Blofin
BloFin is a Cayman Islands-based cryptocurrency exchange offering perpetual futures up to 150X leverage, spot trading, copy trading, AI-powered bots, Earn products, OTC desk, and a Web3 wallet to retail and institutional traders globally.
- Company typePrivate
- Founded2019
- HeadquartersGrand Cayman, Cayman Islands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Blofin does
BloFin is a Cayman Islands-headquartered cryptocurrency exchange founded in 2019 by Matt Hu, operating as a multi-product digital asset trading platform serving retail, professional, and institutional crypto traders globally. The core offering centers on perpetual futures contracts with leverage up to 150X on USDT-M, USDC-M, and Coin-M pairs, complemented by spot trading, copy trading, AI-powered automated trading bots, and yield-generating Earn products (Simple Earn, RWUSD, Dual Investment). The technology stack integrates Fireblocks for institutional custody with liability insurance, Chainalysis KYT for compliance monitoring, TradingView for charting, Checkout.com for fiat on-ramp with Apple Pay, Google Pay, and card support, and FlowNet for OTC settlement. The platform extends to a Web3 wallet using Multi-Party Computation (no seed phrases) supporting 7+ EVM chains with an integrated digital MasterCard, an RFQ-based OTC desk with USD 50k minimum trade size for institutional clients, and a developer API suite including MCP (Model Context Protocol) integration.
BloFin runs a hybrid go-to-market combining self-serve product-led growth — welcome bonuses up to 5,000 USDT, referral programs with up to 60 USDT per invite, affiliate commissions up to 50%, and gamified reward hubs — with high-touch enterprise OTC sales and a VIP wealth management program for institutional and high-net-worth clients. Revenue is generated primarily through transaction-based trading fees across spot and leveraged futures markets, interest spreads on Earn products, crypto-to-fiat conversion fees via the integrated debit MasterCard, and an affiliate revenue-share model. The platform explicitly restricts US individuals from OTC trading and serves users across non-sanctioned global jurisdictions, with localized engagement in Latin America (Colombia, Mexico) and headline sponsorships at major industry events such as TOKEN2049 Singapore.
The company has raised approximately $72 million cumulatively across three disclosed rounds between 2021 and 2022, led by KuCoin Ventures with participation from Susquehanna International Group, Matrix Partners China, Fenbushi Capital, Lingfeng Capital, and SIG China. BloFin holds ISO 27001 information security certification, maintains a 51-100 headcount, and operates proprietary growth campaigns including the War of Whales Grand Prix trading competition with prize pools scaling up to $5 million USDT based on community trading volume.
Blofin firmographics
Firmographics- Name
- Blofin
- Legal name
- BLOFIN.COM
- Website
- https://blofin.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BloFin is a Cayman Islands-based cryptocurrency exchange offering perpetual futures up to 150X leverage, spot trading, copy trading, AI-powered bots, Earn products, OTC desk, and a Web3 wallet to retail and institutional traders globally.
- Ownership category
- akta.pro rank
Where Blofin is headquartered
LocationHeadquarters
- HQ city
- Grand Cayman
- HQ country
- Cayman Islands
Offices1 record
Markets served
Blofin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Trading Fees: Commission-based revenue from spot and futures trading transactions. The exchange charges maker and taker fees across multiple contract types including USDT-M, USDC-M, and Coin-M perpetual futures.
- Leverage Trading Fees: Revenue generated from leveraged trading positions up to 150X on futures contracts.
- Earn Products Interest Spread: Interest spread earned on Simple Earn, RWUSD, and Dual Investment products. APR rates range from 0.15% to 432.71% depending on product type and duration.
- Crypto-to-Fiat Conversion Fees: Fees from integrated digital MasterCard transactions enabling instant crypto-to-fiat conversion at point of sale with no activation or monthly fees.
- Affiliate Commission Revenue Share: Affiliates earn up to 50% commission on referred users' trading fees, paid daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tiered KYC with withdrawal limits from 20,000 to 2,000,000 USDT daily |
| Transaction based/ take rate | Pay-as-you-go | Futures leverage up to 150X on BTCUSDT perpetual contracts |
| Other | Pay-as-you-go | Referral fee discounts of 10-20% on trading fees |
| Freemium | Pay-as-you-go | New user rewards and challenges up to 5,000 USDT |
| Transaction based/ take rate | Pay-as-you-go | OTC trading minimum trade size of USD 50k with no additional commissions |
| Freemium | Pay-as-you-go | Digital MasterCard with no activation or monthly fees |
| Transaction based/ take rate | Pay-as-you-go | Copy trading profit sharing up to 20% for lead traders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Blofin product offering
Product offeringCore offering
BloFin is a global cryptocurrency exchange offering perpetual futures (USDT-M, USDC-M, Coin-M) with leverage up to 150X, spot trading across hundreds of assets, copy trading, AI-powered UTA trading bots, yield-bearing Earn products (Simple Earn, RWUSD, Dual Investment), an institutional OTC desk, fiat on-ramp, and a multi-chain BloFin Web3 Wallet secured by MPC. The platform is accessible via web, iOS/Android apps, and APIs.
Product overview
BloFin is a cryptocurrency futures exchange platform offering a comprehensive portfolio of trading and financial products. The core offering centers on futures and spot trading with leverage up to 125X, complemented by copy trading, AI-powered trading bots, and Earn products (savings, RWUSD, and Dual Investment). The platform provides fiat on-ramps via Buy Crypto and OTC trading for institutions, alongside token launch services (Launchpad, Token Splash) and a rewards system. Key differentiators include UTA (Unified Trading Account) with AI-powered 24/7 automated bots, a Web3 Wallet with Multi-Party Computation security, and BloFin Research educational content. The platform is accessible via web, mobile apps (iOS/Android), and APIs with MCP support for developers.
Differentiator
Problem solved
Functional benefit
Brands
- BloFin Web3 Wallet: An all-in-one mobile application combining crypto asset storage, multi-chain trading, and integrated payment capabilities with a digital MasterCard.
Products and services
- BloFin Futures Trading Perpetual futures and derivatives trading with leverage up to 150X on USDT-M, 125X on USDC-M, and 100X on Coin-M contracts; offers USDT, USDC, and BTC-settled futures on hundreds of cryptocurrency pairs.
- BloFin Spot Trading Instant buy and sell of crypto at real-time market prices across hundreds of cryptocurrencies for retail and professional traders.
- BloFin Copy Trading
- BloFin Earn
- BloFin OTC Trading
- BloFin Web3 Wallet Standalone all-in-one mobile crypto wallet supporting 7+ EVM-compatible chains with a unified address system, secured by Multi-Party Computation (MPC) instead of seed phrases, with integrated digital MasterCard for instant crypto-to-fiat conversion.
- BloFin Buy Crypto
- BloFin Convert
- BloFin Launchpad
- BloFin Recurring Buy
Quantifiable outcome
- Futures performance rivals top exchanges in liquidity and trade execution quality
- +1 more outcomes
Companies that use Blofin
Customer profileSegments4 records
Ideal customer profiles4 records
Blofin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
Blofin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Checkout.comcoreStrategic partnership to enhance fiat-to-crypto on-ramp with Apple Pay, Google Pay, and card payments. Integration aims to improve payment security, compliance, and user experience across international markets.
- FireblockscoreInstitutional custody partner providing wallet custody with industry-leading security for user assets, particularly cold wallets, with liability insurance coverage.
- ChainalysiscoreKYT (Know Your Transaction) solution provider for continuous compliance monitoring and detection of illicit activity across the blockchain network.
- TradingViewcoreCharting integration providing renowned TradingView charts for market navigation and technical analysis on the BloFin platform.
- ISO 27001coreInformation security management certification aligned to international standards (visible in security partners section).
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Blofin competitors and assessment
Company assessmentDirect peers
- MEXC:
- Bybit: Bybit is one of the world's largest crypto derivatives exchanges, offering perpetual futures with high leverage, copy trading, and spot trading — the closest direct competitor to BloFin's core product mix.
- OKX: OKX (formerly OKEx) is a top-tier global crypto exchange and derivatives venue offering spot, perpetual futures, options, copy trading, and a Web3 wallet — directly comparable across nearly all of BloFin's product lines.
- Bitget: Bitget is a derivatives-focused exchange known for its leading copy-trading product and high-leverage futures, sharing BloFin's emphasis on retail-trader-friendly derivatives and copy-trading features.
- KuCoin: KuCoin is a global crypto exchange offering spot, futures, margin, and Earn products, and is also a lead investor in BloFin — making it both a direct product peer and a capital relationship.
- BingX: BingX is a mid-tier crypto exchange with a strong social/copy-trading orientation and derivatives offering, competing head-to-head with BloFin for active retail and copy-trading users globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blofin social profiles
Digital presenceBlofin compliance and trust
Trust signalCompliance1 record
Blofin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blofin leadership team
Management profileNumber of profiles
Profiles1 record
Blofin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blofin M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blofin
What does Blofin do?
BloFin is a global cryptocurrency exchange offering perpetual futures (USDT-M, USDC-M, Coin-M) with leverage up to 150X, spot trading across hundreds of assets, copy trading, AI-powered UTA trading bots, yield-bearing Earn products (Simple Earn, RWUSD, Dual Investment), an institutional OTC desk, fiat on-ramp, and a multi-chain BloFin Web3 Wallet secured by MPC. The platform is accessible via web, iOS/Android apps, and APIs.
Is Blofin a public or private company?
Blofin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blofin founded?
Blofin was founded in 2019. It employs 101 to 250 people.
Where is Blofin based?
Blofin is headquartered in Grand Cayman, Cayman Islands.
How does Blofin make money?
Five revenue lines are on record. Trading Fees are the primary driver. The others are leverage Trading Fees, earn Products Interest Spread, crypto-to-Fiat Conversion Fees and affiliate Commission Revenue Share.
Who are Blofin's main competitors?
Direct peers on record are MEXC, Bybit, OKX, Bitget, KuCoin and BingX.
Does Blofin have an API?
Yes. BloFin offers APIs for developers to access trading functionality. The platform provides a Tax API (Beta) for tax reporting purposes. Additionally, BloFin MCP (Model Context Protocol) is available, indicating programmatic access to the platform's services. Developer documentation is at blofin.com/en/apis.