ECD Automotive Design

What ECD Automotive Design does

ECD Automotive Design is a Kissimmee, Florida-based custom vehicle restoration company founded in 2013 that performs ground-up, frame-off rebuilds of classic luxury and off-road vehicles — primarily Land Rover Defenders (D90, D110, D130), Range Rover Classics, Jaguar E-Types, Porsche 911 (993), Ford Mustangs, Toyota FJs, and Chevrolet K5 Blazers. The company operates from a single 100,000-square-foot manufacturing facility known as the "Rover Dome," where it controls every stage of restoration including paint, upholstery, electrical, and drivetrain integration. ECD's technical stack centers on a proprietary 2nd-generation EV drivetrain (84kWh battery, ~200-mile range, fast-charge to 80% in under one hour, 295 hp, 0-60 in ~4.5s, selectable 2WD/4WD, multiple drive modes) used alongside conventional GM LS3/LT1/LT4 V8 and Cummins diesel powertrains, paired with a proprietary in-house 3D vehicle configurator that supports over two million configuration combinations per vehicle line. Over 600 vehicles have been completed since founding.

Revenue is generated almost entirely through one-time bespoke build sales priced between $169,995 and $399,995+ with build cycles of 6-18 months. The go-to-market is primarily direct-to-consumer via a structured 10-step concierge client journey, complemented by a December 2025 Luxury Agent Program with commission-based luxury auto advisors, a third-party B2B build agreement with a regional 4x4 restoration shop allocating at least 10% of capacity, and the Chelsea Truck Company USA distribution alliance for modern Defender L663 and INEOS Grenadier builds. ECD went public on NASDAQ under ECDA but announced intent to delist in March 2026 following a stock decline of approximately 99.5% and Nasdaq bid-price noncompliance. Trailing-twelve-month revenue is approximately $24.5 million as of December 2025 (Q3 2025 revenue of $5.8 million was accompanied by a gross loss of $1.7 million), and the company has approximately 95 employees concentrated at the single Florida site.

Name

ECD Automotive Design

Legal name

ECD Automotive Design

Website

https://ecdautodesign.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

ECD Automotive Design is a Florida-based luxury vehicle restoration company performing ground-up custom rebuilds of classic Land Rovers, Jaguars, Porsches, and Mustangs for high-net-worth buyers, with proprietary EV and ICE drivetrain options, a single 100,000 sq ft facility, and approximately $24.5M in trailing revenue.

Ownership category

akta.pro rank

Product category

Luxury Vehicle Restoration

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Body Manufacturing (336211), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industries

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Luxury vehicle restoration
• Classic car restomod
• Custom Land Rover Defender
• Classic car EV conversion
• Bespoke automotive customization

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Vehicle Restoration and Build Sales: ECD generates primary revenue through bespoke, ground-up restoration and customization of classic luxury vehicles. Each build is fully customized to client specifications across drivetrain, exterior, interior, and technology. Pricing ranges from $169,995 to $399,995+ depending on vehicle platform and customization level. Build times range from 6 to 18 months. Revenue is one-time per vehicle with no recurring component for the customer.
2. Third-Party Build Agreement Revenue: ECD executes third-party build orders at its Florida facility, receiving orders from a regional 4x4 restoration shop partnership. These orders are part of a strategy to increase factory utilization and improve fixed-cost absorption. Six initial orders were received for Q1-Q2 2026 execution.
3. Bitcoin Treasury Strategy Advisory: ECD engaged Arca Labs for operational consulting in connection with a Bitcoin treasury strategy, establishing corporate accounts with qualified digital-asset custodians. This represents an emerging, non-core revenue activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ECD Automotive Design performs bespoke, ground-up restoration and customization of classic luxury vehicles, primarily Land Rover Defenders, Range Rover Classics, Jaguar E-Types, Porsche 911s (993), Ford Mustangs, Toyota FJs, Chevrolet K5 Blazers, and Series IIA Land Rovers. Each build is fully customized to client specifications with either modern ICE (GM LS3/LT1/LT4 V8 or Cummins diesel) or proprietary 2nd-generation EV drivetrains. Vehicles are delivered turnkey, road-legal, with warranty, AAA roadside assistance, and white-glove delivery.

Product overview

ECD Automotive Design is a luxury vehicle restoration company offering bespoke ground-up rebuilds of classic vehicles. The core product portfolio spans Land Rover Defenders (D90, D110, D130), Range Rover Classics, Jaguar E-Types, Porsche 911s (993), Ford Mustangs, Toyota FJs, and Chevrolet Blazers, with both ICE and electric powertrain options. The Heritage line targets purists seeking authentic restorations, while Custom builds offer unlimited personalization. The company operates through Chelsea Truck Company USA partnerships and The Gallery division for paint/upholstery services. All vehicles are restored in a 100,000-square-foot Florida facility with 600+ completed builds.

Differentiator

Problem solved

Functional benefit

Brands

• Chelsea Truck Company USA: U.S. distribution alliance with Chelsea Truck Company (subsidiary of Kahn Design) for custom Land Rover Defender and INEOS Grenadier vehicles
• ECD X Chelsea Truck Co.
• The Gallery by ECD

Products and services

• ECD Heritage Authentic restoration of Land Rover Defenders to original 25-year-old specifications using rebuilt TD5 diesel engines producing 122 horsepower, targeting purists seeking mechanical simplicity and classic aesthetics. Heritage Station Wagon starts at $189,995.
• Custom Defender ECD D90 Two-door restored luxury SUV built on a nimble chassis with LS3 GM V8 engine, available in soft-top and hard-top models seating up to 6 people with full customization. Starts at $259,995.
• Custom Defender ECD D110 Four-door restored luxury Defender with LS3 GM V8 engine and modern design elements, available in Custom and Signature trim levels. Starts at $259,995.
• Custom Defender ECD D130 Extended four-door Land Rover Defender with truck bed, the longest model in the Defender lineup offering additional space for cargo, passengers, and adventure gear with full customization options. Starts at $269,995.
• Range Rover Classic Hand-built restored luxury SUV combining vintage British heritage with modern Chevrolet 6.2L LS3 V8 performance, extensively customizable with over 2 million possible configurations. Starts at $259,995.
• Custom Land Rover Series IIA Timeless British icon restored and customized with modern drivetrain options including Chevrolet 5.3L V8 LC9 or Cummins 2.8L Diesel, available in 88-inch two-door and 109-inch four-door configurations. Starts at $259,995.
• Chevrolet Blazer K5 Reimagined American classic SUV rebuilt from the ground up with modern performance, available in Heritage (starts at $169,995) and Signature trims with V8 engine options and refined off-road capability.
• Toyota FJ40 & FJ60 Legendary Toyota off-road icon transformed into a bespoke luxury build featuring Chevrolet 6.2L V8 engine, preserving rugged capability while adding modern comfort and customization.
• Custom Jaguar E-Type Legendary British sports car restored as rolling works of art with 450hp LS3 V8 or 450hp electric drivetrain options, available in Coupe (fastback) and Roadster (convertible) configurations. Starts at $299,995.
• Porsche 993 Final air-cooled era Porsche 911 reimagined as a bespoke driving machine with air-cooled M64 engine, modern LED lighting, premium sound, and customizable wide-body options. Starts at $399,995.
• Classic Mustang American muscle icon restored with over 2 million configuration options featuring Roush V8 engines, available in Fastback and Convertible body styles. Starts at $279,995.
• Electric Defender Zero-emission electric Land Rover Defender featuring the ECD Gen 2 EV system with 42kWh or 84kWh battery packs delivering up to 200 miles of range with fast-charging capability. Starts at $349,995.
• Electric Range Rover Classic Nostalgic Range Rover Classic reimagined with an all-electric ECD Gen EV system featuring 84kWh battery, 150-mile range, and rapid charging to 80% in under an hour. Starts at $349,995.
• ECD X Chelsea Truck Co. Defender | Grenadier Collaborative brand for bespoke Defender L663 and INEOS Grenadier builds combining Chelsea Truck Company's British design expertise with ECD's craftsmanship at the Florida facility.
• The Gallery by ECD Premium custom paint and upholstery services division offering artisan craftsmanship for all vehicle makes and models, including signature paint finishing, handcrafted interiors, powertrain conversions, and performance upgrades.

Quantifiable outcome

• Over 600 vehicles restored and delivered since 2013, with 700+ projects completed as of 2026
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Regional 4x4 Restoration Shop (Southern New England)minorStrategic or Co-development Partner · 12 December 2025ECD announced an agreement to incorporate production from a regional 4x4 restoration shop in southern New England into its Florida facility, allocating at least 10% of capacity to this program. The collaboration aims to increase factory utilization and add at least 20 units annually to ECD's backlog, supporting operational efficiency and margin improvement. Early traction was confirmed with six third-party orders received for Q1-Q2 2026 execution.
• Arca Labs LLCminorImplementation/ SI/ Consulting Partner · 12 November 2025ECD engaged Arca Labs LLC to provide operational consulting services in connection with its previously announced Bitcoin treasury strategy. Arca Labs assists ECD in establishing corporate accounts with qualified digital-asset custodians, including support with documentation, onboarding, and security protocols. The engagement is non-discretionary — Arca Labs provides advisory support only without authority to purchase assets, handle funds, or exercise trading discretion.
• Chelsea Truck Company (Kahn Design)coreStrategic or Co-development Partner · 10 November 2025ECD Automotive Design entered a U.S. distribution alliance with Chelsea Truck Company (CTC), a subsidiary of Kahn Design, to collaborate on custom Land Rover Defender L663 and INEOS Grenadier vehicles. The partnership combines CTC's British design expertise with ECD's craftsmanship in the Florida-based facility, offering personalized and luxury off-road vehicles. The alliance leverages CTC's design expertise and ECD's manufacturing capacity to produce luxury builds with enhanced market reach and streamlined vehicle delivery.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• East Coast Defender: Florida-based Defender restoration specialist offering custom builds of Land Rover Defenders. The closest direct competitor to ECD in the U.S. Defender restomod market with overlapping price points and customer base.
• Himalaya: U.S.-based Defender restomod builder producing custom Defenders with modern drivetrains and luxury interiors. Competes head-to-head with ECD for HNW Defender buyers in the same price band.
• Twisted Automotive: UK-based Defender customization specialist offering restored and modified Defenders globally. Direct overseas competitor in the Defender restomod niche with comparable bespoke build model.
• Singer Vehicle Design: Pioneer of the modern luxury restomod segment, restoring Porsche 911s with bespoke craftsmanship. Highly comparable business model — high-touch, fully customized, premium-priced classic vehicle builds.
• Icon 4x4: California-based restomod company restoring classic 4x4s (Bronco, Toyota FJ, Cherokee) with modern drivetrains and luxury interiors. Overlapping customer segment and restomod-plus-modernization approach.
• Ringbrothers: U.S. custom car builder specializing in one-off restomods of American muscle and classics. Comparable low-volume, high-craftsmanship, premium-pricing business model.

Emerging players

• Everrati: UK-based specialist in electrified classic car conversions (911, Defender, GT40). Direct competitor in the classic-to-EV conversion space where ECD is also active.
• Lunaz: UK-based company converting classic luxury vehicles (Bentley, Rolls-Royce, Range Rover, Jaguar) to EV powertrains. Overlaps with ECD's EV classic conversion offering at the high end.
• Zero Labs Automotive: California-based EV classic vehicle conversion specialist focused on Bronco, Land Cruiser, and Defender. Direct competitor in the high-end electric classic restomod niche.

Broad incumbents

• Kahn Design (Chelsea Truck Company): UK-based bespoke vehicle designer and parent of Chelsea Truck Company — now ECD's distribution partner. Operates broadly in luxury vehicle customization with overlapping Defender and Range Rover offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ECDAutoDesignLive
• Xx.com/ECDautodesign
• Facebookfacebook.com/ECDAutomotive
• LinkedInlinkedin.com/company/ecdautodesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECD Automotive Design