Rockbridge Growth Equity
Rockbridge Growth Equity is a Detroit-based private equity firm managing over $1.7 billion in assets. It pursues a platform-based acquisition strategy, building concentrated holdings in technology consulting (FormativGroup), home services, digital media, and financial software through add-on acquisitions.
- Company typePrivate
- Founded2021
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rockbridge Growth Equity firmographics
Firmographics- Name
- Rockbridge Growth Equity
- Legal name
- Rockbridge Growth Equity
- Website
- https://rbequity.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rockbridge Growth Equity is a Detroit-based private equity firm managing over $1.7 billion in assets. It pursues a platform-based acquisition strategy, building concentrated holdings in technology consulting (FormativGroup), home services, digital media, and financial software through add-on acquisitions.
- Ownership category
- akta.pro rank
Rockbridge Growth Equity industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Sector / Generalist Growth Equity (FSANACAO)
- akta.pro secondary industries
- Technology & Software Growth Equity (FSANACAA), Consumer & Retail Growth Equity (FSANACAC)
Keywords
Where Rockbridge Growth Equity is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Markets served
Rockbridge Growth Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Rockbridge Growth Equity product offering
Product offeringCore offering
Rockbridge Growth Equity is a Detroit-based private equity firm managing over $1.7 billion in assets. The firm invests capital in, acquires, and operates portfolio companies across multiple sectors—including home services, environmental services, financial technology, digital media, IT/Salesforce consulting, and child care—providing operational expertise, marketing capabilities, and resources to accelerate organic and inorganic growth.
Product overview
Rockbridge Growth Equity is a Detroit-based private equity firm managing over $1.7 billion in assets. Rather than offering a single unified product, the firm operates a multi-brand portfolio strategy with distinct platforms and acquired companies across technology consulting, digital media, financial services software, and home services sectors. The primary technology platform is FormativGroup, which aggregates Salesforce-focused consulting firms (Access Global Group, Flok) and data services providers (Eon Collective) to deliver application development, customer support transformation, and AI-powered data solutions to mid-market organizations. Additional portfolio companies include Vici Media (digital marketing/advertising), Marquis Software Solutions (financial analytics), GSTV (retail media), and Radon Be Gone (home services).
Differentiator
Problem solved
Functional benefit
Brands
- RB Home Services: Home services platform focused on home air and water treatment services, including radon testing and mitigation.
- FormativGroup
Products and services
- FormativGroup
- RB Home Services
- Vici Media
- Marquis Software Solutions
- Radon Be Gone
- Access Global Group
- Protect Environmental
- Flok
- Eon Collective
- The Nest Schools
Companies that use Rockbridge Growth Equity
Customer profileIdeal customer profiles1 record
Rockbridge Growth Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rockbridge Growth Equity partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Rockbridge Growth Equity competitors and assessment
Company assessmentDirect peers
- Falfurrias Capital Partners: Charlotte-based middle-market growth equity firm. Directly comparable — Falfurrias sold Marquis Software Solutions to Rockbridge in 2021, and both firms pursue control investments in founder-led, lower-middle-market operating companies across diversified sectors.
- MidOcean Partners: New York-based middle-market private equity firm. Directly comparable — MidOcean acquired GSTV from Rockbridge in 2025 and pursues similar control buyouts of consumer-facing, media, and business-services companies in the same AUM tier.
- Blue Point Capital Partners: Cleveland-based private equity firm focused on control investments in lower-middle-market industrial, consumer, and services companies. Closely comparable in deal size, geography (Midwest adjacency), and platform-build approach.
- Mainsail Partners: San Francisco-based growth equity firm investing in founder-led lower-middle-market software and services businesses. Directly comparable on thesis (growth equity, founder partnerships) and overlap on technology-enabled services platforms.
- Trinity Hunt Partners: Dallas-based growth-oriented private equity firm investing in lower-middle-market consumer, business services, and industrial companies. Closely comparable on size, sponsor profile, and multi-sector platform-building approach.
- Gridiron Capital: New Canaan, CT-based private equity firm focused on control investments in lower-middle-market consumer, services, and specialty industrial companies. Comparable on AUM tier and diversified sector platform thesis.
- Shoreline Equity Partners: Chicago-based lower-middle-market private equity firm investing across consumer, industrial, and business services. Comparable on geographic footprint (Midwest), check size, and multi-sector platform-build approach.
- Webster Equity Partners: Waltham, MA-based healthcare and consumer-services focused private equity firm. Comparable on lower-middle-market growth-equity thesis and platform-build approach across services end markets.
- Lightyear Capital: New York-based private equity firm focused on financial services and tech-enabled business services. Comparable on AUM tier and overlap with Rockbridge's fintech-software (Marquis) and tech-services (FormativGroup) holdings.
- LightBay Capital: Los Angeles-based middle-market private equity firm focused on consumer and services companies. Comparable in check size, sector breadth, and growth-equity orientation for founder-led lower-middle-market businesses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rockbridge Growth Equity social profiles
Digital presenceRockbridge Growth Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockbridge Growth Equity leadership team
Management profileNumber of profiles
Profiles4 records
Rockbridge Growth Equity subsidiaries and ownership
Company hierarchySubsidiaries9 records
Rockbridge Growth Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockbridge Growth Equity M&A and investment
M&A and investmentM&A15 records
Investments14 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockbridge Growth Equity
What does Rockbridge Growth Equity do?
Rockbridge Growth Equity is a Detroit-based private equity firm managing over $1.7 billion in assets. The firm invests capital in, acquires, and operates portfolio companies across multiple sectors—including home services, environmental services, financial technology, digital media, IT/Salesforce consulting, and child care—providing operational expertise, marketing capabilities, and resources to accelerate organic and inorganic growth.
Is Rockbridge Growth Equity a public or private company?
Rockbridge Growth Equity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockbridge Growth Equity founded?
Rockbridge Growth Equity was founded in 2021. It employs 11 to 50 people.
Where is Rockbridge Growth Equity based?
Rockbridge Growth Equity is headquartered in Detroit, United States, in the North America region.
Who are Rockbridge Growth Equity's main competitors?
Direct peers on record are Falfurrias Capital Partners, MidOcean Partners, Blue Point Capital Partners, Mainsail Partners, Trinity Hunt Partners, Gridiron Capital, Shoreline Equity Partners, Webster Equity Partners, Lightyear Capital and LightBay Capital.
Does Rockbridge Growth Equity have an API?
No public API is recorded for Rockbridge Growth Equity.
What industry is Rockbridge Growth Equity in?
Rockbridge Growth Equity's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANACAO, Multi-Sector / Generalist Growth Equity, with a secondary code of FSANACAA, Technology & Software Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.