Recur Club

What Recur Club does

Recur Club (legally Founderlink Technologies Private Limited) is an AI-native debt marketplace founded in 2021 by Eklavya Gupta and Abhinav Sherwal, both IIM Calcutta alumni. The platform connects Indian startups and SMEs with non-dilutive debt capital from a network of 100+ institutional lending partners, including NBFCs, banks, and venture debt funds. Its core technology, AICA (AI Credit Assessment), is a proprietary engine that analyzes businesses across 200+ parameters — including bank statements, GST returns, revenue consistency, debt-to-equity ratios, and cash runway — to generate credit scores, peer benchmarking, and lender matches in real-time. The platform operates through two product tiers: Recur Swift (up to ₹10 Crores for startups with ₹5 Crores+ revenue, disbursed in as little as 48 hours) and Recur Scale (₹5 Crores to ₹250 Crores for companies with ₹40 Crores+ revenue, including secured term loans, venture debt, invoice financing, lease financing, and structured debt).

The company's business model is intermediary-based: it earns transaction fees and platform service fees by facilitating debt between borrowers and its 100+ lending partner network. As of 2025, Recur Club has deployed over ₹3,000 Crores across 2,000+ companies, with monthly disbursals of ₹50 Crores. Distribution combines advisory-led direct sales (dedicated capital experts assigned to each company), a 500+ referral partner ecosystem (CAs, VCs, advisors, investment bankers earning up to ₹10 lakh/month in incentives), self-serve online platform access, and brand-building through Bharat Ke Super Founders, an entrepreneurial reality show co-created with Rusk Media on Amazon MX Player.

Recur Club has raised $30M in seed funding (2022) led by InfoEdge Ventures and Village Global, plus a $50M Series A in 2024-2025 comprising $8M equity (led by InfoEdge Ventures with LC Nueva, Physis Capital, String Ventures, and iA Finvolve participating) and $42M debt allocation from Incred, Ugro Capital, and Lighthouse Canton. The company holds ISO/IEC 27001 and SOC 2 Type II certifications, operates offices in New Delhi, Mumbai, Bengaluru, and Gurugram with 120+ employees, and is positioned to capture 2% of India's projected $1 trillion SME and startup debt market by 2030.

Name

Recur Club

Legal name

Founderlink Technologies Private Limited

Website

https://recurclub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Recur Club is an AI-native debt marketplace connecting Indian startups and SMEs with non-dilutive financing from 100+ institutional lenders. Its AICA engine assesses creditworthiness across 200+ parameters, having deployed ₹3,000 Cr+ to 2,000+ companies since 2021.

Ownership category

akta.pro rank

Product category

Debt Marketplace Platform

NAICS

Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163), Finance Services (6199)

akta.pro primary industry

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• Debt marketplace platform
• Non-dilutive capital
• AI credit assessment
• Venture debt financing
• Revenue-based financing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Capital Advisory & Facilitation Fees: Recur Club earns fees from facilitating debt transactions between borrowers and lending partners. The platform acts as an intermediary matching companies seeking debt capital with institutional lenders from its 100+ partner network. Revenue is generated through transaction fees based on deal size and complexity.
2. Platform Services: Provides AI-powered credit assessment, due diligence, and loan structuring services to both borrowers and lenders. Revenue derives from service fees for processing applications, analyzing creditworthiness, and managing the lending process through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Recur Club operates an AI-native debt marketplace platform connecting Indian startups and SMEs with 100+ lending partners (banks, NBFCs, venture debt funds) to facilitate non-dilutive debt capital. Its proprietary AICA engine evaluates businesses across 200+ parameters in real time to match borrowers with optimal lenders and structure financing ranging from ₹10 Lakhs to ₹250 Crores across multiple debt instruments including recurring revenue financing, working capital loans, secured term loans, venture debt, invoice financing, lease financing, and structured debt.

Product overview

Recur Club is an AI-native debt marketplace platform offering non-dilutive capital for Indian startups and SMEs. The platform operates through two core product tiers: Recur Swift (up to ₹10 Crores for startups with ₹5 Crores+ revenue) and Recur Scale (up to ₹250 Crores for businesses with ₹40 Crores+ revenue). Underlying these are multiple financing modules including Recurring Revenue Financing, Working Capital Financing, Secured Term Loans, Venture Debt, Invoice Financing, Lease Financing, and Structured Debt. All credit decisions are powered by AICA, the proprietary AI credit engine that analyzes 200+ parameters in real-time to match borrowers with over 100 lending partners. The platform also encompasses Bharat Ke Super Founders, a co-created entrepreneurial reality TV show on Amazon MX Player. Founded in 2021 by Eklavya Gupta and Abhinav Sherwal and operated by Founderlink Technologies Private Limited, the platform has deployed ₹3,000 Cr+ across 2,000+ companies.

Differentiator

Problem solved

Functional benefit

Brands

• AICA: AI-powered credit assessment platform that evaluates businesses across 200+ parameters in real-time to generate credit scores, peer benchmarking, and actionable insights.
• Recur Swift
• Recur Scale
• Bharat Ke Super Founders

Products and services

• Recur Swift Ultra-fast debt financing product offering up to ₹10 Crores for startups with ₹5 Crores+ revenue. Includes Recurring Revenue Financing and Working Capital Financing with capital disbursement in as little as 48 hours, no personal guarantees, and flexible repayment tied to cash flows. Tenure 12-36 months.
• Recur Scale Larger debt facility offering up to ₹250 Crores for startups and SMEs with ₹40 Crores+ revenue. Includes Secured Term Loans (₹5-250 Cr, 12-60 months), Venture Debt (₹2-100 Cr, 24-48 months), Invoice Financing (₹50 L-50 Cr, 30-90 days), Lease Financing (₹1-50 Cr, 12-60 months), and Structured Debt (₹10-250 Cr, custom). Interest rates from 10% p.a.
• Recurring Revenue Financing Borrow against predictable, recurring revenue streams without physical collateral or personal guarantees. Flexible repayment tied to cash flow cycle, scaling credit lines as revenue grows. Loan amounts up to ₹10 Crores with 12-36 month tenure. Targeted at SaaS, D2C, and subscription businesses with recurring revenue between ₹1 Crore and ₹50 Crore annually.
• Working Capital Financing Short-term funds to cover day-to-day operational expenses including payroll, inventory, and vendor payments. Credit limits up to ₹15 Crores with 6-24 month tenure and 48-72 hour disbursement. Available through Recur Swift and Recur Scale tiers.
• Secured Term Loans Asset-backed financing for ambitious SMEs and scale-stage startups. Loan amounts up to ₹50 Crores+ with 3-7 year tenures and interest rates from 10% p.a. Collateral reduces lender risk for larger amounts at lower rates.
• Venture Debt Non-dilutive growth capital for VC-backed startups, structured alongside equity rounds. Available post Series A and beyond, typically 20-30% of last equity raise. Tenures of 24-48 months with 2-4 week disbursement.
• Invoice Financing Unlock cash tied up in unpaid invoices with up to 90% advance within 24-48 hours of submission. No collateral required as invoices serve as security. Repayment occurs when customers pay the invoice. Loan amounts from ₹50 Lakhs to ₹50 Crores with 30-90 day repayment.
• Lease Financing Acquire equipment, technology, and infrastructure without large upfront capital expenditure. Lease amounts up to ₹25 Crores over 12-60 months with options to purchase at end of lease term.
• Structured Debt Custom-engineered financing solutions tailored to specific business models and growth trajectories. Deal sizes from ₹10-250 Crores+ with 3-10 year tenures. Includes custom repayment schedules, moratorium periods, and hybrid structures.
• AICA (AI Credit Assessment) Proprietary AI-powered credit assessment platform that evaluates businesses across 200+ parameters in real time. Generates credit scores, peer benchmarking, and actionable insights. Powers the platform's matching and underwriting decisions by automating due diligence for borrowers and lenders on the marketplace.

Quantifiable outcome

• 117% revenue increase for Wellversed after ₹6.5 Cr debt funding
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• ENRISSION India CapitalcoreStrategic or Co-development Partner · 25 August 2025Strategic partnership to launch an AI-powered capital access program for socially impactful startups. Collaboration provides non-dilutive capital through Recur Club's proprietary AiCA platform while extending equity fundraising support to portfolio companies. Specifically aims to connect Indian startups with Japan-linked capital and global investor networks.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Credable: Enterprise-focused lending platform providing supply chain and working capital finance. Listed as a Recur Club lending partner, but also operates its own direct-to-borrower capabilities, creating competitive overlap in supply chain and B2B financing.
• Klub: Revenue-based financing and growth capital platform for Indian consumer brands and D2C companies. Directly competes with Recur Club's Recurring Revenue Financing product, serving similar SaaS, D2C, and subscription-based business customers with non-dilutive capital.
• Lendingkart: India-based online lending platform that provides working capital and term loans to SMEs. Directly competes with Recur Club in the digital SME/startup debt space, offering similar products including term loans and invoice financing through technology-driven underwriting.
• KredX: Invoice financing and working capital platform for Indian SMEs, providing digital solutions for receivables management. Operates a similar marketplace model connecting businesses with institutional capital, directly competing in the invoice financing and supply chain finance space.
• Indifi Technologies: Technology-driven lending platform for small businesses across India, offering multiple debt products including revenue-based financing. Note that Indifi is both a peer and a listed lending partner of Recur Club, highlighting competitive overlap in the SME debt space.
• OfBusiness / Oxyzo: Oxyzo Financial Services, the lending arm of OfBusiness, provides working capital and growth financing to Indian SMEs and startups. Competes with Recur Club in providing non-dilutive debt capital to growing businesses, with a strong focus on tech-enabled underwriting.
• CapSave Finance: NBFC focused on recurring revenue-based financing for SaaS and digital businesses in India. Competes with Recur Club's revenue-based financing product line, also a listed lending partner on Recur Club's platform, illustrating direct product overlap.
• Velocity (formerly LoanFrame): Digital lending platform offering flexible debt products to Indian SMEs and startups. Provides revenue-based financing, term loans, and working capital, with AI-driven underwriting — directly competing with Recur Club's product suite.

Broad incumbents

• Clearco: Revenue-based financing provider for e-commerce, SaaS, and consumer brands globally. Offers non-dilutive growth capital against recurring revenue, serving a similar customer segment as Recur Club and providing international comparison for the RBF business model.
• Pipe: Global platform allowing SaaS and subscription businesses to trade recurring revenue contracts for upfront capital. Operates internationally with similar revenue-based financing model, providing global benchmarking for Recur Club's RBF product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInin.linkedin.com/company/recurclub
• Instagraminstagram.com/recurclub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments19 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recur Club