iMerit

What iMerit does

iMerit is a privately held AI data solutions company founded in 2012 and headquartered in California, with operational delivery centers in India (Kolkata) and Bhutan. The company provides expert-led data annotation, model evaluation, and fine-tuning services for AI developers across generative AI, autonomous mobility, healthcare, robotics, agricultural, and general computer vision use cases. Its core product is Ango Hub, a proprietary data annotation and model evaluation platform offering SDK and REST API access, plug-in modules for image, video, text, audio, 3D multi-sensor fusion, and DICOM annotation, plus a Deep Reasoning Lab that produces chain-of-thought reasoning datasets for foundation-model tuning. iMerit also operates the iMerit Scholars program, a managed network of 25,000+ domain experts (radiologists, linguists, engineers) across 60+ countries that delivers expert-in-the-loop labeling for high-skill projects.

iMerit monetizes through a hybrid model combining enterprise managed services (project-based, multi-year contracts priced via custom quoting) and SaaS access to the Ango Hub platform. The company sells primarily through a direct enterprise field-sales motion targeting AI labs, Fortune 500 R&D teams, and high-growth AI startups, supported by content marketing, industry events, and impact-sourcing narrative. Marquee customers include Microsoft, AWS, Google Cloud, Johnson & Johnson, GE Healthcare, eBay, Autodesk, and Tripadvisor, with a long tail of mid-market and startup accounts. In June 2026, EXL Service Holdings announced an agreement to acquire iMerit for up to $310 million, with closing expected in Q3 2026.

The company is backed by impact investors including Khosla Impact, Omidyar Network, British International Investment, and the Michael & Susan Dell Foundation, and holds enterprise-grade certifications including SOC 2 Type 2, ISO 27001, ISO 9001:2015, HIPAA, GDPR, and TISAX, enabling it to serve regulated verticals. iMerit employs 5,000+ people globally and was recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America.

Name

iMerit

Legal name

iMerit Inc.

Website

https://imerit.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

iMerit provides expert-led AI data annotation, model evaluation, and fine-tuning services for generative AI, autonomous mobility, healthcare, robotics, and computer vision developers, combining its proprietary Ango Hub platform with a 25,000+ domain-expert workforce.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Data Annotation & Model Evaluation Services: Custom, project-based professional services delivered by domain-expert teams for AI/ML data labeling, RLHF, model evaluation, chain-of-thought reasoning data, and end-to-end AI data pipelines. Enterprise-grade, typically multi-month to multi-year engagements with managed services delivery.
2. Ango Hub Platform Licensing: SaaS-based access to the proprietary Ango Hub data annotation platform with SDK, API, plugins, and self-serve capabilities for AI/ML teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

iMerit provides AI data annotation, model evaluation, and fine-tuning solutions that combine a proprietary data annotation and model evaluation platform (Ango Hub) with managed, expert-led delivery by a global network of 25,000+ domain specialists (iMerit Scholars). Its offerings span generative AI (RLHF, chain-of-thought reasoning, RAG, agent evaluation), computer vision (image, video, 3D sensor fusion, point cloud), healthcare AI (radiology, DICOM, medical de-identification), and adjacent domains such as autonomous mobility, robotics, and agricultural AI.

Product overview

iMerit delivers its offering as a platform-plus-modules architecture centered on Ango Hub, its flagship data-annotation platform. Ango Hub exposes dedicated annotation modules — Image Annotation Tool, Video Annotation Tool, Text Annotation Tool, Audio Annotation Tool, DICOM Annotation Tool, 3D Multi-Sensor Fusion, Radiology Image Annotation Co-Pilot, and the Deep Reasoning Lab — that plug into a common labeling workspace, REST API, and Python SDK. Around the platform, iMerit bundles solution offerings such as Radiology Annotation (combining the DICOM tool with expert labelers) and the iMerit Scholars managed expert-labeling program, which together provide end-to-end training-data services spanning generative AI, computer vision, content solutions, and domain-expert labeling.

Differentiator

Problem solved

Functional benefit

Brands

• Ango Hub: A data annotation platform by iMerit for AI/ML teams to label, annotate, review, and manage training datasets, including images, video, text, and other data modalities.
• iMerit Scholars

Products and services

• Ango Hub iMerit's flagship end-to-end data annotation and model evaluation platform that unifies image, video, text, audio, 3D, and DICOM labeling workflows with APIs, SDKs, and plug-in modules for ML training data production.
• Deep Reasoning Lab Ango Hub add-on module that produces chain-of-thought reasoning datasets for fine-tuning, evaluating, and aligning foundation models across text, image, and video modalities.
• Ango Hub 3D Multi-Sensor Fusion Module inside Ango Hub for labeling LiDAR, camera, and radar data together, supporting 3D point-cloud and multi-sensor fusion annotation for autonomous systems and robotics AI.
• Image Annotation Tool Ango Hub module for bounding-box, polygon, semantic/instance segmentation, classification, and keypoint labeling of still images for computer-vision training data.
• Video Annotation Tool Ango Hub module supporting frame-level video labeling, object tracking, action recognition, and temporal segmentation for video AI model training data.
• Text Annotation Tool Ango Hub module for NER, sentiment, intent, classification, and content-moderation labeling across text corpora used for NLP and LLM training.
• Audio Annotation Tool Ango Hub module for speech-to-text transcription, audio classification, speaker labeling, and acoustic event tagging for speech/audio AI training data.
• Radiology Annotation Managed radiology labeling solution combining the DICOM Annotation Tool with iMerit Scholars (radiologist experts) to produce clinically validated imaging datasets for healthcare AI.
• Radiology Image Annotation Co-Pilot Co-pilot capability within Ango Hub that assists radiology annotators with AI-assisted labeling on medical images to accelerate radiology dataset production.
• DICOM Annotation Tool Ango Hub module for annotating DICOM medical-imaging studies, enabling radiology and clinical-imaging labeling workflows for healthcare AI.
• iMerit Scholars Managed expert-labeling program that supplies domain-specialist annotators (radiologists, linguists, and other experts) for high-skill AI training data projects across generative AI, healthcare, and other specialized domains.
• Ango Hub SDK Python SDK for the Ango Hub platform that lets developers programmatically build custom integrations, extend annotation workflows, and automate data pipelines.
• 3D Mammography Dataset (Mammo-1M) Co-developed 3D mammography dataset for breast cancer research and AI training, released with Segmed and Advocate Health.

Quantifiable outcome

• 25,000+ domain experts in the iMerit Scholars network
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability14 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core technology integration, vertical strategic partner and transaction-level strategic partner.

• Google Cloudcore technology integrationTechnology or IntegrationListed under iMerit Ango Hub's Model Integrations. Google Cloud is supported as a deployment/integration target for Ango Hub, and Google Cloud's logo also appears as a customer logo on the main site.
• AWScore technology integrationTechnology or IntegrationListed under iMerit Ango Hub's Model Integrations. AWS is supported as a deployment/integration target for Ango Hub, and AWS's logo also appears as a customer logo on the main site.
• Databrickscore technology integrationTechnology or IntegrationListed under iMerit Ango Hub's Model Integrations. Databricks is supported as an integration target for Ango Hub, enabling data lakehouse workflows for AI/ML customers.
• Azurecore technology integrationTechnology or IntegrationListed under iMerit Ango Hub's Model Integrations. Azure (Microsoft) is supported as a deployment/integration target for Ango Hub.
• Snowflakecore technology integrationTechnology or IntegrationListed under iMerit Ango Hub's Model Integrations. Snowflake is supported as an integration target for Ango Hub, enabling cloud data warehouse workflows.
• Segmedvertical strategic partnerStrategic or Co-development PartnerCo-development partner with iMerit and Advocate Health on a 3D mammography dataset for AI training in healthcare / medical imaging.
• Advocate Healthvertical strategic partnerStrategic or Co-development PartnerCo-development partner with iMerit and Segmed on a 3D mammography dataset for AI training in healthcare / medical imaging.
• EXLtransaction-level strategic partnerStrategic or Co-development PartnerEXL Service Holdings agreed to acquire iMerit for approximately $310 million, with the deal announced and expected to close in Q3 2026 (subject to customary closing conditions).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Appen: Appen is a global data annotation and dataset services company serving enterprise AI teams across CV, NLP, and speech. It is directly comparable to iMerit in business model (managed annotation services + platform), enterprise customer base, and use-case coverage in generative AI and autonomous systems.
• Labelbox: Labelbox offers a data-centric AI platform for annotation, dataset management, and model evaluation, with both SaaS and managed-services offerings. It is the closest pure-play platform peer to Ango Hub, competing head-to-head for technical buyers at AI teams.
• Scale AI: Scale AI is the most directly comparable data annotation and RLHF provider for foundation models, offering managed labeling, evaluation, and testing services to enterprise and government customers. Like iMerit, Scale combines a proprietary platform with a large managed workforce and targets generative AI, autonomous systems, and government workloads.
• Sama (formerly Samasource): Sama provides AI data annotation and model evaluation services with a strong impact-sourcing mission in East Africa, closely mirroring iMerit's social-impact positioning and India/Bhutan delivery footprint. Both compete for enterprise CV and generative AI labeling engagements.

Broad incumbents

• AWS SageMaker Ground Truth: AWS SageMaker Ground Truth is the hyperscaler-owned annotation service bundled into the broader AWS ML ecosystem. While iMerit is also an AWS partner and customer, Ground Truth represents a platform-native competitor for labeling workflows inside AWS-centric AI teams.
• Telus International (Lionbridge AI): Telus International's AI Data Solutions division (formerly Lionbridge AI) is a large incumbent data annotation vendor serving enterprise AI/ML teams. It overlaps with iMerit on multi-language data annotation, content moderation, and managed labeling at global scale.

Emerging players

• CloudFactory: CloudFactory provides managed data annotation teams for AI/ML customers, with an impact-sourcing model comparable to iMerit's. It competes for CV, NLP, and document-AI labeling work in mid-market and enterprise segments.
• Surge AI: Surge AI is a focused RLHF and expert-labeling provider for foundation model developers, with overlapping capabilities to iMerit's Scholars and Deep Reasoning Lab offerings in generative AI evaluation and reasoning data.
• Snorkel AI: Snorkel AI takes a programmatic, data-centric approach to labeling and dataset creation, competing with iMerit for enterprise data-engineering budgets. It overlaps on enterprise AI customers but uses weak supervision rather than expert-in-the-loop managed services.
• Encord: Encord is an annotation and dataset management platform focused on multimodal AI (image, video, medical, robotics), directly comparable to Ango Hub's CV and 3D multi-sensor fusion tooling for AI teams building perception models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imerit
• Xx.com/imeritdigital

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMerit