What rabbit does

rabbit inc. is a privately held consumer AI company headquartered in Santa Monica, California, that designs and sells hardware and software for natural-language interaction with AI. The company was founded by Jesse Lyu, raised approximately $58.7M in disclosed funding led by Khosla Ventures across 2023-2024, and operates at a 11-50 employee scale from a Delaware-incorporated entity. Its flagship product is the r1, a $199 pocket AI companion designed in collaboration with Teenage Engineering, running rabbitOS — a proprietary operating system built around the company's Large Action Model (LAM) that interprets human intent and executes tasks across applications without specialized APIs. The product surface has expanded to include rabbitOS 2 (a multi-agent system), the rabbit intern general AI agent, DLAM for desktop control, and announced Project Cyberdeck as a second hardware device.

The business model is a hybrid of consumer hardware sales and emerging software subscriptions, sold entirely direct-to-consumer through the rabbit.tech Shopify storefront with global fulfillment to the US, UK, and EU. The r1 itself is sold with no attached subscription — all standard AI features are included at no extra cost — while rabbit intern introduces a freemium funnel with pay-as-you-go ($29.99 for 3 tasks) and an annual unlimited subscription ($69.99/month, $839.88/year) tier. Distribution is direct only, with no retail or reseller channel, and the rabbithole web portal serves as the post-purchase activation, support, and agent distribution surface.

The company's go-to-market is event-driven and product-led, anchored by the CES 2024 launch where the first 10,000 r1 units sold out in 24 hours, sustained by a steady cadence of OTA updates, design awards (iF 2025, Red Dot Best of the Best 2025), and a community platform (Creations, Teach Mode) that lets users and developers build and share their own agents for the device. Rabbit serves horizontal consumer demand for portable, always-on AI assistance, with a stated focus on replacing app-based interfaces with a single natural-language agent.

Name

rabbit

Legal name

rabbit inc.

Website

https://rabbit.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

rabbit inc. is a consumer AI company that designs and sells the r1 pocket device and rabbitOS software, using a proprietary Large Action Model to execute tasks across apps from natural-language prompts, sold direct-to-consumer at $199.

Ownership category

akta.pro rank

Product category

Consumer AI Hardware

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• AI consumer hardware
• Pocket AI devices
• AI operating systems
• Large action models
• Consumer AI assistants

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. rabbit r1 hardware sales: One-time sale of the r1 device at $199 USD via rabbit.tech, with 30-day free returns. The device is sold as a no-subscription hardware unit (no recurring fee attached to the device itself), with all standard AI features included at no extra cost.
2. rabbit intern pay-as-you-go tasks: Pay-as-you-go consumption of "intern tasks" at $29.99 for a 3-task pack that never expires. Tasks can be used for follow-ups, building r1 creations on device, real-time voice interaction, and free publishing and hosting.
3. rabbit intern annual subscription: Recurring annual subscription at $69.99/month billed annually ($839.88/year) that includes 30 tasks per month (resets monthly), free publishing and hosting, real-time voice interaction, follow-ups, r1 creations on device, and renews annually with 3 bonus extra tasks that never expire.
4. rabbit intern free trial / freemium: "Try it for free" funnel on the rabbit intern web app that lowers acquisition friction and funnels users into pay-as-you-go or annual paid tiers.

Pricing tiers

Go-to-market motion5 records

Core offering

Rabbit designs and sells the r1, a $199 consumer AI-native pocket companion device running its proprietary rabbitOS, built around the Large Action Model (LAM) that understands user intent and executes complex tasks across applications without specialized APIs. The company also offers rabbit intern, a general AI agent delivered as a pay-as-you-go or annual subscription service that produces websites, PDFs, research reports, and more from natural language prompts.

Differentiator

Problem solved

Functional benefit

Brands

• r1: AI-native pocket companion hardware device powered by rabbitOS.
• rabbit intern
• rabbitOS
• rabbithole
• Cyberdeck
• DLAM
• OpenClaw

Products and services

• rabbit r1 A consumer AI-native pocket companion device priced at $199 USD. Custom hardware designed by Teenage Engineering in collaboration with founder Jesse Lyu, powered by rabbitOS with the proprietary Large Action Model (LAM). Provides unlimited AI access (Q&A, translation across 100+ languages, voice/photo/UI generation, meeting recording with summaries) with no subscription required.
• rabbit intern General AI agent that produces interactive websites, professionally designed PDFs, detailed research reports, presentations, and games from natural language prompts without coding. Delivered via the rabbithole web portal as a freemium, pay-as-you-go ($29.99 for 3 tasks), or annual unlimited subscription ($69.99/month, $839.88/year) service. Includes real-time voice interaction and the ability to build creations for r1.
• DLAM (Desktop Large Action Model) Plug-and-play computer-use agent that turns the r1 into a controller for the user's Windows, Mac, or Linux desktop, allowing natural-language commands to drive the OS, browser, and applications. Combines visual screen analysis with simulated keyboard/mouse input to autonomously install/modify software, execute system commands, and access online accounts.
• Project Cyberdeck Portable Linux-based vibe-coding device inspired by the Sony Vaio P netbook, targeting a $500 price point with a 7-inch OLED screen, hardware performance comparable to Raspberry Pi 5, multiple USB-C ports, a low-profile mechanical keyboard, and a foldable cyberdeck-like frame. Purpose-built for AI-powered vibe-coding workflows.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Humane: Humane built the AI Pin, a wearable AI-native device positioned as a screen-less smartphone replacement with a dedicated AI assistant — the most direct comparison to rabbit's r1. Humane's trajectory (initial hype, then wind-down and acquisition by HP) is a cautionary signal for dedicated AI hardware.
• Limitless AI: Limitless sells the Pendant, an always-on AI wearable for meetings and personal memory, and offers a paid AI assistant service. It competes with rabbit in dedicated AI-native consumer hardware and personal-assistant agent capabilities.
• Plaud: Plaud makes the AI-powered NotePin and Note recorder devices for transcription, summarization, and personal memory. It is a direct peer in the dedicated AI hardware category, though more focused on voice capture than general-purpose agentic AI.

Emerging players

• Brilliant Labs: Brilliant Labs builds AI-native AR glasses (Monocle, Frame) with multimodal AI assistants running on-device. It is an emerging peer in the AI-native hardware category with a different form factor (eyewear) but a similar thesis of dedicated AI-first devices.
• Perplexity: Perplexity is both a partner (powering r1's real-time search since January 2024) and a competitor, offering an AI-native answer engine with its own agent capabilities (Comet browser). It is a comparable AI agent company that rabbit relies on for retrieval.
• Sesame AI: Sesame is building conversational AI voice companions and recently raised a high-profile round for AI-native hardware-like experiences. It represents an emerging peer in the dedicated AI assistant category rabbit is pursuing.

Broad incumbents

• Apple: Apple Intelligence embeds on-device and cloud LLMs directly into iPhone, iPad, and Mac, offering a natural-language assistant with system-level action capabilities. As a broad incumbent, Apple is the largest competitive threat to a dedicated AI hardware device like the r1.
• Google: Google Gemini (and Gemini Live) is integrated into Pixel devices and Android, providing on-device multimodal AI and task automation. As a broad incumbent with platform-level distribution, Google is a key competitor to rabbit's agentic AI capabilities.
• OpenAI: ChatGPT with its agentic mode and the App SDK/Apps ecosystem is the leading general-purpose AI assistant and agent platform. While OpenAI is not a hardware maker, its agent capabilities compete head-on with rabbit intern and the r1's AI features.
• Anthropic: Anthropic's Claude (and Claude Code) is the agentic AI layer that rabbit explicitly integrates on the r1 and Cyberdeck. As a model layer peer, Anthropic sets the capability ceiling for what rabbit's hardware must orchestrate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rabbit_hmi
• LinkedInlinkedin.com/company/rabbitinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rabbit