Special Olympics

What Special Olympics does

Special Olympics is a 501(c)(3) nonprofit organization founded in 1968 by Eunice Kennedy Shriver and headquartered in Washington, D.C. It delivers year-round sports training and athletic competition in 32 Olympic-type sports to children and adults with intellectual and developmental disabilities (IDD), serving 5,139,344 athletes and Unified Partners alongside 411,382 coaches and 963,899 volunteers across 200+ countries and territories. Programs are delivered free of charge to athletes through a federated network of 256 National and State Programs organized into seven regional entities, with the Unified Champion Schools program reaching 28,206 schools.

The organization's service portfolio spans four core verticals: Sports Programs (year-round training and competition across World Games, USA Games, and Regional Games), Inclusive Health (Healthy Athletes screenings, Strong Minds mental health programming, and the SO-Link research platform connecting athletes to IRB-approved health studies), Youth and Schools (Unified Champion Schools, Young Athletes early-childhood initiative), and Inclusive Leadership (athlete leadership development). The technology stack is increasingly digital: the AI-enabled Champions mobile application, developed with World Wide Technology for the 2026 USA Games and recognized with a 2026 Webby Award, supports 90,000 users with personalized role-based experiences, live wayfinding, and accessibility features; the Young Athletes app provides play-based activities for children ages birth to seven; and the SO-Link platform has enrolled 15,500+ athletes across 20 North America Programs for health research.

The business model is donation- and partnership-funded rather than transaction-based. Revenue streams include individual donations ($25-$1,000 preset tiers via the website and direct mail), multi-tiered corporate sponsorships (Founding Partner Coca-Cola; Official Partners Microsoft, ESPN; major sponsors Nike, Toyota, Bank of America, United Airlines, UnitedHealthcare, Jersey Mike's, Pentair, Sanofi, Textron Aviation), multi-year foundation grants (Toyota Mobility Foundation 2026-2028; Mohamed bin Zayed Foundation for Humanity $11M in 2025), and government partnerships through the Global Coalition for Inclusion. Event-driven grassroots fundraising (Law Enforcement Torch Run, Polar Plunge) supplements these institutional flows. Athlete participation is free; the organization is governed by a Board of Directors chaired by Timothy Shriver with Mary Davis and David Evangelista identified as CEO in source material.

Name

Special Olympics

Legal name

Special Olympics, Inc.

Website

https://specialolympics.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Special Olympics is a 501(c)(3) nonprofit founded in 1968 that delivers year-round sports training and competition in 32 Olympic-type sports to over 5 million athletes with intellectual disabilities across 200+ countries, funded through donations, corporate sponsorships, foundation grants, and government partnerships.

Ownership category

akta.pro rank

Product category

Adaptive Sports and Inclusion Programs

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Adaptive & Para-Sport Event Organizers (MPAKADAM), Adaptive & Para-Sport Coaching (HSADAEAM), Adaptive & Para-Sport Training Programs (MPAKAJAK), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Adaptive sports programs
• Intellectual disability services
• Inclusive athletic training
• Unified sports competition
• Healthy athlete screenings

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Charitable contributions from individuals through the website, direct mail, and events. Donation options range from $25 to $1,000 or custom amounts.
2. Corporate Sponsorships: Partnership agreements with major corporations including Founding Partner Coca-Cola, Official Technology Partner Microsoft, Official Broadcast Partner ESPN, and others. Sponsorships include cash contributions, in-kind support, and employee volunteer programs.
3. Foundation Grants: Multi-year grants from foundations such as Toyota Mobility Foundation (3-year, 2026-2028 for Unified Programming), Mohamed bin Zayed Foundation for Humanity, and others supporting inclusive education and sports programs.
4. Government Partnerships: Partnerships with government bodies for inclusive education and sports expansion, such as Niger joining Global Coalition for Inclusion, Sierra Leone signing MoU, and North Macedonia government meetings.
5. Event Fundraising: Fundraising through major events including Law Enforcement Torch Run, Polar Plunge events, Penguin Plunge, and other grassroots fundraising activities.
6. Athlete Participation (Free): Participation is free for athletes and their families. Revenue model is not transaction-based with athletes; services are provided at no cost to participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Special Olympics is a 501(c)(3) nonprofit that delivers year-round sports training, athletic competition, and inclusive health and education programs for children and adults with intellectual disabilities. Core offerings include the global sports competition pipeline (World Games, USA Games, Unified Football World Cup, regional/local competitions), the Healthy Athletes health-screening program, the Unified Champion Schools whole-school inclusion model, inclusive leadership development, and youth motor-skills training (Young Athletes). The organization also distributes digital products (Champions App, Young Athletes Mobile App, SO-Link initiative) and content (Inclusion Revolution Radio) to extend programmatic reach.

Product overview

Special Olympics is a global sports movement offering a comprehensive platform of programs and services centered around year-round sports training and athletic competition. The core offerings include 32 Olympic-type sports programs supporting over 5 million athletes, complemented by Inclusive Health initiatives (Healthy Athletes screenings), Youth & Schools programs (Unified Champion Schools), and Inclusive Leadership development. Key digital products include the Champions App (AI-enabled mobile app for USA Games), Young Athletes mobile app (early childhood development), and Inclusion Revolution Radio podcast. The organization hosts major international events including World Games, USA Games, and Unified Football World Cup. Programs operate through a network of 256 National and State Programs across 200+ countries and territories, supported by 411,382 coaches and 963,899 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Young Athletes: Early childhood initiative for children with and without intellectual and developmental disabilities ages 2-7
• SO-Link
• Unified Sports
• Healthy Athletes
• Inclusion Revolution Radio
• Strong Minds
• Law Enforcement Torch Run
• Unified Champion Schools

Products and services

• Special Olympics Sports Training and Competition Programs Free, year-round sports training and athletic competition delivered through accredited Program Offices for children and adults with intellectual disabilities, anchored by the Unified Sports framework pairing athletes with and without disabilities.
• Healthy Athletes Screening Program Free, on-site health screenings delivered at Special Olympics events for athletes with intellectual disabilities, covering vision, hearing, dental, fitness, and podiatric assessments.
• Unified Champion Schools Whole-school inclusion program implemented in K-12 schools that integrates Unified Sports, inclusive student leadership, and awareness activities to advance social-emotional and inclusion outcomes for students with and without intellectual disabilities.
• Inclusive Leadership Program Leadership development program cultivating inclusive leadership skills among athletes, youth, and allies with and without intellectual disabilities.
• Young Athletes Program Early-childhood motor-skills training program for children with intellectual disabilities ages 2-7, paired with non-disabled peers to build motor skills and prepare for competitive Special Olympics sports.
• Special Olympics World Games Recurring global flagship competition bringing together athletes with intellectual disabilities from across the world to compete at the highest international level under the Special Olympics banner.
• Special Olympics USA Games Recurring national flagship competition in the United States for Special Olympics athletes from every U.S. state, serving as the primary U.S. qualifier and showcase event.
• Unified Football World Cup International football (soccer) competition built on the Unified Sports model, pitting teams composed of athletes with and without intellectual disabilities against one another in a global showcase format.
• Champions App Mobile application featuring AI-enabled coaching tools that allow coaches to deliver personalized training and athletes to access coaching support across any Special Olympics sport, wherever they are located.
• Young Athletes Mobile App Mobile application extending the Young Athletes motor-skills program, supporting parents, coaches, and teachers in delivering motor-skills training for children with and without intellectual disabilities ages 2-7.
• SO-Link Initiative Chat-based inclusion initiative connecting athletes and participants with and without intellectual disabilities worldwide through facilitated peer conversations and community-building features.
• Inclusion Revolution Radio Official podcast of the Special Olympics movement featuring inclusive stories, athlete highlights, and movement updates distributed via major streaming platforms.

Quantifiable outcome

• Life expectancy 16-20 years lower for people with IDD compared to general population, addressed through health programs
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SanoficoreStrategic or Co-development Partner · 6 July 2026Official Health Partner for Special Olympics Unified Football World Cup Paris 2026. Created dedicated respiratory health space with Fondation du Souffle providing personalized health journeys to 300+ athletes including breathing capacity assessments.
• Textron AviationcoreStrategic or Co-development Partner · 19 June 2026Organized 9th annual Special Olympics Airlift transporting 800+ athletes using 130 aircraft from 26 locations to USA Games. World's largest cumulative peacetime aviation effort spanning over 40 years with nearly 300,000 nautical miles.
• PentaircoreStrategic or Co-development Partner · 18 June 2026Official swimming sponsor with 200+ employees committed to donating at least 2,000 hours at 2026 Special Olympics USA Games.
• Embassy of France in Washington D.C.coreStrategic or Co-development Partner · 29 May 2026Co-hosted 'Partners in Diplomacy: Advancing Inclusion Through Sport' event bringing together ambassadors, government leaders, and Athlete Leaders for fireside chat on sport as catalyst for diplomacy and inclusion.
• First StudentminorStrategic or Co-development Partner · 14 May 2026Partnership with Advanced Remarketing Services (ARS) to donate proceeds from end-of-life vehicle sales to Special Olympics North America through SHIFT Vehicle Retirement Program. Extends First Student's existing commitment to special needs transportation.
• Sports ETAcoreStrategic or Co-development Partner · 5 May 2026Multi-year strategic partnership granting Special Olympics direct access to Sports ETA's national RFP distribution network, research support, education programs, and communications platforms. Integrates Special Olympics into annual symposium and industry training certification programs.
• Jersey Mike's SubscoreStrategic or Co-development Partner · 29 April 2026Co-presenting sponsor of 2026 Special Olympics USA Games alongside UnitedHealthcare.
• UnitedHealthcarecoreStrategic or Co-development Partner · 29 April 2026Co-presenting sponsor of 2026 Special Olympics USA Games alongside Jersey Mike's Subs.
• Wood MackenzieminorGTM or Marketing Partner · 31 March 2026Hosted event in Singapore with Special Olympics Asia Pacific themed 'Women & Girls Rising Through Sport' to address gender gap in sport (women comprise only 30% of Special Olympics participants).
• JAMA Network Open (Research Publication)minorOthers · 20 February 2026Published study using 2021-2023 U.S. National Health Interview Survey data revealing critical mental health care gaps for adults with intellectual and developmental disabilities.
• American Council on Exercise (ACE)coreStrategic or Co-development Partner · 29 January 2026Two-year partnership extension to promote inclusion and accessibility in fitness education. Nearly 23,500 registered for 'Special Olympics Inclusive Fitness Training' course. Also created Community Physical Activity Leader (CPAL) course.
• FanSided/Minute MediaminorGTM or Marketing Partner · 28 January 2026Fourth consecutive year of Unified Super Bowl Week partnership featuring Special Olympics Florida athlete Malcom Harris-Gowdie as credentialed reporter covering Super Bowl Radio Row.
• Georgetown University Thrive CenterminorStrategic or Co-development Partner · 19 December 2025Special Olympics Early Childhood Development team completed 13-week Fellowship advancing the Young Athletes app. Produced systems map, engagement framework, and implementation toolkit for scaling through early childhood and health systems.
• United AirlinescoreStrategic or Co-development Partner · 24 November 2025Program to hire Special Olympics athletes as customer service representatives at Denver International Airport with plans to expand to other hubs. SOSA program provides part-time employment with full benefits. COO Toby Enqvist appointed to Special Olympics International Board.
• Peyton ManningminorOthers · 13 October 2025Returning as Honorary Chair for 2026 Special Olympics Airlift organized by Textron Aviation, rallying volunteer pilots to support the transportation of athletes.
• NikecoreStrategic or Co-development Partner · 16 July 2025Three-year global partnership to expand youth sports access and improve training for Unified Sports coaches. Focus on Oregon, Berlin, Johannesburg, and Tokyo. Aims to recruit 600 new Unified coaches and reach 176,000 athletes. Updates coaching materials and increases opportunities for girls and young women.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Best Buddies International: Nonprofit creating opportunities for one-to-one friendships, integrated employment, and leadership development for people with IDD — overlaps with Special Olympics' Unified Sports, Inclusive Leadership, and athlete-advocacy programs.
• Specialisterne Foundation: Global nonprofit focused on employment and inclusion for people with autism and intellectual disabilities — comparable workplace-inclusion mission to Special Olympics' United Airlines partnership and similar employer-engagement model.

Broad incumbents

• United States Olympic & Paralympic Committee (USOPC): National governing body overseeing Team USA and the broader Olympic/Paralympic movement — comparable in U.S. national multi-sport event organization (USA Games analogue), corporate sponsorship structure, and athlete-development pipeline.
• Boys & Girls Clubs of America: Large U.S. youth-development nonprofit operating through a federated club network with corporate sponsorships, school partnerships, and youth leadership programming — closely analogous to Special Olympics' Unified Champion Schools and federated program model.
• UNICEF: Large global humanitarian nonprofit with comparable worldwide program reach, government-partnership diplomacy model, and donor-supported revenue structure — provides a benchmark for global non-profit scale and operating complexity.

Direct peers

• International Paralympic Committee (IPC): The IPC governs the Paralympic Movement — the most direct global peer to Special Olympics for disability sports governance, elite competition organization (Paralympic Games), and international federation management of adaptive sport.
• Move United (formerly Disabled Sports USA): U.S.-based national adaptive sports organization providing community-based sports and recreation for people with disabilities — directly comparable to Special Olympics North America in mission, program delivery, and community-based coaching model.
• Invictus Games Foundation: International adaptive multi-sport event organization for wounded, injured, and sick service personnel — directly comparable to Special Olympics World Games in event-organization scope, sponsorship-driven model, and global media reach.
• Achilles International: Disability athletics nonprofit enabling athletes with disabilities to participate in endurance events with volunteer guides — overlaps with Special Olympics' volunteer-driven model and disability sport participation mission.
• National Ability Center: U.S. adaptive recreation center offering year-round sports instruction (skiing, cycling, equestrian, climbing) for people with disabilities — closely mirrors Special Olympics' year-round training programs and coaching infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/specialolympics
• YouTubeyoutube.com/specialolympics
• Facebookfacebook.com/specialolympics
• LinkedInlinkedin.com/company/special-olympics
• Instagraminstagram.com/specialolympics
• Pinterestpinterest.com/specialolympics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds4 records

Investors4 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Special Olympics