L'ATTITUDE Ventures
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
L'ATTITUDE Ventures firmographics
Firmographics- Name
- L'ATTITUDE Ventures
- Legal name
- L'ATTITUDE Ventures
- Website
- https://lattitudeventures.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
L'ATTITUDE Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industries
- Late-Stage Venture Capital (Series C+) (FSANAAAC), Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Venture Capital Fund-of-Funds / Multi-Manager Platforms (FSANAAAJ)
Keywords
Where L'ATTITUDE Ventures is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
L'ATTITUDE Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Venture Fund Management & Investment Income: L'ATTITUDE Ventures operates venture capital funds (Fund I, Fund II, and additional vehicles) generating revenue from management fees on committed capital and carried interest (carried interest/profit participation) on successful portfolio exits. Fund II closed with $101M in commitments in August 2022.
- Limited Partner Capital Raising: Raising capital from institutional limited partners (e.g., JPMorgan, Bank of America invested in the first fund) for fund vehicles deployed across pre-seed, seed, and Series A rounds at an average check size of $1M.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Investment check size: $1M to $3M per portfolio company, pre-seed to Series A |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
L'ATTITUDE Ventures product offering
Product offeringCore offering
L'ATTITUDE Ventures operates venture capital funds (Fund I $100M and Fund II $101M, both closed August 2022) that invest equity capital of $1M to $3M per company into pre-seed to Series A US-based, tech-enabled startups founded by Latino and Latina entrepreneurs. The fund pairs capital with three portfolio support services—Connections, Spotlight, and Coaching—delivered through a structured Hands-On Partnership engagement model to help portfolio companies scale.
Product overview
L'ATTITUDE Ventures is a single-platform venture capital firm rather than a multi-product software company. Its core offering is its investment fund (currently Fund II, a $101M vehicle focused on pre-seed to Series A U.S.-based tech-enabled Latino-led startups), wrapped in a portfolio support platform that combines three value-add services ("More Than Capital": Connections, Spotlight, and Coaching) with a structured five-stage Hands-On Partnership program. Surrounding the fund are several named offerings that extend the platform: the HABLAMOS VC podcast (media), the annual Match-Up startup competition (deal sourcing and visibility), the Portfolio Jobs Board (talent), the Pitch Submission / Founder Evaluation service (deal flow intake), a Research & Data publication on Latino-led startups (thought leadership), and recurring Annual / Semi-Annual Impact Reports (transparency and LP reporting). These auxiliary offerings sit on top of the underlying fund and support both founders and the firm's broader ecosystem thesis.
Differentiator
Problem solved
Functional benefit
Brands
- HABLAMOS VC: Podcast series produced by L'ATTITUDE Ventures to promote connections between investors and Latino/Latina entrepreneurs.
- Match-Up
- VELOCITY Conference
Products and services
- L'ATTITUDE Ventures Fund II The firm's active early-stage venture capital fund focused on pre-seed to Series A investments in U.S.-based, tech-enabled companies led by Latino founders. Fund II closed with $101M in commitments and deploys checks of $1M to $3M, with 26% Pre-Seed, 44% Seed, and 30% Series A+ allocations.
- L'ATTITUDE Ventures Fund I The firm's first venture capital fund focused on US-based, tech-enabled, Latino-founded early-stage companies. Closed at $100M in August 2022 with institutional LPs including JPMorgan and Bank of America.
- More Than Capital: Connections Service A portfolio support offering that accelerates connections between L'ATTITUDE portfolio companies and key industry leaders, partners, talent, and customer opportunities through the firm's global network.
- More Than Capital: Spotlight Service A visibility offering that brings awareness and endorsement of L'ATTITUDE portfolio companies across the firm's platforms and external channels to elevate their market presence.
- More Than Capital: Coaching Service
Quantifiable outcome
- $64M+ deployed across 35 companies in 2025
- +4 more outcomes
Companies that use L'ATTITUDE Ventures
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
L'ATTITUDE Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L'ATTITUDE Ventures partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship co-lead investor + technology partner, flagship strategic ally and affiliated entity.
- Globant Ventures (Globant)flagship co-lead investor + technology partnerGlobant Ventures (the corporate venture capital fund of Globant, NYSE: GLOB) co-led the Series A funding round for L'ATTITUDE Ventures portfolio company InOrbit.AI alongside L'ATTITUDE Ventures. The partnership also involves leveraging Globant Enterprise AI to develop agentic solutions integrating physical automation into enterprise workflows.
- Latino Donor Collaborativeflagship strategic allySol Trujillo is co-founder and chairman of the Latino Donor Collaborative, an affiliate organization of L'ATTITUDE. The LDC produces research (e.g., U.S. Latinas Overview) that L'ATTITUDE Ventures cites in its communications and impact reporting.
- Trujillo Group, LLCaffiliated entitySol Trujillo is founder and chairman of the Trujillo Group, LLC, an affiliated entity of L'ATTITUDE Ventures' co-founder.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
L'ATTITUDE Ventures competitors and assessment
Company assessmentDirect peers
- Vamos Ventures: Early-stage VC firm investing in U.S. Latino founders across consumer, fintech, healthtech, and enterprise. Directly comparable to L'ATTITUDE Ventures by thesis, stage, and target demographic.
- Backstage Capital: Early-stage VC firm focused on underrepresented founders, including people of color, women, and LGBTQ+ founders. Directly comparable minority-focused thesis, though slightly broader in scope than L'ATTITUDE Ventures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
L'ATTITUDE Ventures social profiles
Digital presenceL'ATTITUDE Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'ATTITUDE Ventures leadership team
Management profileNumber of profiles
Profiles9 records
L'ATTITUDE Ventures subsidiaries and ownership
Company hierarchySubsidiaries37 records
L'ATTITUDE Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'ATTITUDE Ventures M&A and investment
M&A and investmentM&A
Investments47 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'ATTITUDE Ventures
What does L'ATTITUDE Ventures do?
L'ATTITUDE Ventures operates venture capital funds (Fund I $100M and Fund II $101M, both closed August 2022) that invest equity capital of $1M to $3M per company into pre-seed to Series A US-based, tech-enabled startups founded by Latino and Latina entrepreneurs. The fund pairs capital with three portfolio support services—Connections, Spotlight, and Coaching—delivered through a structured Hands-On Partnership engagement model to help portfolio companies scale.
Is L'ATTITUDE Ventures a public or private company?
L'ATTITUDE Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'ATTITUDE Ventures founded?
L'ATTITUDE Ventures was founded in 2019. It employs 1 to 10 people.
Where is L'ATTITUDE Ventures based?
L'ATTITUDE Ventures is headquartered in San Francisco, United States, in the North America region.
How does L'ATTITUDE Ventures make money?
Two revenue lines are on record. Venture Fund Management & Investment Income is the primary driver. The others are limited Partner Capital Raising.
Who are L'ATTITUDE Ventures's main competitors?
Direct peers on record are Vamos Ventures and Backstage Capital.
Does L'ATTITUDE Ventures have an API?
No public API is recorded for L'ATTITUDE Ventures.
What industry is L'ATTITUDE Ventures in?
L'ATTITUDE Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANAAAC, Late-Stage Venture Capital (Series C+). Its NAICS code is 523940 and its SIC code is 6282.