Greycroft

Greycroft is a New York-based venture capital firm founded in 2006 investing across Software (with emphasis on foundational AI models), Sustainability, and Consumer Brands, deploying capital from corporate and sovereign limited partners including The Coca-Cola Company and Qatar Investment Authority.

Company typePrivate
Founded2006
HeadquartersNew York, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Greycroft does

Greycroft is a venture capital firm founded in 2006 by Ian Sigalow, Alan Patricof, and Dana Settle, headquartered in New York with regional offices in Los Angeles and San Francisco and remote coverage in Boston, Washington DC, Atlanta, Nashville, and Miami. The firm invests across three explicit strategies — Software (with emphasis on foundational AI models, AI infrastructure, and intelligent enterprise/consumer applications), Sustainability, and Consumer Brands (beauty, personal care, food, beverage, pet) — and operates a dedicated Scale team of Operating Partners that provides post-investment operational support beyond capital deployment. Greycroft manages dedicated capital pools including the $137 million Greycroft Coca-Cola System Sustainability Fund launched in July 2023 with The Coca-Cola Company and eight bottling partners, and was selected in February 2026 as one of five new managers in Qatar Investment Authority's expanded $3 billion Fund of Funds program.

The firm generates revenue through standard venture economics — management fees on committed capital and carried interest on investment gains — sourced from limited partners that include corporate LPs (Coca-Cola System), sovereign LPs (QIA), and undisclosed institutional investors. Greycroft closed on over $1 billion across new funds in April 2023, and partner-led deal sourcing from three US hubs is supplemented by the annual Consumer Brands Summit, conference presence (Milken, NVIDIA GTC, Web Summit Doha), and content marketing through a "Perspectives" blog. Marquee exits include Bumble (IPO 2021), Maker Studios (acquired by Disney), MNTN (IPO May 2025), The RealReal (IPO), Hidden Road (acquired by Ripple 2025), Braintree (acquired by PayPal), Venmo (acquired by PayPal), and Shipt (acquired by Target). Recent 2025–2026 activity includes co-leading AMI Labs' $1.03 billion seed round (March 2026, Yann LeCun's world-models lab), co-leading Recursive Superintelligence's $650 million seed (May 2026), participating in Applied Intuition's $600M Series F at $15B valuation, leading Whatnot's Series E at $5B then Series F at $11.5B, and leading ConductorOne's $79M Series B — a clear thematic pivot toward foundational AI and AI-native enterprise software.

The firm's operational infrastructure includes a Partner & COO/CFO (Kevin Gasque), CFO (Jimmy Charters), CMO (Alex Constantinople), Chief People Officer (Ashley Valentine), and General Counsel (Pria Narsiman), plus LP reporting via Juniper Square and a portfolio job board (jobs.greycroft.com). Greycroft also operates a public-equities LP entity ("Greycroft LP") that files 13Fs and actively trades positions (e.g., Sportradar Group AG, with a $2.65M purchase disclosed Feb 17, 2026), implying broader balance-sheet capital deployment beyond pure venture investing.

Greycroft firmographics

Firmographics

Name: Greycroft
Legal name: Greycroft LP
Website: https://greycroft.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Short description: Greycroft is a New York-based venture capital firm founded in 2006 investing across Software (with emphasis on foundational AI models), Sustainability, and Consumer Brands, deploying capital from corporate and sovereign limited partners including The Coca-Cola Company and Qatar Investment Authority.
Ownership category
akta.pro rank

Greycroft industry classification

Industry

Product category: Venture Capital
NAICS: Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)
SIC: Investment Advice (6282)
akta.pro primary industry: Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

Venture capital investing
Early-stage technology investing
Consumer brand venture funding
Sustainability venture capital
AI infrastructure investing

Where Greycroft is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Greycroft business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Fund management and carried interest: Greycroft is a venture capital firm that raises capital from LPs (limited partners) into discrete venture funds. Greycroft 'closed on over $1 billion across new funds' as reported by TechCrunch on April 26, 2023. Specific LPs disclosed include The Coca-Cola Company and eight bottling partners (committed $137 million to the Greycroft Coca-Cola System Sustainability Fund in 2023) and Qatar Investment Authority (as part of a $3 billion Fund of Funds program where Greycroft is one of five named VC managers). Revenue model follows standard VC economics of management fees on committed capital and carried interest on investment gains.
Public market investment gains: Greycroft LP (the firm entity) actively trades public equities as part of its fund strategy. Example: On February 17, 2026 Greycroft LP purchased 110,000 additional shares of Sportradar Group AG (NASDAQ: SRAD), bringing total position to 130,000 shares at an estimated $2.65 million transaction value, making Sportradar its sixth-largest holding at 1.96% of 13F reportable AUM.

Pricing tiers

Model	Billing	Price
Other	—	Fund investment terms not publicly disclosed

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Greycroft product offering

Product offering

Core offering

Greycroft is a venture capital firm that invests capital on behalf of limited partners across three strategies: Software (with emphasis on foundational models, AI infrastructure, and intelligent enterprise/consumer applications), Sustainability (next-generation environmental solutions), and Consumer Brands (beauty, personal care, food, beverage, pet). The firm also manages dedicated co-investment vehicles such as the $137 million Greycroft Coca-Cola System Sustainability Fund and participates in the Qatar Investment Authority Fund of Funds, deploying partner-led capital across early and growth stages.

Product overview

Greycroft is a venture capital firm rather than a software vendor; its core offering is capital and partnership to founders across three investment strategies that together comprise the firm's product: (1) the Software strategy, focused on companies harnessing AI, foundational models, and intelligent enterprise/consumer applications; (2) the Sustainability strategy, backing next-generation sustainability solutions and operating dedicated funds such as the Greycroft Coca-Cola System Sustainability Fund; and (3) the Consumer Brands strategy, investing in beauty, personal care, food, beverage, and pet brands. These strategies are supported by three internal teams — the Investor team (led by Co-Founders & Managing Partners Dana Settle and Ian Sigalow alongside Partners, Principals, and Investors), the Scale team (Operating Partners and partner John Elton providing post-investment operational support to portfolio companies), and the Operations team (Partner & COO/CFO Kevin Gasque, CFO Jimmy Charters, CMO Alex Constantinople, Chief People Officer Ashley Valentine, and General Counsel Pria Narsiman handling LP relations, compliance, and firm-wide functions). Greycroft's portfolio includes category-defining companies such as Applied Intuition, Whatnot, MNTN, Scopely, Bumble, Fetch, Icertis, Semrush, Hidden Road, ConductorOne, AMI Labs, Axiom, Sequen AI, Penguin AI, Hippocratic AI, Together AI, Stability AI, Pika, and Character AI, spanning software, AI, sustainability, and consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

Greycroft Software Investment Strategy

Quantifiable outcome

$3 billion Fund of Funds program with Greycroft selected as one of five new VC fund managers alongside Liberty City Ventures, Ion Pacific, Shorooq, and Speedinvest
+4 more outcomes

Companies that use Greycroft

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Greycroft technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Greycroft partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and flagship.

Invest Qatar Gateway (Invest Qatar / Qatar Investment Authority)coreStrategic or Co-development Partner · 23 June 2026Greycroft is featured as one of 14 QIA-backed venture capital funds and ecosystem partners on the Invest Qatar Gateway platform's new Venture Capital Funding Module launched June 23, 2026. The module enables startups to explore participating QIA-backed fund criteria and submit pitches directly to fund managers as part of Qatar's $3 billion Fund of Funds program.
The Coca-Cola Company and Eight Leading Bottling PartnersflagshipStrategic or Co-development Partner · 11 July 2023Greycroft partnered with The Coca-Cola Company and eight leading bottling partners to create a sustainability-focused venture capital fund (the $137 million Greycroft Coca-Cola System Sustainability Fund) announced in July 2023. The fund invests in next-generation sustainability solutions. Jim Murphy, formerly of Coca-Cola's Global Venturing and Emerging Growth Platforms group, collaborated with Greycroft to launch the fund and has since joined Greycroft as Partner leading Global Strategic Relationships.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Greycroft competitors and assessment

Company assessment

Broad incumbents

Founders Fund: Larger, established generalist tech VC with a broader sector mandate; overlaps Greycroft's software and AI investments at larger check sizes and later stages.
General Catalyst: Multi-stage generalist VC with overlapping software/AI and consumer exposure; considerably larger AUM, but a comparable thesis-driven platform approach.

Direct peers

Maveron: Consumer-only VC with a similar stage orientation to Greycroft's Consumer Brands strategy; overlapping portfolio themes in beauty, food, and lifestyle brands.
Act One Ventures: LA-based early-stage investor across software and consumer, mirroring Greycroft's LA office footprint and seed/Series A orientation.
Forerunner Ventures: Consumer-focused early-stage VC with a similar stage and brand ethos to Greycroft's Consumer Brands strategy; Kirsten Green has built a comparable track record investing in beauty, retail, and lifestyle brands.
Lerer Hippeau: NYC-based early-stage VC investing in consumer and software, overlapping with Greycroft's NY presence and seed/Series A orientation; similar AUM scale and operating-partner model.
Primary Venture Partners: NYC-based seed-to-Series B investor across software and consumer, with a comparable multi-stage platform and similar headcount; directly overlaps Greycroft's New York deal flow.
Crosscut Ventures: LA-based early-stage VC investing in tech and consumer, comparable to Greycroft's LA office and consumer/sustainability strategies; similar check size and stage focus.
Founder Collective: Seed-stage VC with a multi-vertical thesis spanning software, consumer, and emerging categories; comparable check size, stage focus, and sector breadth to Greycroft.

Emerging players

Lowercarbon Capital: Climate-focused VC with direct overlap on Greycroft's sustainability strategy (Twelve, Samsara Eco, Palmetto, Avalo); narrower vertical focus and comparable early-stage check sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Greycroft financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Greycroft leadership team

Management profile

Number of profiles

Profiles32 records

Greycroft funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Greycroft M&A and investment

M&A and investment

M&A

Investments1804 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greycroft

What does Greycroft do?

Is Greycroft a public or private company?

Greycroft is a private company. It is classified as management employee owned and is currently operating.

When was Greycroft founded?

Greycroft was founded in 2006. It employs 51 to 100 people.

Where is Greycroft based?

Greycroft is headquartered in New York, United States, in the North America region.

How does Greycroft make money?

Two revenue lines are on record. Fund management and carried interest is the primary driver. The others are public market investment gains.

Who are Greycroft's main competitors?

Broad incumbents on record are Founders Fund and General Catalyst. Direct peers are Maveron, Act One Ventures, Forerunner Ventures, Lerer Hippeau, Primary Venture Partners, Crosscut Ventures and Founder Collective. Lowercarbon Capital is listed as an emerging player.

Does Greycroft have an API?

No public API is recorded for Greycroft.

What industry is Greycroft in?

Greycroft's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 52394 and its SIC code is 6282.