Avatr

What Avatr does

Avatr Technology (重庆) Co., Ltd. — branded AVATR (阿维塔) — is a Chinese premium smart electric vehicle manufacturer founded in 2018 and headquartered in Chongqing. The brand is the high-end EV flagship of the 'CHN' alliance between Changan Automobile (manufacturing platform and ~41% stake), Huawei (intelligent technology stack), and CATL (battery systems with ~14.1% stake), and operates with 1,001–5,000 employees supported by Changan's manufacturing infrastructure. Avatr sells five core models — the 06, 06T, 07, 11, and 12 sedans and SUVs — priced 219,900–433,900 RMB, plus limited-edition collaborations Avatr 011 (Matthew M. Williams, sold out) and Avatr 012 (Kim Jones, 700-unit run) at 700,000 RMB. As of late 2025, Avatr had delivered over 210,000 cumulative vehicles to 250,000+ users; 2025 full-year sales exceeded 120,000 units and revenue grew approximately 500-fold over the prior three years.

Vehicles are built on the flexible CHN platform (Changan, Huawei, CATL) supporting wheelbases from 2,800–3,100 mm, integrating Huawei Qiankun ADS 4 autonomous driving with up to 896-line LiDAR, HarmonyOS-based HarmonySpace 5 cockpit, Avatr's proprietary Taihang Smart Control 2.0 distributed-drive chassis, and Kunlun Extended-Range powertrain with CATL Shenxing and Kirin 5C batteries delivering 1,220–1,250 km CLTC combined range and 5C fast-charging (10 minutes for 30%–80% SOC). The Digital Intelligence Factory in Chongqing — co-built with Huawei and China Unicom — is a 5G-enabled AI flexible super factory recognized as a 2025 National Excellence Intelligent Factory.

Go-to-market is direct-to-consumer through owned Avatr Centers and Experience Spaces in 200+ Chinese cities (700+ touchpoints), a proprietary AVATR APP for reservations and lifecycle management, and exclusive international distributors across 40+ countries with flagship showrooms in Bangkok and Singapore. Revenue is generated primarily via hardware sales, supplemented by ADS software subscriptions, extended warranty, and after-sales service plans. The company has raised more than RMB 16.5 billion across Series A–C rounds (2022–2024), holds a 10% stake in Huawei's Yinwang automotive unit, was most recently valued at approximately RMB 26 billion following PATEO's late-2025 exit, and is preparing for a reportedly planned Hong Kong IPO.

Name

Avatr

Legal name

阿维塔科技（重庆）股份有限公司

Website

https://avatr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Avatr is a Chinese premium smart electric vehicle brand jointly created by Changan, Huawei, and CATL, selling intelligent sedans and SUVs priced from 219,900 to 700,000 RMB to affluent urban and global luxury consumers across 40+ countries.

Ownership category

akta.pro rank

Product category

Premium Electric Vehicles

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles) (TLAKAMAI)

Keywords

• Electric vehicles
• Smart EV manufacturing
• Premium electric SUVs
• Autonomous driving vehicles
• Extended-range powertrains

Headquarters

HQ city

Chongqing

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Electric Vehicle Sales: Primary revenue stream from selling smart electric vehicles across multiple price tiers from ~220,000 to 700,000 RMB per unit. Revenue surged 500-fold over three years to 2025, with cumulative units sold exceeding 210,000 and 2025 annual sales surpassing 120,000 units.
2. ADS Software Subscription: Avatr offers Huawei ADS advanced function packages as paid subscriptions, including Highway NCA, City NCA, and AVP (Automated Valet Parking). Some packages are bundled free with purchase while others are subscription-based post-delivery.
3. Extended Warranty & Service Plans: First owners receive complimentary ADS feature packages, home charger installation or public charging credits, and vehicle care services. Paid service offerings include battery replacement, roadside assistance extensions, and over-the-air software upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Avatr designs, manufactures, and sells premium smart electric vehicles (sedans, SUVs, and limited editions) priced from approximately 219,900 to 700,000 RMB, integrating Huawei's intelligent driving and cockpit systems with CATL battery technology and Changan manufacturing on the proprietary CHN platform. Beyond vehicle sales, Avatr generates recurring revenue through ADS software subscriptions, extended warranties, after-sales service plans, and an integrated ultra-fast charging ecosystem.

Product overview

Avatr Technology is a Chinese premium electric vehicle brand jointly created by Changan Automobile, Huawei, and CATL (the 'CHN' alliance), offering a portfolio of intelligent electric vehicles spanning sedans, SUVs, and limited-edition models across the 200,000-700,000 yuan price range. The current product lineup includes the Avatr 06T (intelligent sport sedan), Avatr 12 (luxury flagship sedan), Avatr 06 (luxury sports sedan), Avatr 07 (urban luxury SUV), Avatr 11 (intelligent luxury SUV), plus limited editions Avatr 012 (Kim Jones collaboration, 700 units) and Avatr 011 (MMW collaboration, sold out). All vehicles integrate Huawei technology including Qiankun ADS 4 autonomous driving system and HarmonyOS smart cockpit, CATL battery systems with 5C fast-charging, and Avatr's proprietary Taihang smart chassis control and Kunlun extended-range powertrain technologies. The company operates across China with 700+ sales and service touchpoints and exports to 40+ countries globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Avatr 06T Intelligent sport sedan positioned as 'young people's first sports car' featuring Huawei Qiankun ADS 4 autonomous driving, Taihang distributed electric drive achieving 2.78s 0-100km/h, and dual powertrain options (pure electric with 741km range or extended-range with 1,250km combined range).
• Avatr 12 Future intelligent luxury sedan flagship with Huawei's highest-spec 896-line LiDAR, Qiankun ADS 4.1, and dual powertrain options (pure electric up to 735km or extended-range up to 1,260km). Features 35.4-inch 4K panoramic display and Meridian 25-speaker audio.
• Avatr 06 Luxury sports sedan with future sport aesthetics design; 192-line LiDAR, HarmonySpace 5 cockpit, Kunlun extended-range system (330km pure electric + 1,250km combined), 5.36L/100km fuel consumption.
• Avatr 07 Urban luxury SUV with future aesthetic design; 35.4-inch 4K panoramic display, Huawei ADS 4, Meridian audio, dual powertrain options (pure electric 82.16kWh or extended-range 52.01kWh), 3.9s 0-100km/h AWD acceleration.
• Avatr 11 Future intelligent luxury SUV; Kunlun extended-range (3C peak charging, 225km pure electric, 1,065km combined) or 800V silicon carbide platform (815km pure electric); Huawei triple LiDAR ADS system; features Royal Theatre Edition variant.
• Avatr 012 Kim Jones Limited Edition Limited edition (700 units) flagship sedan co-designed with luxury fashion designer Kim Jones; features Kirin 5C battery (650km CLTC range), 402kW dual-motor AWD, 3.8s 0-100km/h, liquid silver exterior, European white ash wood trim, and premium Nappa leather interior.
• Avatr 011 MMW Limited Edition Limited edition (500 units, sold out) SUV co-designed with Matthew M. Williams (MMW), former Givenchy creative director; features Huawei ADS high-level driving assistance with 3 LiDAR units, 34 smart sensors, and exclusive MMW fashion accessories.

Quantifiable outcome

• 2025 full-year sales exceeded 120,000 units, with 10 consecutive months above 10,000 units/month
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor, significant and core.

• Mango TV (芒果TV) & CATLminorGTM or Marketing Partner · 24 April 2026Joint content collaboration with Mango TV and CATL to produce a reality show 'Behind the Scenes' (背后) exploring the intersection of smart vehicles and lifestyle. This cross-industry collaboration reaches new consumer segments through entertainment content.
• Huawei HMS (Solution HMS)significantTechnology or Integration · 27 March 2026Huawei's Solution HMS is advancing cooperation with AVATR to enhance smart navigation experience for premium vehicles in Thailand, refining the ecosystem for car technology integration in international markets.
• JD.com (京东)significantStrategic or Co-development Partner · 1 January 2025Avatr signed a comprehensive strategic cooperation agreement with JD Retail covering full-channel marketing, after-sales service, procurement supply chain, and overseas business. The partnership leverages JD.com's logistics, e-commerce, and customer service infrastructure.
• Haier Group / 卡泰驰控股 (Cartie)significantStrategic or Co-development Partner · 1 January 2025Avatr partnered with Haier Group's Cartie subsidiary for product co-development, car-home scenario connectivity, and in-vehicle function design. The partnership explores smart home integration with Avatr's intelligent vehicle platform.
• Fuyao University of Science and Technology (福耀科技大学)minorStrategic or Co-development Partner · 1 January 2025Avatr signed a strategic cooperation agreement with Fuyao University of Science and Technology for joint research and development and targeted internship and employment programs, creating a new model for industry-academia-research integration.
• CATL Bedrock Skateboard ChassissignificantTechnology or Integration · 24 December 2024Avatr was announced as the first brand to use CATL's new Bedrock skateboard chassis, debuting in H2 2025. The chassis features 1000+ km range, crash protection tested at 120 km/h with no fire or explosion, and integrated battery and drive-by-wire technology reducing new model development time to 12-18 months.
• Huawei 引望 (Huawei Yinwang)coreTechnology or Integration · 1 January 2024Avatr acquired a 10% stake in Huawei's automotive business unit (Huawei Yinwang / 引望) for approximately RMB 11.5 billion, becoming the largest external shareholder. This strategic investment cements a long-term capital and technology relationship between the two companies, with Avatr receiving priority access to Huawei's most advanced automotive technologies.
• China Unicom (中国联通)significantTechnology or Integration · 1 January 2024China Unicom partnered with Changan and Huawei to build the Avatr Digital Intelligence Factory as the world's first 5G digital AI flexible super factory, enabling real-time manufacturing data connectivity and AI-powered quality control.
• bp (英国石油公司)significantTechnology or Integration · 1 January 2023Avatr and bp co-built public ultra-fast charging stations across major Chinese cities. The partnership provides 240kW peak power charging enabling '10 minutes charging, 200km range' through bp's existing fuel station network infrastructure. The collaboration also integrates Avatr into bp's broader new energy mobility ecosystem.
• Changan Automobile (长安汽车)coreStrategic or Co-development Partner · 1 January 2018Changan Automobile is the primary strategic parent and manufacturing partner, holding approximately 41% stake in Avatr as the largest shareholder. Changan provides the manufacturing platform, supply chain, and automotive engineering expertise through the CHN architecture. As part of the new central enterprise China Changan Automobile Group, Avatr serves as the flagship high-end EV brand.
• Huawei (华为)coreTechnology or Integration · 1 January 2018Huawei provides full-stack intelligent technology including HarmonyOS cockpit, Qiankun ADS autonomous driving system, DriveONE electric drive, TMS thermal management, and 5G connectivity. Huawei holds no equity directly but Avatr is its largest external shareholder in Huawei's引望 subsidiary (10% stake). Avatr and Huawei operate under a 'HI PLUS' joint development model covering product definition, development, marketing, and team building. Huawei's latest Qiankun ADS 5 and HarmonySpace 6 will first launch on Avatr vehicles.
• CATL (宁德时代)coreTechnology or Integration · 1 January 2018CATL is Avatr's second largest shareholder with approximately 14.1% stake. CATL provides battery systems including Shenxing fast-charging batteries, Kirin 5C ultra-fast charging batteries, and the upcoming 'Bedrock' skateboard chassis. CATL and Avatr operate under an N PLUS joint development model, with CATL's latest battery technologies first launched on Avatr vehicles.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NIO: NIO is a leading Chinese premium smart EV maker (ES-series sedans/SUVs, ET-series sedans) competing head-to-head with Avatr in the 200k-500k RMB premium segment. Both brands emphasize intelligent cockpit, advanced driver assistance, and battery/charging partnerships. Avatr and NIO are also cross-network partners for charging interoperability.
• Li Auto: Li Auto is a Chinese premium intelligent EV brand whose extended-range electric vehicles (EREVs) compete directly with Avatr's Kunlun extended-range models in the SUV segment. Li Auto's family-focused positioning and strong sales volumes establish a key benchmark for range-extender adoption in China.
• Xpeng: Xpeng is a Chinese smart EV maker emphasizing ADAS and intelligent cockpit technology in the mid-to-premium segment. Both Avatr and Xpeng compete on autonomous-driving capability, OTA-enabled features, and design-led positioning, although Xpeng leans on its own in-house ADAS rather than Huawei ADS.
• Zeekr: Zeekr is Geely's premium smart EV brand competing in the 200k-400k RMB segment with sedans (007) and SUVs (001, X). Zeekr and Avatr both target premium Chinese consumers seeking technology-forward, design-led alternatives to European luxury brands.
• Voyah: Voyah is Dongfeng's premium intelligent EV brand offering EREV and BEV models in similar price bands. Both Avatr and Voyah operate as state-backed premium NEV brands leveraging major-OEM manufacturing scale while differentiating on intelligent technology partnerships.
• IM Motors: IM Motors (SAIC's premium smart EV brand with Alibaba) competes in the 200k-400k RMB premium sedan/SUV segment. Both brands emphasize intelligent cockpit, advanced driving, and premium positioning; Avatr and IM Motors were even co-marketed through Evolution Auto in Sri Lanka.
• Seres (AITO): Seres is Huawei's primary AITO partner and direct competitor for Huawei Qiankun ADS and HarmonyOS integrations in premium SUVs. Avatr and Seres both depend on Huawei technology and compete for similar premium family/individual buyers, making them natural head-to-head rivals.

Broad incumbents

• BYD (Denza & Yangwang): BYD is China's largest NEV maker; its Denza and Yangwang sub-brands compete in premium/luxury segments with EREVs and BEVs. BYD's vertical battery integration and scale exert pricing pressure on Avatr across all premium tiers.
• Tesla: Tesla is the global premium EV benchmark (Model 3/Y at similar price points) and influences Avatr's premium positioning, especially as Avatr expands into Singapore, Thailand, and European markets where Tesla has established presence.

Emerging players

• Lucid Motors: Lucid is a US luxury EV maker focused on technology and design differentiation in the $70k-$250k range. While geographically distant, Lucid mirrors Avatr's strategy of using proprietary electric drive technology and design leadership to compete with incumbents in the premium/luxury segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/avatr
• LinkedInlinkedin.com/company/%E9%98%BF%E7%BB%B4%E5%A1%94%E7%A7%91%E6%8A%80
• Instagraminstagram.com/avatr_design?igshid=MzRlODBiNWFlZA==

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avatr