Greenlight

Name

Greenlight

Legal name

Greenlight Financial Technology, Inc.

Website

https://greenlight.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Family Financial Technology

NAICS

Credit Card Issuing (522210)

SIC

Finance Services (6199)

akta.pro primary industry

Youth / Family Wallets & Allowance Payments (FSAMAEAK)

akta.pro secondary industries

Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

Keywords

• Debit cards for kids
• Family finance platform
• Youth investment accounts
• Parental spending controls
• Financial literacy education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees - Card Plans: Monthly subscription fees across multiple tiered plans ranging from $5.75 to $19.98/month, including Core, Select, +Invest, Max, Infinity, and Family Shield plans. Revenue is recurring and subscription-based with tiered features.
2. Family Hub Hardware Sales: One-time hardware sales of Greenlight Family Hub smart home display devices in two sizes (10.1" at $199 and 15.6" at $299).
3. Family Hub+ Subscription: Optional monthly or annual subscription ($9.99/month or $99/year) for advanced AI and safety features on Family Hub devices.
4. Savings Rewards (Interest): Interest earned on savings balances: 2% APY (Core), 3% APY (Max), 5% APY (Infinity), 6% APY (Family Shield) on balances up to $5,000 per family.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greenlight provides a family finance and safety platform centered on a prepaid Mastercard debit card for kids and teens, paired with parental spending controls, automated allowance and chore management, savings rewards, and SEC-registered investment account services. The platform spans tiered subscription plans (Core, Max, Infinity, Family Shield) and has expanded to include the Greenlight Family Hub smart home display device with an AI-powered family assistant. Greenlight distributes through mobile app stores and through white-label partnerships with 200+ credit unions and banks.

Product overview

Greenlight is a family financial technology platform offering a tiered subscription model (Core, Max, Infinity, Family Shield, and partner-exclusive Select plans) centered on a prepaid Mastercard debit card for kids and teens, paired with parental controls, automated allowance/chore management, savings rewards, and investment account services. The platform also encompasses the Greenlight Family Hub smart home display, financial literacy content (Million Bazillion, Level Up), and sub-brand programs for financial institution partners (Greenlight for Credit Unions, Greenlight for Banks). Safety features including real-time location sharing, crash detection, and identity/fraud protection are available on higher-tier plans. Investment services are provided through Greenlight Investment Advisors (SEC-registered RIA) in partnership with Alpaca Securities (SEC-registered broker-dealer, SIPC member). The company has expanded from its core financial education focus into broader family technology with the Family Hub device.

Differentiator

Problem solved

Functional benefit

Brands

• Greenlight Family Hub: A dedicated smart home display for households that consolidates calendars, chores, AI assistance, grocery lists, and safety features into a single platform, priced at $199 (10.1-inch) or $299 (15.6-inch) with an optional Family Hub+ subscription.
• Greenlight Family Shield
• Greenlight Infinity
• Greenlight Max
• Greenlight Core
• Greenlight for Credit Unions
• Greenlight for Banks
• Greenlight Investment Advisors

Products and services

• Greenlight Family Finance & Safety Subscription The Greenlight family finance and safety subscription providing kids and teens with a prepaid Mastercard debit card (issued by Community Federal Savings Bank, Member FDIC), parental spending controls, real-time notifications, automated allowance and chore management, savings rewards up to 6% APY on balances up to $5,000, and progressive tiers adding investing, safety features (location sharing, crash detection, driving reports), and identity/fraud protection up to $1M. Plans range from $5.99/month (Core) to $19.98/month (Family Shield), with partner-exclusive Select plan variants.
• Greenlight Family Hub A dedicated smart home display device for families consolidating calendars (Google, Apple, Outlook sync), real-time family location tracking, chore management, an AI-powered voice assistant activated by 'Hey Greenlight', photo slideshows (Google Photos, iCloud), grocery lists, and family safety features on a closed, family-safe platform. Available in 10.1-inch ($199) and 15.6-inch ($299) sizes with an optional Family Hub+ subscription at $9.99/month or $99/year for advanced AI and safety features.
• Invest Account for Kids SEC-registered investment advisory and brokerage service enabling kids and teens to research 4,000+ stocks and ETFs (including fractional shares) and request parental approval for trades. Provided through Greenlight Investment Advisors (SEC Registered Investment Advisor) in conjunction with Alpaca Securities (SEC-registered broker-dealer, SIPC member). Kids' portfolios are tracked separately for educational purposes. Available on Max, Infinity, and Family Shield subscription plans.
• Greenlight for Credit Unions A white-label or co-branded B2B program enabling credit unions to offer Greenlight's family finance app and debit card to their members, providing financial education tools, spending controls, and savings features under the credit union's branding. Serves 100+ credit union partners with survey data showing 77% of participating members more likely to stay and 79% more likely to recommend their credit union.
• Greenlight for Banks A B2B partnership program enabling banks to offer Greenlight's financial education app and family finance tools to their account holders, typically providing discounted or complimentary access to Greenlight plans as a retention and engagement tool. Partners include U.S. Bank (complimentary access through U.S. Bank Mobile App), Woodforest National Bank (discounted access), and Trustmark Bank (complimentary SELECT plan, $69 value).

Quantifiable outcome

• 77% of credit union members said Greenlight made them more likely to stay with their credit union
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• U.S. BankflagshipGTM or Marketing Partner · 30 June 2026U.S. Bank partnered with Greenlight to provide families with complimentary access to financial learning tools through its mobile app. Partnership addresses the gap where 67% of parents discuss money before age 12 but only half have opened youth accounts. Research from U.S. Bank survey conducted with Morning Consult provides market context.
• Randolph-Brooks Federal Credit Union (RBFCU)flagshipGTM or Marketing Partner · 10 April 2026Partnership giving RBFCU's 1.1 million members free access to Greenlight's family finance app through Greenlight for Credit Unions program. RBFCU serves members across 64 Texas branches with assets exceeding $19 billion. Eligible members receive Greenlight Core plan with debit card, money management features, and financial literacy content through March 4, 2029. Research cited shows 91% of kids believe they need financial knowledge.
• Mathnasium Learning CenterscoreStrategic or Co-development Partner · 1 April 2026National partnership during Financial Literacy Month (April) to provide families with financial literacy tools through in-center activations, educational materials, and a national sweepstakes. Features Mathnasium scholarships and six-month Greenlight Max plan subscriptions as sweepstakes prizes. Targets elementary through high school students across Mathnasium's over 1,200 U.S. locations. Aims to reinforce connection between math skills and financial literacy.
• Affinity Federal Credit UnioncoreGTM or Marketing Partner · 16 March 2026Expanded partnership offering eligible account holders discounted access to Greenlight Infinity and Family Shield plans. Combined offering includes money management and investment tools for kids and teens, along with location sharing, crash detection, financial account monitoring, and fraud protection for aging loved ones. Reinforces Affinity's positioning as lifelong financial partner from teaching children savings habits to supporting caregiving responsibilities.
• Woodforest National BankcoreGTM or Marketing Partner · 4 March 2026Partnership to offer account holders access to Greenlight's financial education platform with discounts and safety features for families. Aims to promote financial literacy and safety for children, teens, and aging loved ones in the United States.
• Trustmark BankcoreGTM or Marketing Partner · 14 January 2026Partnership offering eligible Trustmark customers complimentary Greenlight SELECT plan subscription (a $69 value). Helps parents teach children financial management skills including money management, goal setting, allowance automation, and spending controls with parental supervision. Supports Trustmark's commitment to financial education.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BusyKid: BusyKid is a family finance platform offering a debit card, chore management, allowance, and investing for kids. It competes directly with Greenlight in the subscription-based family finance category, with comparable target customer and value proposition.
• FamZoo: FamZoo is a long-standing family finance app offering prepaid cards, allowances, chores, and family financial management tools. It is a direct, if smaller-scale, competitor with comparable parental control and money education features.
• Current: Current is a fintech offering a mobile banking platform with a teen-focused sub-account, parental controls, and family money management features. It competes head-to-head with Greenlight in the family/teen banking category, with similar prepaid-style account mechanics.
• Copper: Copper is a teen banking and debit card platform focused on financial education for teens, including spending controls and money management. It targets the same parents-and-teens segment with a similar subscription model.
• GoHenry: GoHenry is a UK-based prepaid debit card and financial education app for kids and teens with parental controls. It is expanding aggressively in the U.S. and competes directly with Greenlight on core product features, subscription pricing, and target market.
• Step: Step is a direct competitor offering a teen-focused banking account and debit card with parental controls, financial education features, and credit-building. It targets the same core customer (teens and parents) with similar product positioning around family financial literacy.

Emerging players

• Stash: Stash is a subscription-based investing and banking platform with a focus on beginners and family financial education, including a Stock-Back debit card. It overlaps with Greenlight in investing-for-families and youth money management, though its primary market is adult self-directed investors.

Broad incumbents

• Fidelity Youth Account: Fidelity Youth Account is a brokerage account for teens 13-17 that includes a debit card and educational investing content. It is a broad incumbent from a major brokerage, offering overlapping family-finance functionality as part of a broader wealth management platform.
• Apple (Apple Cash Family): Apple Cash Family extends Apple's Apple Cash peer-to-peer payments into a family-managed feature within Apple Wallet, allowing parents to provision Apple Cash cards for teens. It is a broad incumbent offering competing functionality as part of a much larger device and payments ecosystem.
• Chase First Banking: Chase First Banking is a debit account and app for kids ages 6-17 tied to a parent-owned Chase checking account, with parental monitoring and financial education tools. As part of JPMorgan Chase, it is a broad incumbent competing on distribution and bundled retail banking rather than category specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Greenlight
• Facebookfacebook.com/GreenlightCard
• LinkedInlinkedin.com/company/greenlightcard
• Instagraminstagram.com/greenlightmoney
• TikToktiktok.com/@greenlightmoney
• Pinterestpinterest.com/greenlightmoney
• Xx.com/GreenlightCard

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlight