Moonvalley
Moonvalley is a Toronto-based AI research company building Marey, a proprietary generative video model trained on 100% licensed cinematic footage, serving professional filmmakers, studios, agencies, and brands with commercially safe studio-grade video generation.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Moonvalley does
Moonvalley is a Toronto-based AI research company founded in 2023 that develops generative video tools for professional filmmakers, studios, directors, agencies, advertisers, and brands. Its core product is Marey, a proprietary foundational video generation model trained exclusively on 100% licensed, high-resolution cinematic footage — positioned as the world's first commercially safe AI video model, with no scraped content, no user submissions, and no IP gray zones. Marey delivers native 1080p text-to-video and image-to-video outputs with multi-layer spatial composition, keyframing, and directorial controls (pose transfer, camera control, motion transfer, trajectory control, shot extension), supported by natural-physics motion simulation and studio-grade lighting. The model is wrapped in the Voyager beta platform for direct user access, exposed through a public API (currently waitlist), and distributed via inference partners fal.ai and ComfyUI.
The company monetizes through recurring auto-renewing subscriptions with usage-based overage fees, custom enterprise/studio contracts (multi-year, quote-based via Contact Sales), and authorized distribution partner resale. Pricing is not publicly disclosed; specific tiers, prices, and overage rates are revealed only upon subscribing or via direct sales engagement, and the Terms of Service cap liability at the greater of $500 USD or amounts paid. GTM is hybrid: enterprise field sales for studios and brands, API-first developer motion through fal.ai/Comfy, product-led growth via the Voyager beta and Discord community, and channel partnerships (notably with CAA-adjacent Hollywood infrastructure). The in-house Asteria studio, integrated in 2025, embeds more than 30 professional filmmakers and animators directly into the model feedback loop.
Moonvalley firmographics
Firmographics- Name
- Moonvalley
- Legal name
- ContentFly, Inc.
- Website
- https://moonvalley.space
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moonvalley is a Toronto-based AI research company building Marey, a proprietary generative video model trained on 100% licensed cinematic footage, serving professional filmmakers, studios, agencies, and brands with commercially safe studio-grade video generation.
- Ownership category
- akta.pro rank
Moonvalley industry classification
Industry- Product category
- Generative AI Video
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Motion Picture and Video Production (512110)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Foundation Model Developers (LLM/Multimodal Model Labs) (HDAAACAA)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Model Deployment, Serving & Inference Platforms (HDAAABAF), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB)
Keywords
Where Moonvalley is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Moonvalley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Recurring Subscriptions: Subscription-based access to Moonvalley's Services with auto-renewal, where users can cancel but do not receive refunds for the current subscription period. Prices may change at renewal.
- Usage Overage Charges: Usage-based overage fees applied when consumption exceeds the volume provided under a Recurring Subscription, charged to the on-file payment method.
- Public API Access (Waitlist): Public API access to Marey capabilities (Image-to-Video, Text-to-Video, and All Controls) is offered via a waitlist, with current commercial access through inference partners fal.ai and Comfy.
- Distribution Partner Resale: Authorized Distribution Partners (e.g., fal.ai, Comfy) may redistribute Services to end users; resell or sharing of Services with third parties requires Moonvalley's express written permission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Recurring Subscription (auto-renewing, with usage overage fees for volume beyond plan) |
| Usage-based | Pay-as-you-go | Usage-based overage charges applied when consumption exceeds subscription volume |
| Other | Multi-year contract | Enterprise / Studio engagement (quote-based, via Contact Sales and Partner with Us) |
Go-to-market motion5 records
Moonvalley product offering
Product offeringCore offering
Moonvalley develops Marey, a foundational generative AI video model trained exclusively on 100% licensed, high-resolution cinematic footage, producing studio-grade image-to-video and text-to-video outputs. The model is offered to filmmakers and creative teams through the Voyager platform, a public API (waitlist), and distribution partnerships with fal.ai and ComfyUI. Targeted at studios, directors, agencies, advertisers, and brands needing commercially safe, IP-cleared generative video for professional production workflows.
Product overview
Moonvalley offers a unified product architecture centered on its proprietary generative AI video model Marey, which serves as the core engine of the company. Marey powers the Voyager platform — Moonvalley's primary user-facing interface for video generation (currently in beta). The same Marey model is also exposed to developers through a Moonvalley API (waitlist), and made available through partner integrations: natively in ComfyUI (via native API nodes and workflows, including Marey Realism v1.5) and as a runnable inference API on fal.ai. The portfolio is thus structured as one core model (Marey) wrapped by one consumer/creator platform (Voyager), plus an API surface and partner-platform integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Marey: Moonvalley's foundational generative AI video model — the first production-grade, fully-licensed generative videography platform built exclusively on licensed content for professional filmmakers.
- Voyager
Products and services
- Marey Moonvalley's foundational generative AI video model trained exclusively on 100% licensed, high-resolution cinematic footage; produces studio-grade image-to-video and text-to-video outputs at native 1080p with directorial controls including pose transfer, camera control, motion transfer, trajectory control, keyframing, and shot extension. Designed for studios, directors, agencies, advertisers, and brands that need commercially safe AI video output.
- Voyager Beta user-facing platform that provides access to Marey's generative video capabilities, enabling filmmakers and creative teams to generate studio-grade AI video directly.
- Moonvalley Public API Public API exposing Marey video generation capabilities (Image-to-Video, Text-to-Video, and full controls) for developers and enterprise integrators; currently offered via waitlist and through inference partners fal.ai and ComfyUI.
Quantifiable outcome
- $154 million total funding raised since 2023 founding
- +3 more outcomes
Companies that use Moonvalley
Customer profileNamed customers1 record
Ideal customer profiles3 records
Moonvalley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature11 records
Moonvalley partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship / core, minor and core.
- Rekaflagship / coreReka, an AI research lab focused on physical world intelligence, merged with Moonvalley in June 2026, bringing in former Google DeepMind scientists Mateusz Malinowski and Mikołaj Bińkowski (who contributed to Google's Veo video generation models). The combined team will develop a World Language Action Model (WLAM), an omni model trained on physical world data for perception, realistic simulation for planning, and translating multimodal perception to robotic execution. Per the announcement, Reka CEO Dani Yogatama said the merger accelerates the mission to build AI systems that understand and act in the physical world.
- Universal Music Group (via ethical AI initiative context)minorMentioned alongside Moonvalley and Asteria in Playback's "Innovator of the Year: Asteria" feature, where UMG is cited as part of the broader industry shift to licensed and consent-based datasets for AI model development. Listed as a co-actor in the same ethically-sourced AI initiative ecosystem rather than a direct deal counterparty.
- fal.aicoreMarey Realism v1.5 is available natively on fal.ai, exposing Text-to-Video, Image-to-Video, Motion Transfer, and Pose Transfer as APIs to fal.ai's developer base. fal.ai co-publishes product announcements and best-practices for prompt structure, resolution, and motion/pose transfer.
- Comfy (Comfy.org / ComfyUI)coreMarey Realism v1.5 is available natively in Comfy via native API nodes and workflows, allowing creators to use Marey inside the open Comfy ecosystem. The integration is co-marketed on the Comfy blog.
- Asteria Film Co.flagship / coreAsteria, co-founded by Bryn Mooser and Natasha Lyonne, is Moonvalley's in-house studio. Per the Vision essay, Asteria became part of Moonvalley, adding more than 30 professional filmmakers and animators to the team. The two companies jointly develop the licensed, ethically sourced AI video model Marey and the Marey-based product "Marey" for film production; co-marketing includes joint Inc., Forbes, and Deadline coverage.
- FremantleminorCo-presented at TIFF 2024 alongside Moonvalley and Asteria Film Co., where Fremantle showcased its Imaginae Studios and Moonvalley demonstrated the Marey generative AI model built with licensed footage. Co-marketing partnership centered on AI initiatives in the film industry rather than a direct product integration.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Moonvalley competitors and assessment
Company assessmentDirect peers
- Runway: Runway is a New York-based generative AI video startup (creator of Gen-3 Alpha) offering text-to-video, image-to-video and motion-brush controls aimed at filmmakers and creative teams — directly comparable to Moonvalley's Marey in product category, target customer and creator-tools positioning.
- Pika Labs: Pika is a generative AI video platform offering text/image-to-video and motion controls to creators and marketers — directly competing with Marey for the same indie filmmaker and creator-pro audience.
- Luma AI: Luma AI develops Dream Machine, a generative video model with image-to-video and keyframing controls aimed at creative professionals — directly overlapping Marey in product functionality and target user.
- Stability AI: Stability AI develops Stable Video Diffusion, an open-weights generative video model — directly competing with Marey in the foundational video-model category, though with a different (open-source / scraped-data) data approach.
Broad incumbents
- OpenAI (Sora): OpenAI's Sora is a foundational text-to-video model distributed through ChatGPT's massive consumer and enterprise base — overlapping Moonvalley's core offering but as part of OpenAI's much broader AI portfolio.
- Adobe (Firefly Video): Adobe's Firefly Video model and Creative Cloud integrations target the same professional video production workflows Moonvalley addresses with Marey — competing as part of Adobe's broader creative software portfolio rather than as a standalone product.
- Meta (Movie Gen): Meta's Movie Gen is a foundational generative video model from a major platform incumbent — competing with Marey in the underlying video-generation capability, though distributed as part of Meta's broader AI portfolio.
Others
- Google DeepMind (Veo): Google DeepMind's Veo is a frontier generative video model built by the same DeepMind alumni (Malinowski, Bińkowski) who now lead research at Moonvalley — a broad incumbent competitor with vastly larger compute and distribution.
Regional players
- Kuaishou (Kling): Kuaishou's Kling is a leading Chinese-market generative video model with comparable text-to-video and image-to-video capabilities — a regional peer whose primary geographic focus differs from Moonvalley's North America-centric operations.
Emerging players
- HeyGen: HeyGen is an AI video platform focused on avatar-led enterprise content generation — an emerging peer with meaningful overlap on AI video tooling for business users, though with a narrower use case than Moonvalley's filmmaker-grade model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Moonvalley social profiles
Digital presenceMoonvalley compliance and trust
Trust signalCompliance3 records
Moonvalley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonvalley leadership team
Management profileNumber of profiles
Profiles7 records
Moonvalley subsidiaries and ownership
Company hierarchySubsidiaries2 records
Moonvalley funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonvalley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonvalley
What does Moonvalley do?
Moonvalley develops Marey, a foundational generative AI video model trained exclusively on 100% licensed, high-resolution cinematic footage, producing studio-grade image-to-video and text-to-video outputs. The model is offered to filmmakers and creative teams through the Voyager platform, a public API (waitlist), and distribution partnerships with fal.ai and ComfyUI. Targeted at studios, directors, agencies, advertisers, and brands needing commercially safe, IP-cleared generative video for professional production workflows.
Is Moonvalley a public or private company?
Moonvalley is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moonvalley founded?
Moonvalley was founded in 2023. It employs 101 to 250 people.
Where is Moonvalley based?
Moonvalley is headquartered in Toronto, Canada, in the North America region.
How does Moonvalley make money?
Four revenue lines are on record. Recurring Subscriptions are the primary driver. The others are usage Overage Charges, public API Access (Waitlist) and distribution Partner Resale.
Who are Moonvalley's main competitors?
Direct peers on record are Runway, Pika Labs, Luma AI and Stability AI. Broad incumbents are OpenAI (Sora), Adobe (Firefly Video) and Meta (Movie Gen). Google DeepMind (Veo) is listed as an others. Kuaishou (Kling) is listed as a regional player. HeyGen is listed as an emerging player.
Does Moonvalley have an API?
Yes. Moonvalley offers a public API for its Marey video generation model, currently available via waitlist. Marey is also exposed through partner platforms, with native API nodes and workflows available in ComfyUI, and the model runnable as an API on fal.ai for inference.
What industry is Moonvalley in?
Moonvalley's product category is Generative AI Video. Its primary akta.pro industry code is HDAAACAA, Foundation Model Developers (LLM/Multimodal Model Labs), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 5132 and its SIC code is 7372.