Vision Marine Technologies
Vision Marine Technologies designs and sells high-voltage electric propulsion systems (E-Motion 180E) and a portfolio of electric boats, distributing them directly to consumers, to boat manufacturers for OEM integration, and through its 13-location Nautical Ventures retail dealership network in Florida.
- Company typePublic
- Founded2015
- HeadquartersBoisbriand, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vision Marine Technologies does
Vision Marine Technologies Inc. (NASDAQ: VMAR; TSXV: VMAR) is a Quebec-headquartered marine technology and retail company that develops a proprietary high-voltage electric propulsion platform, branded E-Motion, and distributes it both integrated into its own electric boats and as a powertrain package for third-party OEMs. The core E-Motion 180E is a 180HP continuous, IP67-rated, glycol-cooled electric outboard validated by a 116 MPH world speed record (August 2023); the architecture is supported by 16+ U.S. patent applications, an in-house Power Distribution Unit, the P PowerPack modular pontoon integration kit (43–129 kWh configurations), and the E-Motion Connected Data Platform that gathers operational telemetry for predictive maintenance and future over-the-air updates. The directly-sold product lineup spans the SPECTR 26 flagship tritoon ($199,995), Sterk 31e twin-motor performance boat, V17/V24/V30 electric pontoons, the Fantail 217 and Volt 180 cruisers, Phantom rotomolded hulls, Inboard 180E, and Aquasport 180E.
Revenue mechanics are anchored by four streams. (1) Direct-to-consumer electric boat sales through the company website and the Nautical Ventures dealership network — 13 Florida retail locations acquired in June 2025, ranked #1 in Boating Industry's Top 100 Dealers 2024, generating $42.5M of gross retail sales and 469 units in the first integration year. (2) OEM powertrain sales to manufacturers including Sterk Yachts (global exclusive), Massimo Marine, Groupe Beneteau/Four Winns, Smoker Craft/Sunchaser, and Armada Pontoons, with 25+ E-Motion integrations completed across pontoon, center console, bowrider, and catamaran platforms. (3) Commercial fleet and rental sales — including the inaugural hospitality deployment of 4 Fantail 217 boats at Keweenaw Waters Resort, Michigan, and over 60,000 cumulative rental rides via the Ventura, California operation. (4) Dealership operations (new and pre-owned boats, service, marina, financing) and asset monetization — recent property disposals at North Palm Beach ($3.8M proceeds) and the proposed Fort Lauderdale sale (up to $10M, ~$5M non-dilutive liquidity) to centralize on the Anglers Avenue Marine Center. Pricing is transaction-based with USD unit pricing publicly disclosed for consumer SKUs ($12,495 Phantom hull to $199,995 SPECTR 26) and quote-based for OEM/customer-specific integrations. Capital structure has been reconstituted by ~$30M of equity issuances since 2024 plus a $4M Shore Premier Finance floor plan facility and Yamaha Motor Finance distribution financing, alongside two reverse stock splits in 2026 to maintain Nasdaq minimum bid price compliance.
Vision Marine Technologies firmographics
Firmographics- Name
- Vision Marine Technologies
- Legal name
- Vision Marine Technologies Inc.
- Website
- https://visionmarinetechnologies.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision Marine Technologies designs and sells high-voltage electric propulsion systems (E-Motion 180E) and a portfolio of electric boats, distributing them directly to consumers, to boat manufacturers for OEM integration, and through its 13-location Nautical Ventures retail dealership network in Florida.
- Ownership category
- akta.pro rank
Vision Marine Technologies industry classification
Industry- Product category
- Electric Marine Propulsion and Electric Boats
- NAICS
- Ship and Boat Building (3366), Boat Building (336612), Ship Building and Repairing (336611), Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730), Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Marine Hybrid & Electric Propulsion Systems (IMAJAHAC)
- akta.pro secondary industries
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK), Marine Generators, Alternators & Power Electronics (Gen-sets, VFDs, converters) (IMAJAHAI), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)
Keywords
Where Vision Marine Technologies is headquartered
LocationHeadquarters
- HQ city
- Boisbriand
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Vision Marine Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Electric Boat Sales (Direct to Consumer): Vision Marine sells completed electric boats directly to consumers through its Nautical Ventures dealership network (Florida) and e-commerce platform. Product lineup includes powerboats (Sterk 31e, SPECTR 26, V24, V30, Aquasport 180E, Inboard 180E), cruisers (Fantail 217, Volt 180, V17, Phantom), and pontoon boats. The company operates a vertically integrated model combining retail, marina, service, and proprietary electric propulsion technology.
- E-Motion™ Electric Powertrain Sales to OEMs: Vision Marine licenses or sells its E-Motion electric propulsion systems to boat manufacturers for integration into their vessels. Partners include Sterk Yachts (global exclusive supply agreement), Smoker Craft/Sunchaser, Groupe Beneteau/Four Winns, Massimo Marine (electric pontoon production), and Armada Pontoons. The company provides complete documentation, bills of materials, and proven integration procedures to support OEM production.
- Nautical Ventures Dealership Operations: Revenue from operating Nautical Ventures as a retail dealership network, selling new and pre-owned boats, watersports products, and electric marine products including E-Motion-equipped vessels. Nautical Ventures operates 13 locations across Florida, generated approximately $42.5 million in gross retail sales in the first year post-acquisition, and achieved near-EBITDA breakeven within less than a year of integration.
- Electric Boat Rentals and Fleet Operations: Vision Marine generates rental revenue through its own operations (Ventura, California location with 167% trip growth and 84% revenue growth) and through sales to commercial operators including resorts and boat clubs. The company has accumulated over 75,000 rental rides providing usage data for product development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Phantom - Rotomolded Plastic Boat |
| Unit Pricing | Pay-as-you-go | Fantail 217 - Classic Electric Cruiser |
| Unit Pricing | Pay-as-you-go | Volt 180 - Electric Boat |
| Unit Pricing | Pay-as-you-go | V17 Electric Pontoon |
| Unit Pricing | Pay-as-you-go | V30 Electric Pontoon |
| Unit Pricing | Pay-as-you-go | SPECTR 26 - Flagship Electric Tritoon |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Vision Marine Technologies product offering
Product offeringCore offering
Vision Marine Technologies designs, manufactures, and sells high-voltage electric propulsion systems (the E-Motion 180E outboard and P PowerPack) and a portfolio of electric boats (powerboats, pontoons, cruisers). It distributes finished electric boats to consumers through its Nautical Ventures dealership network and e-commerce site, and licenses/sells E-Motion powertrain packages to OEM boat manufacturers for integration into their vessels. Following its June 2025 acquisition of Nautical Ventures, the company operates a vertically integrated model spanning propulsion development, retail dealerships, marina facilities, service, and boat rentals.
Product overview
Vision Marine Technologies operates a vertically integrated electric marine platform combining proprietary high-voltage electric propulsion technology with a retail dealership network. The core product is the E-Motion platform, comprising the 180E outboard (180HP high-voltage electric propulsion system), P PowerPack (pontoon-specific integration package), Power Distribution Unit, and Connected Data Platform. These propulsion and technology components power a portfolio of electric boats including the SPECTR 26 flagship tritoon, Sterk 31E performance powerboat, V30/V24/V17 electric pontoons, Fantail 217 and Volt 180 cruisers, Phantom rotomolded boats, Inboard 180E, Aquasport 180E, and WX Tritoon. The company acquired Nautical Ventures Group in June 2025, adding a Florida-based retail and service network spanning multiple dealership locations for sales, service, marina operations, and boat rentals. The E-Motion technology is sold both as integrated into Vision Marine-branded boats and as a powertrain package for third-party boat manufacturers (OEM integrations).
Differentiator
Problem solved
Functional benefit
Brands
- Nautical Ventures: Florida-based retail dealership network offering recreational boats, yacht tenders, watersports products, rentals, and electric marine products including Vision Marine's E-Motion propulsion system, with 13 locations across Florida
- E-Motion
- AquaZone
Products and services
- E-Motion 180E Electric Outboard
Quantifiable outcome
- Electric boat sales increased 446% year-over-year for six-month period ended February 28, 2026
- +5 more outcomes
Companies that use Vision Marine Technologies
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Vision Marine Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature7 records
Vision Marine Technologies partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, strategic and minor.
- Nextfour SolutionscoreExtended agreement through 2029 to continue sourcing and integrating Q Display units into E-Motion™ high-voltage electric propulsion platform. Supports platform's digital helm interface, providing propulsion data visibility, CAN bus integration, diagnostics, telemetry, remote monitoring, and OEM integration readiness. Nextfour's expanded presence in Florida places technical resources closer to Vision Marine's customers, OEM partners, dealers, and service locations.
- Sea WattsstrategicProducer of Lake Berryessa Electric Boat Festival, positioned as the world's largest electric boat event. Vision Marine served as Title Sponsor for the June 5-6, 2026 event at Pleasure Cove Marina in Napa, California. Partnership combines consumer showcases with industry forum focused on charging infrastructure, marina electrification, and electric marine commercialization.
- Twin Vee PowerCats Co.strategicStrategic dealership agreement securing exclusive distribution rights for Twin Vee products in Broward County, Florida. Twin Vee has 12 boat models spanning 22 to 40 feet and annual production capacity exceeding 700 boats. Companies collaborating on two custom 'Adventure Edition' models including electric propulsion integration with Vision Marine's E-Motion™ system.
- AIATA / Anadolu MotorstrategicNautical Ventures became exclusive distributor for AIATA boats across Florida. AIATA is developed by Anadolu Motor (part of Anadolu Group with 2024 turnover of approximately USD 18 billion). Initial models include Wayfinder 38, Sunfinder 38, and Sunfinder 50 targeting experienced boat owners in Florida's premium recreational boating market.
- BRP Electrification Engineering ServicesstrategicCollaboration to develop Vision Marine's marine propulsion platform. BRP's electric vehicle engineering expertise brought to Vision Marine's high-voltage propulsion platform to advance performance and accelerate next-generation development. Complements Vision Marine's existing leadership in marine-specific electrification.
- Octillion Power SystemscoreStrategic partner in battery manufacturing and integration. Octillion collaborates with Vision Marine on American-built, marine-grade battery packs powering E-Motion™ vessels. New refined battery packs offer approximately 7.5% more energy capacity per module within similar volumetric footprint compared to prior generation.
- McLaren EngineeringcorePerformance and systems engineering partner for the E-Motion™ 180E. McLaren Engineering supports testing, validation, and optimization of Vision Marine's high-voltage electric propulsion systems.
- LinamarcoreManufacturing and assembly partner for critical components of the E-Motion™ high-voltage electric powertrain, supporting Vision Marine with industrial-grade precision and production scale.
- Sterk YachtscoreGerman boat manufacturer specializing in high-performance, precision-engineered powerboats. Global exclusive supply agreement for electric boats. Collaboration on Sterk 31e twin-motor electric performance boat, the first center console to integrate dual 180 HP E-Motion™ electric propulsion systems.
- Massimo MarinecoreProduction partner for Vision Marine's large-scale electric pontoons. Massimo Marine manufactures select models featuring the E-Motion™ 180E system for the U.S. market, enabling high-volume delivery of premium electric vessels including V30 pontoon.
- Groupe Beneteau / Four WinnscoreE-Motion™ 180E technology integrated into select Four Winns models through a production agreement with Groupe Beneteau, one of the world's leading boatbuilders.
- Smoker Craft / SunchaserstrategicSmoker Craft is a family-owned American boat builder known for craftsmanship, durability, and thoughtful design in aluminum boats. Integration of high-performance 180 HP electric propulsion systems into pontoon boats.
- Armada PontoonsstrategicBased in Quebec, Armada supplies Vision Marine with custom pontoons for electric rental and consumer applications, enhancing accessibility to electric boating in Canada.
- HydrofinstrategicPartnership for hydrofoil technology integration across pontoon portfolio. Hydrofoil technology developed with Hydrofin incorporated into SPECTR 26 flagship electric tritoon platform.
- Université de Sherbrooke / Memphré Boat RacingstrategicAcademic and innovation partnership supporting student engineering team participation in the Monaco Energy Boat Challenge. Collaboration provides funding, propulsion system equipment, and technical mentorship, strengthening Quebec's leadership in marine electrification and empowering next generation of marine engineers.
- 4OceanminorSustainability and environmental impact partnership. A portion of proceeds from select electric boat sales funds removal of plastic waste from oceans, helping clean and protect waterways served by Vision Marine.
- EPropulsionstrategicLong-standing strategic partner supplying low-power electric propulsion solutions that complement Vision Marine's product portfolio. Collaboration supports deployment of reliable and efficient electric systems across select applications including Fantail 217 cruiser.
- TaigastrategicElectric personal watercraft brand. Nautical Ventures became exclusive distributor for Taiga electric personal watercraft in Florida through its Electric Product Division, expanding the electric watersports portfolio.
- Port de Plaisance La RondestrategicPartnership to create Montreal's first dedicated electric boating hub. Brings together cutting-edge electric propulsion, training platform, and direct access to St. Lawrence River, making it easy for enthusiasts, professionals, and visitors to experience clean, innovative boating.
Scale indicators21 records
Recent moves12 records
Expansion highlights7 records
Vision Marine Technologies competitors and assessment
Company assessmentDirect peers
- Torqeedo: Torqeedo is a leading manufacturer of electric marine propulsion systems, including outboards and inboards for recreational and commercial boats. Acquired by Yamaha/Deutz, it is the most direct competitor to Vision Marine's E-Motion platform in the high-voltage electric outboard category.
- Pure Watercraft: Pure Watercraft designs and sells battery-powered electric outboard motors and complete electric boats primarily for freshwater recreational boating. It is a directly comparable emerging rival in marine electrification, with overlapping OEM partnerships and pontoon integrations.
- Evoy: Evoy is a Norway-based developer of high-output electric marine propulsion systems for commercial and recreational boats. Like Vision Marine, it targets OEMs and integrators with high-voltage systems, validating the same transition-to-electric thesis Vision Marine is pursuing.
- ePropulsion: ePropulsion manufactures low- and mid-power electric outboards and integrated electric boat propulsion solutions, and is also a stated Vision Marine partner on select models such as the Fantail 217. It is the most overlapping competitor in electric boat powertrains across entry-level to mid-power segments.
- MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating over 130 locations. It is directly comparable to Nautical Ventures' Florida dealership footprint in scale, retail model, and exposure to discretionary marine demand.
Broad incumbents
- Brunswick Corporation: Brunswick is a global marine leader, parent of Mercury Marine (which launched the Avator electric outboard series), and operates a broad portfolio of boat brands and propulsion technologies. Its electric propulsion push makes it a key broad incumbent competitor to Vision Marine's E-Motion system.
- Yamaha Motor: Yamaha is one of the largest outboard motor and marine OEMs globally, owner of Torqeedo, and a financier of Vision Marine via Yamaha Motor Finance. Its HARMO electric outboard and incumbency make it both a partner-cum-competitor across the recreational electric marine space.
- Groupe Beneteau: Groupe Beneteau, parent of Four Winns, is a major boatbuilder with which Vision Marine has a production agreement integrating the E-Motion 180E into select Four Winns models. Comparable because it represents a large-volume OEM partner and competitor in the broader recreational boat manufacturing category.
Emerging players
- Candela: Candela is a Swedish premium electric boat maker known for hydrofoiling technology, with the P-12 shuttle and C-8 leisure craft. Comparable to Vision Marine as a premium-positioned electric boat brand pursuing hydrofoil integration (Vision partners with Hydrofin).
- Elco Motor Yachts: Elco has been a long-standing manufacturer of electric marine propulsion for recreational boats. It is comparable to Vision Marine as a niche electric marine propulsion specialist targeting recreational and light-commercial boats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vision Marine Technologies social profiles
Digital presenceVision Marine Technologies compliance and trust
Trust signalCompliance2 records
Vision Marine Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Marine Technologies leadership team
Management profileNumber of profiles
Profiles8 records
Vision Marine Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vision Marine Technologies funding detail
Funding detailFunding overview
Funding rounds8 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Marine Technologies M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Marine Technologies
What does Vision Marine Technologies do?
Vision Marine Technologies designs, manufactures, and sells high-voltage electric propulsion systems (the E-Motion 180E outboard and P PowerPack) and a portfolio of electric boats (powerboats, pontoons, cruisers). It distributes finished electric boats to consumers through its Nautical Ventures dealership network and e-commerce site, and licenses/sells E-Motion powertrain packages to OEM boat manufacturers for integration into their vessels. Following its June 2025 acquisition of Nautical Ventures, the company operates a vertically integrated model spanning propulsion development, retail dealerships, marina facilities, service, and boat rentals.
Is Vision Marine Technologies a public or private company?
Vision Marine Technologies is a public company. It is classified as public and is currently operating.
When was Vision Marine Technologies founded?
Vision Marine Technologies was founded in 2015. It employs 11 to 50 people.
Where is Vision Marine Technologies based?
Vision Marine Technologies is headquartered in Boisbriand, Canada, in the North America region.
How does Vision Marine Technologies make money?
Four revenue lines are on record. Electric Boat Sales (Direct to Consumer) is the primary driver. The others are E-Motion™ Electric Powertrain Sales to OEMs, nautical Ventures Dealership Operations and electric Boat Rentals and Fleet Operations.
Who are Vision Marine Technologies's main competitors?
Direct peers on record are Torqeedo, Pure Watercraft, Evoy, ePropulsion and MarineMax. Broad incumbents are Brunswick Corporation, Yamaha Motor and Groupe Beneteau. Emerging players are Candela and Elco Motor Yachts.
Does Vision Marine Technologies have an API?
No public API is recorded for Vision Marine Technologies.
What industry is Vision Marine Technologies in?
Vision Marine Technologies's product category is Electric Marine Propulsion and Electric Boats. Its primary akta.pro industry code is IMAJAHAC, Marine Hybrid & Electric Propulsion Systems, with a secondary code of IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.