Moby
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Moby firmographics
Firmographics- Name
- Moby
- Legal name
- Moby Technologies, Inc.
- Website
- https://moby.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Moby industry classification
Industry- Product category
- Investment Research Platform
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where Moby is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Moby business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Moby offers a subscription-based premium service providing access to expert investment research, over 1,000 market-beating reports, AI-powered stock analysis, and premium content. Subscriptions auto-renew and can be monthly or annual.
- Advertising and Sponsorships: Moby monetizes its large audience through branded content, sponsored placements, newsletter sponsorships, in-app placements, and custom editorial content partnerships with financial services companies and other advertisers.
- Affiliate and Referral: Moby receives compensation when users engage with partner products or sign up through affiliate links featured in content, particularly for financial services companies like SoFi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium subscription with full access to research, AI insights, and market-beating reports |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Moby product offering
Product offeringCore offering
Moby provides retail investors with access to AI-powered investment research and stock analysis through a subscription platform. Its proprietary AI Stock Intelligence Engine analyzes market data to generate over 1,000 market-beating reports and clear, actionable stock recommendations, delivered via web and mobile apps. The platform serves more than 30 million readers with a freemium-to-premium subscription model and an international localized offering (Moby Japan on Business Insider Japan).
Product overview
Moby is a unified investment research platform providing Wall Street-level investing insights to retail investors. The core product is Moby Premium, which features AI-Powered Stock Intelligence that analyzes market data to reveal high-conviction investment opportunities. The platform delivers over 1,000 market-beating reports and is expanding internationally through localized products like Moby Japan on Business Insider Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- Moby Premium
- Moby Japan Localized AI-powered investment research platform for Japanese individual investors, distributing Moby's financial education and market analysis content through the Business Insider Japan platform under an exclusive licensing agreement with TNL Mediagene.
Quantifiable outcome
- NVDA stock pick returned +730%
- +4 more outcomes
Companies that use Moby
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Moby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature1 record
Moby partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and minor.
- TNL Mediagene / Business Insider JapanflagshipExclusive content licensing agreement to distribute Moby's AI-powered investment research platform in Japan through Business Insider Japan. Mid-April 2026 launch planned. Leverages Mediagene's editorial and AI translation systems to adapt Moby's financial education and market analysis content for Japanese individual investors.
- SmartAssetminorFinancial services company advertising on Moby's platform as part of their marketing partnerships.
- Marriott BonvoyminorBrand advertising on Moby's platform targeting investors and travelers.
- H&R BlockminorTax services company advertising on Moby's platform.
- AG1minorHealth supplement brand advertising on Moby's platform.
- AllbirdsminorConsumer brand advertising on Moby's platform.
- RobinhoodminorFinancial services platform advertising on Moby's platform.
- LemonademinorInsurtech company advertising on Moby's platform.
- NikeminorConsumer brand advertising on Moby's platform.
- MasterworksminorArt investment platform advertising on Moby's platform targeting investors.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Moby competitors and assessment
Company assessmentDirect peers
- The Motley Fool: Subscription-based retail investment research and stock-picking service with a similar freemium-to-premium model and newsletter-driven GTM. Closest direct comparable in business model, audience, and product offering.
- Seeking Alpha: Crowd-sourced and contributor-driven investment research platform with premium subscription tiers. Directly competes for the same retail-investor attention with overlapping stock-analysis content and similar monetization mix.
- TipRanks: Analyst-tracking and stock-research platform offering AI-assisted investment tools and a subscription product for retail investors. Closely comparable on the AI-research-meets-retail-investor axis.
- Zacks Investment Research: Long-standing subscription research service built around stock rankings and earnings-surprise analysis for retail investors. Competes head-on with Moby's premium stock-recommendation product.
- Benzinga: Financial news, real-time market data, and trading-idea content with subscription and advertising monetization aimed at active retail traders. Overlaps with Moby's news/research distribution and ad-supported revenue.
- Trade Ideas: AI-driven stock-scanning and trade-idea platform for active retail traders. Closely comparable on the AI-powered investment-signal offering, though skewed toward day-traders rather than Moby's general-investor base.
Broad incumbents
- Morningstar: Large incumbent investment research and data provider covering stocks, funds, and portfolio analytics. Overlaps with Moby's research offering but operates a much broader institutional-and-retail portfolio.
- Bloomberg: Global financial news, data, and analytics giant with deep retail-investor content. Provides comparable investment-news reach and ad inventory at far greater scale than Moby.
Emerging players
- Robinhood: Retail brokerage that bundles news, research, and AI-driven insights alongside trading. Emerges as a peer through its expanding in-app research and educational content (and is also a Moby advertiser).
- Public.com: Social-investing platform combining brokerage with community-driven research and educational content for retail investors. Comparable on the social/research-meets-retail-investor model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moby social profiles
Digital presenceMoby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moby leadership team
Management profileNumber of profiles
Profiles3 records
Moby funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moby
What does Moby do?
Moby provides retail investors with access to AI-powered investment research and stock analysis through a subscription platform. Its proprietary AI Stock Intelligence Engine analyzes market data to generate over 1,000 market-beating reports and clear, actionable stock recommendations, delivered via web and mobile apps. The platform serves more than 30 million readers with a freemium-to-premium subscription model and an international localized offering (Moby Japan on Business Insider Japan).
Is Moby a public or private company?
Moby is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moby founded?
Moby was founded in 2021. It employs 11 to 50 people.
Where is Moby based?
Moby is headquartered in New York, United States, in the North America region.
How does Moby make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are advertising and Sponsorships and affiliate and Referral.
Who are Moby's main competitors?
Direct peers on record are The Motley Fool, Seeking Alpha, TipRanks, Zacks Investment Research, Benzinga and Trade Ideas. Broad incumbents are Morningstar and Bloomberg. Emerging players are Robinhood and Public.com.
Does Moby have an API?
No public API is recorded for Moby.
What industry is Moby in?
Moby's product category is Investment Research Platform. Its primary akta.pro industry code is HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its SIC code is 6282.