What ASTRO does

ASTRO (legal entity PT Astro Technologies Indonesia) is an Indonesian quick commerce platform founded in 2021 that delivers groceries and daily essentials to consumers across the JADETABEK region (Jakarta, Depok, Tangerang Selatan, Tangerang, Bekasi). Operating a network of nearly 50 micro-fulfillment dark stores supported by 501-1,000 employees and a proprietary rider fleet branded "Astronauts," the company fulfills orders through its iOS and Android mobile application with delivery windows of 10 minutes, 15 minutes, 30 minutes, or 1-2 hours, plus same-day and scheduled slots, running 24 hours a day across more than 15,000 SKUs in 44+ categories. The assortment spans fresh produce, frozen goods, snacks, beverages, personal care, household supplies, baby products, beauty, electronics, and pet care.

The platform is built around a proprietary order management, dispatch routing, and inventory system, augmented by an ecosystem of branded features: Astro Balance prepaid digital wallet and voucher balances, Astro Club loyalty rewards, and five private-label sub-brands (Astro Goods, Astro Kitchen ready-to-eat meals, Astro Farm fresh produce, Astro Basics essentials, and Astro Bakery). Distribution is exclusively direct-to-consumer via the mobile app, with no third-party marketplace or storefront presence; marketing relies on app-store discovery, social media (Instagram, Facebook, YouTube, LinkedIn), referral programs, content/blog, and earned media coverage.

Monetization is fundamentally transactional: the company captures the wholesale-to-retail margin on every order, plus a Rp3,000 service fee and Rp15,000+ delivery fee per transaction, with optional surge pricing during peak conditions. The customer base is entirely B2C, segmented horizontally across urban JADETABEK households, working professionals, and time-poor individuals seeking convenience. ASTRO has raised approximately $143 million in aggregate from Accel, AC Ventures, Citius, Tiger Global, Amazon, Lightspeed, Peak XV Partners, DST Global, Goodwater Capital, Global Founders Capital, FJ Labs, Endeavor Catalyst, SBI Investment, and Canaan Valley Capital across seed, Series A, Series B, and a 2025 growth round led by Amazon.

Name

ASTRO

Legal name

PT Astro Technologies Indonesia

Website

https://astronauts.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ASTRO is an Indonesian quick commerce platform delivering 15,000+ grocery and household SKUs within 10-15 minutes across the JADETABEK region via a proprietary mobile app, proprietary rider fleet, and a network of micro-fulfillment dark stores supported by private-label sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Grogol

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Transaction Fees: Astro earns revenue through the margin between wholesale/cost price and retail selling price on all product sales across 44+ categories. This is the primary revenue driver. Customers pay product price plus service fee (Rp3,000) and delivery fee (Rp15,000) per transaction.
2. Astro Balance Voucher Sales: Digital voucher pre-purchases in denominations of Rp100,000, Rp200,000, Rp300,000, Rp500,000, Rp700,000, and Rp1,000,000. Revenue recognized at point of voucher purchase.
3. Surge Fee Revenue: Additional fees charged during peak conditions including bad weather, traffic congestion, demonstrations, force majeure events, or other operational constraints.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ASTRO operates a direct-to-consumer quick commerce mobile platform that delivers over 15,000 grocery and daily essential products to urban consumers across Greater Jakarta within 10 minutes to 2 hours via its own rider network from micro-fulfillment dark stores. The platform runs 24/7, spans 44+ product categories, and is complemented by ASTRO's own private-label brands (Astro Goods, Astro Kitchen, Astro Farm, Astro Basics, Astro Bakery), an Astro Balance digital wallet for in-app payments, and an Astro Club loyalty program. Customers place orders through the iOS/Android app and pay a per-transaction service fee, a delivery fee, plus optional surge fees during peak conditions.

Product overview

ASTRO operates as a unified quick commerce platform delivering groceries and daily necessities in minutes. The core Astro mobile app (available on iOS and Android) serves as the central interface, while specialized sub-brands extend the offering: Astro Goods is the private label brand spanning snacks, bakery, household care, mother and baby, beauty, and children's toys; Astro Kitchen provides ready-to-eat meals and beverages; Astro Farm supplies fresh produce directly; and Astro Basics offers essential daily groceries. Supporting features include Astro Balance (digital wallet and refund account), Astro Club loyalty program with Astro Koin reward points (worth Rp5 each), and multiple delivery modes — Instant (10 min–2 hours), Same-Day, and Scheduled. The platform offers over 15,000 products across 44+ categories, operates 24/7, and is available across JADETABEK (Jakarta, Depok, Tangerang Selatan, Tangerang, Bekasi).

Differentiator

Problem solved

Functional benefit

Brands

• Astro Goods: Astro's private label brand comprising various product categories including snack, roti (bread), perawatan rumah (home care), produk ibu dan bayi (mother and baby products), produk kecantikan (beauty products), and mainan anak (children's toys).
• Astro Kitchen
• Astro Basics
• Astro Farm

Products and services

• ASTRO Quick Commerce Platform Main ASTRO mobile platform (iOS and Android) enabling consumers in Greater Jakarta (JADETABEK) to browse and purchase over 15,000 grocery and daily essential products across 44+ categories with delivery in as fast as 10 minutes to 2 hours, 24 hours a day.
• Astro Goods ASTRO's private-label product line covering snacks, bread, household care, mother-and-baby, beauty, and children's toys, available to Greater Jakarta consumers through the ASTRO app.
• Astro Kitchen ASTRO's ready-to-eat sub-brand offering coffee and non-coffee beverages, assorted snacks and pastries, and breakfast and lunch meal packages delivered via the ASTRO platform.
• Astro Farm ASTRO's private-label fresh produce line of fruits and vegetables sourced and packaged under the Astro Farm brand, sold through the ASTRO platform.
• Astro Basics ASTRO's private-label essentials line offering basic daily groceries including eggs and other staples, available through the ASTRO platform.
• Astro Bakery ASTRO's private-label bakery sub-brand offering fresh baked goods and pastries, sold to Greater Jakarta consumers through the ASTRO platform.

Quantifiable outcome

• Delivers groceries in as fast as 10 minutes, with options for 15 min, 30 min, or 1-2 hour windows
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdnBvEWKvBuBTlQ-NssCQsQ
• Facebookfacebook.com/astronauts.id
• LinkedInlinkedin.com/company/astronautsid
• Instagraminstagram.com/astronauts.id
• Xx.com/astronauts_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTRO