Clutch
Clutch (WithClutch, Inc.) is a venture-backed fintech that builds a unified digital origination platform exclusively for U.S. credit unions, spanning consumer and business lending, deposits, AI assistants, and automated underwriting. The company serves 150+ credit unions, including six of the ten largest in the country.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Clutch does
Clutch (WithClutch, Inc.) is a venture-backed, credit-union-exclusive fintech founded in 2020 by Nicky Hinrichsen and Chris Coleman. The company builds a unified digital origination platform that spans consumer lending, consumer and business deposit account opening, in-branch and call-center origination, automated underwriting, remarketing, real-time analytics, and AI-driven member engagement — sharing a single infrastructure, data model, and decisioning engine across member-facing and staff-facing touchpoints. The product portfolio is organized into three pillars: Member Solutions (Deposit Account Opening, Loan Origination, Business Account Opening), Banker Tools (Omnichannel Origination, Fastlane AUS, Targeted Remarketing, Data Insights), and AI Assistants (HAL Lending Assistant and Emma Collection Assistant). Pre-built integrations to multiple credit-union core systems, loan origination systems, and digital banking platforms, combined with Core Data Prefill, allow Clutch to deploy in weeks rather than quarters and to leverage each credit union's proprietary membership data through Fastlane's Relationship Score.
Clutch makes money through quote-based, multi-year enterprise SaaS subscriptions sold via a direct enterprise sales motion ("Request a Demo"). The company serves approximately 150 credit unions, including six of the ten largest in the U.S., and reports net revenue retention of 153%, indicative of land-and-expand dynamics within credit union accounts. As of June 2026, revenue is approaching $100M, having tripled in the 18 months since the prior funding round. Distribution is amplified through strategic alliances with Synergent (a credit-union CUSO) and TruStage (Protection Products), as well as technology integrations with Alloy, Plaid, and Stripe. The company's investor base — Alkeon Capital, Andreessen Horowitz, TruStage Ventures, Curql Collective, and Peterson Partners — is unusually aligned with the credit-union mission, and Clutch holds its own capital reserves exclusively with credit unions.
Clutch firmographics
Firmographics- Name
- Clutch
- Legal name
- WithClutch, Inc.
- Website
- https://withclutch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clutch (WithClutch, Inc.) is a venture-backed fintech that builds a unified digital origination platform exclusively for U.S. credit unions, spanning consumer and business lending, deposits, AI assistants, and automated underwriting. The company serves 150+ credit unions, including six of the ten largest in the country.
- Ownership category
- akta.pro rank
Clutch industry classification
Industry- Product category
- Credit Union Digital Origination Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Digital Account Opening & Onboarding (eKYC, eSignature, Origination) (FSAGAAAB)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)
Keywords
Where Clutch is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clutch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS subscription (credit unions): Recurring software revenue from credit unions deploying Clutch's origination platform (lending, deposit, business account, AI assistants, data insights, remarketing). Net revenue retention reported at 153% — indicative of land-and-expand within credit union accounts. Company describes itself as 'approaching $100 million in revenue' (June 2026).
- Series B capital raise: $65 million Series B funding closed (January 2026) led by Alkeon Capital, with Andreessen Horowitz, TruStage Ventures, and Peterson Partners — capital deployed to expand digital banking platform and AI investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing per credit union (not publicly disclosed) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
Clutch product offering
Product offeringCore offering
Clutch builds a unified digital origination platform exclusively for U.S. credit unions, providing end-to-end consumer and business deposit account opening, loan origination, automated underwriting (Fastlane), AI assistants (HAL for lending and Emma for collections), omnichannel origination, targeted remarketing, and real-time origination analytics on a shared data and decisioning model across member and staff touchpoints.
Product overview
Clutch is a unified digital origination platform built exclusively for credit unions, providing end-to-end member and banker workflows that share a single platform infrastructure, data model, and decisioning engine. The portfolio is organized around three pillars: (1) Member Solutions — Deposit Account Opening, Loan Origination, and Business Account Opening cover the full lifecycle from application to funding to activation; (2) Banker Tools — Omnichannel Origination unifies branch/digital/call-center journeys, Fastlane (AUS) delivers AI-driven automated underwriting, Targeted Remarketing recovers abandoned applications, and Data Insights provides real-time origination analytics; and (3) AI Assistants — HAL Lending Assistant handles autonomous 24/7 loan origination support and Emma Collection Assistant automates voice-based collections. Together these products enable credit unions to deploy a single origination platform across lending, deposits, and business accounts in every channel, with consistent logic and member data across all touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- HAL Lending Assistant: AI-powered lending assistant that automates communication, document collection, and follow-ups for credit union loan applicants.
- Emma Collection Assistant
- Fastlane (AUS)
Products and services
- Deposit Account Opening Digital deposit account opening product for credit unions that prefills forms from core and third-party data, performs IDV and fraud checks, and embeds activation into digital banking. Designed for credit union members opening consumer deposit accounts online.
- Loan Origination Consumer loan origination product with real-time decision logic, dynamic application fields, and unified loan-and-deposit journeys. Used by credit unions to originate auto, personal, credit card, home equity, and other consumer loans.
- Business Account Opening Business account opening product for credit unions that automates KYB/KYC, document capture, and entity validation (EINs, multiple owners) to onboard small business members. Runs on the same platform rails as Clutch's consumer deposit and lending products.
- Omnichannel Origination Banker-facing module that unifies digital, in-branch, and call-center origination with shared data, workflows, and context, including Clutch Staff Portals for application intake across channels. Used by credit union staff to originate loans and accounts consistently in any channel.
- Fastlane (AUS) Automated underwriting system (AUS) that uses AI and a bespoke membership/Relationship Score to deliver real-time loan decisions and ready-to-fund loans to the credit union LOS in under five minutes. Used by credit union lending teams to automate underwriting and fulfillment.
- Targeted Remarketing Automated branded email and SMS remarketing product that re-engages abandoned loan and deposit applications across auto, personal, credit card, home equity, and deposit products. Used by credit unions to recover dropped applications and lift funded volume.
- Data Insights Real-time origination analytics product that provides self-serve dashboards across lending, deposits, and cross-sell, filterable by branch, product, or time period, with scheduled automated reporting for leadership. Used by credit union executives and operating teams to monitor performance daily.
- HAL Lending Assistant AI lending assistant (autonomous agent) that interacts with credit union loan applicants 24/7 to answer questions, collect and verify documents, send contextual follow-ups, and escalate to staff when judgment is required. Used by credit unions to accelerate and complete loan applications.
- Emma Collection Assistant Autonomous voice AI collections assistant that places and handles outbound calls, voicemails, notes, and follow-ups for credit union delinquent accounts at 1,000+ concurrent call capacity with TCPA/Mini-Miranda compliance. Used by credit union collections teams to scale outreach beyond human capacity.
Companies that use Clutch
Customer profileNamed customers16 records
Ideal customer profiles2 records
Clutch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability12 records
Feature10 records
Clutch partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- SynergentflagshipStrategic partnership announced November 4, 2025 to empower credit unions with enhanced digital lending and deposit solutions through Clutch's platform.
- TruStageflagshipExpanded partnership announced September 2, 2025: 'Clutch and TruStage™ Expand Partnership with Protection Products: Plan Selection' — joint offering embedded into the Clutch origination platform.
- AlloycoreIdentity verification and fraud detection integration embedded in Clutch's digital onboarding platform; powers the 80-90% fraud reduction case study at Firstmark Credit Union.
- Plaid Inc.coreAccount-connection service used by Clutch's Platform to retrieve information from external accounts (banking, investing, payroll, tax) per the Privacy Policy and Terms of Service.
- StripecorePayment processor used by Clutch to facilitate retrieval of information from external accounts and to support transactions on the Platform.
- AlpharankminorMarketing/analytics partner referenced in a joint CCCU case study; helped credit union shift beyond Google Ads and improve marketing attribution for deposit growth.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Clutch competitors and assessment
Company assessmentEmerging players
- Bankjoy: Bankjoy is a digital banking platform focused on credit unions and community banks, offering mobile, online, and account-opening experiences. It is an emerging player with narrower scope than Clutch but overlapping member-facing onboarding and digital experience capabilities.
Broad incumbents
- Q2 (now part of NCR Atleos / NCR Voyix): Q2 is a leading digital banking platform serving regional banks and credit unions with online/mobile banking, lending, and account-opening capabilities. It is a broad incumbent whose digital banking suite overlaps with several Clutch modules but is part of a wider product portfolio rather than a credit-union-focused origination specialist.
- Temenos: Temenos is a global banking software vendor offering core banking, origination, and digital channels to banks and credit unions. As a broad incumbent, its digital origination and onboarding capabilities overlap with Clutch's product suite, particularly for larger and growth-oriented institutions.
- Jack Henry & Associates: Jack Henry is a major core banking and digital banking provider to credit unions and community banks, with origination, account opening, and digital engagement capabilities. It is a broad incumbent that competes via core-plus-add-on bundling against Clutch's standalone origination platform.
- FIS (Fidelity National Information Services): FIS provides core banking, lending, and digital banking solutions to thousands of US credit unions and banks. Its broad portfolio — including lending origination and digital account opening — makes it a major incumbent competitor and core-platform integration partner for Clutch.
Direct peers
- Alkami Technology: Alkami provides a digital banking and data platform for banks and credit unions, including account opening, lending, and member engagement tools. It is a direct competitor in credit union digital onboarding and member experience, with broader digital banking breadth than Clutch.
- Blend: Blend is a digital consumer banking platform offering loan origination, deposit account opening, and workflow tools to banks, credit unions, and mortgage lenders. Its product breadth across lending and deposits mirrors Clutch's unified origination stack for community financial institutions.
- MeridianLink: MeridianLink provides a digital lending and account opening platform widely deployed across credit unions and community banks, including consumer loan origination, deposit account opening, and decisioning workflows — directly comparable to Clutch's core Member Solutions suite.
- nCino: nCino is a cloud-based bank operating system that unifies customer onboarding, loan origination, account opening, and decisioning for banks and credit unions. It is the closest direct competitor to Clutch's unified origination platform, particularly on loan origination and digital account opening.
Others
- Lending Club (SMB / business lending platforms): Lending Club operates a digital consumer and SMB lending marketplace; while not a credit-union origination platform, it competes for the same lending and deposit customers that credit unions using Clutch serve. It is thematically adjacent to Clutch's small business account opening and consumer lending ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clutch social profiles
Digital presenceClutch compliance and trust
Trust signalCompliance2 records
Clutch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clutch leadership team
Management profileNumber of profiles
Profiles2 records
Clutch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clutch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clutch
What does Clutch do?
Clutch builds a unified digital origination platform exclusively for U.S. credit unions, providing end-to-end consumer and business deposit account opening, loan origination, automated underwriting (Fastlane), AI assistants (HAL for lending and Emma for collections), omnichannel origination, targeted remarketing, and real-time origination analytics on a shared data and decisioning model across member and staff touchpoints.
Is Clutch a public or private company?
Clutch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clutch founded?
Clutch was founded in 2020. It employs 101 to 250 people.
Where is Clutch based?
Clutch is headquartered in San Francisco, United States, in the North America region.
How does Clutch make money?
Two revenue lines are on record. Platform/SaaS subscription (credit unions) is the primary driver. The others are series B capital raise.
Who are Clutch's main competitors?
Bankjoy is listed as an emerging player. Broad incumbents are Q2 (now part of NCR Atleos / NCR Voyix), Temenos, Jack Henry & Associates and FIS (Fidelity National Information Services). Direct peers are Alkami Technology, Blend, MeridianLink and nCino. Lending Club (SMB / business lending platforms) is listed as an others.
Does Clutch have an API?
No public API is recorded for Clutch.
What industry is Clutch in?
Clutch's product category is Credit Union Digital Origination Software. Its primary akta.pro industry code is FSAGAAAB, Digital Account Opening & Onboarding (eKYC, eSignature, Origination), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320 and its SIC code is 6162.