Splash Financial
Splash Financial is a Cleveland-based lending marketplace that connects individual consumer borrowers with partner banks and credit unions across personal loans, student loan refinancing, in-school loans, HELOC, and medical school loan refinancing, earning origination and referral fees on funded volume.
- Company typePrivate
- Founded2013
- HeadquartersCleveland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Splash Financial does
Splash Financial is a Cleveland, Ohio-based lending marketplace founded in 2013 that connects individual consumer borrowers with a network of partner banks and credit unions. The company operates as a multi-product platform offering personal loans, student loan refinancing, in-school student loans (in partnership with Earnest), home equity lines of credit (HELOC), and medical school loan refinancing. Its HELOC product is available in approximately 22 U.S. states, and the company holds NMLS licensure (#1630038) along with state-level lending licenses including California Financing Law. The company is described as AI-enabled, with automated underwriting and borrower-lender matching, and integrates Plaid for financial data connectivity and FairPlay for fair lending analytics.
Splash's technology stack centers on a rate-shopping and origination platform that aggregates offers from multiple lenders, allowing borrowers to compare terms in a single interface. The platform supports both refinance (existing debt) and in-school (new origination) flows, and the company emphasizes compliance and consumer data protections, including CCPA adherence and SSL encryption. The product surface has expanded materially over the last two years, with HELOC and medical school loan refinancing added to the historical personal loan and student loan refinancing core.
The business model is a marketplace take-rate model. Splash earns origination fees of 0-15% on personal loans plus referral fees from partner lenders on funded volume. The company is privately held and venture-backed, having raised approximately $130.9M in cumulative funding across rounds in 2019, 2020, 2021, and September 2025 (a $70M+ Series C). It reports a 52% year-over-year increase in student loan origination volume and maintains a 5-star Trustpilot consumer rating. Investors include DST Global. The company is led by founder and CEO Steven Muszynski, with a leadership team that includes a President & COO (Patrick Leimkuehler) and CMO (Tannen Campbell).
Splash Financial firmographics
Firmographics- Name
- Splash Financial
- Legal name
- Splash Financial, Inc.
- Website
- https://splashfinancial.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Splash Financial is a Cleveland-based lending marketplace that connects individual consumer borrowers with partner banks and credit unions across personal loans, student loan refinancing, in-school loans, HELOC, and medical school loan refinancing, earning origination and referral fees on funded volume.
- Ownership category
- akta.pro rank
Splash Financial industry classification
Industry- Product category
- Online Consumer Lending Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223), Other Nondepository Credit Intermediation (52229)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Student Loan Marketplace Lending (FSAKAHAE)
- akta.pro secondary industries
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA), P2P Credit Lines / Revolving Marketplace Lending (FSAKAHAK), P2P Debt Consolidation & Refinancing (FSAKAHAB), Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Credit Score Monitoring & Credit Building (FSAGADAE)
Keywords
Where Splash Financial is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Splash Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction/Origination Fees: Splash generates revenue through origination fees charged on personal loans (0% to 15% of loan proceeds), which may be deducted from loan amounts. Student loan refinancing has zero origination fees.
- Partner Referral Fees: Revenue from financial institution partnerships where Splash refers qualified borrowers to lenders in exchange for referral fees or revenue sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Personal loans ranging from $1,000 to $100,000 with fixed rates |
| Transaction based/ take rate | Monthly | Student loan refinancing with variable and fixed rate options |
| Transaction based/ take rate | Monthly | HELOC with variable rates up to $500,000 |
| Transaction based/ take rate | Monthly | Medical school loan refinancing for residents and fellows |
| Transaction based/ take rate | Monthly | In-school private student loans through Earnest partner |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Splash Financial product offering
Product offeringCore offering
Splash Financial operates a digital lending marketplace that connects individual borrowers with a national network of partner banks, credit unions, and lenders. Through its online platform, borrowers can compare loan offers, check rates via a soft credit pull, and apply for personal loans, student loan refinancing, home equity lines of credit, in-school private student loans, and medical school loan refinancing. The company earns revenue through origination fees on personal loans and referral fees from partner lenders.
Product overview
Splash Financial operates as a digital lending marketplace that connects borrowers with a network of lenders including banks, credit unions, and lending partners. The platform offers five core loan products: Personal Loans for debt consolidation and major purchases, Student Loan Refinancing for graduates seeking better rates, Home Equity Lines of Credit (HELOC) for homeowners accessing property equity, In-School Student Loans through partner Earnest, and Medical School Loan Refinancing designed specifically for medical and dental residents. Users can browse and compare rates from multiple lenders through a single online application process, with the platform handling rate shopping, application submission, and loan finalization.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Fixed-rate personal loans ranging from $1,000 to $100,000 with APRs of 8.99% to 35.99%, terms of 24 to 84 months, and 0% to 15% origination fees, available to borrowers through Splash's online marketplace for debt consolidation, home improvements, or major purchases.
- Student Loan Refinancing Refinancing solution for existing student loans with fixed rates from 3.99% APR and variable rates from 4.74% APR, minimum loan of $5,000, no application or origination fees, and no prepayment penalties, consolidating multiple student loans into a single monthly payment.
- Home Equity Line of Credit (HELOC) Variable-rate home equity line of credit allowing homeowners to borrow up to $500,000 against their property value, with APRs of 6.50% to 9.50% (Prime - 0.25% to Prime + 2.50%), a $100 annual fee after the first year, and funding in approximately 10 business days, available in select U.S. states.
- In-School Student Loans (via Earnest) Private student loans offered through partner Earnest for students currently enrolled in college, with fixed rates from 2.79% to 16.49% APR and variable rates from 4.99% to 16.85% APR, no origination/late/prepayment fees, and extended grace periods up to 9 months, accessed via Splash's referral to Earnest.
- Medical School Loan Refinancing Specialized refinancing for medical and dental residents and fellows offering $100 monthly payments during residency and for six months afterward, fixed rates from 4.99% to 9.17% APR, variable rates from 5.99% to 9.42% APR, minimum loan of $10,001, and loan terms up to 20 years inclusive of the residency period.
Quantifiable outcome
- Rates starting at 3.99% APR for student loan refinancing
- +2 more outcomes
Companies that use Splash Financial
Customer profileSegments5 records
Ideal customer profiles6 records
Splash Financial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Splash Financial partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EarnestcoreAffiliate partnership where Splash refers customers seeking in-school private student loans to Earnest. Earnest provides private student loans with rates from 2.79-16.49% Fixed APR.
- Banks and Credit Unions NetworkcoreNetwork of financial institutions including banks, credit unions, and lenders that originate loans through the Splash marketplace platform. Partners benefit from acquiring qualified customers and portfolio performance.
- Cleveland BrownsminorOfficial partner of the NFL's Cleveland Browns team, providing brand visibility, marketing activation, and community engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Splash Financial competitors and assessment
Company assessmentDirect peers
- Best Egg: Direct-to-consumer personal-loan lender positioned in the same consolidation/home-improvement use cases as Splash's personal-loan vertical.
- Credible: Multi-product lending marketplace aggregating student loan refinancing, personal loans, and mortgage offers from a network of partner lenders — the closest direct analog to Splash's marketplace model and product mix.
- Earnest: Specialist in student loan refinancing and private student loans — both a Splash partner for in-school origination and a direct competitor in the student-refi vertical.
- Fiona (MoneyLion): Financial-product search and rate-aggregation marketplace for personal loans, student loan refinancing, and credit cards — directly comparable multi-lender marketplace UX.
- Upstart: AI-driven lending marketplace connecting bank and credit-union partners with consumer loan applicants — comparable in AI-enabled underwriting and lender-network model.
- College Ave Student Loans: Specialist private student-loan originator covering both in-school and refinance — directly competes with Splash's student refi and in-school verticals.
- Happy Money: Online lender focused on credit-card debt consolidation and personal loans — competes for the same debt-consolidation borrower profile Splash targets with its unsecured personal-loan product.
Broad incumbents
- LendingTree: Largest U.S. consumer lending marketplace across personal loans, mortgages, HELOCs, and student loans; competes head-to-head with Splash in the rate-aggregation funnel at greater scale and brand recognition.
- SoFi: Vertically integrated fintech offering personal loans, student loan refinancing, HELOCs, and deposit products — competes with Splash via direct balance-sheet lending rather than marketplace routing.
Regional players
- Citizens One (Student Lending): Large bank-affiliated student-loan refinancing and private student-loan program — competes in the same refi vertical via balance-sheet lending rather than marketplace aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Splash Financial social profiles
Digital presenceSplash Financial compliance and trust
Trust signalCompliance5 records
Splash Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splash Financial leadership team
Management profileNumber of profiles
Profiles4 records
Splash Financial funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splash Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splash Financial
What does Splash Financial do?
Splash Financial operates a digital lending marketplace that connects individual borrowers with a national network of partner banks, credit unions, and lenders. Through its online platform, borrowers can compare loan offers, check rates via a soft credit pull, and apply for personal loans, student loan refinancing, home equity lines of credit, in-school private student loans, and medical school loan refinancing. The company earns revenue through origination fees on personal loans and referral fees from partner lenders.
Is Splash Financial a public or private company?
Splash Financial is a private company. It is classified as venture growth investor backed and is currently operating.
When was Splash Financial founded?
Splash Financial was founded in 2013. It employs 101 to 250 people.
Where is Splash Financial based?
Splash Financial is headquartered in Cleveland, United States, in the North America region.
How does Splash Financial make money?
Two revenue lines are on record. Transaction/Origination Fees are the primary driver. The others are partner Referral Fees.
Who are Splash Financial's main competitors?
Direct peers on record are Best Egg, Credible, Earnest, Fiona (MoneyLion), Upstart, College Ave Student Loans and Happy Money. Broad incumbents are LendingTree and SoFi. Citizens One (Student Lending) is listed as a regional player.
Does Splash Financial have an API?
No public API is recorded for Splash Financial.
What industry is Splash Financial in?
Splash Financial's product category is Online Consumer Lending Marketplace. Its primary akta.pro industry code is FSAKAHAE, Student Loan Marketplace Lending, with a secondary code of FSAKAHAA, Consumer P2P Personal Loans (Unsecured). Its NAICS code is 52231 and its SIC code is 6163.