Carro
Carro is a US-based collaborative dropshipping and brand-network platform that connects 70,000+ retailers, marketplaces, and DTC brands through its Modern Dropship product, enabling zero-inventory assortment expansion via real-time inventory sync, automated order routing, and take-rate monetization.
- Company typePrivate
- Founded2015
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Carro does
Carro (operating as GoVyrl, Inc., based in Irvine, California) is a collaborative dropshipping and brand-network platform that connects retailers and online marketplaces with direct-to-consumer brands and suppliers. Its flagship product, Modern Dropship, links Shopify, WooCommerce, BigCommerce, and Magento storefronts to more than 1 million products from established DTC brands, enabling retailers to expand assortment, raise average order value, and launch new categories without holding inventory. The underlying technology stack includes real-time inventory sync, automated order routing, a unified cart experience with automatic order splitting, a centralized Order Management System, a Supplier Integration Pipeline supporting EDI/API/SFTP/CSV onboarding, and a consolidated Payments Layer with ACH, wire, and card settlement and reconcilable reporting. Named customers span enterprise retail and marketplace logos (Pacsun, SHEIN, NBCUniversal, eBay, Temu, Zulily, Simons, Brookstone, Huckberry) and mid-market operators (The Gents Place, VYSN, The FairGround, Super73 Bikes, Glow Recipe, Vanity Planet). Carro monetizes through a hybrid of marketplace commissions/take rates, subscription/transaction fees, and payment processing revenue, with quote-based custom pricing for both enterprise retailers and supplier partners. The company scaled its network to over 70,000 retailers and brands via the January 2024 acquisition of Abound (and the related Droply platform) and has raised approximately $100 million across rounds since 2018, with Alpha Edison, PayPal Ventures, Corazon Capital, GC1 Ventures, LvlUp Ventures, and Astraecho Capital among named investors. In January 2025 the company introduced "Eddy," an AI-powered chat tool to assist retailers and suppliers with setup, partner requirements, product insights, and automated invoicing.
Carro firmographics
Firmographics- Name
- Carro
- Legal name
- GoVyrl, Inc.
- Website
- https://getcarro.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carro is a US-based collaborative dropshipping and brand-network platform that connects 70,000+ retailers, marketplaces, and DTC brands through its Modern Dropship product, enabling zero-inventory assortment expansion via real-time inventory sync, automated order routing, and take-rate monetization.
- Ownership category
- akta.pro rank
Carro industry classification
Industry- Product category
- Collaborative Commerce and Dropshipping Platform
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
- akta.pro secondary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where Carro is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Carro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission (Take Rate): Carro earns commission fees (take rate) on transactions processed through its platform. Physical goods marketplaces typically charge 5-20% commissions. The platform connects retailers with brands and distributors, taking a percentage of each transaction.
- Subscription/Platform Fees: Retailers and suppliers pay platform fees for access to Carro's network, integration tools, account management, and operational infrastructure. Custom pricing suggests tiered subscription models based on volume and feature access.
- Transaction Processing: Revenue generated from processing orders through the platform, handling payments, and managing the financial flow between retailers and suppliers including split payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for large retailers and marketplaces |
| Transaction based/ take rate | Pay-as-you-go | Custom pricing for suppliers and brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Carro product offering
Product offeringCore offering
Carro operates a collaborative dropshipping and brand network platform (Modern Dropship) that connects retailers and online marketplaces with a curated network of DTC brands and suppliers. The platform enables retailers to expand product assortment without holding inventory by providing real-time inventory sync, automated order routing, a unified cart with order splitting, a supplier integration pipeline (Shopify, WooCommerce, BigCommerce, Magento, EDI, API, SFTP, CSV), and a consolidated payments layer. Suppliers gain access to thousands of retail storefronts and marketplaces for distribution without traditional wholesale or advertising costs.
Product overview
Carro operates as a unified collaborative commerce and dropshipping platform (now powering Modern Dropship) that connects retailers, marketplaces, and brands through an integrated ecosystem. The platform is built around a core Modern Dropship product augmented by specialized modules: Product Catalog Expansion for Retailers, Marketplace Infrastructure & Dropship Platform for marketplace operators, New Sales Channels for Brands & Suppliers for supplier-facing operations, and Order Management, Supplier Integration, and Payments Layer as the foundational technology modules. Carro has expanded its portfolio through acquisitions of Abound (wholesale marketplace) and Droply (dropshipping platform) in January 2024. An intelligent chat tool called Eddy enhances user experience with support and product insights. The platform integrates with major storefronts (Shopify, WooCommerce, BigCommerce, Magento) and supports EDI, SFTP, and CSV data exchange for supplier connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Dropship (powered by Carro) Collaborative dropshipping and brand network platform enabling retailers to expand product assortment without inventory risk. Connects Shopify, WooCommerce, BigCommerce, and Magento stores with over 1 million products from top DTC brands, providing real-time inventory sync, automated order routing, a unified cart with order splitting, and a consolidated payments layer. Demonstrated 3.5x revenue increases and 80% lift in average order value for retailers.
- Abound Wholesale marketplace and dropshipping platform acquired by Carro in January 2024, providing a large retailer base that combined with Carro's e-commerce collaboration platform to expand services and network reach to over 70,000 retailers and brands.
- Droply Dropshipping platform acquired by Carro alongside Abound to expand e-commerce services and enhance collaboration and growth opportunities for retailers and brands.
Quantifiable outcome
- 3.5x revenue increase for retailers using the platform
- +4 more outcomes
Companies that use Carro
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Carro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Carro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Dongfeng Motor CorporationcoreCarro became authorized dealer for Dongfeng Motor Corporation, opening exclusive showrooms in Singapore and Malaysia. Partnership integrates Carro's financing, insurance, and trade-in solutions with Dongfeng's EV lineup including VIGO, 007, and BOX models. Part of Carro's 'Brand New Car' strategy expanding automotive offerings.
- Volt AutocoreSole distributor of Dongfeng vehicles in Singapore and Malaysia. Volt Auto partnered with Carro to leverage Carro's platform capabilities including financing, insurance, and trade-in solutions alongside Dongfeng's EV lineup.
- myTukarcoreCarro rebranded myTukar as part of its automotive strategy. myTukar represents Carro's used car business unit, now integrated under the Carro brand with plans for new markets and potential US listing.
- Beyond CarsminorCarro acquired Hong Kong-based Beyond Cars as part of its regional expansion strategy. The acquisition strengthened Carro's presence in the Hong Kong market.
- AboundcoreCarro acquired Abound, a wholesale marketplace and dropshipping platform, expanding its network to over 70,000 retailers and brands. The acquisition combined Carro's e-commerce collaboration platform with Abound's large retailer base. Abound was valued at nearly $250 million in 2021.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Carro competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Carro social profiles
Digital presenceCarro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carro leadership team
Management profileNumber of profiles
Profiles2 records
Carro subsidiaries and ownership
Company hierarchySubsidiaries4 records
Carro funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carro M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carro
What does Carro do?
Carro operates a collaborative dropshipping and brand network platform (Modern Dropship) that connects retailers and online marketplaces with a curated network of DTC brands and suppliers. The platform enables retailers to expand product assortment without holding inventory by providing real-time inventory sync, automated order routing, a unified cart with order splitting, a supplier integration pipeline (Shopify, WooCommerce, BigCommerce, Magento, EDI, API, SFTP, CSV), and a consolidated payments layer. Suppliers gain access to thousands of retail storefronts and marketplaces for distribution without traditional wholesale or advertising costs.
Is Carro a public or private company?
Carro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carro founded?
Carro was founded in 2015. It employs 11 to 50 people.
Where is Carro based?
Carro is headquartered in Irvine, United States, in the North America region.
How does Carro make money?
Three revenue lines are on record. Marketplace Commission (Take Rate) is the primary driver. The others are subscription/Platform Fees and transaction Processing.
Does Carro have an API?
Yes. Carro offers API integration capabilities for connecting commerce platforms. The platform supports integration via APIs, EDI, SFTP, and CSV. Developers can access API documentation at developers.moderndropship.com for building custom integrations and automating workflows. Developer documentation is at developers.moderndropship.com/reference/introduction.
What industry is Carro in?
Carro's product category is Collaborative Commerce and Dropshipping Platform. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces.