vivenu

What vivenu does

vivenu is an API-first, headless enterprise ticketing platform for live entertainment, founded in 2018 in Düsseldorf, Germany and now operationally anchored in New York. Its platform unifies primary ticketing, secondary resale, CRM and marketing automation (vivenu Engage), dynamic pricing, audience segmentation, RFID/NFC access, and real-time analytics into a single white-label codebase that event organizers can deploy on custom domains with branded checkout, tickets, and communications. Underlying infrastructure is built around public APIs and SDKs, a modular architecture shipping more than 40 features per year, globally distributed cloud infrastructure claiming 99.99% API uptime, and millions of HTTP requests served weekly — most recently demonstrated at scale through the Momentus Ticketing platform, which processes over $19B in gross merchandise value across 50+ countries.

vivenu monetizes through multi-year enterprise agreements structured as (a) private-label / white-label platform licensing at a take rate locked at 20–25% of customer platform revenue, (b) usage-based fees on the Custom Solutions & Backbone API tier that scales with customer revenue, (c) transaction and channel fees tied to GMV flowing through distribution integrations (StubHub Open Distribution, RevPro, TKT Edge), and (d) recurring revenue from value-added modules such as vivenu Engage. Pricing is not publicly disclosed; all commercial routes route through consultative demo funnels ("Request a demo", "Speak with our sports team"). The company sells across six named vertical solution tracks — Sports & Athletics, Festivals, Music & Entertainment, Attractions, Conventions, and Performing Arts — plus two horizontal go-to-market motions: Private Label Solutions and Custom Solutions & Backbone for builders and tech-driven white-label operators.

The platform serves over 1,000 event-organizer clients in 40+ countries, including Grammy Awards, Golden Globes, HYROX, the United Soccer League (USL), Perfect Game, Major League Cricket, Stanford, Cornell, FC Schalke 04, ESL Gaming, Hockenheimring, and Universal Music, alongside private-label customers such as Ticketera, Superticket, Entratix, Passportix, Thesio, JustTikit, and Vicinity Centres. Distribution reach is materially expanded by a March 2026 StubHub Open Distribution integration (125M+ fans across 200+ countries) and additional global distribution partnerships with RevPro and TKT Edge. The company is privately held, organized as vivenu GmbH, and last raised a $50 million Series B in November 2021 led by Activant Capital with participation from Balderton Capital, Redalpine, Aurum Partners, and the NFL's San Francisco 49ers fund.

Name

vivenu

Legal name

vivenu GmbH

Website

https://vivenu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

vivenu is an API-first, headless enterprise ticketing platform serving over 1,000 live entertainment clients in 40+ countries. It unifies primary ticketing, resale, CRM, dynamic pricing, and analytics on a white-label backend used by sports leagues, festivals, award shows, and venues.

Ownership category

akta.pro rank

Product category

Enterprise Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Sales & Corporate Ticketing (HSACALAM)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Event ticketing platform
• White-label ticketing software
• Live entertainment SaaS
• API ticketing infrastructure
• Headless ticketing backend

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. White-label / private label platform licensing: Long-term enterprise agreements with ticketing businesses that rebrand and resell vivenu under their own label (e.g., Ticketera, Superticket, Entratix, Passportix, Thesio, JustTikit, Vicinity Centres, Momentus Ticketing). Customers gain full ownership of pricing, fees, and customer relationships. Pricing is described as locking in costs at 20–25% of revenue for highly predictable growth.
2. Custom API ticketing backbone (enterprise): Enterprise SaaS revenue from large event organizers, professional sports leagues, and venue operators that build bespoke checkout experiences on top of vivenu's API. Pricing scales directly with revenue to keep technology expenses predictable as the customer's platform grows.
3. Transaction / usage-based fees on processed GMV: Usage-based revenue tied to platform transaction volume; a private label customer retains control over its own end-customer fees, with vivenu taking a share of platform revenue (referenced as 20–25% of revenue for private label customers). Underlying scale of activity includes over $19B GMV processed across 50+ countries via Momentus Ticketing (powered by vivenu).
4. Distribution and partner channel revenue: Revenue enabled by distribution integrations such as StubHub Open Distribution, RevPro, and TKT Edge, which expand the reach of organizer's ticket inventory into third-party marketplaces. Also includes fees on sales synced through these channels.
5. Value-added CRM / marketing module revenue (vivenu Engage): Revenue from the vivenu Engage customer relationship and marketing automation layer, including dynamic segmentation, embedded analytics, email campaigns, automated entitlements, and GDPR consent management, sold as an integrated layer on top of the core ticketing platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

vivenu provides a unified, API-first, headless enterprise ticketing platform for live entertainment that lets event organizers run white-label ticket sales, dynamic pricing, access control, CRM/marketing, and resale on a single backend. It sells this platform through three commercial tracks: enterprise direct sales to organizers (sports, festivals, music, attractions, conventions, performing arts), white-label/private-label licensing to other ticketing businesses, and a custom API backbone for builders. The platform serves over 1,000 organizer clients across 40+ countries including the Grammy Awards, Golden Globes, HYROX, USL, FC Schalke 04, and Stanford Athletics.

Product overview

vivenu operates as a single unified API-first enterprise ticketing platform for live entertainment, extended through a portfolio of named modules and vertical solutions rather than separate products. The core platform is the foundation, and on top of it sit distinct modules including vivenu Data (analytics intelligence layer), vivenu Revenue (revenue optimization with dynamic pricing and bundles), vivenu Flex (white-label flexibility and custom checkout), the vivenu Mobile Dashboard (real-time mobile control room), Customer Segments (audience intelligence and segmentation), the Native Resell Platform (controlled resale), vivenu Security (platform-wide security), and the more recently launched vivenu Engage (marketing and CRM layer). The platform is also delivered as APIs & SDKs for developers, Private Label Solutions for marketplaces, and Custom Solutions & Backbone for enterprise builders, and is tailored into vertical solutions for Sports & Athletics, Festivals, Music & Entertainment, Attractions, Conventions, and Performing Arts. Together, these modules and offerings form a cohesive platform that unifies sales, data, and engagement for over 1,000 live entertainment clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• vivenu Engage: Marketing and customer relationship management layer built directly into the vivenu ticketing platform, enabling event organizers to segment audiences, build targeted email campaigns, and automate rewards using real-time purchase data. Launched on 2026-06-24.

Products and services

• vivenu Platform Core enterprise ticketing platform that unifies ticket sales, data, revenue optimization, white-label checkout, access control, CRM, and resale for live entertainment organizers, serving over 1,000 clients across 40+ countries.
• vivenu Private Label Solutions All-in-one white-label ticketing infrastructure for ticketing platforms and marketplaces, enabling businesses to launch branded ticketing experiences on vivenu's API-first backend with over 40 features released per year and infrastructure costs locked at 20–25% of customer revenue.
• vivenu Custom Solutions & Backbone Custom API-first ticketing backend for builders and innovators, providing enterprise-grade infrastructure for companies needing bespoke checkout experiences, with transparent pricing that scales directly with customer revenue.
• vivenu APIs & SDKs Powerful public APIs and SDKs that enable developers to build custom ticketing experiences, integrate vivenu into existing tech stacks, and embed checkout via API, iFrame, or headless integration patterns.
• vivenu Sports & Athletics Ticketing Ticketing platform built for sports clubs, leagues, and arenas, powering match days, season tickets, memberships, and allocations for college athletics, professional sports, and esports.
• vivenu Festivals Ticketing Ticketing infrastructure for music festivals, film festivals, and food and beverage events, supporting complex ticket tiers, camping, parking, VIP upgrades, and high-demand on-sales.
• vivenu Music & Entertainment Ticketing Ticketing platform for live venues, concerts, clubs, award shows, and comedy events, engineered to absorb demand spikes during high-demand on-sales across tours and venues.
• vivenu Attractions Ticketing Ticketing software for museums, fairs, tours, exhibitions, and amusement parks, supporting timed entry, season passes, and high-volume sales from website to on-site POS.
• vivenu Conventions Ticketing Ticketing and registration platform for summits, trade shows, comic cons, and B2B conferences, covering online registration, on-site badging, badge scanning, and exhibitor management.
• vivenu Performing Arts Ticketing Ticketing system for theaters, cultural organizations, nonprofits, and musicals, with reserved seating, subscriptions, donations, and patron CRM tools.
• vivenu Engage Marketing and customer relationship management layer built directly into the ticketing platform, enabling event organizers to segment audiences, build targeted email campaigns, automate rewards and entitlements, and act on real-time purchase data insights with GDPR-compliant consent management. Generally available from launch.

Named customers41 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature12 records

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant global ticketing platform owned by Live Nation, controlling the majority of major venue and arena ticketing through long-term exclusive contracts. Broad incumbent with deeper vertical integration (Ticketing, Resale, Pricing, Marketing) — vivenu's primary incumbent competitor in enterprise live entertainment.

Direct peers

• Eventbrite: Self-serve ticketing platform focused on small-to-mid-market event organizers with public consumer-facing marketplace. Direct peer in ticketing infrastructure but skews to smaller, DIY events rather than vivenu's enterprise verticalized solutions.
• AXS (AEG): Digital ticketing platform owned by Anschutz Entertainment Group, focused on sports, concerts, and live entertainment with owned venue integrations. Direct peer competing head-to-head in enterprise sports and music verticals.
• Eventim: European-headquartered ticketing and live entertainment operator with strong presence in Germany and major European music touring. Direct peer competing for German and European festival/concert ticketing business where vivenu has historical roots.
• Dice: Mobile-first ticketing platform targeting live music, club nights, and festivals with fan-discovery features. Emerging direct competitor in music and festival verticals, particularly in Europe.
• SeatGeek: Ticketing marketplace and primary ticketing provider for professional sports teams and venues. Direct peer in sports ticketing, with growing B2B/enterprise motion and primary ticketing contracts.
• Tessitura Network: Membership-owned CRM and ticketing platform specialized for performing arts organizations, theaters, and cultural institutions. Direct peer in the performing arts vertical where vivenu also competes.
• AudienceView: Enterprise ticketing and commerce platform for sports, arts, and live entertainment venues, often embedded into venue management systems. Direct peer competing for the same venue operator and league contracts as vivenu.
• Tixr: Vertical-focused enterprise ticketing platform for live entertainment, music festivals, and sports venues. Direct peer in enterprise verticalized ticketing with comparable technology-led positioning.

Emerging players

• Ticket Tailor: Self-serve ticketing platform popular with smaller event organizers and community events. Emerging competitor in the lower end of the market that vivenu does not directly target but competes indirectly in the broader ticketing platform category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vivenuhq
• YouTubeyoutube.com/@vivenu-ticketing
• LinkedInlinkedin.com/company/30145516

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vivenu