Aspiration
- Company typePrivate
- Founded2013
- HeadquartersMarina Del Rey, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Aspiration firmographics
Firmographics- Name
- Aspiration
- Legal name
- Aspiration Partners, Inc.
- Website
- https://aspiration.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Aspiration industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Carbon Markets & Climate Finance (Offsets, Allowances, Carbon Funds) (FSAAALAH)
- akta.pro secondary industries
- Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG), REC/GO Trading Platforms & Exchanges (EUAMAKAD)
Keywords
Where Aspiration is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Markets served
Aspiration business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Aspiration product offering
Product offeringCore offering
Aspiration (now operating as GreenFi after the April 2025 acquisition by Mission Financial Partners) is a digital-only consumer bank offering fee-free checking and high-yield savings accounts, a Mastercard debit card, a premium GreenFi Plus subscription, and the GreenFi Redwood sustainable investment fund. The platform differentiates itself by committing that deposits will not fund fossil fuel projects, embedding climate-impact programs such as round-up tree planting and quarterly carbon offsets, and providing FDIC insurance up to $1 million through Coastal Community Bank.
Product overview
GreenFi (formerly Aspiration) operates as a unified sustainable banking platform offering a core suite of consumer financial products including checking and savings accounts, a premium GreenFi Plus subscription tier, and a sustainable investment fund. The platform differentiates itself through climate-focused features such as Plant Your Change (round-up reforestation), Planet Protection (carbon offset for driving), and a firm commitment that deposits will never fund fossil fuels. All products are FDIC insured up to $1 million through Coastal Community Bank, and the platform provides fee-free ATMs, early direct deposit, and cash back rewards. The platform was rebranded in April 2025 after Mission Financial Partners acquired Aspiration's consumer fintech arm.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenFi Checking Account A consumer checking account with no hidden fees, fee-free ATM access, early direct deposit, and cash back rewards, with deposits FDIC insured up to $1 million through Coastal Community Bank and committed to never funding fossil fuels. Target users are individual retail banking customers seeking a sustainable everyday spending account.
- GreenFi High-Yield Savings Account A consumer savings account paying 1.00% APY (or 3.25% APY with GreenFi Plus) on balances up to $25,000, subject to qualifying direct deposit or $500 monthly debit card spending requirements, with deposits placed at Coastal Community Bank and covered by FDIC pass-through insurance up to $1 million.
- GreenFi Plus A paid subscription program for individual consumers that upgrades savings APY to 3.25% on balances up to $25,000, includes Planet Protection quarterly carbon offsets for driving emissions, and unlocks expanded climate-impact features on the GreenFi platform.
- GreenFi Redwood Fund A climate-friendly mutual fund offered through the GreenFi platform and distributed by Capital Investment Group, Inc., providing individual investors with an ESG-aligned investment vehicle that complements GreenFi's sustainable banking products.
- GreenFi Debit Card A Mastercard-branded debit card issued by Coastal Community Bank, Member FDIC, that enables everyday spending, cash back rewards, and integrates with the platform's Plant Your Change tree-planting program for individual retail banking customers.
Companies that use Aspiration
Customer profileSegments1 record
Ideal customer profiles1 record
Aspiration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aspiration partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Los Angeles ClippersflagshipAspiration signed a $300 million founding partnership agreement with the LA Clippers in 2021, making Aspiration a team sponsor. The partnership included sponsorship rights and endorsement deals that later became the subject of NBA salary cap investigation.
- Carbon InsightsminorAspiration acquired Carbon Insights, a climate technology developer, to integrate its technology into Aspiration's offerings. Financial details of the acquisition were not disclosed.
Scale indicators6 records
Recent moves9 records
Expansion highlights4 records
Aspiration competitors and assessment
Company assessmentDirect peers
- Atmos Financial: Atmos is a climate-focused digital banking platform offering a checking account and savings products that explicitly avoid fossil fuel funding and measure customer carbon footprint. It is a direct competitor to GreenFi in the sustainable banking niche targeting environmentally conscious consumers.
- Ando: Ando was a climate-focused challenger bank offering a money market account that funded clean energy loans and was marketed to environmentally conscious depositors. It targeted the same sustainability-driven consumer segment as GreenFi with comparable mission-aligned deposit products.
- Stash: Stash is a US consumer investing and banking platform offering checking, savings, and ESG-themed investment portfolios with subscription tiers. It overlaps with GreenFi on the combination of banking plus sustainable investment products targeted at retail customers.
Broad incumbents
- Chime: Chime is one of the largest US neobanks offering fee-free checking, high-yield savings, and early direct deposit to mass-market consumers. It competes with GreenFi in the same digital banking category but without a sustainability focus, representing the broad incumbent GreenFi must differentiate against.
- Current: Current is a US neobank offering checking, savings, and prepaid debit products targeted at everyday consumers and small businesses. It is a broad incumbent in the digital banking category, operating at much larger scale than GreenFi without the climate focus.
- SoFi: SoFi is a large US digital financial services platform offering checking, savings, lending, investing, and credit cards. It is a broad incumbent competitor that dwarfs GreenFi in scale and product breadth, though GreenFi's sustainability positioning may appeal to a specific consumer subset.
- Wells Fargo: Wells Fargo is a large US diversified bank offering checking, savings, credit cards, and wealth management with growing ESG and sustainable investing product lines. As a broad incumbent expanding into sustainability-themed products, it represents the kind of scaled competitor that could commoditize GreenFi's niche differentiation.
Emerging players
- Betterment: Betterment is a US robo-advisor offering socially responsible and ESG-tilted investment portfolios alongside cash management products. It overlaps with GreenFi's sustainable investment angle and targets similar environmentally conscious retail investors, though its deposit product depth is more limited.
- Greenlight: Greenlight is a US fintech offering debit cards and savings for families and kids with a financial literacy focus. While targeting a different primary customer (parents and children), it overlaps as a digital-first consumer fintech with a mission-driven brand similar to GreenFi's positioning.
Others
- Coastal Community Bank: Coastal Community Bank is the FDIC-insured community bank that issues GreenFi's debit card and holds deposits under the Insured Bank Deposit Program. It is the key banking-as-a-service infrastructure partner enabling GreenFi's regulatory deposit operations rather than a direct competitor.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Aspiration social profiles
Digital presenceAspiration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspiration leadership team
Management profileNumber of profiles
Profiles7 records
Aspiration funding detail
Funding detailFunding overview
Funding rounds6 records
Investors26 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspiration M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspiration
What does Aspiration do?
Aspiration (now operating as GreenFi after the April 2025 acquisition by Mission Financial Partners) is a digital-only consumer bank offering fee-free checking and high-yield savings accounts, a Mastercard debit card, a premium GreenFi Plus subscription, and the GreenFi Redwood sustainable investment fund. The platform differentiates itself by committing that deposits will not fund fossil fuel projects, embedding climate-impact programs such as round-up tree planting and quarterly carbon offsets, and providing FDIC insurance up to $1 million through Coastal Community Bank.
Is Aspiration a public or private company?
Aspiration is a private company. It is classified as venture growth investor backed and is currently closed.
When was Aspiration founded?
Aspiration was founded in 2013. It employs 51 to 100 people.
Where is Aspiration based?
Aspiration is headquartered in Marina Del Rey, United States, in the North America region.
Who are Aspiration's main competitors?
Direct peers on record are Atmos Financial, Ando and Stash. Broad incumbents are Chime, Current, SoFi and Wells Fargo. Emerging players are Betterment and Greenlight. Coastal Community Bank is listed as an others.
Does Aspiration have an API?
No public API is recorded for Aspiration.
What industry is Aspiration in?
Aspiration's product category is Retail Banking. Its primary akta.pro industry code is FSAAALAH, Carbon Markets & Climate Finance (Offsets, Allowances, Carbon Funds), with a secondary code of EUABAKAG, Climate Finance Strategy (CapEx planning, green finance, incentives & grants). Its NAICS code is 5221 and its SIC code is 6199.