Cross Creek
Cross Creek is a Salt Lake City-based venture capital firm managing $1.2B AUM through direct investments in late-stage growth companies and fund-of-funds commitments to venture managers, serving institutional LPs.
- Company typePrivate
- Founded2006
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cross Creek does
Cross Creek is a privately held, SEC-registered venture capital investment adviser founded in 2006 and headquartered in Salt Lake City, Utah, operating under the legal entity Cross Creek Advisors, LLC. The firm manages over $1.2 billion in assets through two complementary strategies: (1) a direct investment strategy that invests in late-stage, venture-backed growth companies with proven business models and near-term liquidity potential, and (2) a fund investment strategy that commits as a limited partner to established and emerging venture and growth fund managers. The firm explicitly positions itself as a bridge between private capital markets and public market liquidity events.
The direct investment portfolio spans enterprise software (Databricks, Lucid Software, iCertis, Klaviyo), fintech and cybersecurity (Sardine, Pindrop, Filevine), consumer internet (Gusto, Slice, Poshmark, Vinted), AI (Anthropic, Level AI), and healthcare technology, with 100+ portfolio investments to date generating 27 IPOs and 36 M&A exits. The fund-of-funds portfolio covers 75+ active managers and provides visibility into 3,000+ underlying companies. The senior investment team has worked together since 2010 and combines public-market pedigree (Wasatch Advisors, Leucadia, Artisan Partners) with private-market operating and investing experience (Battery Ventures, Eventbrite, MapR Technologies).
The firm generates revenue through management fees on assets under management and carried interest on successful exits, consistent with the standard venture capital economics. Its investor base comprises institutional limited partners, and the firm distributes its investment products via direct institutional fundraising supported by an in-house investor relations and business development function. Cross Creek maintains a global footprint through direct investments and fund commitments spanning the United States, United Kingdom, and continental Europe.
Cross Creek firmographics
Firmographics- Name
- Cross Creek
- Legal name
- Cross Creek Advisors, LLC
- Website
- https://crosscreek.vc
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cross Creek is a Salt Lake City-based venture capital firm managing $1.2B AUM through direct investments in late-stage growth companies and fund-of-funds commitments to venture managers, serving institutional LPs.
- Ownership category
- akta.pro rank
Where Cross Creek is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cross Creek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Fees: Cross Creek generates revenue through management fees charged on funds under management, typical of venture capital investment advisers.
- Carried Interest: Performance-based carried interest from successful fund investments and portfolio company exits, including IPOs and M&A transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Cross Creek product offering
Product offeringCore offering
Cross Creek is a venture capital investment adviser that makes direct equity investments in late-stage venture-backed growth companies with near-term liquidity potential and also commits capital as a limited partner to established and emerging venture and growth fund managers. The firm provides strategic guidance and network access to portfolio companies to facilitate their transition from private to public markets, managing $1.2B in assets across 100+ direct portfolio investments and 170+ fund investments.
Product overview
Cross Creek is a venture capital firm offering two primary investment strategies: (1) Direct Investment Strategy — investing directly in high-quality late-stage venture-backed companies with public market potential, providing strategic guidance and leveraging proprietary networks to facilitate transitions from private to public markets; and (2) Fund Investment Strategy — partnering with established venture and growth fund managers as well as select smaller emerging managers with deep domain expertise. The firm manages $1.2B in assets across 100+ portfolio investments, 27 IPOs, and 36 M&A exits, with access to 75+ active managers and 3,000+ underlying companies through its fund investment platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Investment Strategy Direct equity investments in late-stage venture-backed growth companies with innovative products, proven business models, and exceptional management teams, targeting near-term liquidity through IPOs or M&A and providing strategic guidance through the private-to-public transition. Served to institutional LPs and to growth-stage companies seeking late-stage capital.
- Fund Investment Strategy Limited partner commitments to 75+ established and emerging venture and growth fund managers with deep domain expertise and proven investment experience, providing exposure to 3,000+ underlying portfolio companies across 170+ fund investments. Served to institutional LPs seeking diversified venture capital exposure.
Quantifiable outcome
- 100+ portfolio investments made
- +2 more outcomes
Companies that use Cross Creek
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cross Creek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cross Creek partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cross Creek competitors and assessment
Company assessmentDirect peers
- Greenspring Associates: One of the largest dedicated venture capital fund-of-funds managers in the US, investing across both direct venture positions and commitments to emerging and established VC managers — virtually identical business model to Cross Creek's dual direct + FoF strategy.
- Industry Ventures: Specialist venture capital fund-of-funds and secondary investor with primary fund commitments, secondaries, and co-invest programs. Directly comparable to Cross Creek's focus on backing VC managers and capturing late-stage exposure.
- Commonfund Capital: Institutional asset manager offering fund-of-funds programs in private equity and venture capital, primarily serving endowments, foundations, and pensions. Highly comparable LP base and FoF model; Jay Teevan previously led Consultant Relations at Commonfund Capital before joining Cross Creek.
- Pathway Capital Management: Private investment firm managing multi-manager private equity and venture capital portfolios for institutional clients, including custom fund-of-funds solutions. Closely comparable institutional FoF model targeting pension and endowment LPs.
- Portfolio Advisors: Private investment solutions provider offering fund-of-funds, co-investment, and direct investing programs in private equity and venture capital. Comparable mid-sized FoF manager serving institutional investors.
Broad incumbents
- StepStone Group: Large publicly listed multi-strategy private markets investment platform covering private equity, venture capital, real assets, and secondaries. Competes for the same institutional LP dollar as Cross Creek but at far greater scale (Megan Mix previously worked at StepStone per the data).
- Adams Street Partners: Large global private markets manager with dedicated venture capital primary fund, secondary, co-invest, and direct programs. Overlapping venture FoF strategy at substantially greater AUM scale than Cross Creek.
- Hamilton Lane: Public, scaled private markets investment platform with primary fund, secondary, direct, and co-invest capabilities across venture and buyout. A broad incumbent competing for the same LP mandates but with far greater resources and transparency.
- LGT Capital Partners: Swiss-headquartered global fund-of-funds and multi-manager private markets platform with significant venture capital exposure. Comparable institutional FoF business, but based outside North America and at larger scale.
Emerging players
- iCapital Network: Technology-driven platform providing institutional and high-net-worth investors access to private equity and venture capital fund products. Not a direct manager but competes for the same LP capital flowing into private market FoF vehicles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cross Creek social profiles
Digital presenceCross Creek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Creek leadership team
Management profileNumber of profiles
Profiles7 records
Cross Creek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Creek M&A and investment
M&A and investmentM&A
Investments88 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Creek
What does Cross Creek do?
Cross Creek is a venture capital investment adviser that makes direct equity investments in late-stage venture-backed growth companies with near-term liquidity potential and also commits capital as a limited partner to established and emerging venture and growth fund managers. The firm provides strategic guidance and network access to portfolio companies to facilitate their transition from private to public markets, managing $1.2B in assets across 100+ direct portfolio investments and 170+ fund investments.
Is Cross Creek a public or private company?
Cross Creek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cross Creek founded?
Cross Creek was founded in 2006. It employs 11 to 50 people.
Where is Cross Creek based?
Cross Creek is headquartered in Salt Lake City, United States, in the North America region.
How does Cross Creek make money?
Two revenue lines are on record. Fund Management Fees are the primary driver. The others are carried Interest.
Who are Cross Creek's main competitors?
Direct peers on record are Greenspring Associates, Industry Ventures, Commonfund Capital, Pathway Capital Management and Portfolio Advisors. Broad incumbents are StepStone Group, Adams Street Partners, Hamilton Lane and LGT Capital Partners. iCapital Network is listed as an emerging player.
Does Cross Creek have an API?
No public API is recorded for Cross Creek.