Developer docs
API playgroundTry for free, no card

Search company profiles

National Bank of Canada

Full company profile

uuid00003ov

Namestring
National Bank of Canada
Legal namestring
NATIONAL BANK OF CANADA
Websiteurl
nbc.ca
Company typeenum
Public
Founded yearint
1859
Descriptiontext

National Bank of Canada is one of Canada's six systemically important banks and the leading financial institution in Quebec, founded in 1859 and headquartered in Montreal. The bank provides a comprehensive suite of retail, commercial, wealth management, and capital markets services to individuals, businesses, and institutions across Canada, reporting $606 billion in total assets as of January 31, 2026 (up from $387 billion in July 2022). Operations span Canadian provinces through physical branches and digital channels (mobile app, online banking), supplemented by international subsidiaries including Natbank in Florida (since 1994) and ABA Bank in Cambodia (acquired 2016). The bank completed the acquisition of Canadian Western Bank in 2025 and Laurentian Bank's syndicated loan portfolio in February 2026 as part of a deliberate pan-Canadian expansion strategy.

The bank operates through four primary business segments: Personal Banking, Commercial and Business Banking, Wealth Management (Private Banking 1859, Direct Brokerage, National Bank Investments, National Bank Trust), and Corporate and Institutional banking via National Bank Financial Capital Markets. Technology infrastructure includes a generative-AI virtual assistant on personal and business banking, the Sardine fraud-detection and device-intelligence platform deployed across retail, commercial, and wealth channels in May 2026, a JD Power #1-ranked mobile app (2026 online credit card satisfaction score 699), and integrations with Interac for verification and e-Transfer. Distribution combines physical branches, online/mobile self-serve, inside sales, and field-based commercial and capital markets relationship management.

Revenue is generated primarily through net interest income (Q2 2026: $3.91 billion CAD, +7.04% YoY), supplemented by fee-based banking and service income, wealth management advisory and asset-based fees, capital markets trading and underwriting revenue, and lending facility income including syndicated credit facilities and renewable energy project finance. Pricing spans subscription-based chequing tiers (Connected, Total, Digital, Hybrid, Premium), credit card annual fees (World Elite, Platinum, mycredit, Echo Cashback, Syncro, etc.), term-based mortgages (currently advertised at 4.74%-4.84%), and transactional pricing on interchange and treasury services. The bank is actively deploying capital across Canadian banking consolidation, fintech venture investments, and capital return (amended Normal Course Issuer Bid raising buyback authorization to 14.5 million shares in March 2026), with FY2026 ROE guidance raised to 16% targeting 17% in 2027.

Short descriptiontext

National Bank of Canada is one of Canada's six systemically important banks, providing retail, commercial, wealth management, and capital markets services to individuals, businesses, and institutions across Canada, with leading market position in Quebec and $606 billion in assets as of early 2026.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersCalgary, Canada
HQ citystring
Calgary
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retail banking services, commercial lending, wealth management, capital markets, investment brokerage
Industry5 codes
1Retail Lending (Personal Loans, Auto, Credit Lines)
CodeFSABAAABPrimaryYes
2Mass-Market Consumer Deposit Banking (Checking/Savings)
CodeFSABAAAAPrimaryNo
3Consumer & Retail (CPG, Food, Apparel)
CodeFSABACAMPrimaryNo
4Real Estate (Commercial Property, REITs)
CodeFSABACAHPrimaryNo
5General-Purpose Credit Card Schemes
CodeFSAMAAAAPrimaryNo
NAICS code4 codes
  • Commercial Banking522110
  • Depository Credit Intermediation5221
  • Credit Card Issuing52221
  • Savings Institutions and Other Depository Credit Intermediation522180
SIC code3 codes
  • National Commercial Banks6021
  • Functions Related To Depository Banking, Nec6099
  • Finance Services6199
Product category
Retail Banking
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Net Interest Income
TypeTransaction Fee
Description

Earnings from the difference between interest earned on loans, mortgages, and securities and interest paid on deposits and debt; largest revenue driver, with Q2 2026 revenue reaching $3.91 billion.

2Fee-Based Banking and Service Income
TypeSubscription Recurring
Description

Recurring revenue from account maintenance fees, transaction fees, credit card interchange, payment processing, and cardholder programs across personal and commercial banking.

3Wealth Management Fees
TypeSubscription Recurring
Description

Asset-based and advisory fees from Private Banking 1859, National Bank Direct Brokerage, investment management, and institutional asset management services.

4Capital Markets and Trading Revenue
TypeTransaction Fee
Description

Revenue from securities trading, underwriting, M&A advisory, and market-making activities in equities, fixed income, and derivatives.

5Lending and Credit Facility Income
TypeTransaction Fee
Description

Income from corporate and project lending, including syndicated credit facilities, renewable energy project finance, and structured lending to mining, energy, and real estate clients.

Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Pricing details4 tiers
1Bank account packages (Connected, Total, Digital, Hybrid, Premium)
ModelSubscriptionBilling cadenceMonthly
Notes

Multiple account tiers with feature differentiation and monthly fees; specific price points not publicly listed in source.

2Credit cards (World Elite Mastercard, Platinum, mycredit)
ModelOtherBilling cadenceMonthly
Notes

Annual fees and interest rates vary by card; rewards and benefits differ across tiers.

3Mortgages with variable rate and term-based pricing
ModelOtherBilling cadenceMonthly
Notes

Rates vary by term length and product type; specific rate tables not disclosed.

4USD bank account and cross-border banking services
ModelSubscriptionBilling cadenceMonthly
Notes

USD account available for cross-border banking needs; pricing not publicly disclosed.

GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 9 records shown
1National Bank Direct Brokerage (NBDB)
Description

Online brokerage firm providing accessible and reliable services and products to DIY investors since 1987; first broker in Canada to offer $0 commission on direct brokerage transactions.

nbc.ca
+8 more records
Core offering1 text field

National Bank of Canada provides retail chequing, savings and registered investment products, a multi-tier Mastercard credit-card portfolio, mortgages, personal and commercial lending, wealth management (Private Banking 1859, NBI mutual funds, ETFs, Direct Brokerage), and capital-markets services (securities trading, underwriting, M&A advisory, syndicated and project finance) to individuals, businesses, institutions and governments across Canada, with international banking operations in the United States (Natbank) and Cambodia (ABA Bank).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Total assets of $606 billion as of January 31, 2026
+4 more records
Product and service31 records
1The Connected Chequing Account
CategoryRetail Banking - Chequing Accounts
Description

Personal chequing account package from National Bank of Canada designed for everyday transactions, eligible for promotional cashback offers up to $600 when bundled with other products such as credit cards or investments.

2The Total Chequing Account
CategoryRetail Banking - Chequing Accounts
Description

Premium-tier personal chequing account package offering an expanded feature set, eligible for promotional cashback offers up to $600 when bundled with other products.

3High Interest Savings Account
CategoryRetail Banking - Savings Accounts
Description

Personal savings account designed to help customers save for major goals or build an emergency cushion, with eligibility tied to promotional cashback offers when bundled with chequing accounts.

4RRSP (Registered Retirement Savings Plan)
CategoryRetail Banking - Registered Investment Vehicles
Description

Tax-advantaged retirement savings plan allowing customers to reduce taxable income, with contributions permitted until age 71 and a 2025 contribution limit of $32,490 or 18% of prior-year income.

5TFSA (Tax-Free Savings Account)
CategoryRetail Banking - Registered Investment Vehicles
Description

Tax-free savings account with $7,000 annual contribution limit for 2026, allowing tax-free growth regardless of income level and complementing RRSP contributions.

6FHSA (First Home Savings Account)
CategoryRetail Banking - Registered Investment Vehicles
Description

Tax-advantaged account for first-time home buyers, allowing up to $8,000 annual tax-free contributions with a $40,000 lifetime limit over 15 years.

7RESP (Registered Education Savings Plan)
CategoryRetail Banking - Registered Investment Vehicles
Description

Education savings plan with tax-free growth and government grants of 20-40% annually, allowing up to $50,000 per beneficiary with recoverable investment if the child does not pursue post-secondary education.

8RRIF (Registered Retirement Income Fund)
CategoryRetail Banking - Registered Investment Vehicles
Description

Retirement income fund offering tax-free growth with mandatory minimum withdrawals based on age, providing regular income during retirement.

9Guaranteed Investment Certificate (GIC)
CategoryRetail Banking - Term Investments
Description

Secure investment product offered in 30-day to 10-year terms for personal and business customers, paying guaranteed interest.

10NBI Mutual Funds (NBI Portfolios)
CategoryWealth Management - Mutual Funds
Description

Mutual fund portfolios developed and distributed by National Bank Investments Inc. (NBI), aimed at achieving returns based on customer goals and risk tolerance.

11NBI Thematic Rotation ETF (NTHM)
CategoryWealth Management - ETFs
Description

Thematic ETF launched on the Toronto Stock Exchange tracking a proprietary benchmark that rotates quarterly among the seven highest-ranked themes from a universe of 45 thematic categories using a quality momentum framework. Top allocations include E-Sports & Interactive Gaming, Battery Minerals & Raw Materials, and Battery Technology & Storage.

12Mortgages
CategoryRetail Lending - Mortgages
Description

Mortgage loans for personal customers including first-time home buyer, refinancing, renewal, transfer, Home Equity Line of Credit (All-In-One), self-employed financing, and Home Buyer's Plan support, with fixed and variable rates currently advertised as 4.74%-4.84%.

13Personal Loans
CategoryRetail Lending - Personal Loans
Description

Fixed or variable rate personal loans for major purchases with flexible repayment terms and no prepayment penalties.

14Lines of Credit
CategoryRetail Lending - Lines of Credit
Description

Flexible revolving credit facility allowing customers to re-borrow repaid amounts, with monthly interest-only repayment options.

15Car Loans
CategoryRetail Lending - Auto Loans
Description

Online-application auto loans tailored to a customer's budget and vehicle purchase.

16Student Line of Credit
CategoryRetail Lending - Student Credit
Description

Education-focused revolving credit facility with repayment beginning after graduation.

17World Elite Mastercard
CategoryRetail Banking - Credit Cards
Description

Premium Mastercard credit card earning up to 5 points per dollar spent, with $150 annual fee, 20.99% purchase rate, 22.49% rate on balance transfers and cash advances, $150 annual travel expense refund, National Bank Lounge access, and up to 60 days of travel insurance. Minimum $80,000 personal or $150,000 household income.

18Platinum Mastercard
CategoryRetail Banking - Credit Cards
Description

Mid-tier Mastercard credit card earning up to 2 points per dollar with $70 annual fee, mobile device insurance up to $1,000, extended purchase protection, and travel insurance for trips of 10 days or less.

19mycredit Mastercard
CategoryRetail Banking - Credit Cards
Description

No-annual-fee Mastercard credit card offering up to 1% cashback with mobile device protection, purchase protection, and extended warranty. No minimum income required.

20Syncro Mastercard
CategoryRetail Banking - Credit Cards
Description

Low-interest-rate Mastercard with variable rate tied to National Bank's prime rate plus a fixed adjustment (minimum 8.9% for purchases and 12.9% for balance transfers and cash advances).

21World Mastercard
CategoryRetail Banking - Credit Cards
Description

Mastercard credit card with rewards program, travel insurance, and purchase protection.

22Echo Cashback Mastercard
CategoryRetail Banking - Credit Cards
Description

Mastercard cashback credit card with no annual fee for everyday purchases.

23MC1 Mastercard
CategoryRetail Banking - Credit Cards
Description

Entry-level Mastercard credit card with purchase protection and extended warranty insurance coverage.

24Allure Mastercard
CategoryRetail Banking - Credit Cards
Description

Mastercard credit card with rewards program and insurance benefits.

25Ovation Gold Mastercard
CategoryRetail Banking - Credit Cards
Description

Premium Mastercard credit card carrying purchase protection and insurance coverage.

26Private Banking 1859
CategoryWealth Management - Private Banking
Description

Customized personal wealth management services and advice for affluent and high-net-worth clients, created in 2009 as a dedicated private banking brand within National Bank of Canada.

27National Bank Direct Brokerage (NBDB)
CategoryWealth Management - Self-Directed Brokerage
Description

Online self-directed brokerage providing accessible and reliable services and products to DIY investors since 1987; the first broker in Canada to offer $0 commission on direct brokerage transactions.

28Commercial and Business Banking Services
CategoryCommercial and Business Banking
Description

Business banking, commercial lending, cash management, treasury services and industry-specialized advisory for small and medium-sized businesses, self-employed professionals and larger commercial clients across Canada, with dedicated industry-specialized practices in Agriculture, Real Estate, Pharmacies, Healthcare, Technology and Creative.

29Capital Markets Services (National Bank Financial Markets)
CategoryCapital Markets and Investment Banking
Description

Capital markets and investment dealer services including securities trading, underwriting, M&A advisory, syndicated lending, project finance, and market-making activities in equities, fixed income, and derivatives for large corporations, institutional investors and governments.

30National Bank Trust Services
CategoryWealth Management - Trust and Asset Management
Description

Trust and asset management services for institutions and individuals since 1927, ensuring consolidation, protection and transmission of assets across all Canadian provinces through National Bank Trust and NATCAN Trust Company.

31Personal Insurance Products
CategoryRetail Banking - Insurance
Description

Personal insurance products distributed through National Bank of Canada's retail channels, covering credit card travel and mobile device insurance, mortgage life and disability insurance, and other protection products tied to banking relationships.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierFlagshipTypeTechnology or Integration
Description

Multi-year strategic partnership with Sardine to deploy behavioral analytics and device intelligence for fraud detection and account takeover prevention across digital banking channels. National Bank also participated in a $25M Series C extension as lead investor.

Strategic tierCoreTypeTechnology or Integration
Description

Integration with Interac verification service to support secure identity and transaction verification for National Bank customers.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-development partner for CADD, a Canadian-dollar stablecoin initiative, working with CAD Digital to develop digital asset infrastructure.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

National Bank of Canada acquired Laurentian Bank's syndicated loan portfolio, expanding its commercial lending footprint.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

National Bank of Canada acquired Canadian Western Bank, a major consolidation move in the Canadian banking sector.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Partnership to finance a wind energy program, supporting Quebec's renewable energy build-out and decarbonization goals.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-financing relationship for the Madawaska Wind project in support of renewable energy deployment.

Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Largest of Canada's Big Six chartered banks; directly comparable retail, commercial, wealth, and capital-markets franchise operating across Canada, with the bank also serving as a natural benchmark for National Bank's domestic deposit, lending, and wealth businesses.

TypeDirect peer
Description

Big Six Canadian bank with a broadly comparable personal, commercial, and wealth management offering; provides a direct read on retail-banking digital strategy, mortgage pricing, and credit-card competition that National Bank competes against.

3Bank of Nova Scotia (Scotiabank)
TypeDirect peer
Description

Big Six Canadian bank with significant overlap in retail, commercial, capital markets, and syndicated lending, including co-lender relationships with National Bank on mining, energy, and infrastructure credit facilities.

TypeDirect peer
Description

Big Six Canadian bank with directly comparable personal, commercial, wealth, and capital-markets businesses; both banks participate in syndicated lending and compete directly for large corporate and institutional clients in Canada.

TypeDirect peer
Description

Big Six Canadian bank with overlapping retail, commercial, wealth, and capital-markets franchises, and a comparable Canadian geographic footprint, making it a direct peer for share, margin, and ROE benchmarking.

TypeEmerging player
Description

Quebec-headquartered Canadian Schedule I bank that recently sold its syndicated loan portfolio to National Bank and is exiting retail/SME banking; provides a useful, smaller-scale comparable for the Quebec retail and commercial banking segments National Bank dominates.

TypeBroad incumbent
Description

Largest cooperative financial group in Canada and the dominant retail banking presence in Quebec alongside National Bank; comparable in retail deposits, lending, and wealth management, particularly within the Quebec market.

TypeBroad incumbent
Description

Large Canadian-headquartered financial-services firm with comparable wealth management, insurance, and asset management businesses; relevant peer for benchmarking National Bank's wealth and Private Banking 1859 franchises.

TypeBroad incumbent
Description

Diversified Canadian financial services holding company with wealth and asset management subsidiaries (IG Wealth, Mackenzie); comparable for its Canadian wealth-management footprint and as a reference point for NBI and Private Banking 1859.

TypeEmerging player
Description

Canadian digital wealth-management platform; emerging competitor in retail investing, brokerage, and self-directed wealth that overlaps with National Bank Direct Brokerage and NBI, and a co-development partner in the CADD stablecoin initiative.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries11 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment140 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

National Bank of Canada

Retail Bankingnbc.ca

National Bank of Canada is one of Canada's six systemically important banks, providing retail, commercial, wealth management, and capital markets services to individuals, businesses, and institutions across Canada, with leading market position in Quebec and $606 billion in assets as of early 2026.

What National Bank of Canada does

National Bank of Canada is one of Canada's six systemically important banks and the leading financial institution in Quebec, founded in 1859 and headquartered in Montreal. The bank provides a comprehensive suite of retail, commercial, wealth management, and capital markets services to individuals, businesses, and institutions across Canada, reporting $606 billion in total assets as of January 31, 2026 (up from $387 billion in July 2022). Operations span Canadian provinces through physical branches and digital channels (mobile app, online banking), supplemented by international subsidiaries including Natbank in Florida (since 1994) and ABA Bank in Cambodia (acquired 2016). The bank completed the acquisition of Canadian Western Bank in 2025 and Laurentian Bank's syndicated loan portfolio in February 2026 as part of a deliberate pan-Canadian expansion strategy.

The bank operates through four primary business segments: Personal Banking, Commercial and Business Banking, Wealth Management (Private Banking 1859, Direct Brokerage, National Bank Investments, National Bank Trust), and Corporate and Institutional banking via National Bank Financial Capital Markets. Technology infrastructure includes a generative-AI virtual assistant on personal and business banking, the Sardine fraud-detection and device-intelligence platform deployed across retail, commercial, and wealth channels in May 2026, a JD Power #1-ranked mobile app (2026 online credit card satisfaction score 699), and integrations with Interac for verification and e-Transfer. Distribution combines physical branches, online/mobile self-serve, inside sales, and field-based commercial and capital markets relationship management.

Revenue is generated primarily through net interest income (Q2 2026: $3.91 billion CAD, +7.04% YoY), supplemented by fee-based banking and service income, wealth management advisory and asset-based fees, capital markets trading and underwriting revenue, and lending facility income including syndicated credit facilities and renewable energy project finance. Pricing spans subscription-based chequing tiers (Connected, Total, Digital, Hybrid, Premium), credit card annual fees (World Elite, Platinum, mycredit, Echo Cashback, Syncro, etc.), term-based mortgages (currently advertised at 4.74%-4.84%), and transactional pricing on interchange and treasury services. The bank is actively deploying capital across Canadian banking consolidation, fintech venture investments, and capital return (amended Normal Course Issuer Bid raising buyback authorization to 14.5 million shares in March 2026), with FY2026 ROE guidance raised to 16% targeting 17% in 2027.

National Bank of Canada firmographics

Firmographics
Name
National Bank of Canada
Legal name
NATIONAL BANK OF CANADA
Website
https://nbc.ca
Company type
Public
Founded year
1859
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
National Bank of Canada is one of Canada's six systemically important banks, providing retail, commercial, wealth management, and capital markets services to individuals, businesses, and institutions across Canada, with leading market position in Quebec and $606 billion in assets as of early 2026.
Ownership category
akta.pro rank

National Bank of Canada industry classification

Industry
Product category
Retail Banking
NAICS
Commercial Banking (522110), Depository Credit Intermediation (5221), Credit Card Issuing (52221), Savings Institutions and Other Depository Credit Intermediation (522180)
SIC
National Commercial Banks (6021), Functions Related To Depository Banking, Nec (6099), Finance Services (6199)
akta.pro primary industry
Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
akta.pro secondary industries
Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Consumer & Retail (CPG, Food, Apparel) (FSABACAM), Real Estate (Commercial Property, REITs) (FSABACAH), General-Purpose Credit Card Schemes (FSAMAAAA)

Keywords

  • Retail banking services
  • Commercial lending
  • Wealth management
  • Capital markets
  • Investment brokerage

Where National Bank of Canada is headquartered

Location

Headquarters

HQ city
Calgary
HQ country
Canada
HQ region
North America

Offices8 records

Markets served

National Bank of Canada business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

  1. Net Interest Income: Earnings from the difference between interest earned on loans, mortgages, and securities and interest paid on deposits and debt; largest revenue driver, with Q2 2026 revenue reaching $3.91 billion.
  2. Fee-Based Banking and Service Income: Recurring revenue from account maintenance fees, transaction fees, credit card interchange, payment processing, and cardholder programs across personal and commercial banking.
  3. Wealth Management Fees: Asset-based and advisory fees from Private Banking 1859, National Bank Direct Brokerage, investment management, and institutional asset management services.
  4. Capital Markets and Trading Revenue: Revenue from securities trading, underwriting, M&A advisory, and market-making activities in equities, fixed income, and derivatives.
  5. Lending and Credit Facility Income: Income from corporate and project lending, including syndicated credit facilities, renewable energy project finance, and structured lending to mining, energy, and real estate clients.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyBank account packages (Connected, Total, Digital, Hybrid, Premium)
OtherMonthlyCredit cards (World Elite Mastercard, Platinum, mycredit)
OtherMonthlyMortgages with variable rate and term-based pricing
SubscriptionMonthlyUSD bank account and cross-border banking services

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

National Bank of Canada product offering

Product offering

Core offering

National Bank of Canada provides retail chequing, savings and registered investment products, a multi-tier Mastercard credit-card portfolio, mortgages, personal and commercial lending, wealth management (Private Banking 1859, NBI mutual funds, ETFs, Direct Brokerage), and capital-markets services (securities trading, underwriting, M&A advisory, syndicated and project finance) to individuals, businesses, institutions and governments across Canada, with international banking operations in the United States (Natbank) and Cambodia (ABA Bank).

Differentiator

Problem solved

Functional benefit

Brands

  • National Bank Direct Brokerage (NBDB): Online brokerage firm providing accessible and reliable services and products to DIY investors since 1987; first broker in Canada to offer $0 commission on direct brokerage transactions.
  • National Bank Financial - Wealth Management
  • National Bank Investments (NBI)
  • National Bank Trust
  • Private Banking 1859
  • Natbank
  • National Bank Independent Network (NBIN)
  • ABA Bank
  • NBI Thematic Rotation ETF (NTHM)

Products and services

  • The Connected Chequing Account Personal chequing account package from National Bank of Canada designed for everyday transactions, eligible for promotional cashback offers up to $600 when bundled with other products such as credit cards or investments.
  • The Total Chequing Account Premium-tier personal chequing account package offering an expanded feature set, eligible for promotional cashback offers up to $600 when bundled with other products.
  • High Interest Savings Account Personal savings account designed to help customers save for major goals or build an emergency cushion, with eligibility tied to promotional cashback offers when bundled with chequing accounts.
  • RRSP (Registered Retirement Savings Plan) Tax-advantaged retirement savings plan allowing customers to reduce taxable income, with contributions permitted until age 71 and a 2025 contribution limit of $32,490 or 18% of prior-year income.
  • TFSA (Tax-Free Savings Account) Tax-free savings account with $7,000 annual contribution limit for 2026, allowing tax-free growth regardless of income level and complementing RRSP contributions.
  • FHSA (First Home Savings Account) Tax-advantaged account for first-time home buyers, allowing up to $8,000 annual tax-free contributions with a $40,000 lifetime limit over 15 years.
  • RESP (Registered Education Savings Plan) Education savings plan with tax-free growth and government grants of 20-40% annually, allowing up to $50,000 per beneficiary with recoverable investment if the child does not pursue post-secondary education.
  • RRIF (Registered Retirement Income Fund) Retirement income fund offering tax-free growth with mandatory minimum withdrawals based on age, providing regular income during retirement.
  • Guaranteed Investment Certificate (GIC) Secure investment product offered in 30-day to 10-year terms for personal and business customers, paying guaranteed interest.
  • NBI Mutual Funds (NBI Portfolios) Mutual fund portfolios developed and distributed by National Bank Investments Inc. (NBI), aimed at achieving returns based on customer goals and risk tolerance.
  • NBI Thematic Rotation ETF (NTHM) Thematic ETF launched on the Toronto Stock Exchange tracking a proprietary benchmark that rotates quarterly among the seven highest-ranked themes from a universe of 45 thematic categories using a quality momentum framework. Top allocations include E-Sports & Interactive Gaming, Battery Minerals & Raw Materials, and Battery Technology & Storage.
  • Mortgages Mortgage loans for personal customers including first-time home buyer, refinancing, renewal, transfer, Home Equity Line of Credit (All-In-One), self-employed financing, and Home Buyer's Plan support, with fixed and variable rates currently advertised as 4.74%-4.84%.
  • Personal Loans Fixed or variable rate personal loans for major purchases with flexible repayment terms and no prepayment penalties.
  • Lines of Credit Flexible revolving credit facility allowing customers to re-borrow repaid amounts, with monthly interest-only repayment options.
  • Car Loans Online-application auto loans tailored to a customer's budget and vehicle purchase.
  • Student Line of Credit Education-focused revolving credit facility with repayment beginning after graduation.
  • World Elite Mastercard Premium Mastercard credit card earning up to 5 points per dollar spent, with $150 annual fee, 20.99% purchase rate, 22.49% rate on balance transfers and cash advances, $150 annual travel expense refund, National Bank Lounge access, and up to 60 days of travel insurance. Minimum $80,000 personal or $150,000 household income.
  • Platinum Mastercard Mid-tier Mastercard credit card earning up to 2 points per dollar with $70 annual fee, mobile device insurance up to $1,000, extended purchase protection, and travel insurance for trips of 10 days or less.
  • mycredit Mastercard No-annual-fee Mastercard credit card offering up to 1% cashback with mobile device protection, purchase protection, and extended warranty. No minimum income required.
  • Syncro Mastercard Low-interest-rate Mastercard with variable rate tied to National Bank's prime rate plus a fixed adjustment (minimum 8.9% for purchases and 12.9% for balance transfers and cash advances).
  • World Mastercard Mastercard credit card with rewards program, travel insurance, and purchase protection.
  • Echo Cashback Mastercard Mastercard cashback credit card with no annual fee for everyday purchases.
  • MC1 Mastercard Entry-level Mastercard credit card with purchase protection and extended warranty insurance coverage.
  • Allure Mastercard Mastercard credit card with rewards program and insurance benefits.
  • Ovation Gold Mastercard Premium Mastercard credit card carrying purchase protection and insurance coverage.
  • Private Banking 1859 Customized personal wealth management services and advice for affluent and high-net-worth clients, created in 2009 as a dedicated private banking brand within National Bank of Canada.
  • National Bank Direct Brokerage (NBDB) Online self-directed brokerage providing accessible and reliable services and products to DIY investors since 1987; the first broker in Canada to offer $0 commission on direct brokerage transactions.
  • Commercial and Business Banking Services Business banking, commercial lending, cash management, treasury services and industry-specialized advisory for small and medium-sized businesses, self-employed professionals and larger commercial clients across Canada, with dedicated industry-specialized practices in Agriculture, Real Estate, Pharmacies, Healthcare, Technology and Creative.
  • Capital Markets Services (National Bank Financial Markets) Capital markets and investment dealer services including securities trading, underwriting, M&A advisory, syndicated lending, project finance, and market-making activities in equities, fixed income, and derivatives for large corporations, institutional investors and governments.
  • National Bank Trust Services Trust and asset management services for institutions and individuals since 1927, ensuring consolidation, protection and transmission of assets across all Canadian provinces through National Bank Trust and NATCAN Trust Company.
  • Personal Insurance Products Personal insurance products distributed through National Bank of Canada's retail channels, covering credit card travel and mobile device insurance, mortgage life and disability insurance, and other protection products tied to banking relationships.

Quantifiable outcome

  • Total assets of $606 billion as of January 31, 2026
  • +4 more outcomes

Companies that use National Bank of Canada

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles4 records

National Bank of Canada technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

National Bank of Canada partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered flagship and core.

  • SardineflagshipTechnology or IntegrationMulti-year strategic partnership with Sardine to deploy behavioral analytics and device intelligence for fraud detection and account takeover prevention across digital banking channels. National Bank also participated in a $25M Series C extension as lead investor.
  • Interac Corp.coreTechnology or IntegrationIntegration with Interac verification service to support secure identity and transaction verification for National Bank customers.
  • Tetra Digital Group (CAD Digital)coreStrategic or Co-development PartnerCo-development partner for CADD, a Canadian-dollar stablecoin initiative, working with CAD Digital to develop digital asset infrastructure.
  • Laurentian BankflagshipStrategic or Co-development PartnerNational Bank of Canada acquired Laurentian Bank's syndicated loan portfolio, expanding its commercial lending footprint.
  • Canadian Western BankflagshipStrategic or Co-development PartnerNational Bank of Canada acquired Canadian Western Bank, a major consolidation move in the Canadian banking sector.
  • Hydro-Québec and Canada Infrastructure BankflagshipStrategic or Co-development PartnerPartnership to finance a wind energy program, supporting Quebec's renewable energy build-out and decarbonization goals.
  • EDF Power SolutionscoreStrategic or Co-development PartnerCo-financing relationship for the Madawaska Wind project in support of renewable energy deployment.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

National Bank of Canada competitors and assessment

Company assessment

Direct peers

  • Royal Bank of Canada: Largest of Canada's Big Six chartered banks; directly comparable retail, commercial, wealth, and capital-markets franchise operating across Canada, with the bank also serving as a natural benchmark for National Bank's domestic deposit, lending, and wealth businesses.
  • Toronto-Dominion Bank: Big Six Canadian bank with a broadly comparable personal, commercial, and wealth management offering; provides a direct read on retail-banking digital strategy, mortgage pricing, and credit-card competition that National Bank competes against.
  • Bank of Nova Scotia (Scotiabank): Big Six Canadian bank with significant overlap in retail, commercial, capital markets, and syndicated lending, including co-lender relationships with National Bank on mining, energy, and infrastructure credit facilities.
  • Bank of Montreal (BMO): Big Six Canadian bank with directly comparable personal, commercial, wealth, and capital-markets businesses; both banks participate in syndicated lending and compete directly for large corporate and institutional clients in Canada.
  • Canadian Imperial Bank of Commerce (CIBC): Big Six Canadian bank with overlapping retail, commercial, wealth, and capital-markets franchises, and a comparable Canadian geographic footprint, making it a direct peer for share, margin, and ROE benchmarking.

Emerging players

  • Laurentian Bank of Canada: Quebec-headquartered Canadian Schedule I bank that recently sold its syndicated loan portfolio to National Bank and is exiting retail/SME banking; provides a useful, smaller-scale comparable for the Quebec retail and commercial banking segments National Bank dominates.
  • Wealthsimple: Canadian digital wealth-management platform; emerging competitor in retail investing, brokerage, and self-directed wealth that overlaps with National Bank Direct Brokerage and NBI, and a co-development partner in the CADD stablecoin initiative.

Broad incumbents

  • Desjardins Group: Largest cooperative financial group in Canada and the dominant retail banking presence in Quebec alongside National Bank; comparable in retail deposits, lending, and wealth management, particularly within the Quebec market.
  • Manulife Financial: Large Canadian-headquartered financial-services firm with comparable wealth management, insurance, and asset management businesses; relevant peer for benchmarking National Bank's wealth and Private Banking 1859 franchises.
  • Power Corporation of Canada: Diversified Canadian financial services holding company with wealth and asset management subsidiaries (IG Wealth, Mackenzie); comparable for its Canadian wealth-management footprint and as a reference point for NBI and Private Banking 1859.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

National Bank of Canada social profiles

Digital presence

National Bank of Canada compliance and trust

Trust signal

Compliance4 records

National Bank of Canada financial estimates

Financial estimate

Revenue estimate

Valuation estimate

National Bank of Canada leadership team

Management profile

Number of profiles

Profiles6 records

National Bank of Canada subsidiaries and ownership

Company hierarchy

Subsidiaries11 records

National Bank of Canada funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

National Bank of Canada M&A and investment

M&A and investment

M&A5 records

Investments140 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Bank of Canada

What does National Bank of Canada do?

National Bank of Canada provides retail chequing, savings and registered investment products, a multi-tier Mastercard credit-card portfolio, mortgages, personal and commercial lending, wealth management (Private Banking 1859, NBI mutual funds, ETFs, Direct Brokerage), and capital-markets services (securities trading, underwriting, M&A advisory, syndicated and project finance) to individuals, businesses, institutions and governments across Canada, with international banking operations in the United States (Natbank) and Cambodia (ABA Bank).

Is National Bank of Canada a public or private company?

National Bank of Canada is a public company. It is classified as public and is currently operating.

When was National Bank of Canada founded?

National Bank of Canada was founded in 1859. It employs 5,001 to 10,000 people.

Where is National Bank of Canada based?

National Bank of Canada is headquartered in Calgary, Canada, in the North America region.

How does National Bank of Canada make money?

Five revenue lines are on record. Net Interest Income is the primary driver. The others are fee-Based Banking and Service Income, wealth Management Fees, capital Markets and Trading Revenue and lending and Credit Facility Income.

Who are National Bank of Canada's main competitors?

Direct peers on record are Royal Bank of Canada, Toronto-Dominion Bank, Bank of Nova Scotia (Scotiabank), Bank of Montreal (BMO) and Canadian Imperial Bank of Commerce (CIBC). Emerging players are Laurentian Bank of Canada and Wealthsimple. Broad incumbents are Desjardins Group, Manulife Financial and Power Corporation of Canada.

Does National Bank of Canada have an API?

No public API is recorded for National Bank of Canada.

What industry is National Bank of Canada in?

National Bank of Canada's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 522110 and its SIC code is 6021.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
YahooEast Side Games Group is Proud to Announce a New Banking Relationship with National Bank of Canada and Export Development Canada.East Side Games Group transferred its banking relationship to National Bank of Canada and secured $4M CAD in credit based on accounts receivable and receivable tax credits. It also obtained a $4M USD term loan from Export Development Canada's Direct Lending Program for future game development. Proceeds will pay off the existing LOC with Royal Bank of Canada.MarketWatchNational Bank of Canada stock rises Friday, still underperforms marketNational Bank of Canada shares rose 1.36% on Friday, closing 16.5% below its 52-week high of C$237.13, reached on July 16th. The stock still underperforms the market, as indicated by the gap from its peak.The Globe and MailNational Bank updates its Dividend All-Stars portfolio with three additionsNational Bank updated its 2026 Dividend All-Stars portfolio on Oct. 8, adding Brookfield Asset Management, MCAN Mortgage, and Open Text, while removing Aura Minerals. The portfolio delivered a 10.8% total return in the first half of the year, outperforming the S&P/TSX Composite's 7.2%.The Globe and MailCanadians’ shift to shorter-term mortgages leave homeowners exposed to rate hikes, oil price shocksOnly 8.8% of Canadians signed long-term fixed mortgages this summer, down from nearly 50% pre-pandemic, according to National Bank data. Economists warn this shift leaves homeowners exposed to rate hikes and oil price shocks, with variable rates now cheaper than fixed. Five-year fixed rates may return as renewals wane, but rates face upward pressure.The Globe and MailWhy this money manager is buying Intact and selling National BankPaul Carter, chief investment officer at Capstone Asset Management, bought Intact Financial and sold National Bank of Canada, citing attractive valuations. His firm's Canadian equity composite returned 16.9% year-to-date, with top holdings including B2Gold and Bank of Nova Scotia.MarketWatchNational Bank of Canada stock falls Thursday, underperforms marketNational Bank of Canada shares fell 1.66% on Thursday, underperforming the market. The stock closed 17.6% below its 52-week high of C$237.13, which was reached on July 16th.MarketWatchNational Bank of Canada stock falls Wednesday, underperforms marketNational Bank of Canada shares fell 2.7% on Wednesday, underperforming the market. The stock closed 16.2% below its 52-week high of C$237.13, which was reached on July 16th.MarketWatchNational Bank of Canada stock rises Tuesday, outperforms marketNational Bank of Canada shares rose 0.77% on Tuesday, outperforming the market. The stock closed 13.9% below its 52-week high of C$237.13, reached on July 16th.MarketScreenerTranche Update on National Bank of Canada (TSX: NA)'s Equity Buyback Plan announced on August 27, 2025.National Bank of Canada repurchased 2,164,132 shares (0.56% of shares outstanding) for CAD 432 million between August 1 and September 24, 2026. This completed the repurchase of 12,816,132 shares (3.3%) for CAD 2,400 million under the buyback plan announced on August 27, 2025.MarketScreenerNational Bank of Canada authorizes a Buyback Plan.The Board of Directors of National Bank of Canada authorized a buyback plan on October 6, 2026. The announcement was published on that date, with no further details provided.