Socar
- Company typePrivate
- Founded2012
- HeadquartersBusan, South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Socar firmographics
Firmographics- Name
- Socar
- Legal name
- SOCAR
- Website
- https://socar.kr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Socar industry classification
Industry- Product category
- Car Sharing & Mobility Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
Keywords
Where Socar is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices10 records
Markets served
Socar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Time-Based Rental Fees (대여요금): Hourly/per-minute vehicle rental fees billed to customers, charged up-front at time of reservation. Core revenue stream.
- Distance-Based Driving Fees (주행요금/주행료): Per-kilometer fees billed at time of return based on actual distance driven. 0 KRW/km for EV vehicles; standard rates for ICE vehicles. Hi-pass tolls are included in driving fee billing.
- Insurance and Damage Waiver Product Fees (보험료): Hourly insurance and damage waiver product fees, with three tier options: 완전보장 (Full Coverage, 0 KRW deductible), 표준보장 (Standard, max 300K KRW deductible), and 실속보장 (Economy, max 700K KRW deductible). Required at reservation.
- Blacklabel Premium Service: Premium delivery-based car sharing service offering luxury vehicles (Porsche 911, Mercedes E-Class, Tesla Model S/X, Genesis G80/GV80, etc.) with white-glove operations; minimum 6-hour rentals, eligible for users 26+, priced from 24,900 KRW.
- Socar Subscription (쏘카구독): Subscription-based vehicle access via plan.socar.kr, allowing weekly-or-longer vehicle usage like owning a car.
- Parking Partnership Service (모두의주차장): Parking service operated via moduparking.com, providing parking information, discounts, and integration with the Socar ecosystem.
- Electric Bicycle Sharing (쏘카일레클): Shared electric bicycle service operated via elecle.bike, last-mile mobility offering integrated with the main Socar car sharing platform.
- Flight Booking Referral (쏘카 항공권): Air travel booking service operated via flight.socar.kr, with cross-promotional discounts (e.g., up to 60% car rental discount + 30,000 KRW coupon when booking flights through Socar Aviation).
- Enterprise Mobility Services (쏘카 엔터프라이즈): B2B customized corporate mobility service via enterprise.socar.kr including co-driver free registration, business vehicle solutions, and tailored corporate accounts.
- Member Credits and Promotional Revenue Programs: Customer loyalty programs including credit accumulation up to 10%, invite-a-friend 10,000 KRW coupons, daily attendance check-in credits, and 5+1 stamp challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Time-based + distance-based hybrid pricing for car sharing |
| Unit Pricing | Pay-as-you-go | Blacklabel premium service from 24,900 KRW (opening promotion) |
| Other | Pay-as-you-go | Three-tier insurance/damage waiver product |
| Subscription | Monthly | Socar Subscription (쏘카구독) weekly-or-longer vehicle access |
| Usage-based | Pay-as-you-go | Per-zone starting prices (e.g., Seoul Station 22,330 KRW, Jeju 23,920 KRW) |
| Other | Pay-as-you-go | Test Drive Program (쏘카 시승하기) - free rental fee |
| Hybrid | Pay-as-you-go | 2026 Summer Campaign promotional pricing |
| Subscription | Multi-year contract | Long-term EV subscription (12-84 months) via Faraday acquisition |
Go-to-market motion4 records
Socar product offering
Product offeringCore offering
Socar operates South Korea's largest app-based car-sharing platform, providing short-term access to a fleet of approximately 25,000 vehicles distributed across more than 5,000 service zones nationwide. The core offering enables individual and corporate users to locate, unlock, and drive vehicles via a mobile app using smart-key technology with time-and-distance-based billing. The platform has expanded into a broader mobility ecosystem including subscriptions, enterprise leasing, parking aggregation (Modu Parking), EV charging (Elecle), flight booking (Socar Flight), premium vehicle access (Black Label), and autonomous-driving research (Apex Mobility).
Product overview
Socar operates a single core car-sharing platform (Socar) extended through a "Socar Universe" (쏘카 유니버스) portfolio of tightly integrated sub-brands and add-on services. The core platform provides short-term, by-the-minute car rental from a fleet picked up and dropped off at citywide parking locations. Around it, Socar bundles long-term mobility via Socar Subscription (쏘카구독) and the acquired Faraday vehicle-subscription brand, B2B mobility via Socar Enterprise (쏘카 엔터프라이즈), shared parking via Modu Parking (모두의주차장), EV charging via the acquired Socar Elecle (쏘카일레클), flight booking via Socar Flights (쏘카 항공권), premium rentals via Socar Black Label (쏘카 블랙라벨), test drives via Socar Test Drive (쏘카 시승하기), and delivery via Socar Delivery (쏘카 배달). On top of this stack, Socar runs the Apex Mobility autonomous-driving subsidiary, which is developing a Level-4 autonomous car-sharing / robotaxi service targeted for 2030.
Differentiator
Problem solved
Functional benefit
Brands
- 쏘카구독 (Socar Subscription / Socar Plan): Vehicle subscription service operated via plan.socar.kr — use like your own car from a week at a time.
- 쏘카 엔터프라이즈 (Socar Enterprise)
- 쏘카일레클 (Socar Elecle)
- 쏘카 항공권 (Socar Flight)
- 모두의주차장 (Modu Parking)
- 쏘카 블랙라벨 (Socar Black Label)
Companies that use Socar
Customer profileIdeal customer profiles4 records
Socar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Socar partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights6 records
Socar competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Socar social profiles
Digital presenceSocar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socar leadership team
Management profileNumber of profiles
Profiles4 records
Socar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Socar funding detail
Funding detailFunding overview
Funding rounds11 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socar M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socar
What does Socar do?
Socar operates South Korea's largest app-based car-sharing platform, providing short-term access to a fleet of approximately 25,000 vehicles distributed across more than 5,000 service zones nationwide. The core offering enables individual and corporate users to locate, unlock, and drive vehicles via a mobile app using smart-key technology with time-and-distance-based billing. The platform has expanded into a broader mobility ecosystem including subscriptions, enterprise leasing, parking aggregation (Modu Parking), EV charging (Elecle), flight booking (Socar Flight), premium vehicle access (Black Label), and autonomous-driving research (Apex Mobility).
Is Socar a public or private company?
Socar is a private company. It is classified as public and is currently operating.
When was Socar founded?
Socar was founded in 2012. It employs 51 to 100 people.
Where is Socar based?
Socar is headquartered in Busan, South Korea, in the Asia region.
How does Socar make money?
Ten revenue lines are on record. Time-Based Rental Fees (대여요금) is the primary driver. The others are distance-Based Driving Fees (주행요금/주행료), insurance and Damage Waiver Product Fees (보험료), blacklabel Premium Service, socar Subscription (쏘카구독), parking Partnership Service (모두의주차장), electric Bicycle Sharing (쏘카일레클), flight Booking Referral (쏘카 항공권), enterprise Mobility Services (쏘카 엔터프라이즈) and member Credits and Promotional Revenue Programs.
Does Socar have an API?
No public API is recorded for Socar.
What industry is Socar in?
Socar's product category is Car Sharing & Mobility Services. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside). Its NAICS code is 532111 and its SIC code is 7510.