Ascension
Ascension is a London-based pre-seed and seed venture capital firm that invests through EIS, SEIS and institutional impact funds (£100m+ AUM, 150+ portfolio companies, 15+ exits) across the UK, Europe and North America, backing mission-driven founders and serving HNW individual, financial-adviser and institutional LP investors.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ascension does
Ascension is a London-based pre-seed and seed venture capital firm founded in 2015 by exited entrepreneur Jean de Fougerolles, investing across the UK, Europe and North America. The firm backs mission-driven "outlier" founders through a suite of tax-efficient and institutional vehicles, including the Ascension EIS Fund, SEIS Fund, Impact EIS Fund, Knowledge Intensive EIS Fund, Carry-Back EIS Fund, the Fair By Design impact fund (focused on the poverty premium), and the £50m-targeted Ascension Fund III institutional impact fund. Across all vehicles, Ascension manages £100m+ in assets, has invested in 150+ companies, screens 6,500+ deals per year, and reports 15+ exits since 2018 at a 4.0× mean multiple and 4.1-year average hold, with marquee outcomes including Credit Kudos (acquired by Apple for $150M at 10×) and Monolith AI (acquired by CoreWeave at 9×).
Ascension operates a community-led deal model, leveraging 300+ portfolio founders and hundreds of angel co-investors to source and assess UK early-stage deal-flow, and runs a multi-channel distribution platform that combines direct-to-LP sales, financial-adviser referral networks (EIS/SEIS wrappers offering 30–50% income tax relief), institutional capital (Big Society Capital, Places for People, Esmee Fairbairn as Fund III anchors), and a new £10m co-investment partnership with British Business Bank. The firm is FCA-authorised (FRN 833108) and structures revenue through recurring management fees on committed capital plus performance carry on exits.
The team of ~15 combines venture partners with $100m–$1bn exits, operating leaders, and a dedicated distribution and investment function led by Managing Partner Jean de Fougerolles, Chairman Kip Meek, Partner Emma Steele (Fund III lead), COO Rakesh Murria and Head of Distribution Bill Bousfield. Ascension is ranked 3rd most active London VC over the past decade by Beauhurst, a Top 50 UK investor by CB Insights, a Top 10 active London VC by Sifted, and the UK's most active Impact VC.
Ascension firmographics
Firmographics- Name
- Ascension
- Legal name
- Ascension Ventures Limited
- Website
- https://ascension.vc
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ascension is a London-based pre-seed and seed venture capital firm that invests through EIS, SEIS and institutional impact funds (£100m+ AUM, 150+ portfolio companies, 15+ exits) across the UK, Europe and North America, backing mission-driven founders and serving HNW individual, financial-adviser and institutional LP investors.
- Ownership category
- akta.pro rank
Ascension industry classification
Industry- Product category
- Early-Stage Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Impact / ESG Venture Capital (FSANAAAG)
- akta.pro secondary industries
- Accelerators & Incubators (Investor-Operated) (FSANAAAM), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ), Impact Investing (Intentional, Measurable Social/Environmental Outcomes) (FSAAALAC)
Keywords
Where Ascension is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ascension business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Management Fees: VC firms typically charge management fees on assets under management, typically 2% of committed capital annually, to cover operational costs of fund management.
- Carried Interest: Performance fees charged on investment returns, typically 20% of profits above a hurdle rate, aligning manager and investor interests.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ascension product offering
Product offeringCore offering
Ascension is a London-based pre-seed and seed venture capital firm that invests in early-stage technology and impact-driven startups across the UK, Europe, and North America through a suite of tax-efficient EIS/SEIS funds and institutional impact vehicles including the £50m Ascension Fund III and the Fair By Design Fund. The firm backs ambitious founders at day one and supports them through every milestone, providing capital (up to £450k institutional, £250k generalist), co-investment from top-tier VCs, and access to a community of 300+ founders and hundreds of angel co-investors. For investors, Ascension offers tax-efficient investment products with 30-50% income tax relief, a track record of 4.0x mean exit multiples, and measurable social impact.
Product overview
Ascension is a London-based pre-seed and seed venture capital firm offering a suite of tax-efficient investment funds. The product portfolio includes the Ascension EIS Fund (30% income tax relief for pre-Series A tech companies), Ascension SEIS Fund (50% income tax relief for early-stage), Ascension Impact EIS Fund (impact-focused), Ascension Fund III (£50m institutional impact fund), the Fair By Design Fund (poverty premium focused), Knowledge Intensive EIS Fund (co-investing with institutional VCs), and Carry-Back EIS Fund (tax planning). The firm also manages regional funds and thesis-driven investment vehicles targeting sectors including FinTech, Health, Climate, DeepTech/AI, and Sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Ascension Fund III: £50m institutional impact fund targeting UK/Europe/North America investments in founders building tech solutions to reduce social inequalities
- Ascension EIS Fund
- Ascension SEIS Fund
- Ascension Knowledge Intensive EIS Fund
- Ascension Impact EIS
- Ascension Carry-Back EIS Fund
- Fair By Design Fund
Products and services
- Ascension EIS Fund Tax-efficient Enterprise Investment Scheme fund targeting high-potential technology companies at pre-Series A stage, bridging the equity gap between early SEIS rounds and institutional Series A funding for UK HNW/sophisticated investors.
- Ascension SEIS Fund Maximum-tax-relief Seed Enterprise Investment Scheme fund offering 50% income tax relief for early-stage UK investments, designed for investors seeking the highest UK tax advantages.
- Ascension Impact EIS Fund Impact-focused EIS fund that generates returns while addressing social inequalities and driving positive societal change.
- Ascension Fund III £50m institutional impact fund backing talented founders leveraging technology to build more resilient societies, targeting the cost of living crisis for institutional LPs including Big Society Capital, Places for People, and Esmee Fairbairn.
- Fair By Design Fund Impact fund specifically designed to tackle the poverty premium, investing in businesses that reduce costs of goods and services for low-income households.
- Ascension Knowledge Intensive EIS Fund Annual fund focusing on building a portfolio of at least eight knowledge-intensive, EIS-qualifying businesses, co-investing with top-tier institutional VCs for UK HNW/sophisticated investors.
- Ascension Carry-Back EIS Fund Fund tailored for investors utilizing carry-back relief within the current tax year while building a diversified EIS portfolio.
- Ascension S/EIS Blended Fund Broad-spectrum fund focusing on FinTech, Commerce, Sustainability/Climate, New Work, Next Gen Media, Health, and DeepTech sectors for individual UK HNW/sophisticated investors.
Quantifiable outcome
- 15+ successful exits since 2018, with 6 exits at 5× or above and 2 at 9× or above
- +5 more outcomes
Companies that use Ascension
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Ascension technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ascension partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Nationwide IncubatorminorCollaboration partner for startup acceleration and support programs, part of Ascension's ecosystem development for portfolio companies.
- Wayra AcceleratorminorPartnership with Wayra's accelerator program to support early-stage startups, providing mentorship and resources to portfolio companies.
- RathbonesminorHosted joint portfolio showcase event with Rathbones, connecting portfolio companies with investors.
- CMS (Law Firm)minorHost venue for Ascension syndicate events and founder pitching evenings, providing co-marketing opportunities.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Ascension competitors and assessment
Company assessmentDirect peers
- Seedcamp: London-based pre-seed and seed VC consistently ranked alongside Ascension in Beauhurst's most-active London VC lists. Both invest early-stage capital into UK and European tech founders, target similar entry valuations, and co-invest in founders at the same stage.
- LocalGlobe: London-based pre-seed/seed VC founded by Saul and Robin Klein. Beauhurst ranks Ascension directly between Seedcamp and LocalGlobe by activity over the past decade. Both run multi-vehicle structures and co-invest in UK tech founders.
- Episode 1: London-based pre-seed VC investing across UK B2B software, marketplaces, and consumer. Comparable to Ascension on stage, geography, and typical cheque size at pre-seed and seed.
- Connect Ventures: London-based pre-seed and seed fund investing in European product-led and marketplace startups. Operates a similar early-stage, founder-led model to Ascension with comparable cheque sizes and stage focus.
- Anthemis: UK-based VC specializing in financial services and impact-adjacent fintech. Overlaps with Ascension's impact thesis and Fair By Design portfolio of financial wellbeing companies.
- Worth Capital: UK-based EIS and SEIS fund manager serving individual investors with tax-efficient startup portfolios. Direct competitor to Ascension in the retail-EIS market and overlapping investor base.
- Calculus Capital: London-headquartered EIS and VCT manager investing in UK growth-stage businesses. Competes with Ascension for HNW investors seeking tax-efficient UK startup exposure, with overlapping distribution via financial advisers.
- Triple Point Ventures: UK-based EIS and VCT manager focused on technology and impact-led businesses. Direct competitor to Ascension's Impact EIS and Carry-Back EIS vehicles for both capital and investor mindshare.
- Notion Capital: London-based VC investing across UK and European B2B SaaS and fintech, often leading seed rounds. Comparable to Ascension on stage and geography, with overlapping portfolio companies (e.g., both have backed UK fintech).
Broad incumbents
- Octopus Ventures: One of the largest UK VCs with a dedicated impact strategy and deep EIS/VCT fund range. A scaled incumbent with overlapping impact/EIS investor products, broader sector coverage, and materially larger AUM than Ascension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ascension social profiles
Digital presenceAscension compliance and trust
Trust signalCompliance4 records
Ascension financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascension leadership team
Management profileNumber of profiles
Profiles13 records
Ascension funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascension M&A and investment
M&A and investmentM&A
Investments324 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascension
What does Ascension do?
Ascension is a London-based pre-seed and seed venture capital firm that invests in early-stage technology and impact-driven startups across the UK, Europe, and North America through a suite of tax-efficient EIS/SEIS funds and institutional impact vehicles including the £50m Ascension Fund III and the Fair By Design Fund. The firm backs ambitious founders at day one and supports them through every milestone, providing capital (up to £450k institutional, £250k generalist), co-investment from top-tier VCs, and access to a community of 300+ founders and hundreds of angel co-investors. For investors, Ascension offers tax-efficient investment products with 30-50% income tax relief, a track record of 4.0x mean exit multiples, and measurable social impact.
Is Ascension a public or private company?
Ascension is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ascension founded?
Ascension was founded in 2012. It employs 11 to 50 people.
Where is Ascension based?
Ascension is headquartered in London, United Kingdom, in the Europe region.
How does Ascension make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Ascension's main competitors?
Direct peers on record are Seedcamp, LocalGlobe, Episode 1, Connect Ventures, Anthemis, Worth Capital, Calculus Capital, Triple Point Ventures and Notion Capital. Octopus Ventures is listed as a broad incumbent.
Does Ascension have an API?
No public API is recorded for Ascension.
What industry is Ascension in?
Ascension's product category is Early-Stage Venture Capital. Its primary akta.pro industry code is FSANAAAG, Impact / ESG Venture Capital, with a secondary code of FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 523940 and its SIC code is 6282.