Cross Creek

What Cross Creek does

Cross Creek is a privately held, SEC-registered venture capital investment adviser founded in 2006 and headquartered in Salt Lake City, Utah, operating under the legal entity Cross Creek Advisors, LLC. The firm manages over $1.2 billion in assets through two complementary strategies: (1) a direct investment strategy that invests in late-stage, venture-backed growth companies with proven business models and near-term liquidity potential, and (2) a fund investment strategy that commits as a limited partner to established and emerging venture and growth fund managers. The firm explicitly positions itself as a bridge between private capital markets and public market liquidity events.

The direct investment portfolio spans enterprise software (Databricks, Lucid Software, iCertis, Klaviyo), fintech and cybersecurity (Sardine, Pindrop, Filevine), consumer internet (Gusto, Slice, Poshmark, Vinted), AI (Anthropic, Level AI), and healthcare technology, with 100+ portfolio investments to date generating 27 IPOs and 36 M&A exits. The fund-of-funds portfolio covers 75+ active managers and provides visibility into 3,000+ underlying companies. The senior investment team has worked together since 2010 and combines public-market pedigree (Wasatch Advisors, Leucadia, Artisan Partners) with private-market operating and investing experience (Battery Ventures, Eventbrite, MapR Technologies).

The firm generates revenue through management fees on assets under management and carried interest on successful exits, consistent with the standard venture capital economics. Its investor base comprises institutional limited partners, and the firm distributes its investment products via direct institutional fundraising supported by an in-house investor relations and business development function. Cross Creek maintains a global footprint through direct investments and fund commitments spanning the United States, United Kingdom, and continental Europe.

Name

Cross Creek

Legal name

Cross Creek Advisors, LLC

Website

https://crosscreek.vc

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Creek is a Salt Lake City-based venture capital firm managing $1.2B AUM through direct investments in late-stage growth companies and fund-of-funds commitments to venture managers, serving institutional LPs.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: Cross Creek generates revenue through management fees charged on funds under management, typical of venture capital investment advisers.
2. Carried Interest: Performance-based carried interest from successful fund investments and portfolio company exits, including IPOs and M&A transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cross Creek is a venture capital investment adviser that makes direct equity investments in late-stage venture-backed growth companies with near-term liquidity potential and also commits capital as a limited partner to established and emerging venture and growth fund managers. The firm provides strategic guidance and network access to portfolio companies to facilitate their transition from private to public markets, managing $1.2B in assets across 100+ direct portfolio investments and 170+ fund investments.

Product overview

Cross Creek is a venture capital firm offering two primary investment strategies: (1) Direct Investment Strategy — investing directly in high-quality late-stage venture-backed companies with public market potential, providing strategic guidance and leveraging proprietary networks to facilitate transitions from private to public markets; and (2) Fund Investment Strategy — partnering with established venture and growth fund managers as well as select smaller emerging managers with deep domain expertise. The firm manages $1.2B in assets across 100+ portfolio investments, 27 IPOs, and 36 M&A exits, with access to 75+ active managers and 3,000+ underlying companies through its fund investment platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Investment Strategy Direct equity investments in late-stage venture-backed growth companies with innovative products, proven business models, and exceptional management teams, targeting near-term liquidity through IPOs or M&A and providing strategic guidance through the private-to-public transition. Served to institutional LPs and to growth-stage companies seeking late-stage capital.
• Fund Investment Strategy Limited partner commitments to 75+ established and emerging venture and growth fund managers with deep domain expertise and proven investment experience, providing exposure to 3,000+ underlying portfolio companies across 170+ fund investments. Served to institutional LPs seeking diversified venture capital exposure.

Quantifiable outcome

• 100+ portfolio investments made
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenspring Associates: One of the largest dedicated venture capital fund-of-funds managers in the US, investing across both direct venture positions and commitments to emerging and established VC managers — virtually identical business model to Cross Creek's dual direct + FoF strategy.
• Industry Ventures: Specialist venture capital fund-of-funds and secondary investor with primary fund commitments, secondaries, and co-invest programs. Directly comparable to Cross Creek's focus on backing VC managers and capturing late-stage exposure.
• Commonfund Capital: Institutional asset manager offering fund-of-funds programs in private equity and venture capital, primarily serving endowments, foundations, and pensions. Highly comparable LP base and FoF model; Jay Teevan previously led Consultant Relations at Commonfund Capital before joining Cross Creek.
• Pathway Capital Management: Private investment firm managing multi-manager private equity and venture capital portfolios for institutional clients, including custom fund-of-funds solutions. Closely comparable institutional FoF model targeting pension and endowment LPs.
• Portfolio Advisors: Private investment solutions provider offering fund-of-funds, co-investment, and direct investing programs in private equity and venture capital. Comparable mid-sized FoF manager serving institutional investors.

Broad incumbents

• StepStone Group: Large publicly listed multi-strategy private markets investment platform covering private equity, venture capital, real assets, and secondaries. Competes for the same institutional LP dollar as Cross Creek but at far greater scale (Megan Mix previously worked at StepStone per the data).
• Adams Street Partners: Large global private markets manager with dedicated venture capital primary fund, secondary, co-invest, and direct programs. Overlapping venture FoF strategy at substantially greater AUM scale than Cross Creek.
• Hamilton Lane: Public, scaled private markets investment platform with primary fund, secondary, direct, and co-invest capabilities across venture and buyout. A broad incumbent competing for the same LP mandates but with far greater resources and transparency.
• LGT Capital Partners: Swiss-headquartered global fund-of-funds and multi-manager private markets platform with significant venture capital exposure. Comparable institutional FoF business, but based outside North America and at larger scale.

Emerging players

• iCapital Network: Technology-driven platform providing institutional and high-net-worth investors access to private equity and venture capital fund products. Not a direct manager but competes for the same LP capital flowing into private market FoF vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cross-creek-advisors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments89 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Creek