gender-lens investing
• Impact venture funds
• Female founder funding
• Late seed to series C

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venture Capital Fund Management Fees & Carried Interest: Rethink Impact operates as an institutional-scale venture capital firm. The firm has raised three funds: Fund I closed at $110M (2017), Fund II closed at $182M (2020) bringing AUM to $300M, and Fund III closed at $250M (2024) bringing AUM to more than $500M. Revenue derives from typical VC fund mechanics — management fees on committed capital and carried interest on investment gains.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Rethink Impact is a US-based venture capital firm that raises and manages institutional-scale gender-lens impact funds, investing $2M–$10M checks to lead or co-invest in Late Seed through Series C rounds in female-led, technology-enabled companies across health, education, environmental sustainability, and economic empowerment. The firm combines fund underwriting with active portfolio platform services (CEO programming, communications, hiring, follow-on fundraising) and a founder-facing Office Hours program.

Product overview

Rethink Impact operates a single core platform: a US-based, female-led, gender-lens impact venture capital firm whose primary product is its series of venture funds (Fund I closed at $110M in 2017, Fund II at $182M in 2020, and Fund III at $250M in 2024). Built around these funds are a set of portfolio services including the password-protected Rethink Impact Investor Portal (powered by Entrilia) for LPs and the Office Hours Program for founders, all unified by the firm's thesis of investing $2M–$10M checks into capital-efficient, software-enabled, female-led companies in healthcare, education, economic opportunity, and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Rethink Impact Fund I Debut institutional-scale gender-lens impact venture capital fund closed at $110M+ in March 2017 in partnership with UBS Wealth Management Americas; invests in female-led, technology-enabled companies addressing health, education, environmental sustainability, and economic empowerment. Targeted at accredited LPs including high net worth individuals, family offices, private foundations, and university endowments.
• Rethink Impact Fund II Sophomore fund closed at $182M in July 2020, bringing total AUM to approximately $300M; makes capital-efficient software and marketplace investments in female-led companies. LPs include Pivotal Ventures, Ford Foundation, W.K. Kellogg Foundation, UBS, and university endowments, with women making up 65% of the investor base.
• Rethink Impact Fund III Third fund closed at $250M in September 2024, boosting total AUM to more than $500M; continues the firm's gender-lens impact thesis with $2M–$10M checks in Late Seed–Series C rounds of female-led technology companies. LPs include Melinda French Gates (Pivotal Ventures) and UBS.
• Rethink Impact Investor Portal Password-protected online portal powered by Entrilia that provides Rethink Impact's accredited LPs with account information, transaction history, and access to approved fund files and documents.
• Office Hours Program Monthly one-on-one office hours hosted by Rethink Impact partners and principals in DC, NYC, and SF for prospective and current female founders seeking advice, feedback, or pitching opportunities, including those not yet ready for investment.

Quantifiable outcome

• More than $500M in assets under management across three institutional venture funds (Fund I $110M, Fund II $182M, Fund III $250M)
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Female Founders Fund: An early-stage venture fund focused on female-founded companies; directly comparable as a U.S. gender-lens seed/Series A investor targeting the same founder demographic.
• BBG Ventures: Seed-stage fund investing in female founders; comparable thesis and stage focus, sharing the U.S. gender-lens venture mandate with Rethink Impact.
• Gingerbread Capital: Multi-stage fund backing women and people of color founders; operates a similar gender/race lens thesis and frequently co-invests alongside Rethink Impact (e.g., Nectir).
• Backstage Capital: Venture fund dedicated to investing in underrepresented founders, including women, with an overlapping gender-lens thesis and U.S. focus.
• Impact America Fund (IAF): A venture fund investing in companies with positive social impact; shares Rethink Impact's mission-driven, U.S. focus and frequently co-invests (e.g., CareAcademy, Ellevest).
• Reach Capital: Early-stage fund focused on education technology with social impact; overlaps with Rethink Impact's education vertical and gender-lens orientation.
• Astia: Global network and investment platform backing female founders; comparable in mission (investing in women-led companies) and frequently co-invests alongside Rethink Impact.
• Broadway Angels: Angel syndicate of senior women operators and investors; similar gender-led investment community and overlapping portfolio (e.g., Ketos, Spring Health).
• Ulu Ventures: Early-stage venture firm focused on enterprise and FinTech with a bias toward female and diverse founders; comparable in U.S. stage focus and gender-lens mandate.

Others

• All Raise: Non-profit organization promoting female and non-binary participation in venture capital; adjacent ecosystem participant that strengthens the female-founder pipeline Rethink Impact draws from (Jenny Abramson co-leads All Raise VC Cohorts).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rethinkimpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments66 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Impact