KeyBank
KeyBank is a Cleveland-based regional bank holding company (KeyCorp, NYSE: KEY) with $189 billion in assets, serving consumers, businesses, wealth management clients, and commercial/institutional customers across 15+ U.S. states through branch, digital, and capital markets channels.
- Company typePublic
- Founded1825
- HeadquartersCleveland, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What KeyBank does
KeyBank, operating as the primary banking subsidiary of KeyCorp (NYSE: KEY), is a Cleveland-headquartered regional bank holding company with approximately $189 billion in total assets and a presence spanning more than 15 U.S. states across the Midwest, Northeast, Mountain West, Pacific Northwest, and Southeast. Founded in 1825, KeyBank serves four primary customer segments: Consumer Banking (checking, savings, mortgages, credit cards, and personal loans), Business Banking (lending, cash management, and SBA loans for small and mid-sized businesses), Wealth Management (Key Private Bank, Key Family Wealth, Key Investment Services for high-net-worth individuals), and Commercial & Institutional Banking (corporate lending, M&A advisory, debt and equity capital markets through KeyBanc Capital Markets, including the Cain Brothers healthcare investment banking division). The bank also operates niche programs such as Key4Women, Key4Entrepreneurs, Key@Work, and the digital-first Laurel Road brand targeting healthcare professionals and attorneys.
KeyBank's core technology platform consists of the KeyNavigator Commercial Online Banking system, the KeyBank Mobile App, and the MyKey Virtual Assistant, with AI-powered personalization delivered through a partnership with Personetics. The bank has invested in modernizing its technology infrastructure—reducing consumer account opening times by 15 minutes and small business deposit applications by 30 minutes—and plans to launch an AI-powered conversational assistant in Q3 2025 to deliver personalized financial insights within the mobile app. The technology stack is supplemented by payment integrations with Zelle, Apple Pay, Samsung Pay, Google Pay, and Mastercard Click to Pay, and the bank participates in The Clearing House consortium for real-time payment infrastructure.
KeyBank's revenue model is typical of a diversified regional bank: Net Interest Income from commercial, consumer, and residential mortgage lending is the primary driver, complemented by Non-Interest Income from deposit service fees, wealth management fees, and capital markets activities. KeyBanc Capital Markets contributes transaction-fee revenue from underwriting, M&A advisory, and institutional brokerage. Distribution is multi-channel, combining a regional physical branch network, online and mobile banking platforms, ATM networks, and dedicated relationship managers for commercial and private banking clients. Customer acquisition spans community events and sponsorships, digital content marketing, email campaigns, and earned media, with a particular emphasis on community investment—over $65 billion committed since 2017—which the bank leverages for brand differentiation in its regional markets.
KeyBank firmographics
Firmographics- Name
- KeyBank
- Legal name
- KeyCorp
- Website
- https://key.com
- Company type
- Public
- Founded year
- 1825
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- KeyBank is a Cleveland-based regional bank holding company (KeyCorp, NYSE: KEY) with $189 billion in assets, serving consumers, businesses, wealth management clients, and commercial/institutional customers across 15+ U.S. states through branch, digital, and capital markets channels.
- Ownership category
- akta.pro rank
KeyBank industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Commercial Banking (522110), Portfolio Management and Investment Advice (523940)
- SIC
- National Commercial Banks (6021), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.) (FSABABAI)
- akta.pro secondary industries
- Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA), Corporate Finance & Capital Advisory (BPAHADAB), Healthcare & Pharmaceuticals (FSABACAN)
Keywords
Where KeyBank is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KeyBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Interest earned from lending activities including commercial loans, consumer loans, and residential mortgages. Primary revenue driver for regional bank.
- Non-Interest Income: Fee income from deposit services, wealth management fees, capital markets activities, and other banking services.
- Capital Markets and Investment Banking: KeyBanc Capital Markets provides debt and equity underwriting, M&A advisory, and institutional brokerage services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Checking Accounts |
| Unit Pricing | Pay-as-you-go | Certificates of Deposit |
| Other | Multi-year contract | Commercial Loans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
KeyBank product offering
Product offeringCore offering
KeyBank is a Cleveland-based regional bank and the primary banking subsidiary of KeyCorp (NYSE: KEY), offering consumer and commercial banking, lending, mortgage, credit card, wealth management, equipment financing, and investment banking and capital markets services. It operates a multi-channel distribution network combining physical branches, online and mobile banking platforms, dedicated commercial relationship managers, and private banking advisors to serve individuals, small businesses, mid-market companies, large corporations, and institutional clients across the U.S. Midwest, Northeast, Mountain West, Pacific Northwest, and Southeast.
Product overview
KeyBank operates as a comprehensive financial services company offering a multi-channel banking platform with both consumer and commercial products. The product portfolio centers on KeyNavigator Commercial Online Banking and MyKey Virtual Assistant as the primary digital banking platforms, supplemented by the KeyBank Mobile App. Consumer offerings include multiple checking account tiers (Key Smart Checking, Key Select Checking, Key Private Client Checking), savings products (Key Active Saver, Key Select Money Market, HSA), and credit solutions (Key Cashback, KeyBank Latitude, Key Secured, Key2More Rewards credit cards; KeyBank Personal Loan, Home Improvement Loan, Auto Loan, Preferred Credit Line, HELOC). Mortgage products span conventional, FHA, VA, and specialized programs. Business banking includes Key Business Rewards Checking, SBA Loans, Key Capture Remote Deposit, and Key Merchant Services. Wealth management encompasses Key Private Bank, Key Family Wealth, and Key Investment Services. Specialized divisions include KeyBanc Capital Markets for investment banking, Community Development Lending & Investment for affordable housing, and branded programs Key4Women, Key4Entrepreneurs, and Key@Work. Digital-first offerings include Laurel Road for professional-targeted digital banking, with AI-powered personalization through Personetics integration delivering enriched transaction features and conversational banking assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Key Wealth Management: Wealth management services including investment advice, trust and estate planning
- Key Private Bank
- Key Family Wealth
- KeyBanc Capital Markets
- KeyBank Institutional Advisors
- Key Merchant Services
- Key Investment Services
- Key Equipment Finance
- Key4Women
- Key4Entrepreneurs
- Laurel Road
- Cain Brothers
Products and services
- KeyNavigator Commercial Online Banking
- KeyBank Mobile App
- AI-Powered Conversational Assistant and Personalized Insights
- Key Smart Checking
- Key Select Checking
- Key Private Client Checking
- Key Active Saver Account
- Key Select Money Market Savings Account
- Health Savings Account (HSA)
- Key Cashback Credit Card
- KeyBank Latitude Credit Card
- Key Secured Credit Card
- Key2More Rewards Credit Card
- KeyBank Personal Loan
- Home Improvement Loan
- Auto Loan
- KeyBank Preferred Credit Line
- Home Equity Line of Credit (HELOC)
- Conventional Fixed-Rate Mortgage
- FHA Home Loan
- VA Loan
- Key Business Rewards Checking
- KeyBank Business Cash Rewards Card
- KeyBank Business Rewards Card
- SBA Loans
- Key Capture Remote Deposit
- Key Merchant Services
- Key Private Bank
- Key Family Wealth
- Key Investment Services
- KeyBanc Capital Markets
- KeyBank Community Development Lending & Investment (CDLI)
- Key Equipment Finance
- Laurel Road
- Cain Brothers (division of KeyBanc Capital Markets)
Quantifiable outcome
- Over $65 billion in community investment since 2017
- +1 more outcomes
Companies that use KeyBank
Customer profileSegments4 records
Ideal customer profiles4 records
KeyBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature2 records
KeyBank partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PersoneticscoreAI-powered digital banking partnership leveraging Personetics technology for real-time personalization, predictive insights, and customer engagement capabilities within KeyBank's digital banking platforms.
- The Clearing HouseminorParticipation in The Clearing House consortium for on-chain money initiatives and real-time payment infrastructure development as part of broader industry collaboration on modernizing payment systems.
Scale indicators4 records
Recent moves2 records
KeyBank competitors and assessment
Company assessmentBroad incumbents
- Truist Financial: Truist is a Charlotte, NC-based regional bank formed from the BB&T-SunTrust merger, competing with KeyBank across commercial, consumer, and wealth management lines. Larger scale and Southeast concentration complement KeyBank's Midwest/Northeast bias.
- PNC Financial Services: PNC is a larger Pittsburgh-based regional bank with overlapping consumer, commercial, and wealth management businesses across the Midwest and Northeast. As a top-10 US bank, it competes across all of KeyBank's segments but at greater scale.
- U.S. Bancorp: U.S. Bancorp is a Minneapolis-based super-regional bank with comparable consumer, commercial, wealth, and capital markets businesses across the Midwest and West. Larger scale and broader geographic reach, competing directly with KeyBank in many markets.
Direct peers
- M&T Bank: M&T is a Buffalo-based regional bank with a strong commercial banking and wealth management franchise concentrated in the Northeast — directly overlapping KeyBank's footprint in New York, Pennsylvania, and New England. Comparable commercial lending orientation and wealth management services.
- Fifth Third Bank: Fifth Third is a Midwestern regional bank with comparable commercial, consumer, and wealth management businesses, overlapping directly with KeyBank in Ohio and surrounding states. Similar asset scale, branch footprint, and commercial banking focus make it the closest direct competitor.
- Huntington Bancshares: Huntington is a Columbus, Ohio-based regional bank competing head-to-head with KeyBank across commercial, consumer, and middle-market banking in the Midwest. Comparable business mix, regional concentration, and middle-market commercial focus.
- Citizens Financial Group: Citizens is a Providence, RI-based regional bank with parallel consumer, commercial, and wealth management segments, competing with KeyBank across the Northeast and Midwest. Similar middle-market commercial banking focus and growing capital markets presence.
- Regions Financial: Regions is a Birmingham, Alabama-based regional bank with similar consumer, commercial, and wealth management businesses spanning the South and Midwest. Comparable asset size, branch model, and relationship-driven commercial banking approach.
- Zions Bancorporation: Zions is a Salt Lake City-based regional bank with similar commercial banking, small business, and wealth management focus, with overlap in the Mountain West and Pacific Northwest where KeyBank also operates. Comparable middle-market commercial lending emphasis.
- Comerica: Comerica is a Dallas-based regional bank with a heavy commercial and middle-market banking orientation similar to KeyBank's commercial franchise. Comparable focus on business banking, treasury management, and capital markets for middle-market clients.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
KeyBank social profiles
Digital presenceKeyBank compliance and trust
Trust signalCompliance1 record
KeyBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeyBank leadership team
Management profileNumber of profiles
Profiles19 records
KeyBank subsidiaries and ownership
Company hierarchySubsidiaries6 records
KeyBank funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeyBank M&A and investment
M&A and investmentM&A7 records
Investments61 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeyBank
What does KeyBank do?
KeyBank is a Cleveland-based regional bank and the primary banking subsidiary of KeyCorp (NYSE: KEY), offering consumer and commercial banking, lending, mortgage, credit card, wealth management, equipment financing, and investment banking and capital markets services. It operates a multi-channel distribution network combining physical branches, online and mobile banking platforms, dedicated commercial relationship managers, and private banking advisors to serve individuals, small businesses, mid-market companies, large corporations, and institutional clients across the U.S. Midwest, Northeast, Mountain West, Pacific Northwest, and Southeast.
Is KeyBank a public or private company?
KeyBank is a public company. It is classified as public and is currently operating.
When was KeyBank founded?
KeyBank was founded in 1825. It employs 5,001 to 10,000 people.
Where is KeyBank based?
KeyBank is headquartered in Cleveland, United States, in the North America region.
How does KeyBank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and capital Markets and Investment Banking.
Who are KeyBank's main competitors?
Broad incumbents on record are Truist Financial, PNC Financial Services and U.S. Bancorp. Direct peers are M&T Bank, Fifth Third Bank, Huntington Bancshares, Citizens Financial Group, Regions Financial, Zions Bancorporation and Comerica.
Does KeyBank have an API?
No public API is recorded for KeyBank.
What industry is KeyBank in?
KeyBank's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSABABAI, SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.), with a secondary code of FSAAABAA, Onshore Private Banking (Domestic HNW/UHNW). Its NAICS code is 522110 and its SIC code is 6021.