Baird Capital
- Company typePrivate
- Founded1919
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Baird Capital firmographics
Firmographics- Name
- Baird Capital
- Legal name
- Robert W. Baird & Co. Incorporated
- Website
- https://www.bairdcapital.com/
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Baird Capital industry classification
Industry- Product category
- Private Equity and Venture Capital
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where Baird Capital is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Baird Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fund Management: Baird Capital generates revenue through management fees charged on committed capital under management, as well as carried interest (performance fees) realized when investments are exited at gains. The firm manages multiple funds across its Global Private Equity and Venture Capital platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Baird Capital product offering
Product offeringCore offering
Baird Capital is the direct private investment arm of Robert W. Baird & Co. Incorporated, managing two complementary investment strategies: Global Private Equity and Venture Capital. The firm invests in founder-led B2B technology and services companies across the US and UK, with typical transaction sizes of $25 million to $75 million. It supports portfolio companies with operational expertise, executive networks, and global operating capabilities spanning North America, Europe, and Asia.
Product overview
Baird Capital operates two complementary investment platforms: Global Private Equity (targeting lower middle-market B2B tech and services companies with $25-75M investments across North America and UK) and Venture Capital (U.S.-focused growth investments in B2B technology companies). The firm's portfolio includes AI automation platforms (EvoluteIQ), industrial software (autoLOTO), water treatment solutions (cleanwater1), HVAC hire services (Rapid Energy), aerospace circular economy services (ecube), subsea equipment services (STR), cybersecurity platforms (BlackCloak), and data analytics/consulting firms (JMAN, Tellius, Osano, ModelOp).
Differentiator
Problem solved
Functional benefit
Brands
- Global Private Equity: Baird Capital's Global Private Equity platform investing in lower middle-market B2B technology and services companies across North America, UK and Asia.
- Venture Capital
Products and services
- Global Private Equity Growth equity and buyout investment platform targeting founder-led B2B technology and services companies with revenues between $10 million and $100 million, deploying $25 million to $75 million per transaction across the United States and United Kingdom. Limited partners include pension funds, endowments, family offices, and sovereign wealth funds.
- Venture Capital U.S.-focused venture capital platform making investments in B2B technology and services companies, partnering with entrepreneurs across early to growth stages and leveraging executive networks and operational expertise to support portfolio company growth.
Quantifiable outcome
- Over 300% US revenue growth achieved by STR during three-year hold period
- +2 more outcomes
Companies that use Baird Capital
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Baird Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Baird Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TriOSminorCleanwater1, a Baird Capital portfolio company, announced a strategic partnership with TriOS to bring a suite of proven optical sensor products to the U.S. water and wastewater markets. This partnership expands Cleanwater1's water quality monitoring capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Baird Capital competitors and assessment
Company assessmentBroad incumbents
- KKR: Global alternative asset manager with broad private equity, credit, and infrastructure strategies. Increasingly competes with mid-market firms like Baird Capital in tech and industrial buyouts via dedicated growth and impact platforms.
- Insight Partners: Large-scale global private equity and venture capital firm specializing in technology and software investments. Acts as a broad incumbent against Baird Capital when it expands into growth and buyout rounds in B2B SaaS, AI, and data analytics.
- Welsh, Carson, Anderson & Stowe: Established US private equity firm with long-standing focus on technology-enabled services and healthcare businesses. Significantly larger AUM than Baird Capital but competes for similar B2B tech/services opportunities as a broad incumbent in the same verticals.
Direct peers
- Periscope Equity: Lower middle-market private equity firm investing in tech-enabled services and specialty industrial businesses. Periscope's focus on founder-led companies with $5-50M of EBITDA closely mirrors Baird Capital's founder-led B2B Tech & Services approach.
- NewSpring Capital: Lower middle-market private equity firm with dedicated growth and buyout strategies targeting B2B technology, services, and healthcare companies. Comparable to Baird Capital's fund size range and sector concentration.
- LLR Partners: Lower middle-market growth equity firm focused on technology and services businesses across the US. LLR Partners competes directly with Baird Capital in the same deal size range ($25-100M equity checks) and targets similar founder-led, B2B software and tech-enabled services opportunities.
- Frontier Capital: Growth equity firm focused exclusively on B2B tech-enabled services and software companies with $10-50M in revenue. Frontier's sector mandate and check size closely mirror Baird Capital's Tech Services & Software focus.
- Quad-C Management: Lower middle-market private equity firm headquartered in the US with a long history of investing in B2B services, industrial, and consumer businesses. Comparable fund size range, lower middle-market positioning, and operational approach to Baird Capital.
- Edison Partners: Growth equity investor in technology-enabled services and software companies, primarily in the $10-100M revenue range. Edison Partners' focus on B2B SaaS, fintech, and tech-enabled services overlaps directly with Baird Capital's portfolio and target customer profile.
Emerging players
- Mercury Capital Partners: Specialized private equity firm with sector focus areas that include industrial technology and growth-stage B2B services. Smaller AUM base places it as an emerging player with thematic overlap to Baird Capital's Industrial Tech & Sustainability thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Baird Capital social profiles
Digital presenceBaird Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baird Capital leadership team
Management profileNumber of profiles
Profiles10 records
Baird Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baird Capital M&A and investment
M&A and investmentM&A21 records
Investments184 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baird Capital
What does Baird Capital do?
Baird Capital is the direct private investment arm of Robert W. Baird & Co. Incorporated, managing two complementary investment strategies: Global Private Equity and Venture Capital. The firm invests in founder-led B2B technology and services companies across the US and UK, with typical transaction sizes of $25 million to $75 million. It supports portfolio companies with operational expertise, executive networks, and global operating capabilities spanning North America, Europe, and Asia.
Is Baird Capital a public or private company?
Baird Capital is a private company. It is classified as management employee owned and is currently operating.
When was Baird Capital founded?
Baird Capital was founded in 1919. It employs 11 to 50 people.
Where is Baird Capital based?
Baird Capital is headquartered in Milwaukee, United States, in the North America region.
How does Baird Capital make money?
One revenue line is on record: fund Management.
Who are Baird Capital's main competitors?
Broad incumbents on record are KKR, Insight Partners and Welsh, Carson, Anderson & Stowe. Direct peers are Periscope Equity, NewSpring Capital, LLR Partners, Frontier Capital, Quad-C Management and Edison Partners. Mercury Capital Partners is listed as an emerging player.
Does Baird Capital have an API?
No public API is recorded for Baird Capital.
What industry is Baird Capital in?
Baird Capital's product category is Private Equity and Venture Capital. Its primary akta.pro industry code is FSANACAD, Business Services (B2B) Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.