EFG Hermes

What EFG Hermes does

EFG Hermes is the investment banking arm of EFG Holding S.A.E., a publicly listed Egyptian financial institution (EGX: HRHO.CA; LSE: EFGD) founded in 1984 and headquartered in Cairo. The firm operates the leading investment bank in the Middle East and North Africa, deploying the largest and most diverse IB team in the region across investment banking advisory, securities brokerage, asset management, private equity, and research — with on-the-ground presence in seven countries (Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Kenya, Nigeria) plus the UK. The IB franchise serves institutional and corporate clients with capital markets advisory, M&A, ECM/DCM underwriting, and securitization mandates; FY2025 deal flow included a USD 700 million Vision Invest/Arise infrastructure transaction, a USD 245 million Jahez/Snoonu buy-side, and a USD 103 million Wafa Assurance/Delta Insurance acquisition.

EFG Holding's broader platform is organized into three business verticals: the Investment Bank (EFG Hermes), the Non-Bank Financial Services platform (EFG Finance), and a Commercial Bank (Bank NXT, 51%-owned, rebranded from aiBANK in 2024). EFG Finance operates distinct fintech and NBFI brands — Valu (BNPL and consumer finance, commenced trading on EGX in 2026), Tanmeyah (microfinance, 305 branches), Bedaya (digital mortgage), Kaf (insurance with Tokio Marine), Kiwe (mobile fintech, CBE-approved 2026), EFG Corp-Solutions (leasing/factoring), and EFG EV Fintech (micro-VC). Bank NXT operates 34 branches and delivered 52% revenue growth with 77% profit growth in 2025. EFG Hermes ONE is the group's flagship digital investment platform, hosting five retail mutual funds and the Kenzi Wealth-powered ONE Advisor.

The group's revenue model is a hybrid of professional services (IB advisory fees, underwriting, M&A success fees), transaction fees (brokerage commissions across 8+ markets), recurring fees (asset management management/performance fees, research subscriptions), and interest/credit-driven income (Bank NXT, Valu, Tanmeyah). FY2025 operating revenues were EGP 26.0 billion (+7% YoY), with Q1 2026 revenues of EGP 6.6 billion (+18% YoY) and net operating profit of EGP 2.5 billion (+20% YoY). Distribution spans enterprise field sales for institutional clients, digital self-serve via EFG Hermes ONE, bank-partner channels (ADCB Egypt), branch-based brokerage and banking, and a 6,500+ point-of-sale Valu network. The firm is FRA-regulated, ISO 22301:2012 certified (first MENA IB so certified by BSI), and a UNPRI signatory.

Name

EFG Hermes

Legal name

EFG Holding S.A.E.

Website

https://efgholding.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

EFG Hermes is the investment banking arm of EFG Holding, the leading investment bank in MENA and Egypt's diversified universal financial group. It serves institutional, corporate, retail, and underbanked clients across seven countries via investment banking, brokerage, asset management, commercial banking (Bank NXT), and fintech (Valu, Tanmeyah, Bedaya, Kiwe).

Ownership category

akta.pro rank

Product category

Investment Banking

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Finance and Insurance (52)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), National Commercial Banks (6021)

akta.pro primary industry

Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Model Portfolio & Portfolio Construction Engines (FSAGAEAD), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Investment banking services
• Securities brokerage
• Asset management
• Consumer finance
• Commercial banking

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Investment Banking: Financial advisory, M&A advisory, capital markets transactions including ECM and DCM, and restructuring services for corporate clients across MENA markets
2. Securities Brokerage: Brokerage services for both institutional and retail clients trading in regional markets including Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Pakistan, Kenya, Nigeria and the UK
3. Asset Management: Management of conventional and Sharia-compliant investment mandates with products tailored to varying investor objectives and risk appetites, including money market, fixed income, equity and alternative investments
4. Private Equity: Private equity investments with established track record spanning more than two decades, managing direct investments in MENA and African markets
5. Bank NXT (Commercial Banking): Commercial banking services through 51% owned subsidiary (formerly aiBANK, rebranded as Bank NXT in 2024), offering retail and corporate banking products with 34 branches in Egypt
6. Valu (Fintech - NBFI): Universal financial technology powerhouse offering BNPL, installment plans up to 60 months, investment solutions, loans, and insurance through U Consumer Finance platform
7. Research Services: Award-winning research house providing equities research, macro research, strategy, and index research to institutional investors and clients
8. Conferences: Annual flagship investor conferences including London conference attracting global institutional investors and regional listed companies

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

EFG Hermes provides a full suite of investment banking services including M&A advisory, equity and debt capital markets, and underwriting, alongside securities brokerage across nine MENA and African markets, conventional and Shariah-compliant asset management, private equity investing, and award-winning research. Through EFG Finance and Bank NXT, the group extends into non-bank financial services covering BNPL consumer finance (Valu), microfinance (Tanmeyah), digital mortgage finance (Bedaya), insurance (Kaf), leasing and factoring (EFG Corp-Solutions), commercial banking (Bank NXT), and micro venture capital (EFG EV Fintech), with the EFG Hermes ONE digital platform consolidating retail access to mutual funds and risk-based portfolio advisory.

Product overview

EFG Hermes (EFG Holding) operates a diversified financial services conglomerate organized across three business verticals: the Investment Bank (EFG Hermes), the Non-Bank Financial Services platform (EFG Finance), and a Commercial Bank (Bank NXT). The investment bank provides a unified platform of services — investment banking, securities brokerage, asset management, private equity, research, and conferences — while EFG Finance operates a portfolio of distinct fintech and NBFI brands including Valu (universal fintech/BNPL), Kiwe (mobile fintech app with social money features), Tanmeyah (microfinance), Kaf (insurance), Bedaya (digital mortgage finance), and EFG Corp-Solutions (leasing and factoring). Bank NXT (formerly aiBANK, rebranded 2024) provides commercial banking services. EFG Hermes ONE is the group's flagship digital investment platform consolidating retail access to multiple mutual fund products. The group's products range from capital markets advisory and brokerage to microfinance, insurance, and consumer lending, linked together through shared distribution channels and a digital-first strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Valu: MENA's leading universal financial technology powerhouse offering BNPL, financing solutions, and investment services
• Bank NXT
• Tanmeyah
• Bedaya
• Kaf
• EFG Hermes ONE
• EFG Corp-Solutions
• EFG Finance

Products and services

• EFG Hermes Investment Banking The leading investment bank in MENA providing financial advisory, M&A, equity and debt capital markets, ECM, DCM, and underwriting services to corporate clients with on-the-ground presence in Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Pakistan, Kenya, Nigeria, and the UK.
• EFG Hermes Securities Brokerage Brokerage services for institutional and retail clients trading regional markets across nine geographies (Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Pakistan, Kenya, Nigeria, and the UK).
• EFG Hermes Asset Management A leading MENA asset manager offering conventional and Shariah-compliant investment mandates, including money market, fixed income, equity, and alternative investment products tailored to varying investor objectives and risk appetites.
• EFG Hermes Private Equity One of the region's leading private equity houses with an established track record spanning more than two decades, investing in MENA markets.
• EFG Hermes Research Award-winning, globally recognized research house combining equities research, macro research, strategy, and index research covering hundreds of stocks and numerous geographies across MENA.
• EFG Hermes ONE Digital Investment Platform Mobile-first digital platform enabling retail investors in Egypt to access professionally managed mutual funds including money market, USD fixed income, gold, equity, and Shariah-compliant equity funds, with risk-based portfolio advisory via ONE Advisor in partnership with Kenzi Wealth.
• Valu (Universal Financial Technology Platform) MENA's leading universal financial technology powerhouse offering Buy-Now, Pay-Later (U), installment plans up to 60 months, investment solutions, cash loans, savings, insurance, and business financing through the Valu Business platform, distributed across 6,500+ points of sale and 2,000+ websites.
• Tanmeyah (Microfinance) A leading Egyptian microfinance provider focused on micro enterprise segments, offering financial services to low-income project owners and entrepreneurs across 305 branches in 25 Egyptian governorates and serving around 30,000 clients monthly.
• Bank NXT (Commercial Banking) Universal commercial bank in Egypt (formerly aiBANK, rebranded in 2024) providing retail and corporate banking solutions including deposits, lending, syndicated loans for national projects, and SME support through 34 branches. EFG Holding holds a 51% stake.
• Kaf Insurance (كاف) Egyptian insurance company licensed to offer life, savings, and health insurance products. Joint venture between EFG Holding, GB Corp, and Tokio Marine Group.
• Bedaya (بداية) Mortgage Finance Egypt's first non-bank digital mortgage finance company offering residential and commercial property financing solutions through an innovative digital platform. Joint venture between EFG Holding, GB Corp, and TMG.
• EFG Corp-Solutions (Leasing and Factoring) Provides leasing solutions and factoring services to business owners, enabling immediate access to liquidity by selling accounts receivable without diluting equity, alongside comprehensive advisory services.
• EFG EV Fintech (Micro Venture Capital) Egypt's flagship boutique micro-VC arm supporting strategic fintech companies backed by innovative concepts and entrepreneurs, established as a joint venture between EFG Finance and the government-backed Egypt Ventures fund.
• Zayed Kol Yom Money Market Fund Daily liquidity money market fund managed by EFG Hermes Asset Management and distributed through ADCB Egypt's digital banking platform, enabling daily subscription and redemption.
• EFG Hermes Investor Conferences Flagship annual investor conferences (including the London Investor Conference) bringing together global institutional investors, leading listed companies, and policymakers to unlock opportunities across MENA's most dynamic sectors.

Quantifiable outcome

• 18% year-on-year revenue growth in Q1 2026 to EGP 6.6 billion despite regional geopolitical tensions
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered key and core.

• WegokeyStrategic or Co-development Partner · 20 July 2026Valu and Wego formed strategic partnership to enhance travel accessibility through flexible payment solutions, combining Wego's travel marketplace with Valu's financial technology for seamless booking experiences.
• ADCB EgyptkeyChannel Partner/ Reseller/ Distributor · 13 June 2026ADCB Egypt launched its first investment fund 'Zayed Kol Yom' in partnership with EFG Hermes Asset Management. EFG Hermes appointed to manage the money market fund allowing daily subscription and redemption, distributed through ADCB Egypt's digital banking platform. Both institutions plan to explore additional opportunities across wider asset classes.
• Dubai Financial Market (DFM)keyStrategic or Co-development Partner · 21 May 2026EFG Hermes and DFM co-hosted an investor day at Nasdaq Dubai bringing together 37 global institutional investors and DFM-listed companies with combined market cap exceeding Dh120 billion. Event aimed to reinforce investor confidence in Dubai's capital markets.
• Abu Dhabi Securities Exchange (ADX)keyStrategic or Co-development Partner · 21 May 2026EFG Hermes and ADX launched Investor Day in Abu Dhabi to engage listed companies and regional/international institutional investors amid regional geopolitical uncertainty. Event aimed to reinforce investor confidence, improve market visibility, and support market liquidity.
• Banque MisrkeyTechnology or Integration · 26 April 2026Kiwe fintech platform developed in partnership with Banque Misr received final CBE approval. Kiwe introduces Egypt's first social money features alongside instant free transfers and real-time spending monitoring.
• VISAkeyTechnology or Integration · 26 April 2026Kiwe mobile application and card platform developed with VISA as payment network partner, enabling card issuance and payment processing capabilities.
• MeezacoreTechnology or Integration · 26 April 2026Meeza provides payment processing infrastructure and technology services for Kiwe platform's card and digital payment operations in Egypt.
• ModuPaycoreTechnology or Integration · 26 April 2026ModuPay serves as payment technology partner for Kiwe platform enabling mobile and card payment capabilities.
• MobileMasrkeyChannel Partner/ Reseller/ Distributor · 18 September 2025Valu and MobileMasr launched Egypt's first peer-to-peer BNPL service for pre-owned smartphones, combining fintech innovation with tech-driven second-hand electronics marketplace.
• ValucoreChannel Partner/ Reseller/ Distributor · 17 September 2025EFG Holding's universal fintech powerhouse offering BNPL and financial services; Valu's digital onboarding launched on noon platform via newly issued fintech license.
• Kenzi WealthcoreTechnology or Integration · 3 September 2025EFG Hermes partnered with Kenzi Wealth, Danish digital wealth management company, to introduce intelligent risk-based portfolio advisory service delivering personalized risk-optimized investment recommendations for clients.
• GB CorpkeyStrategic or Co-development PartnerJoint venture partner in Bedaya mortgage finance (EFG Holding, GB Corp, TMG) and Kaf insurance company (EFG Holding, GB Capital, Tokio Marine Group).
• TMG (Talaat Moustafa Group)keyStrategic or Co-development PartnerJoint venture partner in Bedaya mortgage finance offering mortgage solutions across TMG's existing projects and potential developments.
• Tokio Marine GroupkeyStrategic or Co-development PartnerStrategic partner in Kaf insurance company alongside EFG Holding and GB Capital, contributing international insurance expertise to Egyptian insurance platform.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CI Capital Holding: Egyptian investment bank offering investment banking, securities brokerage, asset management, and research. Closest direct comp to EFG Hermes in Egypt's IB landscape, competing for ECM, M&A, and brokerage mandates.
• Beltone Financial Holding: Egyptian investment bank and NBFI platform providing investment banking, brokerage, asset management, and leasing. Direct competitor across MENA IB and Egyptian NBFI lines, with similar diversified model.
• Arqaam Securities (formerly Arqaam Capital): Dubai-based investment bank specializing in MENA ECM, brokerage, and research. Comparable as a regional IB peer competing for MENA primary market mandates and institutional brokerage.
• Shuaa Capital: UAE-based investment bank and asset manager offering advisory, brokerage, and asset management across MENA. Peer in regional capital markets and Gulf securities brokerage.
• GFH Financial Group: Bahrain-based investment bank with MENA-focused investment banking, asset management, and private equity. Comparable in private equity placements, sukuk, and cross-border MENA advisory.

Regional players

• Emirates NBD: UAE-headquartered universal bank with regional brokerage and asset management. Comparable as a diversified MENA financial services conglomerate with banking, brokerage, and asset management lines.
• Saudi National Bank (SNB): Saudi Arabia's largest bank with investment banking, brokerage, and asset management capabilities. Regional peer in MENA capital markets, particularly Saudi ECM where EFG Hermes is active.
• National Bank of Kuwait (NBK): Kuwaiti universal bank with regional asset management and brokerage operations. Comparable for MENA wealth management and Gulf capital markets presence.

Broad incumbents

• Goldman Sachs MENA: Global bulge-bracket investment bank with established MENA practice. Competes for large ECM/M&A mandates in Saudi Arabia and UAE, providing the upper-bound competitive benchmark for MENA IB.
• JPMorgan MENA: Global investment bank with sizeable MENA coverage, particularly in Saudi Arabia and UAE. Competes for transformative MENA deals and large-cap advisory mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/efghermes
• YouTubeyoutube.com/@EFGHolding
• Facebookfacebook.com/EFGHermes
• LinkedInlinkedin.com/company/efg-hermes
• Instagraminstagram.com/efgholdingofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFG Hermes