Norse Atlantic Airways

Name

Norse Atlantic Airways

Legal name

Norse Atlantic Airways AS

Website

https://flynorse.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Long-haul low-cost airline passenger transportation

NAICS

Air Transportation (481), Other Nonscheduled Air Transportation (481219)

SIC

Air Transportation, Scheduled (4512), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Long-Haul Full-Service Airlines (Widebody Operators) (THABAAAH)

Keywords

• Long-haul airline
• Low-cost carrier
• Transatlantic flights
• Boeing 787 operations
• ACMI charter services

Headquarters

HQ city

Arendal

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Passenger Ticket Sales: Primary revenue stream from selling passenger tickets across Economy Light, Economy Classic, Economy Flextra, and Biz Premium fare tiers. Direct sales through flynorse.com.
2. Ancillary Services: Revenue from checked baggage, seat selection, priority boarding, meals, onboard snacks and drinks, airport services, and infant fees.
3. ACMI/Charter Operations: Aircraft, crew, maintenance, and insurance (ACMI) charter agreements with other airlines. 50% of fleet secured on long-term commercial contracts providing stable, predictable cash flow with 350 guaranteed block hours per aircraft per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Norse Atlantic Airways operates low-cost long-haul passenger flights connecting Europe with North America, Asia, and Africa using a modern Boeing 787-9 Dreamliner fleet, with two cabin classes — Economy (Light, Classic, Flextra, Summer Flextra) and Biz Premium — sold directly through flynorse.com. The airline complements passenger services with ACMI/wet- and damp-lease charter operations leasing aircraft and crew to other carriers such as IndiGo, plus dedicated Norse Cargo and Norse Charter services.

Product overview

Norse Atlantic Airways operates as a budget long-haul airline offering passenger flights on a modern fleet of Boeing 787 Dreamliner aircraft. The company provides two cabin classes: Economy (with fare tiers including Light, Classic, Flextra, and Summer Flextra) and Biz Premium (with Light, Classic, and Flextra options), each offering different levels of flexibility and included amenities. Beyond its core passenger operations, Norse has developed a dual business model combining its own route network with ACMI (wet/damp lease) charter operations, providing Boeing 787-9 aircraft and crew to partners like IndiGo. The airline supplements its booking platform with integrated third-party services for hotels (Booking.com), car rentals (CarTrawler), and airport services (Holiday Extras), plus connection partnerships through DoHop. The company also offers cargo services and dedicated charter operations, while its customer service is augmented by Freya, an AI-powered chatbot built on the Sendbird platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Cabin (Light, Classic, Flextra, Summer Flextra) Long-haul Economy class service operated on Boeing 787-9 Dreamliner aircraft across four fare tiers — Economy Light (personal item + carry-on only, no meal, change fee), Economy Classic (carry-on + standard 23kg checked bag + main meal included), Economy Flextra (no change fee, fare difference applies, refundable to travel credit), and Summer Flextra (fully flexible, summer 2026 travel period). Targets price-conscious leisure travelers flying point-to-point between Europe and North America, Asia, and Africa.
• Biz Premium Cabin (Light, Classic, Flextra) Premium long-haul cabin class on Boeing 787-9 Dreamliner offering 43-inch seat pitch, 15kg carry-on, included light meal, unlimited complimentary drinks (including alcohol), and priority boarding. Sold in three fare tiers: Biz Premium Light, Biz Premium Classic, and Biz Premium Flextra. Marketed as avoiding the higher business-class airport taxes at London and Paris while delivering premium-economy comfort to leisure and small-business travelers.
• ACMI / Charter Operations Aircraft, Crew, Maintenance, and Insurance (ACMI) wet- and damp-lease services that provide Boeing 787-9 aircraft and crew to other commercial airlines under long-term contracts. Provides 350 guaranteed block hours per aircraft per month, delivering stable cash flow and reducing exposure to jet fuel price volatility and demand fluctuations. Six aircraft currently deployed under long-term agreement with IndiGo for routes to Manchester, London Heathrow, Amsterdam, and Copenhagen.
• Norse Cargo Cargo transportation services operating alongside Norse Atlantic's passenger flight schedule and on dedicated charter services, utilizing the belly-hold capacity of Boeing 787-9 aircraft. Notable charter cargo operation includes the July 2026 'party plane' charter from Oslo to New York, which also transported 22 tonnes of Norwegian salmon per flight.
• Norse Charter Dedicated charter flight services for groups, events, sports teams, and special occasions. Includes specialized themed operations such as the July 2026 chartered 'party plane' from Oslo to New York for Norway's World Cup football match against Brazil, with onboard entertainment hosted by NRK presenters and capacity for both passengers and bulk cargo.
• Norse Atlantic Mobile App Native iOS and Android mobile applications enabling passengers to manage bookings, check in for flights, view flight status, and access travel information for Norse Atlantic Airways flights.

Quantifiable outcome

• 97% load factor and 31% passenger growth in November 2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• P&O CruisesminorChannel Partner/ Reseller/ Distributor · 18 February 2026Airline partnership for 2026-27 Caribbean fly-cruise season operating ships Arvia and Britannia from Barbados. Norse Atlantic provides flights from multiple UK airports including Saturday services from Manchester and London Gatwick.
• TUI AirwaysminorChannel Partner/ Reseller/ Distributor · 18 February 2026Airline partnership for Caribbean fly-cruise program alongside Norse Atlantic and Virgin Atlantic, providing economy and premium economy seating for P&O Cruises passengers.
• Virgin AtlanticminorChannel Partner/ Reseller/ Distributor · 18 February 2026Airline partnership for Caribbean fly-cruise program operating dedicated Airbus A330 whole-plane charter from Manchester for P&O Cruises Arvia ship.
• IndiGocoreChannel Partner/ Reseller/ Distributor · 1 March 2025Wet/damp lease agreement providing Boeing 787-9 aircraft to IndiGo for long-haul international operations. Six aircraft delivered under long-term ACMI agreement with 350 guaranteed block hours per aircraft per month. Operations to Manchester, London Heathrow, Amsterdam, and Copenhagen. Aircraft delivered January 2026 completing the transition.
• Booking.comminorOthersHotel accommodations partnership providing travel booking integration on flynorse.com website.
• CarTrawlerminorOthersCar rental booking partnership integrated into flynorse.com offering wide selection of car hire options.
• Holiday ExtrasminorOthersAirport parking, transfers, and lounge booking partnership integrated into flynorse.com.
• DoHopminorChannel Partner/ Reseller/ DistributorConnecting flights partner enabling passengers to access over 600 destinations with other leading airlines on both sides of the Atlantic.

Scale indicators14 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Norwegian Air Shuttle: Norwegian's long-haul low-cost transatlantic operation (also Norwegian Long Haul, now under reconstruction) is the closest direct peer, having pioneered exactly the model Norse Atlantic uses: point-to-point widebody LCC flights across the Atlantic.
• PLAY: Icelandic low-cost carrier operating transatlantic routes between Europe and North America via Iceland, with similar fare structure, modern fleet positioning, and leisure-VFR customer base directly overlapping with Norse Atlantic's segments.
• LEVEL (IAG): IAG Group's long-haul low-cost carrier operating A330 transatlantic services from Barcelona and Paris; competing head-to-head with Norse on European-origin transatlantic leisure traffic with comparable low-fare positioning.
• Icelandair: Iceland-based carrier combining low-cost transatlantic operations with stopover/leisure product, similar widebody fleet strategy and comparable customer segments to Norse Atlantic's long-haul leisure travelers.
• Eurowings (Lufthansa Group): Lufthansa Group's low-cost long-haul arm operating A330s from European hubs to North America and beyond; directly comparable low-cost widebody transatlantic model with similar customer mix.

Broad incumbents

• JetBlue Airways: US-based low-cost carrier that has expanded into transatlantic operations with Mint premium product; competing on overlapping US-Europe routes with comparable cabin tier structure (including premium economy equivalent).
• TAP Air Portugal: European legacy carrier competing on transatlantic routes from European secondary cities (Lisbon hub) to US destinations; offers lower fares than full-service competitors and overlaps with Norse Atlantic's leisure transatlantic positioning.

Others

• IndiGo (InterGlobe Aviation): India's largest airline and Norse Atlantic's largest ACMI customer (6 wet-leased 787-9s); customer rather than competitor but a critical commercial relationship whose 2028 A350 transition directly affects Norse's revenue base.
• Virgin Atlantic: Partner airline in the P&O Cruises fly-cruise program and competitor on London-New York transatlantic core; comparable widebody long-haul premium positioning overlapping with Norse's Biz Premium product.

Emerging players

• Air Asia X: Long-haul low-cost Asian carrier (AirAsia X group) operating widebody A330s on long-haul routes; structurally similar low-cost long-haul model across different geographies (Asia-Australia/Europe corridors).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flynorse
• LinkedInlinkedin.com/company/flynorse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norse Atlantic Airways