L'ATTITUDE Ventures

Name

L'ATTITUDE Ventures

Legal name

L'ATTITUDE Ventures

Website

https://lattitudeventures.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

akta.pro secondary industries

Late-Stage Venture Capital (Series C+) (FSANAAAC), Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Venture Capital Fund-of-Funds / Multi-Manager Platforms (FSANAAAJ)

Keywords

• Venture capital investing
• Early-stage startup funding
• Latino founder investing
• Pre-seed to Series A
• Portfolio support services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Venture Fund Management & Investment Income: L'ATTITUDE Ventures operates venture capital funds (Fund I, Fund II, and additional vehicles) generating revenue from management fees on committed capital and carried interest (carried interest/profit participation) on successful portfolio exits. Fund II closed with $101M in commitments in August 2022.
2. Limited Partner Capital Raising: Raising capital from institutional limited partners (e.g., JPMorgan, Bank of America invested in the first fund) for fund vehicles deployed across pre-seed, seed, and Series A rounds at an average check size of $1M.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

L'ATTITUDE Ventures operates venture capital funds (Fund I $100M and Fund II $101M, both closed August 2022) that invest equity capital of $1M to $3M per company into pre-seed to Series A US-based, tech-enabled startups founded by Latino and Latina entrepreneurs. The fund pairs capital with three portfolio support services—Connections, Spotlight, and Coaching—delivered through a structured Hands-On Partnership engagement model to help portfolio companies scale.

Product overview

L'ATTITUDE Ventures is a single-platform venture capital firm rather than a multi-product software company. Its core offering is its investment fund (currently Fund II, a $101M vehicle focused on pre-seed to Series A U.S.-based tech-enabled Latino-led startups), wrapped in a portfolio support platform that combines three value-add services ("More Than Capital": Connections, Spotlight, and Coaching) with a structured five-stage Hands-On Partnership program. Surrounding the fund are several named offerings that extend the platform: the HABLAMOS VC podcast (media), the annual Match-Up startup competition (deal sourcing and visibility), the Portfolio Jobs Board (talent), the Pitch Submission / Founder Evaluation service (deal flow intake), a Research & Data publication on Latino-led startups (thought leadership), and recurring Annual / Semi-Annual Impact Reports (transparency and LP reporting). These auxiliary offerings sit on top of the underlying fund and support both founders and the firm's broader ecosystem thesis.

Differentiator

Problem solved

Functional benefit

Brands

• HABLAMOS VC: Podcast series produced by L'ATTITUDE Ventures to promote connections between investors and Latino/Latina entrepreneurs.
• Match-Up
• VELOCITY Conference

Products and services

• L'ATTITUDE Ventures Fund II The firm's active early-stage venture capital fund focused on pre-seed to Series A investments in U.S.-based, tech-enabled companies led by Latino founders. Fund II closed with $101M in commitments and deploys checks of $1M to $3M, with 26% Pre-Seed, 44% Seed, and 30% Series A+ allocations.
• L'ATTITUDE Ventures Fund I The firm's first venture capital fund focused on US-based, tech-enabled, Latino-founded early-stage companies. Closed at $100M in August 2022 with institutional LPs including JPMorgan and Bank of America.
• More Than Capital: Connections Service A portfolio support offering that accelerates connections between L'ATTITUDE portfolio companies and key industry leaders, partners, talent, and customer opportunities through the firm's global network.
• More Than Capital: Spotlight Service A visibility offering that brings awareness and endorsement of L'ATTITUDE portfolio companies across the firm's platforms and external channels to elevate their market presence.
• More Than Capital: Coaching Service

Quantifiable outcome

• $64M+ deployed across 35 companies in 2025
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship co-lead investor + technology partner, flagship strategic ally and affiliated entity.

• Globant Ventures (Globant)flagship co-lead investor + technology partnerStrategic or Co-development PartnerGlobant Ventures (the corporate venture capital fund of Globant, NYSE: GLOB) co-led the Series A funding round for L'ATTITUDE Ventures portfolio company InOrbit.AI alongside L'ATTITUDE Ventures. The partnership also involves leveraging Globant Enterprise AI to develop agentic solutions integrating physical automation into enterprise workflows.
• Latino Donor Collaborativeflagship strategic allyStrategic or Co-development PartnerSol Trujillo is co-founder and chairman of the Latino Donor Collaborative, an affiliate organization of L'ATTITUDE. The LDC produces research (e.g., U.S. Latinas Overview) that L'ATTITUDE Ventures cites in its communications and impact reporting.
• Trujillo Group, LLCaffiliated entityOthersSol Trujillo is founder and chairman of the Trujillo Group, LLC, an affiliated entity of L'ATTITUDE Ventures' co-founder.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vamos Ventures: Early-stage VC firm investing in U.S. Latino founders across consumer, fintech, healthtech, and enterprise. Directly comparable to L'ATTITUDE Ventures by thesis, stage, and target demographic.
• Backstage Capital: Early-stage VC firm focused on underrepresented founders, including people of color, women, and LGBTQ+ founders. Directly comparable minority-focused thesis, though slightly broader in scope than L'ATTITUDE Ventures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/l-attitude-ventures
• Instagraminstagram.com/lattitudeventures
• Xx.com/LAttitudeVC

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries37 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments47 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ATTITUDE Ventures