Struck Capital
Struck Capital is a Santa Monica-based seed and pre-seed venture capital firm managing nearly $150M across three funds, backing 60+ B2B startups with founder-first capital and hands-on operational support, complemented by a company-building studio arm.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Struck Capital does
Struck Capital Management LLC is a Santa Monica-based venture capital firm and SEC-registered investment adviser founded in 2015 by Adam B. Struck. The firm operates through two principal divisions: Struck Capital, which leads and co-invests in seed and pre-seed B2B rounds, and Struck Studio, which ideates, validates, designs, and spins out companies in partnership with co-founders. A third arm, Struck Crypto, covers blockchain and Web3 investments. Across its capital and studio activities, Struck has backed more than 60 portfolio companies, with notable outcomes including Mythical Games ($1.25B unicorn), Apollo.io ($1.6B Series D), Scratchpay (integrated in 1 of 10 US veterinary facilities), and exits through Postmates, Latch, Nutanix, and Grab. The firm has raised a $30M Fund I, a $55M Fund II, and is raising a $100M Fund III, bringing assets under management to nearly $150M.
The firm's core differentiator is a hands-on, founder-first model that combines capital with operational support: proprietary AI/ML-based recruiting tools that build portfolio-company hiring pipelines, marquee customer introductions, a network of operating partners, dynamic PR/marketing support, downstream fundraising expertise, and access to a vibrant portfolio founder community. The team of approximately 19 includes operators with prior experience at Lyft, SoftBank Vision Fund, American Express, Kirkland & Ellis, Paramount Global, and multiple serial founders with exits exceeding $500M. Leonardo DiCaprio holds a significant stake, providing brand visibility and impact-oriented deal flow. Struck monetizes through standard VC economics—management fees on committed capital and carried interest on successful exits—supplemented by equity ownership in Studio-spun-out companies that attract external seed capital.
Struck Capital firmographics
Firmographics- Name
- Struck Capital
- Legal name
- Struck Capital Management LLC
- Website
- https://struckcapital.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Struck Capital is a Santa Monica-based seed and pre-seed venture capital firm managing nearly $150M across three funds, backing 60+ B2B startups with founder-first capital and hands-on operational support, complemented by a company-building studio arm.
- Ownership category
- akta.pro rank
Struck Capital industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where Struck Capital is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Struck Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Venture Capital Returns (Carried Interest): Traditional VC model generating returns through carried interest on successful portfolio company exits. Struck Capital has backed companies including Sendoso, ScratchPay, Mythical Games, and Brainbase, with successful exits from companies like Mojo Vision, Postmates, Nutanix, Latch, Grab, and Wunder Mobility.
- Management Fees: VC fund management fees from managing nearly $150 million in assets under management across multiple funds.
- Studio Company Building: Building companies from ideation through Struck Studio, with companies like GibsonAI receiving external seed funding ($3.5M co-led by 1P Ventures and Oceans Ventures).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Struck Capital product offering
Product offeringCore offering
Struck Capital is a founder-first seed-stage venture capital firm that invests in and builds B2B technology companies from Seed through Series A and beyond. Through its Capital arm it leads seed and co-invests in early-stage B2B startups, and through its Studio arm it incubates companies from ideation to spin-out, providing hands-on operational support including AI/ML-based recruiting, marquee customer introductions, operating partners, PR/marketing, and downstream fundraising expertise.
Product overview
Struck Capital is a Los Angeles-based venture capital firm comprising two primary divisions: Struck Capital (investment arm) and Struck Studio (company-building arm). Struck Capital provides founder-first capital for Seed and pre-Seed B2B investments, specializing in game-changing technology companies. Struck Studio partners with founders from ideation through spin-out and exit, providing expert-led research, validation, product design, and operational support. The firm does not offer standalone software products but provides value-added services to portfolio companies including end-to-end hiring support using proprietary AI/ML tools, marquee customer introductions, world-class operating partners, a vibrant founder community, PR and marketing support, and fundraising expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Struck Studio: Company-building studio that partners with founders from ideation to spin-out to exit, bringing together extraordinary people and resources to execute.
- Struck Crypto
Products and services
- Struck Capital (Seed Investment Arm) Founder-first seed and pre-seed venture capital investing in early-stage B2B technology companies; provides hands-on operational support including hiring, customer introductions, operating partners, PR/marketing, and downstream fundraising expertise.
- Struck Studio (Company-Building Studio) Studio partnership that builds companies from ideation through spin-out alongside exceptional co-founders, providing expert-led research, validation, product design, and operational support; backed by a network of top US venture firms that participate at spin-out.
- Struck Crypto Blockchain and Web3 focused investment arm of Struck Capital that invests in decentralized protocols and blockchain-based companies.
Quantifiable outcome
- Portfolio company Mythical Games reached $1.25 billion valuation with Andreessen Horowitz-led Series C
- +2 more outcomes
Companies that use Struck Capital
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Struck Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Struck Capital partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Struck Capital competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Struck Capital social profiles
Digital presenceStruck Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Struck Capital leadership team
Management profileNumber of profiles
Profiles7 records
Struck Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Struck Capital M&A and investment
M&A and investmentM&A
Investments115 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Struck Capital
What does Struck Capital do?
Struck Capital is a founder-first seed-stage venture capital firm that invests in and builds B2B technology companies from Seed through Series A and beyond. Through its Capital arm it leads seed and co-invests in early-stage B2B startups, and through its Studio arm it incubates companies from ideation to spin-out, providing hands-on operational support including AI/ML-based recruiting, marquee customer introductions, operating partners, PR/marketing, and downstream fundraising expertise.
Is Struck Capital a public or private company?
Struck Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Struck Capital founded?
Struck Capital was founded in 2015. It employs 1 to 10 people.
Where is Struck Capital based?
Struck Capital is headquartered in Santa Monica, United States, in the North America region.
How does Struck Capital make money?
Three revenue lines are on record. Venture Capital Returns (Carried Interest) is the primary driver. The others are management Fees and studio Company Building.
Does Struck Capital have an API?
No public API is recorded for Struck Capital.
What industry is Struck Capital in?
Struck Capital's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 523940 and its SIC code is 6282.