Extend
Extend is a New York-based fintech providing a virtual card and spend management platform that overlays on existing commercial credit cards from Visa, Mastercard, and American Express, serving SMBs, banks, and SaaS platforms via white-label, self-serve, and API distribution.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Extend does
Extend (Extend Enterprises, Inc.) is a New York-based fintech founded in 2017 that operates a virtual card and spend management platform designed to overlay on top of existing commercial credit cards from major networks (Visa, Mastercard, American Express) rather than issuing its own card. The platform's core technology is an embedded virtual card issuing and spend management platform built on bank-issuer and processor infrastructure (including TSYS), offering a public virtual card API with multi-issuer connectivity, real-time authorization controls (card limits, time constraints, MCC blocks), webhooks, tokenization, and authentication APIs, plus an open-source AI Toolkit on GitHub supporting OpenAI, LangChain, MCP, and CrewAI frameworks for agentic workflows. The product surface spans on-demand virtual card creation (one-time, multi-use, recurring), budgets and spend controls, bill pay, receipt management with AI auto-match, reimbursements, manager review/approvals, and reporting/reconciliation, with two-way accounting integrations into QuickBooks Online/Desktop, NetSuite, Sage Intacct, Xero, and Microsoft Dynamics 365 Business Central, plus embedded virtual card payment infrastructure inside SAP Concur Invoice (via WEX partnership).
Extend serves three primary customer segments: small and midsize businesses (SMBs) that want virtual card creation and spend controls without changing their existing commercial card relationship; banks and financial institutions (American Express, BMO, PNC, HSBC, Texas Capital, WEX, Banc of California, City National Bank, Regions Bank, Silicon Valley Bank, Corpay) that white-label or embed Extend's platform into their commercial card programs; and enterprises and SaaS platforms (e.g., GraspPay) that integrate the Extend virtual card API into CRM, ERP, procurement, and proprietary applications. Distribution is hybrid: self-serve product-led growth for SMBs (free Starter tier up to 5 users, a 30-day free trial, and a Pro tier at $11.99 per user/month with a 10-user minimum), bank-channel distribution via co-branded signup URLs, and developer/API-led enterprise sales with custom-priced Enterprise contracts including NetSuite and Microsoft Dynamics 365 Business Central integrations and API-driven automation.
The company generates revenue through subscription SaaS (direct SMB product), licensing/royalty-style economics from bank partner white-label and embedded platform deployments, and usage-based API revenue from developer and SaaS integrations. As of September 2025, Extend reported serving more than 10,000 business customers (up from 2,000+ in October 2021) with 11+ participating banks in the US and Canada; the company has raised approximately $60 million in total disclosed funding across a 2021 Series B led by March Capital and a 2025 debt-and-equity round led by B Capital.
Extend firmographics
Firmographics- Name
- Extend
- Legal name
- Extend Enterprises, Inc.
- Website
- https://paywithextend.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Extend is a New York-based fintech providing a virtual card and spend management platform that overlays on existing commercial credit cards from Visa, Mastercard, and American Express, serving SMBs, banks, and SaaS platforms via white-label, self-serve, and API distribution.
- Ownership category
- akta.pro rank
Extend industry classification
Industry- Product category
- Virtual Card Platform
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC)
- akta.pro secondary industries
- Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG), Card Issuing Platforms (Issuer Processing) (FSAGABAD), Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where Extend is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Extend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (SMB SaaS product): Recurring subscription revenue from Extend's direct SaaS product with three tiers: a free Starter plan (up to 5 users, 100 virtual cards/month), a Pro plan at $11.99 per user/month (or $8.99 per user/month billed annually, minimum 10 users), and a custom-priced Enterprise plan. An Early Pro Tier Discount offers 50% off the first annual subscription for customers committing before July 7. A 30-day free trial is offered via promo code EXTENDPRO30.
- Bank partner / embedded fintech platform revenue: Revenue from selling white-label virtual card platform and card-issuing APIs to bank partners (American Express, BMO, HSBC, PNC, Texas Capital, Banc of California, Corpay, City National Bank, Regions, Silicon Valley Bank, WEX), allowing banks to offer virtual card issuance and embedded payments on existing commercial card programs. Custom implementation and white-glove support services.
- API and integrated payments revenue: Revenue from developer-facing virtual card API consumption (automated virtual card issuance with API key in Enterprise tier), enabling businesses to integrate card payments into CRM, ERP, procurement, and proprietary applications. Pricing varies by bank and use case.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free for up to 5 users |
| Per seat | Monthly | Pro - $11.99 per user/month (annual: $8.99/user/month) |
| Hybrid | Multi-year contract | Enterprise - Custom pricing, no user minimum |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Extend product offering
Product offeringCore offering
Extend operates a digital card platform that enables businesses to create on-demand virtual cards (single-use, multi-use, recurring) from their existing commercial credit cards, apply spend controls and budgets, attach receipts, automate expense categorization, and reconcile transactions across card networks and bank issuers. The platform is delivered as a web and mobile SaaS app, exposed via a public virtual card issuing API for developers, white-labeled for bank partners (BMO, PNC, HSBC, Texas Capital, etc.), and embedded inside enterprise AP platforms such as SAP Concur Invoice.
Product overview
Extend is a single unified spend and expense management platform — not a federated set of unrelated products — delivered through the Extend web and mobile app (Extend for BMO and Extend for PNC are white-labeled instances), with the Virtual Card API and the open-source AI Toolkit serving as the underlying extensibility layer. The platform is composed of named modules and solution bundles that fit together as a single workflow: Virtual Cards (the issuing core) is paired with Budgets, Bill Pay, Receipt Management, Reimbursements, Manager Review, and Reporting & Reconciliation inside the app; Integrated Payments (API), Expense Management, Vendor Payments, and Employee Cards are pre-packaged solution bundles that compose those modules around specific use cases; and the Virtual Card API plus AI Toolkit allow banks and SaaS partners (e.g., BMO, PNC, HSBC, BMO, American Express, WEX within SAP Concur) to embed Extend's card-issuing and expense capabilities into their own products and enterprise software.
Differentiator
Problem solved
Functional benefit
Products and services
- Extend Platform (Spend and Expense Management SaaS) Unified AI-powered spend and expense management platform that lets businesses create and manage virtual cards from their existing company credit cards, control employee spending with budgets and approvals, automate receipt matching and expense categorization, and reconcile transactions with two-way accounting integrations. Offered on Starter (free up to 5 users), Pro ($11.99/user/month, 10-user minimum), and Enterprise (custom pricing, no user minimum) tiers.
- Extend Virtual Card API Public virtual card issuing API enabling developers to programmatically create and distribute virtual cards, set real-time authorization controls (card limits, time constraints, MCC blocks), enable mobile wallet push, and integrate card issuing into CRM, ERP, procurement, and proprietary applications with multi-issuer connectivity and webhooks for auth and clearing data.
- Extend AI Toolkit Open-source developer toolkit that exposes Extend API capabilities as building blocks for use within AI agentic workflows built on OpenAI, LangChain, Model Context Protocol (MCP), and Crew AI, enabling autonomous agents to fetch transaction data, apply filters, code expenses, and attach receipts.
- Extend for BMO BMO-branded white-labeled version of the Extend platform and mobile app that lets BMO Corporate Card clients instantly create and send virtual cards, manage budgets, and track corporate spend with virtual card payments integrated into SAP Concur Invoice.
- Extend for PNC PNC-branded white-labeled version of the Extend platform and mobile app that lets PNC Commercial Card clients issue, manage, and track virtual cards with real-time transaction monitoring, automated expense tracking, and digital wallet integration with Apple Pay and Google Pay.
Quantifiable outcome
- Processes 26% to 40% of customers' spending through virtual cards
- +3 more outcomes
Companies that use Extend
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Extend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature6 records
Extend partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights7 records
Extend competitors and assessment
Company assessmentDirect peers
- Airbase: Airbase offers a unified spend management platform with virtual cards, bill pay, expense management, and approvals for SMBs and mid-market. It is the closest direct competitor to Extend, with similar overlay-style virtual card issuance and AP automation focus.
- Spendesk: Spendesk is a European spend management platform providing virtual and physical cards, expense management, and invoice processing for SMBs. Comparable to Extend in product scope (cards + expense + AP) and target customer (mid-market finance teams).
- Pleo: Pleo offers business payment cards with built-in expense management and a spend management platform targeting SMBs across Europe. Comparable as a virtual card + expense management overlay on existing business banking relationships.
- Soldo: Soldo provides prepaid business cards, multi-user expense management, and spend controls for SMBs across Europe. Directly comparable in offering virtual cards tied to expense categorization and reconciliation.
- Moss: Moss is a European spend management platform with corporate cards, expense management, and accounting integrations for SMBs and mid-market. Closely comparable to Extend's product scope and SMB/mid-market positioning.
- Mesh Payments: Mesh Payments provides a corporate card and spend management platform with virtual cards, multi-entity controls, and AP automation for mid-market businesses. Comparable as a spend management platform serving similar finance teams and use cases.
Broad incumbents
- Ramp: Ramp is a leading corporate card and spend management platform that issues its own cards and bundles software for expense, bill pay, and procurement. While a card-issuer rather than an overlay, Ramp targets the same SMB/mid-market virtual card + spend management opportunity as Extend.
- Brex: Brex is a major corporate card issuer combining cards with expense management, bill pay, and travel booking for SMB and enterprise. Competitor to Extend in the commercial card + spend management category, though Brex issues its own cards rather than overlaying.
- BILL (Divvy): BILL's Divvy offers corporate cards paired with expense management and bill pay, targeting SMBs. Comparable to Extend's combined virtual card + AP workflow offering, with broader AP automation beyond cards.
Emerging players
- Highnote: Highnote is a modern card-issuing platform (issuer processor / BaaS) that enables fintechs and banks to launch virtual and physical card programs. Adjacent/partial overlap with Extend's API-driven card issuing infrastructure, though Highnote focuses on enabling issuers while Extend focuses on end-user spend management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Extend social profiles
Digital presenceExtend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extend leadership team
Management profileNumber of profiles
Profiles5 records
Extend funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extend
What does Extend do?
Extend operates a digital card platform that enables businesses to create on-demand virtual cards (single-use, multi-use, recurring) from their existing commercial credit cards, apply spend controls and budgets, attach receipts, automate expense categorization, and reconcile transactions across card networks and bank issuers. The platform is delivered as a web and mobile SaaS app, exposed via a public virtual card issuing API for developers, white-labeled for bank partners (BMO, PNC, HSBC, Texas Capital, etc.), and embedded inside enterprise AP platforms such as SAP Concur Invoice.
Is Extend a public or private company?
Extend is a private company. It is classified as venture growth investor backed and is currently operating.
When was Extend founded?
Extend was founded in 2017. It employs 51 to 100 people.
Where is Extend based?
Extend is headquartered in New York, United States, in the North America region.
How does Extend make money?
Three revenue lines are on record. Subscription SaaS (SMB SaaS product) is the primary driver. The others are bank partner / embedded fintech platform revenue and API and integrated payments revenue.
Who are Extend's main competitors?
Direct peers on record are Airbase, Spendesk, Pleo, Soldo, Moss and Mesh Payments. Broad incumbents are Ramp, Brex and BILL (Divvy). Highnote is listed as an emerging player.
Does Extend have an API?
Yes. Extend offers a public virtual card API enabling developers to instantly create and distribute virtual cards to recipients, set real-time authorization controls (card limits, time constraints, MCC blocks), enable mobile wallet push, and integrate card issuing into existing CRM, ERP, procurement platforms and proprietary business applications. The API supports multi-issuer connectivity, webhooks for real-time auth and clearing data, and is available via open documentation with technical support from the Extend team. An open-source AI Toolkit extends the API into agentic workflows and supports OpenAI, Langchain, MCP, and Crew AI frameworks. Developer documentation is at developer.paywithextend.com.
What industry is Extend in?
Extend's product category is Virtual Card Platform. Its primary akta.pro industry code is FSAGALAC, Embedded Card Issuing & Card-as-a-Service, with a secondary code of FSABAIAG, Corporate Cards & Expense Solutions (T&E, purchasing, fleet). Its NAICS code is 5223 and its SIC code is 7370.