Greenfield Partners
Greenfield Partners is a venture capital and growth equity firm investing in early-growth stage technology companies, with proprietary ORION data platform and Seven Pillars GTM methodology supporting portfolio companies across AI infrastructure, cybersecurity, deep tech, and vertical AI.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greenfield Partners does
Greenfield Partners is a private venture capital and growth equity firm focused on technology-enabled businesses at the early-growth stage (post-Series A through Series C). Founded in 2016 as TPG Growth's Israeli tech investment platform, the firm spun out independently in 2019 and now operates from Tel Aviv with additional offices in New York (opened February 2025) and London. Greenfield targets companies that have achieved product-market fit and need help breaking through the wall to global scale, providing capital alongside operational support in go-to-market execution, sales organization design, and pipeline generation.
The firm's core differentiator is its proprietary value-add stack. ORION is an internally developed GTM data platform that continuously analyzes portfolio company metrics including CRM data, sales team performance, financials, pipeline health, win rates, CAC efficiency, and ARR growth, providing benchmark intelligence and early warning systems. Complementing ORION is the Seven Pillars of Efficient Growth methodology — a framework covering market strategy, sales execution, pipeline generation, people and organization, operational infrastructure, partnerships, and customer success, supported by 20+ playbooks. The investment team and an external GTM Expert Network (drawn from monday.com, Marqeta, Workato, Stripe, Outbrain) deliver hands-on advisory using these frameworks.
Greenfield's revenue model follows standard venture capital economics: management fees on assets under management and carried interest on realized exits. AUM exceeded $1B following a $400M fund close in February 2025. The portfolio spans AI infrastructure (VAST Data, Coralogix), cybersecurity (Torq, Silverfort, Cynet), deep tech (Exodigo, RobCo, DustPhotonics, Commcrete), vertical AI (Sett, Eleos, GoodShip, Patronus AI), and fintech (Capitolis), with check sizes ranging from $20M to $140M across rounds. Notable outcomes include VAST Data's valuation reaching $30B and DustPhotonics' $1.2B acquisition by Credo.
Greenfield Partners firmographics
Firmographics- Name
- Greenfield Partners
- Legal name
- Greenfield Partners Investments Ltd
- Website
- https://greenfield-growth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenfield Partners is a venture capital and growth equity firm investing in early-growth stage technology companies, with proprietary ORION data platform and Seven Pillars GTM methodology supporting portfolio companies across AI infrastructure, cybersecurity, deep tech, and vertical AI.
- Ownership category
- akta.pro rank
Greenfield Partners industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Technology & Software Growth Equity (FSANACAA)
- akta.pro secondary industry
- Multi-Sector / Generalist Growth Equity (FSANACAO)
Keywords
Where Greenfield Partners is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Greenfield Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Management Fees: Venture capital firms typically charge management fees on assets under management as their primary revenue stream, typically ranging from 1.5-2.5% annually.
- Carry/Performance Fees: VC firms earn carried interest (typically 20%) on profits from successful portfolio company exits, representing the primary upside of the business model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Greenfield Partners product offering
Product offeringCore offering
Greenfield Partners is an early-growth stage venture capital firm that invests in technology companies at the inflection point between product-market fit and global scale. The firm pairs capital investment with hands-on go-to-market support through its proprietary ORION data platform and Seven Pillars of Efficient Growth methodology, partnering alongside founders to identify scaling challenges and implement proven solutions across sales execution, pipeline generation, and customer success.
Product overview
Greenfield Partners is a venture capital firm operating as a TPG Growth investment platform focused on tech-enabled businesses at the early growth stage. Rather than offering a traditional product suite, the firm provides investment capital paired with a proprietary G2M (Go-to-Market) Platform service called ORION—a data-driven GTM intelligence tool used internally to analyze portfolio companies' sales metrics, pipeline health, and benchmark performance. The firm's primary 'offerings' are its investment partnership and GTM advisory services to Israeli technology companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Early-Growth Stage Venture Capital Investment Direct investment partnerships providing equity capital to early-growth stage technology companies (typically Series A through Series C), with Greenfield typically leading or co-leading rounds. The offering targets founders and leadership of technology-enabled businesses that have achieved product-market fit and are scaling toward global reach.
- G2M (Go-to-Market) Platform Advisory Service A hands-on go-to-market advisory service for portfolio companies, powered by the proprietary ORION data platform and the Seven Pillars of Efficient Growth methodology. The service provides GTM analysis, benchmark intelligence, growth trajectory forecasting, and access to a network of senior GTM experts covering market strategy, sales execution, pipeline generation, people & organization, operational infrastructure, partnerships & alliances, and customer success.
- ORION GTM Data Platform Proprietary go-to-market data platform serving as a single source of GTM truth for portfolio companies. ORION continuously analyzes CRM data, sales team performance, financials, pipeline health, win rates, CAC efficiency, and ARR growth per quarter, and includes benchmark intelligence, growth trajectory forecasting, and early warning systems for retention risk and expansion opportunities.
- Seven Pillars of Efficient Growth Methodology Proprietary operational framework paired with over 20 playbooks, providing portfolio companies with structured guidance through the seven pillars of efficient growth: market strategy, sales execution, pipeline generation, people & organization, operational infrastructure, partnerships & alliances, and customer success.
Quantifiable outcome
- Portfolio companies receive access to benchmark intelligence and growth trajectory forecasting
- +1 more outcomes
Companies that use Greenfield Partners
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Greenfield Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenfield Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GTM Expert NetworkcoreNetwork of world-class GTM leaders supporting portfolio companies including experts from monday.com (VP Sales, Sales Director), Marqeta (Ex CRO), Outbrain (Strategy & Corp Development), Workato (COO), Blinkops (Director of RevOps), CHEQ (Chief People & Culture), Stripe (SVP Global Channels), and others.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Greenfield Partners competitors and assessment
Company assessmentPeers
Direct peers
- Insight Partners: Stage-similar growth equity firm focused on technology and software at scale, with a well-developed portfolio support platform (Onsite, ScaleUp). Direct comparable on tech growth thesis, AUM tier, and value-add model.
- Battery Ventures: Tech-focused growth and venture firm investing across stages with strong cybersecurity and infrastructure franchises. Comparable on tech-only mandate, global LP base, and growth-stage check sizing.
- General Atlantic: Global growth equity firm backing category-leading technology and tech-enabled companies at similar Series B-D stage. Comparable on growth equity mandate, international reach, and tech thesis.
- Bessemer Venture Partners: Multi-stage tech-focused investor with strong growth-stage franchise (BVP Growth) and similar sector mix including AI infrastructure, cybersecurity, and vertical SaaS. Closest peer on investing playbook and global LP base.
- Accel: Early- and growth-stage technology investor with similar sector focus (AI, cybersecurity, fintech, infrastructure). Strong brand in founder network; comparable on stage, tech mandate, and global presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Greenfield Partners social profiles
Digital presenceGreenfield Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenfield Partners leadership team
Management profileNumber of profiles
Profiles15 records
Greenfield Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenfield Partners M&A and investment
M&A and investmentM&A
Investments36 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenfield Partners
What does Greenfield Partners do?
Greenfield Partners is an early-growth stage venture capital firm that invests in technology companies at the inflection point between product-market fit and global scale. The firm pairs capital investment with hands-on go-to-market support through its proprietary ORION data platform and Seven Pillars of Efficient Growth methodology, partnering alongside founders to identify scaling challenges and implement proven solutions across sales execution, pipeline generation, and customer success.
Is Greenfield Partners a public or private company?
Greenfield Partners is a private company. It is classified as management employee owned and is currently operating.
When was Greenfield Partners founded?
Greenfield Partners was founded in 2016. It employs 11 to 50 people.
Where is Greenfield Partners based?
Greenfield Partners is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Greenfield Partners make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carry/Performance Fees.
Who are Greenfield Partners's main competitors?
TPG Capital / TPG Growth is listed as a peer. Direct peers are Insight Partners, Battery Ventures, General Atlantic, Bessemer Venture Partners and Accel.
Does Greenfield Partners have an API?
No public API is recorded for Greenfield Partners.
What industry is Greenfield Partners in?
Greenfield Partners's product category is Venture Capital. Its primary akta.pro industry code is FSANACAA, Technology & Software Growth Equity, with a secondary code of FSANACAO, Multi-Sector / Generalist Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.