Carta
Carta operates a private capital ownership management platform serving 50,000+ companies and 9,000+ funds globally, unifying cap table management, fund administration, CRM, legal compliance, and portfolio analytics through AI-powered workflows across the entire private capital lifecycle.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Carta does
Carta is a private capital ownership management platform that serves as end-to-end infrastructure for the private markets lifecycle, originally founded in 2012 as eShares, Inc. and headquartered in San Francisco. The platform serves over 50,000 companies, 9,000+ funds and SPVs, and 1.7 million equity holders, processing $4.5 trillion in assets with $220 billion+ under administration. Customers include venture capital funds, private equity firms, private corporations ranging from first-time founders to late-stage IPO candidates, limited partners, private credit fund managers, and fund-of-funds operators. Headcount is approximately 1,500–2,000 employees across 15 global offices in the Americas, Europe, Asia Pacific, and the Middle East.
The product architecture is organized into three unified suites connected through an "AI by Carta" intelligence layer: Carta Equity Suite (cap tables, 409A valuations, SAFE financings, total compensation benchmarking, equity advisory, liquidity, and QSBS attestation), Carta Fund ERP (deal CRM, LP CRM, fund administration, fund tax, SPVs, fund forecasting, portfolio valuations, loan operations, and LP portfolio analytics), and Carta Law (an AI-native legal and compliance platform built on the proprietary Ava workflow engine). Underlying the suite is a unified data warehouse queryable via natural language through Claude, ChatGPT, Gemini, and an MCP connector, supplemented by a CLI for programmatic access and integrations into Slack, Excel, and CRM surfaces. Notable proprietary components include Document Intelligence for Stock Purchase Agreements (extracting 150+ structured fields with traceability) and agentic monitoring with 24/7 contextual workflows backed by 400+ in-house finance and legal professionals for human-in-the-loop verification.
The business model combines recurring SaaS subscriptions across equity management, fund administration, and portfolio analytics with professional services revenue from Carta Law (priced at flat rates rather than traditional hourly billing) and PLG-driven user acquisition via a free Carta Launch tier for early-stage founders. Disclosed ARR reached $500M in 2025, up from $373M in 2023, with the company also citing "nearly $600M in annual revenue" at its 2026 AI conference, on a $7.4 billion 2021 Series G valuation. Go-to-market combines self-serve PLG for startups with dedicated enterprise field sales targeting funds and late-stage companies, supported by a referral network effect where Carta-served portfolio companies introduce the platform to their PE/VC investors.
Carta firmographics
Firmographics- Name
- Carta
- Legal name
- eShares, Inc.
- Website
- https://carta.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Carta operates a private capital ownership management platform serving 50,000+ companies and 9,000+ funds globally, unifying cap table management, fund administration, CRM, legal compliance, and portfolio analytics through AI-powered workflows across the entire private capital lifecycle.
- Ownership category
- akta.pro rank
Where Carta is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Carta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Equity Management SaaS: Subscription-based software for cap table management, 409A valuations, SAFE financings, QSBS attestation, and total compensation—serving startups through late-stage companies
- Fund Administration: Full-service fund administration for VC and PE funds including general ledger, K-1s, LP portal, capital calls, and financial reporting—priced per fund complexity and AUM
- Carta Law: AI-native legal and compliance services for private capital including contract review, AML/KYC screening, and fund services—offered at flat rate pricing vs traditional hourly billing
- Portfolio Analytics & Valuations: Portfolio valuations, LP portfolio analytics, and performance reporting for institutional investors and fund managers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Carta Launch - Free tier for early-stage founders |
| Subscription | Annual | Enterprise/Paid Tiers - Custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Carta product offering
Product offeringCore offering
Carta is a global ownership management platform that provides equity management (cap tables, 409A valuations, SAFE financings, total compensation, QSBS), fund administration and ERP for VC/PE/private credit funds, and AI-native legal and compliance services through Carta Law. Its products are unified by an agentic AI layer ("AI by Carta") that connects startups, investors, funds, and limited partners on a single data layer, replacing fragmented spreadsheets and disconnected service providers with end-to-end private capital workflows.
Product overview
Carta operates as a unified platform-plus-modules architecture providing end-to-end private capital infrastructure. The portfolio consists of three core product suites: Carta Equity Suite (cap table management, 409A valuations, SAFE financings, total compensation, equity advisory, liquidity, QSBS attestation), Carta Fund ERP (deal CRM, LP CRM, fund administration, fund tax, SPVs, fund forecasting, portfolio valuations, loan operations, LP portfolio analytics), and Carta Law (compliance, contracts, fund services). These are connected through AI by Carta—an intelligence layer enabling natural language interfaces via Claude, ChatGPT, and Gemini, with a Data Warehouse and CLI for programmatic access. The platform targets private equity, venture capital, private corporations, LLCs, private credit, and fund-of-funds segments, serving over 50,000 companies and 9,000+ funds managing $220B+ in assets under administration.
Differentiator
Problem solved
Functional benefit
Brands
- Carta CRM: AI-powered CRM platform for deal flow and LP relationships integrated into Carta's ERP for private capital markets
- Carta Law
- Carta Fund ERP
- Carta Equity Suite
- Carta Loan Operations
- Fund of Funds Solution
- Carta 401(k)
Products and services
- Carta Equity Suite End-to-end equity management platform for private companies from first cap table through IPO preparation. Includes cap table management, 409A valuations, SAFE financings, total compensation benchmarking, equity advisory, tender offer/liquidity solutions, and QSBS attestation services for startups through late-stage private companies.
- Carta Fund ERP Agentic ERP platform for VC, PE, and private credit funds connecting deal CRM, LP CRM, fund administration, fund tax, SPVs, fund forecasting, portfolio valuations, loan operations, and LP portfolio analytics in a single intelligent system for front-, middle-, and back-office operations.
- Carta Law AI-native legal and compliance platform for private capital firms providing high-volume transactional legal services including AML/KYC compliance, contract review and negotiation, and end-to-end fund services, powered by attorney-led AI workflow engine Ava with flat-rate pricing as an alternative to traditional hourly legal billing.
- AI by Carta Unified agentic AI platform connecting Carta's private capital data with native interfaces to Claude, ChatGPT, and Gemini, plus a Data Warehouse query engine and MCP connector; provides context-aware monitoring, proactive orchestration, and process automation across cap tables, fund admin, CRM, and legal workflows.
- Carta 401(k) Retirement savings platform for high-growth private companies, built in partnership with Morgan Stanley (Institutional Consulting oversight) and Vestwell (digital-first recordkeeping), providing institutional-grade investment portfolios and automated 401(k) administration integrated into Carta's ecosystem.
- Carta CRM AI-powered CRM and relationship intelligence platform for private equity and venture capital firms, acquired from ListAlpha in March 2026; unifies deal flow, LP relationship management, and fundraising workflows with back-office fund performance data, with native integrations to Anthropic's Claude and ChatGPT.
- Fund of Funds Solution Agentic AI-powered solution for fund-of-funds managers to automate LP reporting, eliminate manual document processing, and gain real-time visibility into underlying portfolio exposure; ingests, extracts, and normalizes data from capital call notices and PCAPs into live data feeds.
- Carta Loan Operations Loan administration platform for private credit funds, acquired via Sirvatus in October 2025; integrates loan workflows with fund accounting and reporting systems for private credit fund CFOs.
Quantifiable outcome
- 90% of cash transactions auto-reconciled
- +5 more outcomes
Companies that use Carta
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Carta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature6 records
Carta partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- AnthropiccoreCarta built CLI tools and plugins using Anthropic's Claude; three Carta plugins (Cap Table, Investors, CRM) now available on Anthropic marketplace; MCP connector listed in Anthropic Connectors Directory
- Odyssey Trust CompanycoreExclusive paying agent partnership for M&A shareholder payment workflows; digitizes and streamlines shareholder payment flows associated with liquidity events by replacing manual, lawyer-driven processes with real-time visibility and automated reminders
- VestwellcoreCarta 401(k) platform leverages Vestwell's digital-first recordkeeping technology alongside Morgan Stanley to provide retirement savings solutions for high-growth private companies
- Morgan StanleyflagshipExpanded strategic partnership bringing IPO support and wealth management to private companies; Morgan Stanley serves as exclusive equity compensation provider for late-stage private companies going public; Carta 401(k) platform launched with Morgan Stanley Institutional Consulting oversight
- FLX NetworksminorFLX Networks expanding member offerings with Carta Fund Administration Solutions for private capital ecosystem members
- New York Stock Exchange (NYSE)flagshipStrategic partnership supporting companies in transition to going public; provides IPO readiness tools, liquidity solutions, and network for pre- and post-IPO companies
Scale indicators9 records
Recent moves9 records
Expansion highlights9 records
Carta competitors and assessment
Company assessmentDirect peers
- Pulley: Pulley is a direct competitor in cap table management, 409A valuations, and equity compensation tools for startups and growth-stage companies—overlapping directly with Carta's Equity Suite and competing for the same PLG-led startup buyer (Guide notably switched from Pulley to Carta).
- Juniper Square: Juniper Square provides investor CRM, fund accounting, and LP reporting for PE/VC fund managers—a direct competitor to Carta's Fund ERP across fund administration, LP portals, and portfolio monitoring workflows.
- AngelList Venture: AngelList operates a private markets platform covering rolling funds, SPVs, syndication, and fund administration, directly competing with Carta Fund Administration, SPVs, and LP relationship management for emerging managers.
- iCapital: iCapital is a private markets platform serving wealth advisors and institutional LPs with fund access, reporting, and portfolio analytics—closely comparable to Carta's LP Portfolio Analytics and Fund of Funds solutions and competing for similar institutional buyer segments.
- Allvue Systems: Allvue provides investment management software for private equity, private credit, and fund administration—a direct competitor in the fund ERP category targeting GPs and asset managers with similar workflows to Carta Fund ERP.
Broad incumbents
- Shareworks / Morgan Stanley at Work: Shareworks, now part of Morgan Stanley at Work, is an incumbent cap table and equity plan administration platform serving many large public and pre-IPO companies—directly overlapping with Carta's equity management suite but backed by a global wealth management franchise.
- SS&C Technologies: SS&C is a broad incumbent in fund administration, with a large established base across private capital, hedge funds, and traditional asset managers—competing with Carta at the enterprise fund administration tier and recognized alongside Carta as a Fund Administration Software Market Leader.
- FIS (Fidelity National Information Services): FIS is a global financial technology incumbent providing fund administration, custody, and capital markets software—a broad competitor for enterprise fund administration alongside Carta in industry rankings.
Emerging players
- Canoe Intelligence: Canoe Intelligence is an AI-powered data automation platform for alternative investments and institutional LPs, closely comparable to the Accelex acquisition and competing in the same LP portfolio data extraction and reporting workflow.
- Affinity: Affinity is a relationship intelligence and deal CRM platform for PE/VC and advisory firms, directly comparable to the ListAlpha-powered Carta CRM product and competing for the same front-office workflow in private capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights4 records
Customer concentration
Carta social profiles
Digital presenceCarta compliance and trust
Trust signalCompliance1 record
Carta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carta leadership team
Management profileNumber of profiles
Profiles10 records
Carta subsidiaries and ownership
Company hierarchySubsidiaries6 records
Carta funding detail
Funding detailFunding overview
Funding rounds15 records
Investors82 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carta M&A and investment
M&A and investmentM&A8 records
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carta
What does Carta do?
Carta is a global ownership management platform that provides equity management (cap tables, 409A valuations, SAFE financings, total compensation, QSBS), fund administration and ERP for VC/PE/private credit funds, and AI-native legal and compliance services through Carta Law. Its products are unified by an agentic AI layer ("AI by Carta") that connects startups, investors, funds, and limited partners on a single data layer, replacing fragmented spreadsheets and disconnected service providers with end-to-end private capital workflows.
Is Carta a public or private company?
Carta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carta founded?
Carta was founded in 2012. It employs 1,001 to 5,000 people.
Where is Carta based?
Carta is headquartered in San Francisco, United States, in the North America region.
How does Carta make money?
Four revenue lines are on record. Equity Management SaaS are the primary driver. The others are fund Administration, carta Law and portfolio Analytics & Valuations.
Who are Carta's main competitors?
Direct peers on record are Pulley, Juniper Square, AngelList Venture, iCapital and Allvue Systems. Broad incumbents are Shareworks / Morgan Stanley at Work, SS&C Technologies and FIS (Fidelity National Information Services). Emerging players are Canoe Intelligence and Affinity.
Does Carta have an API?
Yes. Carta offers a Data Warehouse API that connects everything from IRR to LP exposure and fund performance, allowing users to query their portfolio in natural language. The platform also provides a Command Line Interface (CLI) for accessing Carta through Claude. Carta's MCP (Model Context Protocol) server is listed on the Anthropic Connectors Directory and allows access to Carta account data within Claude across Claude.ai, Cowork, Desktop, mobile, and Claude Code as well as third-party apps including Claude for Excel. Developer documentation is at Not specified.