Aspiration

Name

Aspiration

Legal name

Aspiration Partners, Inc.

Website

https://aspiration.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Finance Services (6199)

akta.pro primary industry

Carbon Markets & Climate Finance (Offsets, Allowances, Carbon Funds) (FSAAALAH)

akta.pro secondary industries

Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG), REC/GO Trading Platforms & Exchanges (EUAMAKAD)

Keywords

• Sustainable retail banking
• Green neobank platform
• Climate-friendly checking accounts
• High-yield savings accounts
• ESG investment funds

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Aspiration (now operating as GreenFi after the April 2025 acquisition by Mission Financial Partners) is a digital-only consumer bank offering fee-free checking and high-yield savings accounts, a Mastercard debit card, a premium GreenFi Plus subscription, and the GreenFi Redwood sustainable investment fund. The platform differentiates itself by committing that deposits will not fund fossil fuel projects, embedding climate-impact programs such as round-up tree planting and quarterly carbon offsets, and providing FDIC insurance up to $1 million through Coastal Community Bank.

Product overview

GreenFi (formerly Aspiration) operates as a unified sustainable banking platform offering a core suite of consumer financial products including checking and savings accounts, a premium GreenFi Plus subscription tier, and a sustainable investment fund. The platform differentiates itself through climate-focused features such as Plant Your Change (round-up reforestation), Planet Protection (carbon offset for driving), and a firm commitment that deposits will never fund fossil fuels. All products are FDIC insured up to $1 million through Coastal Community Bank, and the platform provides fee-free ATMs, early direct deposit, and cash back rewards. The platform was rebranded in April 2025 after Mission Financial Partners acquired Aspiration's consumer fintech arm.

Differentiator

Problem solved

Functional benefit

Products and services

• GreenFi Checking Account A consumer checking account with no hidden fees, fee-free ATM access, early direct deposit, and cash back rewards, with deposits FDIC insured up to $1 million through Coastal Community Bank and committed to never funding fossil fuels. Target users are individual retail banking customers seeking a sustainable everyday spending account.
• GreenFi High-Yield Savings Account A consumer savings account paying 1.00% APY (or 3.25% APY with GreenFi Plus) on balances up to $25,000, subject to qualifying direct deposit or $500 monthly debit card spending requirements, with deposits placed at Coastal Community Bank and covered by FDIC pass-through insurance up to $1 million.
• GreenFi Plus A paid subscription program for individual consumers that upgrades savings APY to 3.25% on balances up to $25,000, includes Planet Protection quarterly carbon offsets for driving emissions, and unlocks expanded climate-impact features on the GreenFi platform.
• GreenFi Redwood Fund A climate-friendly mutual fund offered through the GreenFi platform and distributed by Capital Investment Group, Inc., providing individual investors with an ESG-aligned investment vehicle that complements GreenFi's sustainable banking products.
• GreenFi Debit Card A Mastercard-branded debit card issued by Coastal Community Bank, Member FDIC, that enables everyday spending, cash back rewards, and integrates with the platform's Plant Your Change tree-planting program for individual retail banking customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Los Angeles ClippersflagshipGTM or Marketing Partner · 1 January 2021Aspiration signed a $300 million founding partnership agreement with the LA Clippers in 2021, making Aspiration a team sponsor. The partnership included sponsorship rights and endorsement deals that later became the subject of NBA salary cap investigation.
• Carbon InsightsminorStrategic or Co-development PartnerAspiration acquired Carbon Insights, a climate technology developer, to integrate its technology into Aspiration's offerings. Financial details of the acquisition were not disclosed.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Atmos Financial: Atmos is a climate-focused digital banking platform offering a checking account and savings products that explicitly avoid fossil fuel funding and measure customer carbon footprint. It is a direct competitor to GreenFi in the sustainable banking niche targeting environmentally conscious consumers.
• Ando: Ando was a climate-focused challenger bank offering a money market account that funded clean energy loans and was marketed to environmentally conscious depositors. It targeted the same sustainability-driven consumer segment as GreenFi with comparable mission-aligned deposit products.
• Stash: Stash is a US consumer investing and banking platform offering checking, savings, and ESG-themed investment portfolios with subscription tiers. It overlaps with GreenFi on the combination of banking plus sustainable investment products targeted at retail customers.

Broad incumbents

• Chime: Chime is one of the largest US neobanks offering fee-free checking, high-yield savings, and early direct deposit to mass-market consumers. It competes with GreenFi in the same digital banking category but without a sustainability focus, representing the broad incumbent GreenFi must differentiate against.
• Current: Current is a US neobank offering checking, savings, and prepaid debit products targeted at everyday consumers and small businesses. It is a broad incumbent in the digital banking category, operating at much larger scale than GreenFi without the climate focus.
• SoFi: SoFi is a large US digital financial services platform offering checking, savings, lending, investing, and credit cards. It is a broad incumbent competitor that dwarfs GreenFi in scale and product breadth, though GreenFi's sustainability positioning may appeal to a specific consumer subset.
• Wells Fargo: Wells Fargo is a large US diversified bank offering checking, savings, credit cards, and wealth management with growing ESG and sustainable investing product lines. As a broad incumbent expanding into sustainability-themed products, it represents the kind of scaled competitor that could commoditize GreenFi's niche differentiation.

Emerging players

• Betterment: Betterment is a US robo-advisor offering socially responsible and ESG-tilted investment portfolios alongside cash management products. It overlaps with GreenFi's sustainable investment angle and targets similar environmentally conscious retail investors, though its deposit product depth is more limited.
• Greenlight: Greenlight is a US fintech offering debit cards and savings for families and kids with a financial literacy focus. While targeting a different primary customer (parents and children), it overlaps as a digital-first consumer fintech with a mission-driven brand similar to GreenFi's positioning.

Others

• Coastal Community Bank: Coastal Community Bank is the FDIC-insured community bank that issues GreenFi's debit card and holds deposits under the Insured Bank Deposit Program. It is the key banking-as-a-service infrastructure partner enabling GreenFi's regulatory deposit operations rather than a direct competitor.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Aspiration
• YouTubeyoutube.com/@greenfibanking
• Facebookfacebook.com/AspirationInvestments
• LinkedInlinkedin.com/company/aspiration-investments
• Instagraminstagram.com/greenfiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspiration