What Amazon does

Amazon.com, Inc. is a diversified technology platform operating across e-commerce, cloud computing, digital streaming, artificial intelligence, advertising, and consumer devices. Its e-commerce business — spanning amazon.com, Amazon Prime subscriptions, Amazon Now quick commerce, Amazon Autos, and the third-party marketplace — serves hundreds of millions of consumers globally, with India representing the most aggressive emerging-market push via a committed $48 billion investment from 2026 to 2030 and quick commerce expansion to more than 300 cities. Amazon Web Services (AWS) generated $37.6 billion in Q1 2026 (28% year-over-year growth, the fastest in 15 quarters) and houses the company's AI stack: custom Trainium silicon, Bedrock AgentCore for AI agent orchestration, Rufus serving 300 million consumers, and Alexa+ voice services.

Underlying the platform is a vertically integrated technology and logistics architecture: over 1 million deployed warehouse robots, Zoox robotaxi at 500,000+ rides in Las Vegas, the newly acquired Fauna Sprout humanoid robot, Project Kuiper/Globalstar NGSO satellite assets, and a proprietary advertising stack (Amazon Retail Ad Service) now expanding internationally through the Asda partnership. Revenue is generated through a mix of direct retail sales, recurring Prime and AWS subscriptions, marketplace commissions, advertising, and increasingly through multiyear enterprise contracts (Snowflake $6 billion, Corning multiyear optical fiber supply, Neura Robotics up to $1.4 billion Series C participation). The company serves four primary customer segments — enterprises and governments (via AWS), individual consumers (via retail and Prime), third-party sellers and SMBs (via FBA and marketplace tools), and education/government (via workforce and skilling initiatives) — and is publicly listed on NASDAQ under ticker AMZN with headquarters in Seattle, Washington.

Name

Amazon

Legal name

Amazon.com, Inc.

Website

https://amazon.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Amazon.com, Inc. operates a global technology platform spanning e-commerce, Amazon Web Services (cloud and AI infrastructure), Prime subscriptions, advertising, digital streaming, and consumer devices, serving hundreds of millions of consumers, millions of third-party sellers, and enterprise/government customers across AWS.

Ownership category

akta.pro rank

Product category

E-commerce and Cloud Computing

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Electronics and Appliance Retailers (4492), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Catalog & Mail-Order Houses (5961), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

akta.pro secondary industries

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), Tablets & E-Readers Retail (CRACABAB), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• E-commerce marketplace
• Cloud computing services
• Digital streaming media
• Smart home devices
• Logistics fulfillment services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: Amazon generates primary revenue from direct product sales across categories including electronics, books, home goods, and groceries through amazon.com, with fulfillment infrastructure enabling global reach. Quick commerce expansion through Amazon Now serving 50+ million customers.
2. Amazon Web Services (AWS): Cloud computing services providing compute, storage, AI/ML capabilities to enterprises and governments. AWS reached $37.6 billion in Q1 2026 (28% revenue growth, fastest in 15 quarters), with AI business at $15 billion annual run rate. Multiyear agreements with Snowflake ($6B deal) and others.
3. Amazon Advertising: Amazon Ads provides advertising services across Amazon properties and devices, leveraging shopping behavior data for targeted ads. Part of growing ad-tech ecosystem including Amazon Retail Ad Service partnership with Asda in UK-first retail media expansion.
4. Amazon Prime Subscription: Prime membership provides free shipping, streaming (Prime Video, Prime Music), exclusive deals, and AI benefits. Prime Day 2026 drove $8.3 billion in US online spending first day. Amazon discounted annual plan in India (Rs 999 from Rs 1,499) for 10th anniversary.
5. Third-Party Marketplace: Third-party sellers pay commissions and fees to sell on Amazon's marketplace, with Veeqo providing shipping software and inventory management for sellers. Amazon Autos operates as dealer marketplace for vehicle sales.
6. Amazon Logistics & Fulfillment: Fulfillment by Amazon (FBA) provides warehousing, packing, shipping, and customer service to third-party sellers. Expansion includes 20+ new fulfillment centers and 100 last-mile delivery stations in India, plus micro-fulfillment centers for Amazon Now quick commerce.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Amazon operates a global online marketplace (amazon.com) selling products directly to consumers and enabling third-party sellers via Fulfillment by Amazon (FBA), complemented by Amazon Web Services (AWS) providing cloud compute, storage, AI/ML services, and custom Trainium AI silicon. Additional offerings include the Prime subscription bundle with Prime Video streaming, consumer devices (Echo, Kindle, Fire TV, Ring, Blink, eero), quick-commerce (Amazon Now), digital content platforms (Twitch, Audible, IMDb), advertising services, autonomous vehicles (Zoox), and consumer/humanoid robotics (Fauna Sprout).

Product overview

Amazon is a diversified technology company operating as a platform-plus-modules architecture comprising e-commerce (amazon.com, Amazon Prime, Amazon Now quick commerce), cloud computing (AWS with Trainium AI chips), AI-powered shopping tools (Rufus, Lens AI, Prime Playback), consumer devices (Echo, Kindle, Ring, Blink), autonomous vehicles (Zoox robotaxi), robotics (Fauna Sprout humanoid robot), and digital content (Prime Video, Twitch, IMDb). AWS provides AI infrastructure including custom Trainium chips and managed AI services reaching over $15 billion annual run rate. The company operates across e-commerce, logistics, cloud infrastructure, AI/ML services, and autonomous systems.

Differentiator

Problem solved

Functional benefit

Brands

• Amazon Basics: Amazon's own brand of everyday consumer products including batteries, paper towels, and household essentials
• Amazon Elements
• Amazon Pharmacy
• Amazon Haul
• Amazon Autos
• Amazon One Medical
• Ring
• Blink
• eero
• Whole Foods Market
• Audible
• Twitch
• IMDb
• Zappos
• PillPack
• Zoox

Quantifiable outcome

• $8.3 billion in US online spending on first day of Prime Day 2026
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RAISE UScoreStrategic or Co-development Partner · 25 June 2026RAISE US is a bipartisan nonprofit founded by former US Commerce Secretary Gina Raimondo and former Indiana Gov. Eric Holcomb, launched with $500 million+ in funding to help American workers transition to AI-driven economy. Amazon serves as anchor partner alongside Anthropic, Microsoft, OpenAI, Bank of America, GM, IBM, Eli Lilly. Initial pilots in Arkansas, Connecticut, Maryland, and Utah targeting workforce retraining.
• CorningcoreStrategic or Co-development Partner · 25 June 2026Corning announced a multiyear, multibillion-dollar agreement to supply optical fiber for Amazon's US data centers. To meet commitments from partnerships with Amazon and NVIDIA, Corning is constructing three new manufacturing facilities in North Carolina and Texas while expanding US optical connectivity capacity by 10x and fiber production by over 50%.
• Egg PowerminorStrategic or Co-development Partner · 25 June 2026Egg Power, a clean energy infrastructure subsidiary of Liberty Global, signed a 90MW onshore wind Power Purchasing Agreement with Amazon for energy from the Chirmorie Wind Farm in South Ayrshire, Scotland. Egg Power secured project rights earlier in 2026, with construction set to start soon. This is the second long-term PPA signed by Egg Power in 2026.
• SnowflakecoreStrategic or Co-development Partner · 25 June 2026Snowflake reported record Q1 earnings with 33% revenue growth to $1.39 billion and signed a fresh $6 billion deal with Amazon (AWS) for cloud infrastructure services. The partnership triggered a sector-wide rally with Snowflake's stock surging nearly 50% in four days.
• AsdaminorChannel Partner/ Reseller/ Distributor · 25 June 2026Asda partnered with Amazon Ads as the first retailer outside the US to introduce Amazon Retail Ad Service across its digital platforms, rolling out in phases from Q4. The service powered by machine learning delivers more relevant advertising based on real shopping behavior to improve online shopping experience and create stronger retail media proposition.
• SpaceConnect (NGSO Satellite Industry Association)minorStrategic or Co-development Partner · 25 June 2026Amazon, Iridium, Telesat, and Globalstar formed SpaceConnect, a new trade association representing the non-geostationary (NGSO) satellite industry. The association was established as governments review regulatory frameworks for space communications and will advocate for policy supporting spectrum allocation, market access, and space sustainability.
• Maharashtra State Government (India)coreStrategic or Co-development Partner · 25 June 2026Amazon CEO Andy Jassy met Maharashtra Chief Minister Devendra Fadnavis to deepen Amazon's technological partnership focusing on AI, cloud infrastructure, logistics, exports enablement, and skilling initiatives. The meeting positioned Maharashtra as the anchor of Amazon's Indian operations with AWS's first India infrastructure Region in the state and Prime Video's creative hub in Mumbai.
• The Good Rice AllianceminorStrategic or Co-development Partner · 25 June 2026Amazon's $30 million carbon-credit deal with The Good Rice Alliance represents one of the notable investments in India's voluntary carbon market, supporting sustainable agriculture and demonstrating Amazon's ESG commitments in India.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Microsoft: Direct cloud (Azure vs AWS) and AI (Copilot/OpenAI vs Bedrock/Trainium) competitor with overlapping enterprise sales motion, AI infrastructure, and productivity software monetization; comparable as the other hyperscaler pursuing AI-driven cloud growth.
• Alphabet (Google): Competes with AWS via Google Cloud, with Amazon in advertising (Google Ads vs Amazon Ads), and in AI (Gemini/TPU vs Bedrock/Trainium); comparable as a hyperscaler pairing consumer data, cloud, and proprietary AI silicon.
• Meta Platforms: Comparable as a top-tier US tech platform monetizing user attention via AI-driven advertising and investing aggressively in custom AI silicon and foundation models; overlaps with Amazon in ads, AI infrastructure, and consumer devices (Ray-Ban Meta vs Echo/Alexa).

Direct peers

• Walmart: Closest direct e-commerce and logistics competitor at massive scale, with Walmart+ mirroring Prime and its own AI shopping assistant (Sparky) competing with Rufus; comparable in omnichannel retail, advertising, and marketplace economics.
• Alibaba: Operates the most analogous platform-plus-cloud-plus-AI-plus-logistics model (Tmall/Taobao + Alibaba Cloud + Cainiao logistics), especially relevant for cross-validating the India/emerging-market quick-commerce thesis and global cloud positioning.
• Oracle: Direct enterprise cloud infrastructure competitor (Oracle Cloud vs AWS), with comparable focus on large multi-year enterprise contracts, database workloads, and now generative AI services via OCI.
• Shopify: Primary competitor on the merchant side of e-commerce — Shopify's merchants compete with FBA/Marketplace sellers, and Shopify represents a structural alternative to Amazon's closed marketplace model.
• eBay: Long-standing third-party online marketplace competitor with similar take-rate economics and seller tools; comparable business model around third-party commissions, used/collectibles, and seller services.
• Netflix: Direct competitor for streaming attention and subscriber spend (Prime Video vs Netflix), with comparable original content investment, live sports rights (NASCAR, NFL Thursday Night), and global subscription economics.

Emerging players

• NVIDIA: Both partner and competitive threat — AWS is a top NVIDIA customer, but Amazon's Trainium silicon and Bedrock platform directly compete with NVIDIA GPUs for AI training/inference workloads, making NVIDIA a relevant comparable on AI infrastructure economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amazon
• Facebookfacebook.com/Amazon
• LinkedInlinkedin.com/company/amazon

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds9 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A107 records

Investments188 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon