KeyBank

Retail and Commercial Bankingkey.com

KeyBank is a Cleveland-based regional bank holding company (KeyCorp, NYSE: KEY) with $189 billion in assets, serving consumers, businesses, wealth management clients, and commercial/institutional customers across 15+ U.S. states through branch, digital, and capital markets channels.

Company typePublic
Founded1825
HeadquartersCleveland, United States
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingServices

What KeyBank does

KeyBank, operating as the primary banking subsidiary of KeyCorp (NYSE: KEY), is a Cleveland-headquartered regional bank holding company with approximately $189 billion in total assets and a presence spanning more than 15 U.S. states across the Midwest, Northeast, Mountain West, Pacific Northwest, and Southeast. Founded in 1825, KeyBank serves four primary customer segments: Consumer Banking (checking, savings, mortgages, credit cards, and personal loans), Business Banking (lending, cash management, and SBA loans for small and mid-sized businesses), Wealth Management (Key Private Bank, Key Family Wealth, Key Investment Services for high-net-worth individuals), and Commercial & Institutional Banking (corporate lending, M&A advisory, debt and equity capital markets through KeyBanc Capital Markets, including the Cain Brothers healthcare investment banking division). The bank also operates niche programs such as Key4Women, Key4Entrepreneurs, Key@Work, and the digital-first Laurel Road brand targeting healthcare professionals and attorneys.

KeyBank's core technology platform consists of the KeyNavigator Commercial Online Banking system, the KeyBank Mobile App, and the MyKey Virtual Assistant, with AI-powered personalization delivered through a partnership with Personetics. The bank has invested in modernizing its technology infrastructure—reducing consumer account opening times by 15 minutes and small business deposit applications by 30 minutes—and plans to launch an AI-powered conversational assistant in Q3 2025 to deliver personalized financial insights within the mobile app. The technology stack is supplemented by payment integrations with Zelle, Apple Pay, Samsung Pay, Google Pay, and Mastercard Click to Pay, and the bank participates in The Clearing House consortium for real-time payment infrastructure.

KeyBank's revenue model is typical of a diversified regional bank: Net Interest Income from commercial, consumer, and residential mortgage lending is the primary driver, complemented by Non-Interest Income from deposit service fees, wealth management fees, and capital markets activities. KeyBanc Capital Markets contributes transaction-fee revenue from underwriting, M&A advisory, and institutional brokerage. Distribution is multi-channel, combining a regional physical branch network, online and mobile banking platforms, ATM networks, and dedicated relationship managers for commercial and private banking clients. Customer acquisition spans community events and sponsorships, digital content marketing, email campaigns, and earned media, with a particular emphasis on community investment—over $65 billion committed since 2017—which the bank leverages for brand differentiation in its regional markets.

KeyBank firmographics

Firmographics

Name: KeyBank
Legal name: KeyCorp
Website: https://key.com
Company type: Public
Founded year: 1825
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: KeyBank is a Cleveland-based regional bank holding company (KeyCorp, NYSE: KEY) with $189 billion in assets, serving consumers, businesses, wealth management clients, and commercial/institutional customers across 15+ U.S. states through branch, digital, and capital markets channels.
Ownership category
akta.pro rank

KeyBank industry classification

Industry

Product category: Retail and Commercial Banking
NAICS: Commercial Banking (522110), Portfolio Management and Investment Advice (523940)
SIC: National Commercial Banks (6021), Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry: SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.) (FSABABAI)
akta.pro secondary industries: Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA), Corporate Finance & Capital Advisory (BPAHADAB), Healthcare & Pharmaceuticals (FSABACAN)

Keywords

Commercial banking services
Consumer banking products
Wealth management advisory
Capital markets investment banking
Mortgage and consumer lending

Where KeyBank is headquartered

Location

Headquarters

HQ city: Cleveland
HQ country: United States
HQ region: North America

Offices2 records

Markets served

KeyBank business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Net Interest Income: Interest earned from lending activities including commercial loans, consumer loans, and residential mortgages. Primary revenue driver for regional bank.
Non-Interest Income: Fee income from deposit services, wealth management fees, capital markets activities, and other banking services.
Capital Markets and Investment Banking: KeyBanc Capital Markets provides debt and equity underwriting, M&A advisory, and institutional brokerage services.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Checking Accounts
Unit Pricing	Pay-as-you-go	Certificates of Deposit
Other	Multi-year contract	Commercial Loans

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

KeyBank product offering

Product offering

Core offering

KeyBank is a Cleveland-based regional bank and the primary banking subsidiary of KeyCorp (NYSE: KEY), offering consumer and commercial banking, lending, mortgage, credit card, wealth management, equipment financing, and investment banking and capital markets services. It operates a multi-channel distribution network combining physical branches, online and mobile banking platforms, dedicated commercial relationship managers, and private banking advisors to serve individuals, small businesses, mid-market companies, large corporations, and institutional clients across the U.S. Midwest, Northeast, Mountain West, Pacific Northwest, and Southeast.

Product overview

KeyBank operates as a comprehensive financial services company offering a multi-channel banking platform with both consumer and commercial products. The product portfolio centers on KeyNavigator Commercial Online Banking and MyKey Virtual Assistant as the primary digital banking platforms, supplemented by the KeyBank Mobile App. Consumer offerings include multiple checking account tiers (Key Smart Checking, Key Select Checking, Key Private Client Checking), savings products (Key Active Saver, Key Select Money Market, HSA), and credit solutions (Key Cashback, KeyBank Latitude, Key Secured, Key2More Rewards credit cards; KeyBank Personal Loan, Home Improvement Loan, Auto Loan, Preferred Credit Line, HELOC). Mortgage products span conventional, FHA, VA, and specialized programs. Business banking includes Key Business Rewards Checking, SBA Loans, Key Capture Remote Deposit, and Key Merchant Services. Wealth management encompasses Key Private Bank, Key Family Wealth, and Key Investment Services. Specialized divisions include KeyBanc Capital Markets for investment banking, Community Development Lending & Investment for affordable housing, and branded programs Key4Women, Key4Entrepreneurs, and Key@Work. Digital-first offerings include Laurel Road for professional-targeted digital banking, with AI-powered personalization through Personetics integration delivering enriched transaction features and conversational banking assistance.

Differentiator

Problem solved

Functional benefit

Brands

Key Wealth Management: Wealth management services including investment advice, trust and estate planning
Key Private Bank
Key Family Wealth
KeyBanc Capital Markets
KeyBank Institutional Advisors
Key Merchant Services
Key Investment Services
Key Equipment Finance
Key4Women
Key4Entrepreneurs
Laurel Road
Cain Brothers

Products and services

KeyNavigator Commercial Online Banking
KeyBank Mobile App
AI-Powered Conversational Assistant and Personalized Insights
Key Smart Checking
Key Select Checking
Key Private Client Checking
Key Active Saver Account
Key Select Money Market Savings Account
Health Savings Account (HSA)
Key Cashback Credit Card
KeyBank Latitude Credit Card
Key Secured Credit Card
Key2More Rewards Credit Card
KeyBank Personal Loan
Home Improvement Loan
Auto Loan
KeyBank Preferred Credit Line
Home Equity Line of Credit (HELOC)
Conventional Fixed-Rate Mortgage
FHA Home Loan
VA Loan
Key Business Rewards Checking
KeyBank Business Cash Rewards Card
KeyBank Business Rewards Card
SBA Loans
Key Capture Remote Deposit
Key Merchant Services
Key Private Bank
Key Family Wealth
Key Investment Services
KeyBanc Capital Markets
KeyBank Community Development Lending & Investment (CDLI)
Key Equipment Finance
Laurel Road
Cain Brothers (division of KeyBanc Capital Markets)

Quantifiable outcome

Over $65 billion in community investment since 2017
+1 more outcomes

Companies that use KeyBank

Customer profile

Segments4 records

Ideal customer profiles4 records

KeyBank technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature2 records

KeyBank partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

PersoneticscoreTechnology or IntegrationAI-powered digital banking partnership leveraging Personetics technology for real-time personalization, predictive insights, and customer engagement capabilities within KeyBank's digital banking platforms.
The Clearing HouseminorStrategic or Co-development PartnerParticipation in The Clearing House consortium for on-chain money initiatives and real-time payment infrastructure development as part of broader industry collaboration on modernizing payment systems.

Scale indicators4 records

Recent moves2 records

KeyBank competitors and assessment

Company assessment

Broad incumbents

Truist Financial: Truist is a Charlotte, NC-based regional bank formed from the BB&T-SunTrust merger, competing with KeyBank across commercial, consumer, and wealth management lines. Larger scale and Southeast concentration complement KeyBank's Midwest/Northeast bias.
PNC Financial Services: PNC is a larger Pittsburgh-based regional bank with overlapping consumer, commercial, and wealth management businesses across the Midwest and Northeast. As a top-10 US bank, it competes across all of KeyBank's segments but at greater scale.
U.S. Bancorp: U.S. Bancorp is a Minneapolis-based super-regional bank with comparable consumer, commercial, wealth, and capital markets businesses across the Midwest and West. Larger scale and broader geographic reach, competing directly with KeyBank in many markets.

Direct peers

M&T Bank: M&T is a Buffalo-based regional bank with a strong commercial banking and wealth management franchise concentrated in the Northeast — directly overlapping KeyBank's footprint in New York, Pennsylvania, and New England. Comparable commercial lending orientation and wealth management services.
Fifth Third Bank: Fifth Third is a Midwestern regional bank with comparable commercial, consumer, and wealth management businesses, overlapping directly with KeyBank in Ohio and surrounding states. Similar asset scale, branch footprint, and commercial banking focus make it the closest direct competitor.
Huntington Bancshares: Huntington is a Columbus, Ohio-based regional bank competing head-to-head with KeyBank across commercial, consumer, and middle-market banking in the Midwest. Comparable business mix, regional concentration, and middle-market commercial focus.
Citizens Financial Group: Citizens is a Providence, RI-based regional bank with parallel consumer, commercial, and wealth management segments, competing with KeyBank across the Northeast and Midwest. Similar middle-market commercial banking focus and growing capital markets presence.
Regions Financial: Regions is a Birmingham, Alabama-based regional bank with similar consumer, commercial, and wealth management businesses spanning the South and Midwest. Comparable asset size, branch model, and relationship-driven commercial banking approach.
Zions Bancorporation: Zions is a Salt Lake City-based regional bank with similar commercial banking, small business, and wealth management focus, with overlap in the Mountain West and Pacific Northwest where KeyBank also operates. Comparable middle-market commercial lending emphasis.
Comerica: Comerica is a Dallas-based regional bank with a heavy commercial and middle-market banking orientation similar to KeyBank's commercial franchise. Comparable focus on business banking, treasury management, and capital markets for middle-market clients.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

KeyBank compliance and trust

Trust signal

Compliance1 record

KeyBank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KeyBank leadership team

Management profile

Number of profiles

Profiles19 records

KeyBank subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

KeyBank funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KeyBank M&A and investment

M&A and investment

M&A7 records

Investments61 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeyBank

What does KeyBank do?

Is KeyBank a public or private company?

KeyBank is a public company. It is classified as public and is currently operating.

When was KeyBank founded?

KeyBank was founded in 1825. It employs 5,001 to 10,000 people.

Where is KeyBank based?

KeyBank is headquartered in Cleveland, United States, in the North America region.

How does KeyBank make money?

Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and capital Markets and Investment Banking.

Who are KeyBank's main competitors?

Broad incumbents on record are Truist Financial, PNC Financial Services and U.S. Bancorp. Direct peers are M&T Bank, Fifth Third Bank, Huntington Bancshares, Citizens Financial Group, Regions Financial, Zions Bancorporation and Comerica.

Does KeyBank have an API?

No public API is recorded for KeyBank.

What industry is KeyBank in?

KeyBank's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSABABAI, SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.), with a secondary code of FSAAABAA, Onshore Private Banking (Domestic HNW/UHNW). Its NAICS code is 522110 and its SIC code is 6021.