Newsmax Media

What Newsmax Media does

Newsmax Media, Inc. is a publicly traded (NYSE: NMAX) conservative-leaning multimedia news and broadcasting company headquartered in West Palm Beach, Florida, with 501-1,000 employees. Founded in 1998, Newsmax operates as the fourth-highest-rated cable news network in the U.S. (Nielsen FY2025) and ranks among the top 12 news brands per a Reuters Institute study cited by the company. Its audience centers on the "BOOMER POWER+" demographic of Americans aged 45+ representing 40% of the U.S. population and 70%+ of disposable income, seeking values-aligned political, health, finance, and world news content.

The company's product portfolio spans a flagship cable channel (Newsmax TV, distributed in 60M+ U.S. cable homes and 100+ countries), a free ad-supported streaming channel (Newsmax2, available in 100M+ U.S. homes via Roku, Apple TV, Samsung, Vizio, LG, Sony, and Amazon Fire TV), a paid subscription streaming service (Newsmax+ at $4.99/month with 260,000+ subscribers on Comcast Xfinity and Xumo), owned-and-operated websites (10M+ monthly visitors across Newsmax.com, NewsmaxFinance.com, NewsmaxHealth.com), mobile and connected-TV apps (16M+ cumulative downloads), social media (25M+ followers across 12+ platforms), and print/digital magazines plus specialized newsletters (~1M monthly readers). Underlying technology combines traditional broadcast distribution with multi-platform OTT streaming, mobile applications, and digital publishing infrastructure distributed across web, mobile, connected TV, and social platforms.

Revenue derives primarily from recurring affiliate/carriage fees paid by pay-TV operators (broadcasting revenue of $153.3M in 2025, +17.3% YoY), advertising sales across TV, digital, email, social, podcast, and print platforms, subscription fees from Newsmax+ and magazines/newsletters, and international brand licensing (~$16M projected in 2026 vs $3.6M in 2025). FY2025 revenue reached $189.3M (+10.7% YoY), with 2026 guidance of $212M-$216M (~13% growth at midpoint) driven primarily by affiliate fee expansion and international licensing growth.

Name

Newsmax Media

Legal name

Newsmax Media, Inc.

Website

https://newsmax.com

Company type

Public

Founded year

1998

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

Newsmax Media (NYSE: NMAX) is a publicly traded conservative-leaning cable and digital news broadcaster serving a mass-affluent 45+ American audience with multi-platform news, health, and finance content distributed via cable, free streaming, paid streaming, web, apps, and international licensing in 100+ countries.

Ownership category

akta.pro rank

Product category

Cable News and Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Newspaper Publishers (513110), Periodical Publishers (513120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industries

News Streaming Platforms (MPACAAAF), News OTT & Live News Streaming Channels (MPABAHAK), News & Business Information Cable Networks (MPABAFAE)

Keywords

• Cable news broadcasting
• Conservative news media
• Streaming news services
• Digital news publishing
• Video content distribution

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Broadcasting Revenue (Affiliate Fees): Recurring affiliate/carriage fees paid by pay-TV operators for distribution of the Newsmax cable news channel; reached $153.3M in 2025 (+17.3% YoY) and cited as the primary growth driver for 2026 guidance.
2. Advertising Revenue: Advertising sales across TV, digital, email, social, podcast, and print platforms; advertised as reaching 40M+ Americans regularly with a mass-affluent 'BOOMER POWER+' demographic representing 40% of US population but 70%+ of disposable income.
3. Subscription Revenue (Newsmax+): Monthly subscription fees from Newsmax+ streaming service priced at $4.99/month; ended 2025 with over 260,000 paid subscribers, available on Comcast Xfinity and Xumo devices.
4. International Licensing Revenue: Brand licensing and content licensing fees from international partners; projected at approximately $16M in 2026 (up from $3.6M in 2025) covering TV distribution, advertising, and licensing operations across 100+ countries including localized channels in Ukraine and Poland.
5. Digital Content Revenue: Revenue from digital content, newsletters, and online publishing operations; Q1 2026 digital revenue declined 12.7% YoY.
6. Nonfiction Book Sales: Retail sales of nonfiction books promoted via the Newsmax Rising Bestsellers program and the Newsmax Books section.
7. Print Magazine and Newsletter Subscriptions: Paid subscriptions for Newsmax Magazine and a dozen specialized health and financial newsletters reaching close to 1 million monthly readers.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels11 records

Core offering

Newsmax Media is a conservative-leaning multimedia news company producing and distributing news, political commentary, and lifestyle content across cable TV (Newsmax TV), free streaming (Newsmax2), paid streaming (Newsmax+), owned websites (Newsmax.com, NewsmaxFinance.com, NewsmaxHealth.com), mobile/connected-TV apps, email/SMS alerts, social media, podcasts, and a print magazine. Revenue is generated from cable affiliate/carriage fees, advertising sales, consumer streaming subscriptions, international brand licensing, and print/digital subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Newsmax TV: Flagship U.S. cable news channel available on major cable/pay TV systems in 60 million+ U.S. homes and distributed in 100+ countries.
• Newsmax2
• Newsmax+
• Newsmax Health
• Newsmax Money (Moneynews)
• Newsmax World
• Newsmax Magazine
• Newsmax Books
• Independent American

Products and services

• Newsmax TV Cable news channel broadcasting conservative-leaning news, political commentary, and lifestyle content; available on all major cable and pay-TV systems in 60M+ U.S. homes and distributed in 100+ countries; 4th highest-rated cable news network reaching 58M+ total viewers.
• Newsmax2

Quantifiable outcome

• 2025 revenue grew 10.7% YoY to $189.3M; broadcasting revenue +17.3% to $153.3M
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• European Expansion Partners (Germany, Italy, Greece, Hungary, Bulgaria, Ukraine, Poland)flagshipOEM/ Whitelabel/ Licensing Partner · 1 June 2026Signed agreements to expand the Newsmax brand into Germany, Italy, Greece, Hungary, Bulgaria, and Ukraine with partners carrying local language channels. Newsmax Poland launched in Warsaw. Newsmax Ukraine is expected to go live in the first half of 2026. International licensing revenue projected at approximately $16 million in 2026, up from $3.6 million in 2025.
• Siebert Financial Corp.flagshipGTM or Marketing Partner · 26 March 2026Siebert Financial Corp. announced an expanded strategic partnership with Newsmax featuring dedicated financial programming segments on the American Agenda show and a long-term national advertising campaign across Newsmax and Newsmax 2 platforms. Siebert professionals will provide viewers with market, economy, and investment insights. Both companies described the expanded partnership as creating a foundation for future collaboration across financial programming, advertising, and market awareness efforts targeting new client acquisition.
• Free TV (France)coreChannel Partner/ Reseller/ Distributor · 29 December 2025Multi-year distribution agreement making the Newsmax channel available to Free TV's approximately 3.5 million households across France, extending Newsmax's international footprint into Western Europe and forming part of the brand's 100+ country distribution footprint.
• HOT IsraelcoreChannel Partner/ Reseller/ Distributor · 29 December 2025Multi-year distribution agreement making the Newsmax channel available to HOT Israel's subscriber base of over 200,000 customers, expanding Newsmax's reach across the eastern Mediterranean.
• Primetel CypruscoreChannel Partner/ Reseller/ Distributor · 29 December 2025Multi-year distribution agreement making the Newsmax channel available to Primetel Cyprus subscribers, extending Newsmax's international footprint in the eastern Mediterranean.
• Comcast (Xfinity)coreChannel Partner/ Reseller/ Distributor · 6 December 2025Newsmax+ streaming service became available on Comcast's Xfinity devices across the U.S., broadening Newsmax+'s reach to streaming and traditional pay-TV audiences at a $4.99/month price point.
• XumocoreChannel Partner/ Reseller/ Distributor · 6 December 2025Newsmax+ streaming service became available on Xumo devices across the U.S., enabling broader OTT and connected-TV distribution for the paid subscription product.
• Trump Media & Technology GroupflagshipStrategic or Co-development Partner · 7 July 2025Trump Media & Technology Group announced the launch of a global streaming platform in partnership with Newsmax, marking another venture in TMTG's business expansion efforts. The new streaming service reportedly targets consumers seeking politically aligned content.

Scale indicators19 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Fox News (Fox Corporation): Largest U.S. conservative cable news network and the #1 cable news brand by ratings. Newsmax is the 4th highest-rated cable news network directly behind Fox News, MS NOW, and CNN, making Fox News the most directly comparable business in the same product category, audience, and affiliate-fee monetization model.
• One America News (OAN): Conservative-leaning cable news network operating in a similar niche with comparable conservative audience targeting, cable distribution, and advertising-based business model. Newsmax has overtaken OAN as the leading alternative to Fox News, but they compete directly for the same conservative cable news audience.
• NewsNation: General-interest cable news network owned by Nexstar Media Group competing in similar ratings tier as Newsmax. NewsNation is one of the named peers in the State of the Union viewership comparisons and competes directly for pay-TV carriage, advertising dollars, and political event viewership.
• Salem Media Group: Conservative multimedia company with radio, digital, and publishing assets targeting a similar conservative Christian audience. Directly relevant because Newsmax's recently appointed board member David Evans was previously COO and CFO of Salem Media Group, confirming operational comparability.

Emerging players

• The Daily Wire: Digital-first conservative media company with subscription streaming (DailyWire+) and original content, overlapping significantly with Newsmax's BOOMER POWER+ audience and conservative perspective. Comparable on digital subscription model, multi-platform distribution, and conservative audience monetization.
• The Epoch Times: Conservative-leaning digital news publisher with strong social media distribution, international editions, and aligned audience targeting. Comparable to Newsmax on digital publishing, multi-platform content distribution, and conservative audience engagement.
• Breitbart News: Conservative digital-first news and opinion publisher with strong social media reach and a similar ideological audience. Comparable on digital publishing, conservative audience targeting, and social platform distribution (overlap on Facebook, X, Truth Social).

Broad incumbents

• CNN (Warner Bros. Discovery): Top-tier mainstream cable news network and one of the three networks ahead of Newsmax in Nielsen cable news rankings. Operates cable, streaming (CNN Max), and digital properties with a broader portfolio; represents a key competitor for political event viewership and advertiser budgets.
• MSNBC / MS NOW: Top-tier cable news network and the #2 or #3 cable news network ahead of Newsmax. Operates a broader news portfolio under NBCUniversal/Comcast; directly comparable business model with cable affiliate fees, advertising, and multi-platform streaming distribution.
• Sinclair Broadcast Group: Large U.S. broadcast group owning local TV stations with conservative-leaning news content, comparable on cable/pay-TV distribution economics and political advertising cycles. Relevant because Newsmax's Chris Ruddy actively lobbies the FCC on broadcast ownership caps tied to Sinclair-adjacent M&A activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Newsmax_Media
• YouTubeyoutube.com/@NewsmaxTV
• Facebookfacebook.com/newsmax
• LinkedInlinkedin.com/company/106074
• Instagraminstagram.com/Newsmax
• TikToktiktok.com/@newsmaxtv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsmax Media