Assent
Assent provides an AI-native SaaS platform for supply chain sustainability, product compliance, ESG reporting, and trade compliance, serving 1,000+ complex manufacturers across medical devices, aerospace, electronics, industrial equipment, and automotive verticals globally from Ottawa, Canada.
- Company typePrivate
- Founded2010
- HeadquartersOttawa, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Assent does
Assent Inc. is an Ottawa-headquartered, privately held SaaS company that provides supply chain sustainability, product compliance, ESG, and trade compliance software to complex manufacturers. Founded in 2010, the company serves more than 1,000 manufacturers across medical devices, aerospace and defense, electronics, industrial equipment, and automotive verticals, with named enterprise customers including Boeing, General Electric, Honeywell, Johnson & Johnson, Rolls Royce, Honda, Jaguar Land Rover, ABB, and Cardinal Health. The platform is sold via enterprise field sales with quote-based annual subscriptions, augmented by professional services including supplier engagement support, program management, regulatory advisory, and the Assent University training program.
The core product is the Assent Sustainability Platform (ASP), a unified AI-native platform organized into three solution areas: Product Compliance (REACH, RoHS, TSCA, Prop 65, PFAS, PPWR, EPR Packaging, Full Material Declarations, EU MDR, DFARS, SCIP), Sustainability/ESG (ESG Reporting, Product Carbon Footprint, CBAM, EUDR, CSRD, conflict minerals, SCDDA, ABAC, forced labor/UFLPA, supplier diversity, EU Batteries Regulation), and Trade Compliance (Country of Origin, Metal Sourcing, CETA, HS/HTS codes, USMCA, export classification). The platform's technical architecture combines proprietary AI-driven data extraction, standardization, and matching across structured supplier data and text-based attestations, with human-in-the-loop validation checkpoints and full evidence trails. It supports enterprise integrations with SAP and PTC Windchill plus standard APIs, and is underpinned by the Assent Sustainability Network — described as the world's largest network of product, part, and supplier data — which creates a compounding data advantage.
Revenue derives primarily from recurring SaaS subscriptions governed by Master Subscription Agreements with enterprise customers, supplemented by professional services. Capital structure reflects institutional backing: Assent achieved unicorn status in January 2022 with a $350 million round led by Vista Equity Partners at a $1 billion-plus valuation, reported centaur status (ARR above $100 million) in September 2024, and executed a $400 million secondary transaction in June 2025 led by Vista and Blackstone at a $1.3 billion valuation that bought out prior investors Volition Capital and Warburg Pincus. Operating geographies include Canada, the United States, Germany, and broader global coverage, with explicit expansion into Europe flagged in the use-of-funds for the 2022 round.
Assent firmographics
Firmographics- Name
- Assent
- Legal name
- Assent Inc.
- Website
- http://assent.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Assent provides an AI-native SaaS platform for supply chain sustainability, product compliance, ESG reporting, and trade compliance, serving 1,000+ complex manufacturers across medical devices, aerospace, electronics, industrial equipment, and automotive verticals globally from Ottawa, Canada.
- Ownership category
- akta.pro rank
Assent industry classification
Industry- Product category
- Supply Chain Sustainability and Product Compliance Software
- NAICS
- Software Publishers (513210), Software Publishers (51321), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)
- akta.pro secondary industries
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where Assent is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Assent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Subscription-based access to the Assent Sustainability Platform (ASP) with tiered plans for different organizational sizes and needs. Governed by Master Subscription Agreement (MSA) with enterprise customers.
- Professional Services: Advisory services, program management, supplier engagement support, and training through Assent University. Dedicated support from world-class regulatory and sustainability experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans available via quote |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Assent product offering
Product offeringCore offering
Assent sells a cloud-based AI-native SaaS platform called the Assent Sustainability Platform (ASP) that helps complex manufacturers manage product compliance (e.g., REACH, RoHS, TSCA, Prop 65, PFAS, EU MDR, DFARS), supply chain sustainability and ESG reporting (CBAM, EUDR, CSRD, conflict minerals, Product Carbon Footprint), and trade compliance (Country of Origin, HS/HTS codes, USMCA, CETA). Revenue is generated primarily through enterprise subscription agreements complemented by professional services including advisory, supplier engagement, program management, and Assent University training.
Product overview
Assent offers the Assent Sustainability Platform (ASP), a unified AI-native SaaS platform for supply chain sustainability management. The platform consists of three core solution areas: Product Compliance (REACH, RoHS, TSCA, Prop 65, PFAS, PPWR, EPR Packaging, Full Material Declarations, AD-DSL, EU MDR, DFARS, SCIP), Sustainability/ESG (ESG Reporting, Product Carbon Footprint, CBAM, EUDR, CSRD, Conflict Minerals, Extended Minerals, SCDDA, ABAC, Forced Labor, Supplier Code of Conduct, Supplier Diversity, EU Batteries), and Trade Compliance (Country of Origin, Metal Sourcing, CETA, HS/HTS Codes, International Trade Agreements, USMCA, Export Classification). The platform is complemented by Request Manager for AI-powered request management, Enhanced Supplier Screening for risk evaluation, and professional services including Supplier Engagement, Program Management, Advisory Services, and Assent University training. The architecture combines core platform capabilities with specialized modules, integrations (SAP, PTC Windchill, standard APIs), and human expert oversight to serve manufacturers across Medical Devices, Industrial Equipment, Aerospace & Defense, Electronics, and Automotive industries.
Differentiator
Problem solved
Functional benefit
Brands
- Assent Sustainability Platform (ASP): Unified solution for product compliance, sustainability, responsible sourcing, and trade compliance.
- Assent ESG
- Request Manager
- Assent Sustainability Network
Products and services
- Assent Sustainability Platform (ASP)
- Request Manager
- Product Carbon Footprint (PCF) Solution
- EPR Packaging Solution
- Enhanced Supplier Screening
- Supplier Engagement Services
- Program Management Services
- Advisory Services
- Assent University
Quantifiable outcome
- Over 50% growth in annual recurring revenue following 2022 funding round
- +2 more outcomes
Companies that use Assent
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles2 records
Assent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Assent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lorax EPIcorePartnership with Lorax EPI to deliver Extended Producer Responsibility (EPR) Packaging solution. The solution helps manufacturers collect and manage packaging data for compliance with EPR laws including California SB54, Oregon SB582, Colorado HB22-1355, Minnesota HF3911, and Canada's Federal Plastics Registry.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Assent competitors and assessment
Company assessmentDirect peers
- Source Intelligence: Direct competitor focused on product compliance and supply chain transparency for manufacturers, offering overlapping solutions for REACH, RoHS, conflict minerals, and ESG reporting. Highly comparable in product scope and target buyer (complex manufacturers).
- IntegrityNext: Direct competitor providing a cloud platform for supplier compliance and sustainability, including ESG, carbon, and supply chain due diligence. Serves global manufacturers with similar SaaS-based compliance and ESG workflows.
- Sphera: Direct competitor offering enterprise software for operational risk management, product compliance, and ESG/sustainability, with deep penetration in industrial and process manufacturers. Closest large-scale comparable in product compliance and supply chain sustainability.
- EcoVadis: Direct competitor providing sustainability ratings and supplier scorecards, used by large enterprises to assess supplier ESG and compliance performance. Highly comparable in the supplier sustainability network layer and enterprise buyer focus.
- Workiva: Public SaaS platform for ESG, sustainability, and regulatory reporting. Overlaps with Assent in ESG reporting, CSRD, and supply chain disclosure workflows, though Workiva is broader (financial reporting) and more enterprise-finance-oriented.
Emerging players
- Watershed: Enterprise carbon accounting platform that competes with Assent's Product Carbon Footprint offering. While narrower in scope (carbon-focused), Watershed increasingly targets manufacturers needing product-level emissions, overlapping with Assent's newer PCF solution.
- Persefoni: Climate management and carbon accounting platform for enterprises. Competes with Assent in the carbon/PCF and broader ESG measurement category, particularly for manufacturers and financial services firms needing rigorous emissions data.
- Optera: ESG and decarbonization software platform serving enterprises with net-zero and carbon management needs. Overlaps with Assent in ESG reporting and supply chain emissions workflows, with a stronger focus on advisory-led delivery.
- Resilinc: Supply chain risk and compliance platform offering supplier visibility, disruption monitoring, and ESG data. Adjacent overlap with Assent in supplier screening and supply chain due diligence, with stronger multi-tier supply chain mapping capabilities.
Broad incumbents
- SAP: Global enterprise software incumbent whose ERP suites increasingly embed sustainability, supply chain, and compliance functionality. Already an integration partner of Assent but also a long-term competitive threat as sustainability becomes a core ERP capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assent social profiles
Digital presenceAssent compliance and trust
Trust signalCompliance1 record
Assent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assent leadership team
Management profileNumber of profiles
Profiles15 records
Assent funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assent M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assent
What does Assent do?
Assent sells a cloud-based AI-native SaaS platform called the Assent Sustainability Platform (ASP) that helps complex manufacturers manage product compliance (e.g., REACH, RoHS, TSCA, Prop 65, PFAS, EU MDR, DFARS), supply chain sustainability and ESG reporting (CBAM, EUDR, CSRD, conflict minerals, Product Carbon Footprint), and trade compliance (Country of Origin, HS/HTS codes, USMCA, CETA). Revenue is generated primarily through enterprise subscription agreements complemented by professional services including advisory, supplier engagement, program management, and Assent University training.
Is Assent a public or private company?
Assent is a private company. It is classified as private equity controlled and is currently operating.
When was Assent founded?
Assent was founded in 2010. It employs 501 to 1,000 people.
Where is Assent based?
Assent is headquartered in Ottawa, Canada, in the North America region.
How does Assent make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services.
Who are Assent's main competitors?
Direct peers on record are Source Intelligence, IntegrityNext, Sphera, EcoVadis and Workiva. Emerging players are Watershed, Persefoni, Optera and Resilinc. SAP is listed as a broad incumbent.
Does Assent have an API?
Yes. Assent offers enterprise integrations via standard APIs. The platform supports automated ingestion tools and support-managed submission workflows for collecting and processing compliance information. The API integrations include SAP and PTC Windchill, with additional standard API access available for enterprise customers.
What industry is Assent in?
Assent's product category is Supply Chain Sustainability and Product Compliance Software. Its primary akta.pro industry code is BPAAAJAK, Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions), with a secondary code of HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 513210 and its SIC code is 7372.