Ollie

What Ollie does

Ollie is a New York-based pet wellness company founded in 2016 that delivers personalized, chef-formulated, human-grade fresh dog food through a direct-to-consumer subscription model. Customers complete an onboarding quiz covering breed, weight, age, activity level, and dietary restrictions, and receive pre-portioned meals on a recurring basis priced at approximately $1-$12 per day depending on dog size, with first-box promotional discounts of 50-60%. The company has expanded into physical retail through a Petco partnership, broadening customer acquisition beyond the online funnel.

The core product is supported by an AI capability stack assembled through the October 2024 acquisition of DIG Labs and the subsequent launch of the Foodback Loop initiative. DIG Labs' image-based diagnostic technology performs real-time health screenings on stool, weight, skin/coat, and dental condition, feeding results into over 20 million first-party data points that refine recipe formulation and personalized feeding algorithms. Ollie holds a granted patent on its dog health monitoring technology and operates a national cold-chain distribution network supporting its subscription deliveries; the company has also adopted Level AI Workers for back-office customer experience automation.

Ollie reported over $300 million in annual recurring revenue in 2024-2025 and was acquired by Spanish conglomerate Agrolimen in February 2026 for over $600 million, joining Agrolimen's existing US pet brand Nature's Variety and European brand Affinity Petcare. Ollie continues to operate as an independent brand under CEO Nick Stafford, with Tara Zedayko (DIG Labs cofounder) serving as Chief Scientific Officer. Post-acquisition, the strategic focus combines independent brand operation with access to Agrolimen's international distribution, supply chain, and capital for further retail expansion and continued AI capability development.

Name

Ollie

Legal name

Ollie

Website

https://myollie.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

251–500 employees

Short description

Ollie is a New York-based pet wellness company that delivers personalized, chef-formulated, human-grade fresh dog food through direct-to-consumer subscriptions, enhanced by AI-powered health screenings and personalized nutrition algorithms built on over 20 million data points.

Ownership category

akta.pro rank

Product category

Fresh Pet Food Subscription

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industry

Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)

Keywords

• Fresh dog food
• Pet food subscription
• Personalized pet nutrition
• Human-grade dog meals
• Dog food delivery

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Subscription Dog Food Sales: Direct-to-consumer subscription model delivering personalized, pre-portioned, human-grade fresh dog food. Customers receive recurring deliveries based on their dog's specific nutritional needs. Achieved over $300 million in annual recurring revenue in 2024-2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ollie delivers freshly cooked, human-grade dog food formulated by veterinarians and food scientists through a direct-to-consumer subscription model. Each meal is personalized to a dog's specific nutritional needs based on breed, age, weight, activity level, and health conditions. Meals are prepared in small batches and shipped nationwide via cold-chain delivery.

Product overview

Ollie is a direct-to-consumer fresh dog food subscription company operating on a subscription model that delivers personalized, chef-formulated, human-grade meals. The core product (Ollie Fresh Dog Food Subscription) is supported by AI-powered add-on modules including Health Check-Ins for automated health screening and the Foodback Loop initiative for personalized nutrition optimization. In October 2024, Ollie acquired DIG Labs, an AI diagnostics company, to enhance its technological capabilities with real-time pet health monitoring. The company generates over $300 million in annual recurring revenue and has expanded from pure DTC into retail channels including Petco.

Differentiator

Problem solved

Functional benefit

Products and services

• Ollie Fresh Dog Food Subscription A personalized fresh dog food subscription delivering chef-formulated, human-grade meals tailored to each dog's breed, age, weight, activity level, and health conditions. Meals are cooked in small batches using whole-food ingredients vetted by veterinary nutritionists and shipped via cold-chain delivery on a recurring schedule.
• Vet-Formulated Fresh Dog Food Line A new product line offering vet-formulated fresh dog food recipes backed by clinical veterinary nutrition, expanding Ollie's core subscription with formulations targeted at dogs requiring veterinary-informed dietary management.

Quantifiable outcome

• 89% of members report health screenings as valuable features
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ToscacoreStrategic or Co-development Partner · 14 April 2026Partnership to replace traditional corrugated packaging with Tosca's Reusable Plastic Containers (RPCs) for fresh pet food distribution. Delivered measurable results including improved load stability, superior freezing performance, and operational efficiencies reducing facility labor and product damage. At Ollie's current volume, the switch displaced the equivalent of 9,210 trees since 2022.
• PetcocoreChannel Partner/ Reseller/ Distributor · 3 December 2025Ollie's retail partnership with Petco allows the brand to reach customers through brick-and-mortar pet specialty stores. Physical retail helps attract new customers at lower acquisition costs and build credibility, though profit margins are typically lower than direct-to-consumer sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JustFoodForDogs: Fresh, human-grade pet food company selling through DTC, retail, and veterinary channels. Comparable in fresh pet food category with overlapping veterinary-formulated positioning.
• The Farmer's Dog: Direct-to-consumer fresh dog food subscription company delivering personalized, human-grade meals. Closest direct competitor to Ollie with comparable product, target customer (premium dog owners), and subscription business model.
• Freshpet: Public refrigerated fresh pet food company selling through grocery and pet specialty retail. Directly competes in the fresh dog food category with overlapping customers, though distributed primarily through brick-and-mortar rather than subscription.
• Spot & Tango: DTC fresh dog food subscription brand offering personalized, human-grade meals. Direct competitor with similar subscription model, target premium segment, and personalized nutrition positioning.
• Nom Nom: DTC fresh pet food subscription brand acquired by Petco. Direct competitor in fresh dog food category; relevant due to shared retail partnership with Petco creating channel concentration dynamics.

Broad incumbents

• Royal Canin: Global premium pet food brand owned by Mars Petcare with strong veterinary and breed-specific nutrition positioning. Incumbent in therapeutic and personalized nutrition categories Ollie is expanding into.
• Hill's Pet Nutrition: Established veterinary diet and therapeutic pet food brand owned by Colgate-Palmolive. Dominant player in clinical/prescription diet category that Ollie's vet-formulated line targets; broader portfolio across therapeutic and wellness nutrition.
• Chewy: Largest online pet food and supplies retailer in the US. Adjacent competitor and potential distribution channel; relevant as a benchmark for scaled pet e-commerce and subscription operations.
• Petco: Major US pet specialty retailer and Ollie's primary retail channel partner. Comparable as a pet care ecosystem player; also owns competing fresh pet food brand Nom Nom, creating both partnership and competitive overlap.

Others

• Nature's Variety: Sister brand under Agrolimen ownership focused on raw and frozen pet nutrition (Instinct line). Adjacent portfolio company with shared corporate parent; relevant for understanding Agrolimen's pet care strategy and potential cross-brand synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olliepets
• Facebookfacebook.com/myollie
• LinkedInlinkedin.com/company/ollie-pets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ollie